Tag Archive: stromer

  1. Stromer discontinues USA/Canada business

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    LEVA-EU member myStromer AG announces that it will discontinue its business in the USA and Canada with immediate effect.

    Considering the current challenges in the bicycle industry and a significantly slower development of the North American market, the company has decided to take this step. Despite intensive efforts, a transfer of the business to a specialized distributor could not be realized. Nevertheless, myStromer AG remains confident and focused on its further international expansion plans and the continuous development of its product portfolio.

    Stromer and Desiknio bikes will no longer be delivered to the USA and Canada. Existing retail partners will be able to process warranties as well as orders for spare parts and components via the Swiss headquarters from November 16th, 2024, onwards. Stromer Partners will receive competent dealer support via the Stromer Portal ticketing system at headquarters. Retailer support for Desiknio can be done as usual through the distributor Quality Bicycle Products QBP. End customers will continue to be able to contact their usual Stromer or Desiknio dealer for service and warranty cases. Towards end customers, both the dealers, Stromer and Desiknio will continue to honour their warranty commitments.

    “Despite our continuous efforts to optimize our business processes in the USA and to strengthen our market presence, we regret having to take this unavoidable step“, explains Stromer CEO Karl Ludwig Kley.

    Media Contact: Fabienne Gilliéron, Communication Manager, myStromer AG | media@stromerbike.com | +41 31 848 23 15

    About Stromer

    Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has around 150 employees, two subsidiaries (Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bicycles (< 25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.

  2. Stromer unveils new website

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    Speed pedelec brand launches first stage of its rebrand, maximizing the brand’s focus on future mobility

    Stromer has revamped its website as part of a brand refresh to build on the company’s vision of promoting sustainable mobility for commuters. According to Stromer, the redesign is more than just a new look, but the start of a wider brand refresh and product development journey.

    Stromer’s website has been refreshed with the help of customer behaviour and feedback data with the optimisation of modern, user-friendly technology, which will also underpin the direction for other stages of Stromer’s brand refresh and product development journey.

    The new Stromer website can be accessed here.

  3. Change in the management board at Stromer

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    After 11 successful years at Stromer, Co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. He has done so to spend more time with his family, who live in Finland. Tomi Viiala will remain a shareholder.

    Tomi Viiala has been a member of the management team at myStromer AG for 11 years and was responsible as VP Sales & Marketing, Retail Support and for the subsidiaries in the Netherlands, Romania and the USA prior to his role as Co-CEO.
    During these years, he made a decisive contribution to developing the brand from a start-up to one of the leading manufacturers of S-Pedelecs.

    Peter Pergovacz, Chairman of the Board of Directors of myStromer AG, says: “I would like to thank Tomi personally and on behalf of the Board of Directors for his valuable work and tireless commitment over the past 11 years. I have personally appreciated the last 3.5 years in particular, during which we have worked together directly. We respect his decision to leave the company in order to spend more time with his family in the future and wish him and his family all the best for the future.”

    To ensure a seamless transition and the continuation of good customer relations, Co-CEO Karl Ludwig Kley will take over Tomi Viiala’s responsibilities on an ad interim basis. The management tasks in the Sales division will be distributed within the
    management team during the transition phase. myStromer AG will provide information on the final succession plan in due course.

    The orientation of both brands Stromer and Desiknio will remain unchanged. Despite the change in management and the current challenges in the bicycle market, myStromer AG looks forward to a positive future and is looking forward to continuing
    to drive forward the transformation of mobility with innovative mobility solutions.

    Media contact: media@stromerbike.com | Fabienne.gillieron@stromerbike.com

    About Stromer and Desiknio

    Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs.
    myStromer AG produces all e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up
    to 45 km/h). The company has around 150 employees, three subsidiaries (USA, Netherlands, Romania) and sells its S-Pedelecs in
    23 countries. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bikes (25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.

  4. Stromer celebrates 15th anniversary year of e-bike innovation

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    Source: NieuwsFiets

    Swiss speed-pedelec brand reflects on company success in the fastest e-bike category

    This year marks the 15th anniversary of Swiss speed pedelec manufacturer and LEVA-EU member Stromer, renowned as a leader in the fastest e-bike segment. Tomi Viiala, co-CEO of Stromer, reflects on the company’s journey to its current status as a leading innovator in the e-bike industry.

