Tag Archive: vanmoof

  1. Time to test ride: VanMoof reveals the all-new S5 & A5 are ready to take to the streets

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    LEVA-EU member VanMoof reveals that the VanMoof S5 & A5 are available to test ride in Amsterdam and Berlin (with test rides to be available in other cities across the globe throughout August and September).

    Following a record-breaking launch in April that achieved unprecedented website traffic and an international buzz, VanMoof’s latest e-bikes are now ready to take to the streets. Riders can test ride both models of the brand’s latest generation of groundbreaking city e-bikes, the VanMoof S5 & A5.

    Test ride schedule

    While Amsterdam and Berlin are the first two cities to launch test rides, riders will be able to book test rides in London, Paris, Hamburg, Munster, New York City, and San Francisco later in August and September. 

    Test rides will be available in further cities across the world through September and October.

    New bikes, new frames

    Both new 5-Series frames offer riders the easiest and accessible way to ride a VanMoof. The S5 is a refresh of the unmistakable VanMoof straight frame with slightly smaller wheels. The high riding position remains the top pick for controlled cruising. The brand-new A5 model has a lowered step-in frame, making it easy to jump on and off on nimble city rides. The all-new frame was designed with people new to biking in mind.

    Engineered to perfection

    The VanMoof S5 & A5 feature a re-engineered ultra-silent and powerful motor, a long-range battery, an extra powerful Boost button, and all the latest VanMoof anti-theft tech. The new handlebar interface made of LED Halo Rings communicates real-time feedback on speed, battery levels, unlocking and more. The all-new lowered step-in A5 frame opens the opportunity for more riders worldwide to have their first e-bike experience. The VanMoof S5 & A5 come in a gray finish and are available to buy for the introductory price of $2998.

    How to book a test ride

    Riders can view which cities worldwide currently offer test rides and book theirs here.

  2. Biking in Style: VanMoof takes over the streets of Paris during Fashion Week

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    All eyes were on Dutch e-bike brand and LEVA-EU member VanMoof, who brought a new, eye-catching mobility trend to this year’s Men’s Paris Fashion Week

    During Men’s Paris Fashion Week, VanMoof rallied an international crew to showcase the ease of city living on an e-bike during one of the busiest and most visible times of the year for the industry. The transformative potential of the e-bike took center stage during VanMoof’s appearance at Paris Fashion Week. Proposing that riding electric offers city dwellers the chance to reclaim their space, the city e-bike pioneers encouraged people to use their bikes as a tool to unlock the endless potential of a modern-day city.

    All eyes on VanMoof

    Paris Fashion Week has traditionally been a place where editors, stylists, tastemakers, and creatives from around the world come together for seven days to determine the direction of the fashion world. Those who flock to the yearly event have traditionally used cars to drive around the congested city in stuffy 30-degree heat, stuck in endless traffic jams and frustrated at the thought of being late to the next show.

    But this year showed that trend to be a thing of the past. This June for the first time, VanMoof supplied over 50 e-bikes to give visitors from all over the world the opportunity to travel around the streets of Paris without breaking a sweat.

    VanMoof’s current Parisian riders include designer Stephane Ashpool, Simon Jacquemus, and Sarah Andleman, each of whom are regularly sighted riding VanMoof e-bikes in the city. This season they were joined by international musicians, editors, and creatives including the likes of Skinny Macho, Aminé, Diplo, David Fischer from HighSnobiety, Dazed street-style photographers and many more.

    A bike-positive future for Paris

    The e-bike brand’s noticeable presence across shows, events, and parties in Paris comes at a crucial time, as attitudes towards biking in the city are undergoing a change. The city municipality is actively encouraging biking, having introduced multiple incentives to make choosing an e-bike more accessible – an act that makes it clear that city legislators worldwide are recognizing the fundamental need to accelerate efforts to both facilitate and encourage biking in urban areas. As part of the city’s Bike Plan, 180,000 additional bike parking spots will be added to the current total of 60,000 – more than tripling the city’s bike racks. And between now and 2026, Parisian riders will gain 180 km of long-awaited and permanent bike lanes.

