Source: ebiketips

Belgian bike brand Ridley has unveiled its first urban electric bike, the Urbx. Powered by a Bafang motor, the Urbx is designed for urban exploration and marketed as the “ideal bike for the modern city dweller.” Starting at £2,199, the Urbx offers a choice of frame styles. This launch follows a €15 million investment in electric bike production by Belgian Cycling Factory, the parent company of Ridley and Eddy Merckx, announced last year.

More than just a bike, a “lifestyle on wheels”

The Urbx marks Ridley’s debut in the electric urban bike market, a notable move for a brand known for its high-end, premium bicycles.

There are two frame styles: the Mixte, featuring a lower step-through design, and the Gent, with a traditional diamond shape. Despite the name, being a “gent” isn’t a prerequisite for that particular frame style.

Ridley has equipped the Urbx with Ergon grips and saddle, emphasizing comfort with designs based on user feedback.

The Drive System

The Urbx is powered by Bafang’s G310 hub-drive motor, providing up to 30Nm of torque. Ridley emphasizes that the bikes “do not need the most powerful motor”, instead focusing on a more “natural riding experience.” The 360Wh battery offers a range of up to 80km, balancing weight, power, and capacity.

To enhance its urban appeal, the Urbx features mudguards, a rear rack, and integrated lights in the seat post and handlebars. Buyers can choose between a belt drive or derailleur setup.

Specifications

The Urbx is available in three sizes: small, medium, and large for the higher tube version, and small and medium for the step-through design. Both styles offer a choice between a single-speed belt drive or a Shimano 10-speed Deore groupset. The bike features an aluminium frame paired with a carbon fork.

Starting at £2,199, the Urbx falls into the entry to mid-level urban e-bike price range and is available for purchase from Ridley dealers now.