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TRAXIO market research: 47% of Belgians want to buy a new bicycle, mainly e-bikes from a bicycle dealer 

84 days ago

3 minutes

The Beglian automotive federation published figures on bicycle purchase intent following a 2023 market survey

Source: TRAXIO

Filip Rylant, spokesperson for the mobility federation TRAXIO, summarizes the findings of a comprehensive market survey conducted in November 2023 among 2,000 Belgian respondents regarding their intentions to purchase a new or second-hand bicycle. According to the survey, the inclination to make a purchase is notably high, with nearly half (47%) expressing a definite ‘yes,’ while 18% remain uncertain. This positive trend extends to both the short and long term, with 39% planning to make the purchase within two years, 43% within 2 to 5 years, and 17% within 5 years or more. The focus is predominantly on e-bikes, constituting 46% purely e-bikes and 18% a combination of mechanical and electric bicycles. The preferred channels for acquiring a new bicycle are bicycle shops (43%) and sports shops (29%), unlike in neighbouring countries where second-hand bicycle purchases are more common.

Are you considering a new bike, if yes in what time frame?

The prospect of obtaining a new bike is encouraging in the near to medium term, with 47% of respondents affirming their intention to buy, while only 18% are undecided. Interestingly, 35% express no desire to acquire a new bicycle. Among those planning a purchase, a significant portion aims for the relatively short term, with 39% intending to buy within two years and 43% within 2 to 5 years. Additionally, 17% plan to make a purchase within 5 years or more, indicating a well-distributed timeline for potential buyers.

What type of bicycle are you likely to buy?

The shift towards e-bikes is evident, with 46% planning to purchase at least one e-bike. Another 18% plan to acquire both mechanical and electric bicycles, while 36% opt for one or more mechanical bicycles. This points toward a continued electrification of the Belgian bicycle market. A closer examination of the replacement market reveals that 39% of respondents intend to replace a mechanical bicycle with an electric one, and 27% plan to replace an old e-bike with a new e-bike, emphasizing the substantial potential of e-bikes in the coming years.

Where are you likely to purchase your bike?

Consumer preferences for purchasing are tilted towards physical stores, with 43% favouring bicycle shops, 29% opting for sports shops, and 21% considering online options. Media partners’ offerings attract 7% of potential buyers. Proximity, expert advice, and the opportunity to test-drive emerge as key advantages for physical sales channels.

Would you consider purchasing a second-hand bicycle?

Belgians appear conservative compared to their Dutch counterparts, as 53% express reluctance, 27% are in favour, and 20% remain undecided. It appears to be too early for second-hand cycles, the evolution of these figures in the coming years will be interesting to observe.

TRAXIO STATS

TRAXIO regularly monitors the registration of new and used vehicles, providing detailed insights into national and regional breakdowns, fuel types, CO2 emissions, brands, and ages across various categories such as passenger cars, motorcycles, commercial vehicles, campers, trailers, and speed pedelecs.

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