Source: Eurobike

The EUROBIKE 2024 program will focus on industry transformation within an international and societal framework, with an emphasis on steering the mobility revolution towards sustainable outcomes. It explores the dynamics of the bike ecosystem and business, addressing challenges through EU regulations, data insights, and innovative solutions. The conference agenda combines practical insights with visionary ideas, merging overarching concepts with actionable steps.

Over four days, the conference offers a platform for discussing industry transformation. In collaboration with leading bike industry organizations such as ZIV, Zukunft Fahrrad, VSF, CONEBI, and CIE, Eurobike has developed a program addressing the holistic needs of the bike ecosystem while planning for future adaptations. There’s also a focus on fostering communication and driving political and social change on various levels.

The conferences centre around six core themes: Innovation, Digitalization, Sustainability, Inspiration, Retail, and People. Through various formats such as knowledge sharing, interactive exchanges, and networking, participants engage in dialogue that links theory with practice. The expo’s business days from July 3-5 attract trade visitors worldwide, offering a program aligned with European and German bicycle industry organizations. These sessions complement the trade show’s themes, with guided tours providing firsthand experiences, comprehensive insights, and networking opportunities.