    Read the full press release and see the custom VanMoof e-bikes here.

  3. VanMoof expands leadership with Gillian Tans in new role as President

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    Former Booking.com CEO ushers in VanMoof’s next stage of global expansion

    Today, LEVA-EU member VanMoof has announced the appointment of Gillian Tans as President: a major new hire for the e-bike company. She takes up the new position with immediate effect. Gillian joins the world’s fastest growing e-bike brand at an exciting time.

    Focus on scale and experience 

    Gillian Tans was previously CEO of Booking.com. During her 20 year tenure, Tans oversaw the company’s massive expansion from a Dutch start-up to becoming the world’s leading online travel agency. At VanMoof, she’ll help realize the vision of making electric biking the default transport choice for moving around our cities worldwide. 

    As President, Tans will lead the company’s management team and oversee business operations, helping to further solidify VanMoof’s position as the breakthrough leader in today’s rapidly growing mobility category.

    Founders Taco and Ties Carlier have been working closely alongside Tans since she first invested in the company several years ago. Over the years the brothers have developed deep respect for Tans’ considerable managerial and executive expertise. Tans’ appointment will allow the Carlier brothers – who remain Co-CEOs – to focus on long-term strategy. Ties will remain focused on product innovation, while Taco will be dedicated to the scale-up’s global corporate strategy.

    Expansion of management expertise 

    The company’s decision to introduce the role of President is the result of many months of operational planning and marks the next phase of VanMoof’s growth. Tans’ experience combines years at the highest executive level, building world-class teams and scaling global operations – all factors that will be crucial in the next stage of VanMoof’s growth.

    VanMoof S5 & A5 launch success

    After tripling sales in 2020, VanMoof has grown its service footprint to 50 locations worldwide over the last year. The recent reveal of VanMoof’s next generation S5 & A5 e-bikes on April 5 saw all early stock sell out ahead of shipments. With the e-bike wave showing no sign of slowing down, VanMoof continues to be the catalyst for widespread e-bike adoption across cities worldwide.

    “Born and raised on a bike, I’ve seen first hand how riding opens cities up. As a dedicated VanMoof rider myself, I’ve been following Taco and Ties’ journey over the years and I’m thrilled to play a part in scaling this unique brand at such an exciting moment.” – Gillian Tans, President VanMoof

    We’re very excited to have Gillian join us. She’s been an incredibly valuable mentor to me and Ties over the years. It’s great that we can now build VanMoof’s next chapter together. How we scale is as important as how we develop our product. Deepening our leadership with Gillian expertly sets VanMoof up to realize our ambitious goals in this next chapter for the company.” – Taco Carlier, Co-founder VanMoof.

  4. VanMoof reveals its next-gen e-bikes including the long-awaited step-in frame

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    A brand new angled frame with lowered step-in is VanMoof’s most accessible to ride e-bike yet, and comes with multiple cargo options.

    On April 5th, VanMoof announced its latest generation of e-bikes, the VanMoof S5 & A5. Fully re-engineered features include an ultra-silent powerful motor, long-range battery, powerful boost, and the latest VanMoof anti-theft tech. The new handlebar interface made up of LED Halo Rings communicate real-time feedback on speed, battery levels, unlocking, and more. The long-awaited lowered step-in A5 frame opens the opportunity for more riders worldwide to have their first e-bike experience. Check out the promo video here.

    New step-in frame 

    Both new 5-Series frames offer riders the most easy and accessible way to ride VanMoof e-bikes yet. The S5 is a refresh of the unmistakable VanMoof straight frame with slightly smaller wheels. The high riding position remains the top pick for controlled cruising. The brand new A5 angled frame is designed for wider accessibility and keeps riders feeling closer to the road. The lowered step-in makes it easy to jump on and off and heightens comfort and confidence for people new to biking. In addition, the A5 comes with multiple cargo options making it the perfect ride for city errands. It is designed to transport the near equivalent to a small city car.

