Annick Roetynck

Annick Roetynck is the manager of LEVA-EU with decades of experience in two-wheeled and light electric mobility. She has been working in the business since 1987 in various positions, among which secretary general of the European Twowheel Retailers’ Association (ETRA).

Her long career has allowed her to gather a unique insight into European rules and regulations for LEVs and to establish a very extensive network.

She has a master’s degree in political science.

Languages: Dutch, English, French, notions of German and Chinese.

Bram Rotthier

Bram Rotthier is LEVA-EU’s technical director and board member.
As a technical engineer, his objective within LEVA-EU is to build a bridge between members and technical regulations.

He is also active in standardization and in the Motorcycle Working Group.
Bram is Head of Department Energy Technology at Odisee University of Applied Sciences.

Languages: Dutch, English, French and German.

Eddie Eccleston

Eddie Eccleston is a board member of LEVA-EU who has also been appointed as an SBS-expert. In that position, he watches over the interests of small and medium enterprises (SMEs) in CEN TC 333 Cycles.

He has a postgraduate degree in marketing.

Eddie is a cycling industry executive with profound knowledge of the (e)bike-sector, forged over 40 years of rich and varied experience.
He had the privilege of working for organisations across both start-ups and mature business models together with leading international players.

Language: English.

Ineke Meireleire

Ineke Meireleire is the Policy Officer for LEVA-EU. In this role she takes care of our member support and reporting.

Ineke is an expert in sales, marketing and customer service in B2B markets, both for the Belgian and European market, in the automotive, chemical and pharmaceutical industry.

Languages: Dutch, French, English and notions of German.

Laurent Guérisse

Laurent has over 20 years of experience in business development, partnerships, and market growth, mainly in the technology and sustainable mobility sectors. He has spent much of his career helping companies expand into new markets, build practical partnerships, and turn innovative ideas into real-world solutions.

As Membership Account and Growth Manager, Laurent works closely with LEVA-EU members, supports new companies joining the association, and helps grow a strong and active light electric mobility community across Europe.

Languages: bilingual Dutch/French, English, Spanish, notions of Chinese

Luca Destro

Based in Italy, Luca has been actively involved in the e-bike sector since 2006. He brings nearly two decades of hands-on experience in the development of e-bikes and related components, combined with a solid professional background in production and general management. His career has given him an in-depth understanding of both the technical and operational dimensions of the industry.

Luca is Membership and Growth Manager for Italy. In this role, Luca supports LEVA-EU in strengthening its connections with Italian companies and stakeholders, helping to further expand the association’s presence and impact in one of Europe’s most important e-bike markets.

Languages: Italian, English, German.

Dennis Hu

Dennis Hu has been working internationally in the manufacturing, marketing and sales sectors of the bike business for over 10 years. He has a profound understanding of the trade.

He has a passion for improving the environment and making the world a better place. As a Chinese national who has lived in Europe for more than ten years, he commands outstanding insight on matters affecting the industry. Dennis is responsible for communication with Chinese manufacturers, brands and associations on behalf of LEVA-EU.

Languages: Chinese, English.