The electric bike company’s new leadership is interviewed about plans to relaunch and expand into more e-mobility areas.

Source: The Verge

After being a big player in the e-bike market for years, VanMoof abruptly announced its bankruptcy last summer, leaving 200,000 users uncertain about the future of their e-bikes, with the possibility of no component or service centers being able to assist them. Since then it has been purchased by urban mobility manufacturer, Lavoie, who have implemented new management to outline plans for its future.

Two of its three new leaders, Elliot Wertheimer and Nick Fry, were recently interviewed by technology news outlet, The Verve, about VanMoof’s relaunch plans and the broadening of its product range. They strongly expressed their enthusiasm to keep existing VanMoof riders on the road, and described their schemes to revitalise the company and expand into new e-mobility areas.

Van Moof 2.0

For the European market, VanMoof’s 2024 relaunch will prioritise current riders by rolling out replacement parts to retailers with in-house repair shops, then it will resume e-bike sales from its existing catalogue, and follow with the launch of a new VanMoof branded e-scooter.

Wertheimer and Fry stated that like before, pre-bankruptcy, VanMoof’s product engineering, product design and technology development will still be fully in-house, with the company rehiring many of its previous staff based in Amsterdam.

The Verge article delves into more detail about the brand’s plans, the expertise of its new management and how they plan to turn things around and make VanMoof successful again. Click here to read the interview in full.