    Easy and intuitive use

    Usability was paramount in the design process, a requirement being that even first-time e-bike riders feel confident using the bike. The industry-first Halo Ring Interface, integrated into the e-bikes’ handlebars, is a new signature feature designed to give riders immediate and intuitive feedback. It shows speed, battery levels, and connectedness.

    The famed VanMoof anti-theft technology has been honed with a revamped in-wheel kick lock, bigger pin, and new auto retract function. The bike secures itself with a tap, and is able to unlock automatically upon the rider’s return. A new optional phone mount and USB-C charging port turn every rider’s phone into a dashboard. This makes navigation and on-the-go charging easy, whilst also offering a data-rich ride thanks to the updated VanMoof app.

    Ultra smooth riding experience 

    A series of detailed improvements elevate the bike’s stability, usability, and overall riding experience amounting to the smoothest one yet. The ultra silent Gen 5 motor, long-range battery, and powerful boost make up the connected ‘power system’ at the heart of the bikes. This complex network of intelligent sensors and responsive parts is engineered to work together giving riders an ultrasmooth, second-to-none riding experience. The VanMoof S5 and A5 respond to the rider’s own distinct pace and movement thanks to upgraded electronics, rebooted torque sensor and Gen 5 E-shifter. The remastered design and integrated tech mark a revolutionary leap forward, and have been honored with the prestigious Red Dot ‘Best of the Best’ design award.

    Only a handful of parts remain from our previous models, the S3 and X3. Every last detail from the frame down to the chip sets and sensors has been engineered for the smoothest, most powerful ride ever.” Ties Carlier, VanMoof Co-founder.

    On sale 

    The VanMoof S5 & A5 come in gray and are on sale worldwide from April 5 for $2998. Deliveries start from July. A range of accessories, including an optional click-on external battery, become available early Summer 2022. To manage demand and delivery times, riders get access to purchase via waitlist. Sign up to the waitlist at vanmoof.com.

  5. Jonathan Hum joins VanMoof as Global Chief Marketing Officer

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    VanMoof adds Masterclass VP & Head of Marketing to its Management team

    VanMoof has announced a major new hire with its appointment of Jonathan Hum as its Global Chief Marketing Officer. Hum will lead across all aspects of the brand’s marketing output as it consolidates its position as the global leader in the rapidly developing and fast-maturing field of e-bikes and urban mobility.

    Leading creative strategist with prestige brand track record

    Hum has over 20 years of brand, agency and marketing experience, having held previous positions such as Global Senior Director of Brand Marketing at Nike and Managing Director at renowned design and communications agency, AKQA. Hum’s leadership at MasterClass as VP, Marketing was pivotal during its period of huge breakthrough growth as the EdTech platform tripled its valuation in under two years. Hum joins the ride at a similarly crucial time for the e-bike pioneers: As the world’s fastest growing e-bike brand, VanMoof’s scale has skyrocketed over the last year, offering a high-tech and feature-rich experience for a community of almost 200,000 riders (and counting) worldwide.

    “2022 is set to be an incredibly exciting year for VanMoof. This is a brand and a product that is redefining city mobility and pioneering real change. I’m thrilled to be joining the ride and ready to lead VanMoof’s next wave of growth.”Jonathan Hum, CMO, VanMoof.

    “Jonathan’s appointment gives VanMoof a massive injection of expertise from the highest levels of international brand building. His creative vision and sharp marketing know-how will help us take VanMoof marketing capabilities to the next level.”Taco Carlier, CEO and Co-founder, VanMoof. 

    “With unrivalled and multifaceted experience in brand agency and marketing, we can’t wait to see what Jonathan can bring to the table in 2022 and beyond.” Ties Carlier, CEO and Co-founder, VanMoof. 

