Tag Archive: speed-pedelecs

  1. LEVA-EU Member Stromer sees 17% sales growth in 2022

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    Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.

    Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).

    Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.

    Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”

    myStromer’s 2023 Prospects

    In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.

    To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.

    Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing  on our existing product range and new innovations to further expand our market position.”

    Shifts in leadership structure

    Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.

  2. LEVA-EU member Aureus Drive upgrades the Power45 model

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    A low-entry version of Aureus Drive’s speed pedelec is now available.

    Aureus Drive is a speed pedelec/e-bike manufacturer offering a range of green-mobility products, including the Power45 model. The Power45 e-bike was developed by commuters, for commuters and everyday life. Development was based largely on customer feedback and needs; Aureus Drive set itself the goal of creating a product that has an enormous range while delivering high performance and low maintenance.

    Thanks to an updated down tube, a lower-entry version of the Power45 is now available. The alternate edition of the e-bike maintains all of the original model’s technical specifications. Aureus Drive hopes to cater to women, older individuals, and those using a child seat with its new offering – previously, only the Comfort45 model utilised a low-entry frame.

    The new model is assembled completely in Lucerne, Switzerland.

    Learn more about the updated Power45 model, here.

  3. LEVA-EU member myStromer introduces the Speed Pedelec ST2 Pinion

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    With the S-Pedelec ST2 Pinion, the Swiss company myStromer AG is initiating the next evolutionary stage of its model range. The ST2 Pinion has been completely redesigned in 2023 and, with a customizable riding position and Pinion gearbox, replaces the previous ST2 Belt model.

    Pinion gearbox according to automotive standard
    The Stromer Speed Pedelec ST2 Pinion represents the next expansion stage of the Stromer model range with Pinion gearbox and was developed to transport commuters comfortably, safely and powerfully. The 6-speed Pinion gearbox uses technology from the automotive sector and offers a reliable shifting performance in every situation with a gear ratio range of 295%. In the Pinion gearbox all gears can be easily and conveniently changed using a twist shifter, both at a standstill and on the move. The shifting system is not under added load from the motor and reacts to every gear change quickly, precisely and free of wear. In combination with the Gates carbon belt drive, the ST2 Pinion is extremely low-maintenance.

    The top-class beginner S-Pedelec
    Stromer Bikes represent the best of Swiss engineering and are captivating thanks to their exclusive combination of timeless design, smart connectivity, pure performance and maximum range. The new ST2 Pinion is the perfect partner for shorter commutes and everyday errands. The gearbox, the easy-to-use shifting system and the belt drive are perfectly integrated into the clean Stromer frame design. For additional riding comfort, a suspension fork and a suspension seatpost are available as factory options. The 750 W rear-wheel motor provides quiet, powerful and dynamic assistance up to 45 km/h and, together with the 655 Wh battery, allows a range up to 120 km (can be optionally expanded up to 180 km). The top-class beginner S-Pedelec is available in the standard colors Moon Grey or Dark Grey, while the Launch Edition has an exclusive special Electric Green finish.

    Clean design, new ergonomics
    Compared to the previous ST2 Belt, the ST2 Pinion also boasts other important upgrades in addition to the Pinion gearbox. The 90 mm Satori Python stem not only has a SP Connect+ bracket ready, the tilt can also be adjusted in order to allow for a customizable sitting and riding position. The high-quality equipment also includes the large-volume Pirelli Angel GT Urban 27.5” tires, which are perfectly adapted to the daily commute and offer the required grip for riding every day. A reflector strip on the tires also increases the visibility and safety in road traffic. The seamless welded frame completes the clean design typical for a Stromer. This Stromer S-Pedelec also represents the premium technical class and brings with it not only high riding safety but also a larger range.

    Versions:

    • Launch Edition (LE) in Electric Green, with BQ655 battery (up to 120 km)

    • Standard Edition in Moon Grey or Dark Grey, with BQ655 (up to 120 km)

    Availability:
    The Stromer ST2 Pinion Launch Edition, in Electric Green with sport frame, is available in stores starting in April 2023. The Standard Editions of the ST2 Pinion, in Moon Grey and in Dark Grey, will be available starting in June 2023, both with a sport frame and a comfort frame.
    Price in EUR/CHF/USD:
    From EUR 6,890/CHF 6,990/USD 6,990

    About Stromer
    Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes > 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced its product range with high-quality urban bikes (25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the > 390 million kilometers traveled on Stromers. Stromer is #HereToChange.

