Ridley launches first urban electric bike, the Urbx
Comments Off on Ridley launches first urban electric bike, the UrbxSource: ebiketips
Belgian bike brand Ridley has unveiled its first urban electric bike, the Urbx. Powered by a Bafang motor, the Urbx is designed for urban exploration and marketed as the “ideal bike for the modern city dweller.” Starting at £2,199, the Urbx offers a choice of frame styles. This launch follows a €15 million investment in electric bike production by Belgian Cycling Factory, the parent company of Ridley and Eddy Merckx, announced last year.
More than just a bike, a “lifestyle on wheels”
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The Urbx marks Ridley’s debut in the electric urban bike market, a notable move for a brand known for its high-end, premium bicycles.
There are two frame styles: the Mixte, featuring a lower step-through design, and the Gent, with a traditional diamond shape. Despite the name, being a “gent” isn’t a prerequisite for that particular frame style.
Ridley has equipped the Urbx with Ergon grips and saddle, emphasizing comfort with designs based on user feedback.
The Drive System
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The Urbx is powered by Bafang’s G310 hub-drive motor, providing up to 30Nm of torque. Ridley emphasizes that the bikes “do not need the most powerful motor”, instead focusing on a more “natural riding experience.” The 360Wh battery offers a range of up to 80km, balancing weight, power, and capacity.
To enhance its urban appeal, the Urbx features mudguards, a rear rack, and integrated lights in the seat post and handlebars. Buyers can choose between a belt drive or derailleur setup.
Specifications
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The Urbx is available in three sizes: small, medium, and large for the higher tube version, and small and medium for the step-through design. Both styles offer a choice between a single-speed belt drive or a Shimano 10-speed Deore groupset. The bike features an aluminium frame paired with a carbon fork.
Starting at £2,199, the Urbx falls into the entry to mid-level urban e-bike price range and is available for purchase from Ridley dealers now.