LEVA-EU member Bimas Bikes showcased its own line of Bimas Bikes, the Argeus project bikes, and its collaboration with Oowi bike-sharing service at Eurobike 2022.
Jan Willem de Ronde of Bimas Bikes shared, “We have been going [to Eurobike] as a visitor for years, but this is of course a completely different dynamic. What we want to show here is of course our own brand Bimas Bikes, the cargo bike is the [our] most successful at the moment. We also produce OEM bicycles on a project basis. Our factory also makes a large number of bicycles for other brands, which are also exhibited here at the fair,” referring to bicycles of the Argeus project. Of their own range, the new Bimas eTour 7.5 e-bike made its debut at Eurobike 2022.
Continuing to discuss Bimas’ partnerships, de Ronde explained, “[Argeus] is its own brand, but [more of an] umbrella. Someone can choose to carry the Argeus, but they can also put their own brand name on it. The bikes that we show here are actually a kind of starting point, we will discuss the method of final assembly at a later stage. We also have customers, with whom we start from paper, but then you have to speak to someone who already knows exactly what they want. Such customers often already have a very strong idea about the model, the parts, and the marketing strategy. These customers often already have their own collection, but are looking for something to replace or expand.”
The third item showcased by Bimas Bikes was their close collaboration with Oowi, a bike-sharing service. Bimas Bikes manufactures the physical bikes, while Oowi is responsible for the sharing platform itself.