  6. VanMoof puts its e-bikes’ security to the test against stop-motion “Super Thieves” in latest ad

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    The Dutch e-bike brand has collaborated with Oscar-nominated Isle of Dogs, Fantastic Mr. Fox & Corpse Bride animator Tobias Fouracre to create a charming depiction of its theft-defying tech

    VanMoof has launched “Hard Times For Super Thieves” – a playful new campaign that demonstrates the power of its anti-theft technology and Peace of Mind coverage. The film takes the form of a series of mockumentary-style studio interviews with some highly-skilled e-bike burglars, who speak candidly to the camera about their troubled attempts to steal a VanMoof.

    Following the brand’s epic Summer TV spot, leading British animator Tobias Fouracre steps up to craft an equally artful film, continuing VanMoof’s imaginative approach to brand building. The advert revolves around three finely detailed, stop-motion puppets and their foiled attempts to steal an impressive 3D-printed VanMoof S3 replica. The result is wildly inventive and light-hearted – a powerful and unique approach to handling the serious subject of bike theft and security. The characters include a Master Lockpicker who’s repeatedly confused by the bike’s nifty keyless locking system, an International Art Thief who can’t outsmart the bike’s anti-theft tracking system and a Cyber Security “Specialist” who struggles to crack its lock code. But despite their criminal tendencies, the “Super Thieves” are a highly likeable bunch.

    “Real deterrents are needed to keep your VanMoof safe. Bringing these features to life in a vivid way was the film’s goal. We couldn’t be happier with the way it’s turned out. We love the characters, and we love the stop-motion approach. It makes for a truly unique and playful way to talk about a tricky subject.” Colin Cornwell, Creative Director, VanMoof

    One year of Free Peace of Mind coverage

    The film launch coincides with VanMoof’s current offer, where prospective riders can get a whole year of three-year Peace of Mind Theft and/or Maintenance coverage for free when they buy a VanMoof S3 or X3. The offer is available globally from January 26 until March 31.


    Production Company: Rowdy

    Director: Tobias Fouracre

    Producer: Daisy Garside

    CMO: Andrew Smith (VanMoof)

    Creative Director: Colin Cornwell (VanMoof)

    Producer: Kim Buttery (VanMoof)

    More Super Thieves Images

    Interview with Tobias Fouracre

    VanMoof Press Releases

    About VanMoof

    VanMoof was founded in 2009 by Taco and Ties Carlier, two Dutch brothers with a vision of the perfect city bike. Now their bikes are changing cities and leading the current wave of people choosing e-bikes. VanMoof’s sleek, multi-award-winning rides offer a high-tech and feature-rich experience for a passionate worldwide community of 150,000 riders and counting. The iconic integrated frames mirror a fully integrated end-to-end company that has upended the bike industry by taking complete ownership of everything from design and production to sales and after-service. As one of Europe’s fastest-growing companies, VanMoof is on course to redefine the future of urban mobility and get the next billion on bikes. VanMoof Brand Stores can be found in Amsterdam, Berlin, London, New York, Paris, San Francisco, Seattle, and Tokyo, with expansion planned to 50 cities worldwide through dedicated Service Hubs by the end of 2021. Ride the Future at vanmoof.com.

    About Tobias Fouracre

    Tobias is a veteran of the animation industry with an eye for detail. As a lead character animator, he has worked on Corpse Bride, Fantastic Mr Fox, Frankenweenie and was animation supervisor on Isle of Dogs. All four films have received Oscar nominations for the best-animated feature. Tobias also directs children’s T.V. with series that include Club Penguin for Disney and Koala Brothers for the BBC. Advertising credits include work for everyone from Specsavers to Marmite.

  7. Reservations for the VanMoof V hit 10,000

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    Only three months after its announcement, VanMoof’s first ever hyperbike reaches significant milestone and reveals huge demand in a previously untapped mobility category.

    With the VanMoof V, VanMoof entered into the high-speed e-bike category, and the company has seen over 10,000 reservations for the bike since it was announced on October 12. This surge in demand represents over half of the total number of high-speed e-bikes on the road in the Netherlands and over 20% of total known speed bikes riding in Europe and is an incredible indication of public appetite for the as yet unreleased bike.