  4. T-Mobile and Townmaking run e-bike ISA trials in Amsterdam

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    Source: Fietsberaad.nl

    Intelligent Speed Adaptation (ISA) would review and adjust the speed of e-bikes and speed-pedelecs in line with local limits

    The concept of Intelligent Speed Adaption (ISA) is not new, having been tested in cars for many years – however, thus far it has seen little real-world application. In Amsterdam, T-Mobile and Townmaking are now running experiments for the technology in regard to two-wheelers; routes such as that between Amsterdam and Schiphol are being monitored for potential application.

    How could this work? Speed could be reduced through geofencing, that is, if a bicycle enters a certain area or approaches a certain location, the speed is automatically reduced. Such technology is already used in some rental e-scooter fleets such as Voi in the UK, where ‘slow speed zones’ automatically reduce a vehicle’s maximum speed.

    In the latest experimentation by T-Mobile, an app was tested that turns the screen of the rider’s smartphone red when entering an area with a speed limit. To prevent too much distraction, other warning methods are also being considered, such as a vibration signal via the handlebar. Technology would eventually be made available to bicycle manufacturers and road authorities to implement their own preventative measures.

    A crucial element for the success of the new technology is the speed with which the system reacts and modulates the bicycle to a safer speed. This so-called latency (deceleration factor) can make the difference in whether or not a cyclist brakes in time in an unsafe situation. Thanks to modern 4G and 5G networks, T-Mobile says very low latency connectivity can be achieved in 10 milliseconds or less.

  5. A double interview with the minds behind LEVA-EU member Ellio

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    Source: Ride Ellio

    The Belgian manufacturer just reached the 1,000-bike milestone. With a rapidly growing community and big aspirations, what’s next for the brand?

    What does the 1,000th bicycle mean to you? How do you feel about this?

    ‍ Tomas: Fair? When we started [Ellio] I thought it would go faster. But even when we had the 7 plagues of Egypt over us, with corona, the supply chain collapsing, the crazy demand for bicycles, but also the collapse of the speed pedelec market due to working from home, the war in Ukraine… too much to mention actually… I never doubted, because what I had in mind is exactly what people appreciate in Ellio. That was only possible thanks to the wonderful team that I get to be a part of every day. I feel blessed by fate to have been able to fulfill my dream. But I keep dreaming… of more, of better. Even better!

    Jorrit: It’s a milestone of course and that always feels good. It is a moment to look back at the road we have already traveled and I can say that I do so with great pride. At the same time, we also keep looking ahead, of course: 1,000 bicycles is just the beginning!

    Past versus now. How did you see the mobility landscape evolve from bike 1 to 1,000?

    Tomas: In the media, the speed pedelec is seen less as a risk and more and more as a solution. I also like that programs such as Kijk Uit (a Flemish television program regarding road safety) put the speed pedelec in the spotlight in a nuanced way.

    Jorrit: In the few years that we have been active, bicycles have really evolved from leisure items to full-fledged means of mobility. This places entirely new requirements on the products. With a decent 25 km/h bike, you can safely ride to work every day, but for longer journeys or when designing a 45 km/h speed pedelec you really need more than just a decent bike. That has always been Ellio’s raison d’être, so of course, we are happy with this evolution.

    What plans can we expect in 2023?

    Tomas: Ellio, our first model, I dare call my baby. However, we are working with a whole team on the successor, Marty. This time Jander, a product developer at Ellio and responsible for the development of Ellio, will be the (young) daddy of our newest model. Can I call myself grandpa? With Marty, we will reach the next level of maturity, as a product and as a company. We all grow together. Full of passion to offer the ultimate mobility solution.

    Jorrit: International expansion, an expansion of our product range to respond even better to the mobility needs of our customers and, of course, also strong growth in production numbers. Next year we want to be able to build 3 times as many bicycles as this year.

    How has co-creation of the Ellio community contributed to today’s Ellio?

    Tomas: At my previous employer, Toyota, we had a standard for every feature, situation, and step. Almost to the absurd. Even the brewing of coffee was almost standardized. At Ellio, we have something even stronger, being organic; that is the Ellio community. I never imagined that such a fantastic community could grow around our product in these dark times. The openness that is in Ellio’s DNA is answered with a positive drive to not only improve the product but to create a platform where Ellio riders help other Ellio riders.

    Jorrit: From the outside, the 1,000th Ellio seems to be almost the same bike as the very first, but “under the hood” a lot has changed since then. The control of the drive and transmission, the display of the HMI, and numerous minor hardware changes have been implemented. All are based on feedback from our customers.

    How has Bewel, the custom workshop responsible for the assembly of Ellio bicycles, contributed to Ellio’s success?

    Tomas: Collaborating with Bewel was a conscious choice. Not from a social point of view, which is a nice bonus and I love it, but because they could provide the overarching services, the critical mass, that we didn’t have as a start-up. We sometimes received questions from prospective customers about why we didn’t work with a tailor-made company, but it is precisely the very structured working in Bewel that helps us to achieve our quality.

