
Lacros to exhibit for the first time at Eurobike
01/07/2024
2 minutes
With the aim of further increasing Lacros’ exports within Europe, the brand will participate for the first time as an exhibitor at this major trade show
Source: NieuwsFiets.nu
The Schijndel based e-bike brand Lacros has long held the ambition to participate in Eurobike, as an expo of great importance to the electric folding bicycle market. Last year Lacros had already visited Frankfurt to see whether participation could be relevant. The exploratory trip turned out to be fruitful, and they are now part of the exhibitor list and can be found in Hall 9 from July 3-7.
“We want to grow further internationally with Lacros, especially in Germany. But we also have an eye for countries such as Spain, France and many more European countries,” says marketing manager Jesse Smits. “We already have a number of dealers in Germany, but we can add a few more. Germany is big enough.”
Showing Europe what we excel at with Lacros
To increase exports, in addition to participating in the Eurobike, Lacros has opted for promotion via social media and Google. “We want to expand our international contacts and the brand awareness of Lacros. We will be at the Eurobike with a stand of 48 m2, where we will show as many models from our collection as possible in which we excel. Both trade visitors and consumers will have this opportunity during Festival Days. Models that we will definitely include are the new TX Carbon and various runners from the collection. We are the largest in electric folding bicycles in the Netherlands, and we want to show that to the rest of Europe.”
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