    Revealing just how keen their audience are for faster and more accessible ways to get around the city, the VanMoof V achieved its reservation milestone exclusively via a rider-first, invite-only approach. The company gave its own community of riders the chance to reserve the VanMoof V first. Germany is the leading market, accounting for a third of total reservations, with the US, and the Netherlands close behind.

    “Getting such a large number of reservations in such a short period of time shows the incredible public appetite for a true car replacement in our everyday city lives. With traffic levels now back up to pre-pandemic figures this mass turning point can’t come soon enough. We’re so excited at the fresh potential this bike represents. The V will upend the hierarchy of our roads.” Ties Carlier, Co-founder of VanMoof

    New V product developments

    Today, VanMoof is also revealing an exciting new feature of the V – an integrated handlebar phone mount. This will allow riders’ phones to be incorporated as a screen and dashboard and provide an intuitive visual reference for updates from the V’s onboard computer. With hardware and software design ongoing for over a year already, new product details will constantly be refined and developed ahead of the bike’s release – expected by the end of 2022.

    Our lives, cities, and transport choices are evolving fast in the face of climate challenges. We believe that challenging automobile orthodoxy in our cities is absolutely necessary for a better future. People are speaking loud and clear and now we need cities to modernize policies and open up our streets to a more sustainable future.” Taco Carlier, Co-founder of VanMoof

    How to reserve the VanMoof V

    Currently in the engineering stage, the VanMoof V is available for general reservations from February 8 on vanmoof.com with first deliveries expected by the end of 2022. Reserving the VanMoof V for $20 means you can be one of the first to ride it when it’s ready for the roads. The VanMoof V is a new addition to VanMoof’s e-bike line-up and will sit alongside the popular S3 & X3 series. For more information on the VanMoof V, visit vanmoof.com/vanmoof-v.

  8. VanMoof raises $128m to make its high-tech e-bikes the new standard in cities worldwide

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    Leading e-bike brand, VanMoof, will invest funds into both their unique production and supply chain, and their consumer-first technology to engage millions more riders.

    • This is the largest ever Series C investment for a European e-bike brand and brings VanMoof’s total raised to $182 million (£132 million) in less than two years, making it the most funded e-bike company in the world.
    • The funding will be used to both expand production and reinvent the way in which hardware and software components are made, and make its high-quality, high-tech e-bikes more accessible to consumers.
    • VanMoof has grown its retail and service footprint from 8 to 50 locations worldwide over the last year, with sales of their e-bikes more than tripling in 2020.
    • Surge in demand shows the US is the fastest growth market for VanMoof, with the post-pandemic e-bike wave showing no sign of slowing down.
    • Global e-bike market is forecasted to be valued at around $48 billion by 2028, double the value it was predicted to reach before COVID-19.

    Amsterdam, September 1st, 2021 – Today, category-defining Dutch e-bike brand VanMoof, announced a $128 million Series C minority investment in a funding round led by Hillhouse Investment, an Asia-based private equity firm. These funds cement VanMoof as category leader and tipping point brand to drive worldwide e-bike adoption and help further its rapid global expansion. The company will use the funds to increase its production capabilities, continue the development of new technology, improve bike specs and reliability, and break down more barriers to cycling.

    Fresh commitment from investors

    Alongside Hillhouse Investment, the Series C funding includes commitments from Gillian Tans, former CEO of Booking.com, and existing investors Norwest Venture Partners, Felix Capital, Balderton Capital, and TriplePoint Capital.

    “We’re reinventing, redesigning, and re-engineering every component of the bicycle. It’s never been done before and will change how a bike is made, sold, and serviced forever. It will help us get 10 million people on our bikes in the next five years and our investors share in our vision of a smarter and cleaner mobility future.” Taco Carlier, Co-founder of VanMoof. 

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