All eyes were on Dutch e-bike brand and LEVA-EU member VanMoof, who brought a new, eye-catching mobility trend to this year’s Men’s Paris Fashion Week

During Men’s Paris Fashion Week, VanMoof rallied an international crew to showcase the ease of city living on an e-bike during one of the busiest and most visible times of the year for the industry. The transformative potential of the e-bike took center stage during VanMoof’s appearance at Paris Fashion Week. Proposing that riding electric offers city dwellers the chance to reclaim their space, the city e-bike pioneers encouraged people to use their bikes as a tool to unlock the endless potential of a modern-day city.

All eyes on VanMoof

Paris Fashion Week has traditionally been a place where editors, stylists, tastemakers, and creatives from around the world come together for seven days to determine the direction of the fashion world. Those who flock to the yearly event have traditionally used cars to drive around the congested city in stuffy 30-degree heat, stuck in endless traffic jams and frustrated at the thought of being late to the next show.

But this year showed that trend to be a thing of the past. This June for the first time, VanMoof supplied over 50 e-bikes to give visitors from all over the world the opportunity to travel around the streets of Paris without breaking a sweat.

VanMoof’s current Parisian riders include designer Stephane Ashpool, Simon Jacquemus, and Sarah Andleman, each of whom are regularly sighted riding VanMoof e-bikes in the city. This season they were joined by international musicians, editors, and creatives including the likes of Skinny Macho, Aminé, Diplo, David Fischer from HighSnobiety, Dazed street-style photographers and many more.

A bike-positive future for Paris

The e-bike brand’s noticeable presence across shows, events, and parties in Paris comes at a crucial time, as attitudes towards biking in the city are undergoing a change. The city municipality is actively encouraging biking, having introduced multiple incentives to make choosing an e-bike more accessible – an act that makes it clear that city legislators worldwide are recognizing the fundamental need to accelerate efforts to both facilitate and encourage biking in urban areas. As part of the city’s Bike Plan, 180,000 additional bike parking spots will be added to the current total of 60,000 – more than tripling the city’s bike racks. And between now and 2026, Parisian riders will gain 180 km of long-awaited and permanent bike lanes.

Read the full press release and see the custom VanMoof e-bikes here.