    Innovative beginnings

    Inspired by new technologies, Stromer’s founder Thomas Binggeli aimed to create a fast e-bike with a unique design, which led to the creation of the Stromer V1, featuring a rear-wheel drive, high power, a sporty design, and an integrated battery. Binggeli has since left, and Tomi Viiala has been co-CEO since June 2022. Viiala recalls, “Founder Binggeli started with a clear idea to create an electric bike unlike any other with the Stromer V1. The second phase of Stromer involved entering the international market with the ST2 in 2014, the world’s first fully connected speed pedelec.”

    Setting new standards

    Stromer has consistently pushed the boundaries of e-bike pricing and innovation, which has lead to higher costs for its models. Viiala clarifies that Stromer does not aim to be the most expensive but that its focus on integrating new ideas and safety innovations can often result in increased prices.

    Strategic partnerships for safety and innovation

    Stromer has formed a strategic partnership with Spoke Safety to integrate V2X (Vehicle-to-Everything) communication technology into its models by 2026. This technology will enhance road safety by enabling real-time communication between vehicles and surrounding infrastructure. Viiala believes this innovation, despite increasing costs, will be valued by consumers.

    Stromer is also collaborating with High-Tech Energy to develop a solid-state ceramic battery, a safer and faster-charging alternative to current Li-ION batteries. This ambitious project is targeted for 2027/2028, and promises significant advancements in battery technology and safety.

    Expanding market reach

    Stromer is known for its speed pedelecs but has also ventured into the regular e-bike market. Despite a less successful initial attempt, Stromer’s new brand, Desiknio, aims to revolutionize the 25 km/h bike market. Viiala noted that Desiknio is a niche brand with potential, similar to Stromer when it started, but with lightweight e-bikes that cater to those who prefer traditional bikes but appreciate the benefits of electric assistance.

    Looking ahead

    As Stromer celebrates its 15th anniversary, Viiala foresees continued leadership in mobility innovation. He envisions Stromer as a pioneer in the premium e-bike segment, setting new standards in connectivity and digitization. The company is currently rebranding with a fresh color scheme in its logo, anticipating many new developments in the coming years.

    With Stromer’s commitment to innovation and safety, coupled with strategic partnerships, it aims to be a leader in the e-bike industry for many more years.

    Read the full article about Stromer’s anniversary here.

  5. myStromer announces partnership with Spoke

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    Speed pedelec producer to incorporate Spoke’s cycling safety technology into its e-bikes

    Stromer has announced that the aim of this new strategic partnership is to enhance safety and enrich riding experiences for its customers worldwide by incorporating Spoke Safety’s advanced vehicle-to-everything (V2X) technology into its s-pedelecs.

    Stromer’s next generation of e-bikes will include Spoke’s technology and risk awareness systems, and will be available to its existing fleet of customers through a customized Spoke VUE™ aftermarket upgrade program. Spoke’s technology and systems will enhance digital connectivity between cyclists, vehicles, and infrastructure by providing riders with real-time alerts and improved visibility to navigate urban environments and complex traffic scenarios safer and easier.

    Improving daily mobility and commuting safety for its riders and other road users is one of Stromer’s key goals, and the brand believes it has found an innovative and committed partner in Spoke Safety that will help them achieve this, and set new standards for e-bike safety and performance.

    About Stromer

    Founded in 2010 and headquartered in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG manufactures all its e-bikes at its site in Oberwangen and is the market leader in the speed pedelec (fast e-bike < 45 km/h) category. The company has around 180 employees, three subsidiaries (USA, the Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” stands for the promise of quality, design, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has been completing its range with high-quality city bikes (< 25 km/h). With its high-end products, Stromer offers a modern mobility solution for commuters. Just look at the more than 465 million km they have already ridden with a Stromer. Stromer is #HereToChange

  6. Stromer receives Red Dot ‘Best of the Best’ Design Award

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    The Swiss e-bike manufacturer has received the highest praise from the Red Dot jury for its ST5 Pinion electric bike

    Swiss electric bike manufacturer Stromer’s new ST5 Pinion e-bike has received Red Dot’s highest accolade from design experts, The Best of the Best Award, highlighting its outstanding product design and quality to the world.