    Jorrit: Thanks to Bewel, Ellio is produced close to home. This way, our developers can see for themselves how the products they design are built on a daily basis. This greatly benefits our development because we can implement improvements very quickly. At the same time, Bewel has a team of highly motivated employees with an almost obsessive focus on quality. The quality and consistency that Bewel has already achieved in the production of ‘just’ our 1000th bicycle is simply astonishing.

    What would you like to say to the Bewel employees?

    Thomas: I love you guys! I always love being with you and feeling your passion for my baby!

    George: THANK YOU!! That’s obvious, I think.

    Do you know how many km do you cycle on average per week?

    Tomas: 200-250 km (and if I don’t make it, I’m really pissed!)

    Jorrit: Not enough, I live too close to work. I cycle about 10 km to and from work every day, so about 60-70 km a week in total. But always with the Ellio of course!

  6. Stromer official “e-bike” supplier for Alinghi Red Bull Racing

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    LEVA-EU member Stromer has entered a partnership with Alinghi Red Bull Racing in their preparations for the 37th America’s Cup. Stromer will be providing fast electric bikes, or “Speed Pedelecs”, as well as developing new special editions that will carry the Alinghi Red Bull Racing name.

    Participation in the ‘America’s Cup’, the oldest sporting trophy in the world (1851), requires vision, an innovative spirit, and a certain willingness to take risks. After an absence of ten years, Alinghi has joined forces with Red Bull with the goal of winning the 37th America’s Cup, hosted in Barcelona from August to October 2024. The Swiss company myStromer AG, a leading manufacturer of Speed Pedelecs, is now working to help Alinghi Red Bull Racing achieve this goal as the team’s official supplier of electric bikes. This collaboration is based on a long-term vision and will not only boost the team’s mobility in Barcelona, but everywhere that they go. Stromer will also introduce a Special Edition in the colors of Alinghi Red Bull Racing that is based on the model ST7 in 2023.

    Alinghi Red Bull Racing’s training location is Barcelona, a busy metropolis. To support the team members on their daily journeys in the city, Stromer is the team’s official supplier of e-bikes. In addition to fast electric bikes, Stromer is also providing the team with racing bikes in the colors of Alinghi Red Bull Racing to help train the sailors. Cycling will play a key role in this competition for the 37th America’s Cup, both on land as well as on the water. The energy for the mechanical systems is generated on board by pedal systems that are operated by four members of the team: the “power group”. Modern mobility is thus a common thread between Stromer and Alinghi Red Bull Racing thanks to their interest in efficiency and performance.

    “Sailing has fascinated humans around the world for centuries. Alinghi Red Bull Racing stands for performance and perfection, just like Stromer. We expect this partnership to increase the global brand awareness of Stromer and to enhance the focus on the topic of alternative mobility. We are also excited to launch an ST7 Alinghi Red Bull Racing Special Edition in 2023.” Tomi Viiala, co-CEO of myStromer AG

    “We are looking forward to our collaboration with Alinghi Red Bull Racing. Passion and perfection are just two values that we share. We wish Alinghi Red Bull Racing a perfect preparation phase and victory at the next America’s Cup. We are naturally also proud to be able to ensure the mobility of the team in Barcelona with our bikes.” Karl Ludwig Kley, co-CEO / CFO of  myStromer AG

    “These new boats, the AC75, are bringing cycling and sailing closer: the rules of the class allow having cyclists on board to provide the energy to operate the boat systems. The fact that we will be able to ride bikes as part of the preparation in Barcelona will also be a huge advantage for the whole team. We are truly lucky that we will be able to rely on Stromer in our quest for the next America’s Cup. We represent the colors of Swiss industry in the world and stand for the same values: precision, quality and performance. A huge thanks to them for it!” Arnaud Psarofaghis, Alinghi Red Bull Racing Sailing Team

    #HereToChangeMobility

    Stromer supports sustainable, environmentally friendly mobility solutions. Stromer Speed Pedelecs can be ridden up to 45 km/h with engine assistance and represent the best of Swiss engineering. The models capture the imagination through an exclusive combination of timeless design, smart connectivity, pure performance, and maximum range.

    Stromer ST7 Alinghi Red Bull Racing Team Edition

    Exclusively for its partnership with Alinghi Red Bull Racing, the Swiss company will manufacture a special series of its top model, the ST7, in the team’s colors. The new Stromer flagship combines cutting-edge technology and high-end components to create a Speed Pedelec truly in a class of its own. With a 1,440 Wh battery and a range of up to 260 km, the ST7 is the world’s first “Speed Pedelec” with new electronic Smart.Shift technology from Pinion, thus introducing vehicle driving dynamics to the e-bike. It combines reliable and virtually maintenance-free gear-shifting technology with the advantages of electronic shifting via a shift lever. Planning for additional Special and Limited Editions is currently underway.