    This is not the first time Stromer has received a product design award of this calibre, last year its flagship ST7 received the same award, marking a successful few years for its e-bike product designs.

    Stromer ST5 Pinion, winner of Red Dot Best of the Best Award

    Stromer’s ST5 Pinion features an aluminium frame and fork, an 850W hub motor, and Pinion’s C1.9 Smart Shift internal gear system. It uses a Gates carbon belt instead of a chain, which is rare for a multi-gear e-bike. It also features Stromer’s state-of-the-art anti-lock braking system, which was developed in conjunction with Blubrake and TRP.

    Stromer’s latest award-winning model is a class 3 pedelec with a maximum assist speed of 45km/h and a range of up to 180km on a full charge. It is also equipped with a Pinion C1.9 drivetrain that provides riders with nine gears and can shift smoothly and silently, whether they are pedalling or standing still. Finally, it offers users an extra level of safety with Bluetooth connectivity.

    Read more about Stromer’s Red Dot Award Achievement.

  7. Stromer to launch online sales channel for the EU market for 2024

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    After piloting its new online service in the USA, Swiss speed pedelec brand and LEVA-EU member MyStromerAG now looks to launch its online Click and Collect sales platform in the EU. Stromer’s first virtual shop will be rolled out in the Netherlands, then Germany, Belgium, Switzerland, France and Denmark through 2024.

    Announcing the launch of its online shops, Stromer expects to offers customers “an uncomplicated, modern shopping experience hand in hand with the existing dealer network”. So that customers can get “the best of both worlds – the simplicity of online purchase combined with personal support from an official retailer”.

    Stromer’s new e-commerce option aims to make shopping more streamlined for its customers, who can use Stromer’s “click and collect” service by simply clicking and ordering their Stromer pedelec online and arranging to collect it from the Stromer dealer of their choice. Accessories (bags, helmets, batteries, etc.) can be delivered directly to the addresses of customers.

    With the click-and-collect model, Stromer offers customers the highest level of convenience and at the same time expands the brand’s reach,” says the MyStromer headquarters from Oberwangen near Bern, Switzerland.

    Digitalisation and customer needs are constantly changing, which is why we are also adapting our sales channels accordingly,” explains MyStromer Co-CEO Tomi Viiala about this new sales channel, “our retail partners remain of central importance for our business with this click-and-collect solution and our online customers benefit from personal dealer contact. With the online shop on our website, we expect to be able to attract new customers to our retail partners”.

  8. Stromer ST5 Pinion – The executive of S-pedelecs

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    Following the launch of the new ST5 Pinion model in Imperial Red last year, Stromer is now offering this model as a complement in the standard colour Aventurine Green, available from official Stromer dealers.

    The new colour Aventurine Green, combined with the integrated frame design, gives this S-Pedelec a very slim and noble look. The name of the colour is inspired by the greenish colour and shimmering texture of the Aventurine quartz mineral. A fitting link to the standard paintwork of this top model.

    In addition to the elegant colour, the ST5 Pinion has much more to offer. It accelerates powerfully and takes commuters dynamically and safely from A to B, up to 180 km away. With the electric Pinion Smart.Shift shift, they can shift gears easily and at lightning speed. The 9-speed Pinion gearbox with carbon belt is durable and easy to maintain, the sound module emits acoustic signals and the extended mudguard keeps your bike free from splashes. Premium components and full connectivity complete the model.

    This Speed Pedelec (fast electric bike with pedal assistance up to 45 km/h) is perfectly suited for commuting on the street, and offers dynamic riding pleasure and a feeling of safety, balance and freedom.

    The technical details:

    • Electric Pinion Smart.Shift circuit
    • Range up to 180 km
    • 850-Watt rear-wheel motor with sport mode
    • TRP Hd944 Four-Piston Brakes
    • Fully integrated ABS (front)
    • Integrated Audio Module
    • Supernova M99 Pro 2 (<1900 lumens)
    • Connectivity via mobile network for GPS positioning, Smartlock, motor settings, statistics
    • Keyless battery ejection at the touch of a button
    • Fully integrated design and state-of-the-art technology
    • For extra riding comfort, optionally with suspension fork and suspension seatpost
    • Brooks Grips, Selle Royal Vivo Saddle
    • Retail price: EUR 10990 | CHF 11990

    Various financing solutions are available in most countries. Stromer also offers attractive fleet solutions for companies.