  7. Research: Analysis of initial speed pedelec usage for commuting purposes in Flanders

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    Source: Transportation Research Interdisciplinary Perspectives

    New research by Herteleer et al. provides insight into commuter patterns in Flanders, Belgium

    The full research paper may be accessed here. The abstract below provides a synopsis of the researchers’ findings:

    “Speed pedelecs, pedal-powered two-wheelers with motor assistance up to 45 km/h, are relatively new vehicles for active travel on European roads, with Flanders at the forefront of adoption. Policies by European and national entities have allowed speed pedelecs to be used, yet the policies have been based on assumptions and modelling about speeds reached, rather than measured data. This paper presents an analysis of naturalistic speed pedelec behaviour by 98 individuals at 10 companies in Flanders, who logged commuting and leisure rides with smartphone GPS during three-week test periods as part of the 365SNEL project using fifteen-speed pedelecs, ranging in motor power from 250 W to 800 W. The cruising speed, the speed at which the largest distance is covered, and the 95th percentile (P95) speed (as a realistic maximum speed) are proposed as Key Performance Indicators to better evaluate speed pedelec behaviour. Cruising speeds for men were consistently higher than for women (mean values: men 38.2 km /h, women 33.5 km /h). For all participants, the mean commuting P95 speed of 40.1 km/h is 5 km/h below the expected 45 km/h, which points to potential over-regulation of speed pedelecs according to their expected maximum speed. Contrasting logged commuting cycling trips with leisure trips indicates that speed pedelecs can be characterised by their speed metrics, regardless of their travel purpose. Policymakers can therefore facilitate active travel with its commensurate physical and mental health benefits by investing in and designating routes for higher-speed (active) travel, and conversely reserve other routes for slower travel modes.“

  8. Speed-Pedelec sales falter in Belgium and the Netherlands

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    Last year 11,863 speed-pedelecs were registered in Belgium. That is 3.3% less than in 2020 and 6.5% less than in 2019. From January to April, registrations made a giant leap of 41% compared to 2020. Strict Corona measures were still in force during that period and teleworking was mandatory. From June onwards there was a marked decline, which even attained -30% in September. As of October the decrease became less and in December there were more than 7% more speed-pedelecs registered than in December 2020.

    The Belgian trade association, Traxio, attributes the negative 2021-result mainly to bad summer weather. They also suggest that this niche may have reached saturation point. But the Corona crisis with mandatory working from home as well as the supply and transport problems in the sector will probably have played a role as well. Whether the Belgian speed pedelec market is effectively saturated will have to be seen from this year’s results.

    Last year, just under 50% of purchases were made in the name of private individuals, just under 15% in the name of companies and 35.6% through leasing. Belgium has been and still is the European market leader in the sale of speed-pedelecs, and this has several reasons.

    In the technical regulation (Regulation 168/2013), the European Union has categorized the speed-pedelec as a moped. And so, all Member States have slavishly copied that category in their traffic codes; all Member States except Belgium. Thanks to some visionary civil servants, the speed-pedelec in the Belgian traffic code is not put aside as a moped “full stop”, instead a separate category has been created: Moped Class P – Speed ​Pedelec. This made it possible to develop adapted traffic rules with new traffic signs which, by using the letter P, allow or exclude speed-pedelecs. In the main, speed-pedelecs are subject to the same rules as conventional bicycles. A very important element in the traffic rules is that speed-pedelecs are allowed on cycle paths.

    The categorization separate from conventional mopeds made it possible to subject the speed-pedelec to the same financial incentives as traditional (e)-bikes. In Belgium, you can enjoy a tax-free allowance of up to € 0.25 if you commute by bicycle, electric bicycle or speed-pedelec. This can result in a nice financial extra every year, free of tax and of social security. Sales are further boosted by advantageous leasing formulas through employers.

    The Dutch speed pedelec market is still very far behind the Belgian one. Last year, 3,970 speed-pedelecs were sold there, which is 12% less than in 2020. That number is spread over no fewer than 57 brands, which together have 198 models in house. The Top 10 brands, however, have a market share of 89%. The unbeaten market leader remains LEVA-EU member, Stromer, with 33%, followed by Riese & Müller with 20% and Sparta with 13%. The Top 3 of best-selling models are all Stromers.

    Meanwhile, Speedpedelec-Evolutie has calculated that a total of 27,538 speed pedelecs are currently riding on Dutch roads, with an average age of 3.7 years.

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