    #HereToChange

    About Stromer

    Founded in 2010 and headquartered in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG manufactures all its e-bikes at its site in Oberwangen and is the market leader in the speed pedelec (fast e-bike < 45 km/h) category. The company has around 180 employees, three subsidiaries (USA, the Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” stands for the promise of quality, design, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has been completing its range with high-quality city bikes (< 25 km/h). With its high-end products, Stromer offers a modern mobility solution for commuters. Just look at the more than 465 million km they have already ridden with a Stromer. Stromer is #HereToChange

  9. Stromer joins the ‘Coalition for Cyclist Safety’ to create safer roads for all users

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    Bicycling fatalities are on the rise. Leading innovators in the automotive, cycling, and technology industries have come together to establish a new coalition that’s committed to creating safer roads, for all users, through emerging C-V2X technology.

    Stromer, the market and innovation leader in the field of Class 3 e-bikes, is proud to join the new Coalition for Cyclist Safety (C4CS) to help enable safer cycling on North American roads.

    Whether for recreation or mobility, cycling provides numerous environmental, economic, and health benefits. Many people now rely on biking as their primary mode of transportation. Yet, the rise in cycling’s popularity also coincides with an increase in fatalities from traffic accidents involving cyclists. According to a recent report from the National Highway Traffic Safety Administration, from 2011 to 2020, bicyclist and other cyclist fatalities increased by 38 percent, from 682 in 2011 to 938 in 2020.

    The U.S. Department of Transportation (USDOT) is committed to reducing deaths and serious injuries on the nation’s roadways to the only acceptable number: zero. A powerful tool for achieving this ambitious, long-term goal is cellular vehicle-to-everything (C-V2X) technology, a form of communication tech that is already used throughout the automotive industry.

    “The safety of our Stromer riders is a top priority, as they travel an average of 30 km [19 miles] on the road every day. Our aim is to ensure that they not only get from A to B efficiently, but also safely,” says Tomi Viiala, co-CEO of myStromer AG. “That is why we have been developing V2X technology for some time now. This intention is one of the reasons why we are joining the Coalition for Cyclist Safety to work with the automotive industry to achieve a higher standard of safety for cyclists.”

    Cross-Industry Coordination

    Cycling safety cannot be achieved by one company alone—it requires the cooperation of the automotive, the cycling, and the tech industries, along with policy makers and advocacy groups, all working together toward the same goal. Traditionally, these industry sectors had little or no commonalities. But now, the C4CS provides a platform for mutual understanding on advocacy, cooperation, alignment, and exchange. The coalition is an important step in creating a comprehensive V2X communication ecosystem to improve cyclist safety. 

    The diverse array of partners includes:

    • Automotive: Audi, Cariad (Volkswagen)
    • Cycling: Accell Group, AT-Zweirad, Bosch, BMC, Gazelle, Shimano, Stromer, Trek
    • V2X Technology: Autotalks, Commsignia, Qualcomm Technologies, Inc., Spoke Safety
    • Telecommunication: Deutsche Telekom, Telus

    Saving Lives with Connectivity

    C-V2X technology can save lives by enabling vehicles to communicate with each other, with roadside infrastructure, and with other road users such as pedestrians and cyclists. It works through a V2X chipset, software stack, and onboard unit within a vehicle, which then connects via a mobile network or directly to the corresponding system on a bicycle. This allows the car to digitally “see” a bicycle that also has the technology, and activate a timely safety alert to help avoid a collision.

    C-V2X technology has the potential to help decrease the more than 130,000 injuries (according to U.S. Centers for Disease Control) suffered by cyclists annually on U.S. roadways.

    “As a premium manufacturer, we are committed to supporting new safety-relevant developments and integrating them into our platform without delay. We are also able to integrate new technologies into our bikes quickly and easily, as we are one of the few manufacturers to develop and produce electronics and mechanics entirely in-house,” says Stromer co-CEO Karl Ludwig Kley. 

    The coalition will begin this initiative in the United States and Canada, with the goal of expanding to Europe and other regions of the world.

    About Stromer

    Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.

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