Tag Archive: stromer

  1. Stromer and BizBike brands among VAB Bike of the Year 2026 shortlist

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    Sources: Stromer, Nieuwsfiets Image credit: Nieuwsfiets

    The LEVA-EU members’ models were shortlisted out of 45 bicycles for the 12th edition of the annual competition, which helps users choose a new bicycle. Stromer was chosen as the winning model in the speed pedelec category.

    VAB is a mobility organisation in Belgium that holds an annual Bike of the Year competition, with judging conducted by journalists, industry experts, and consumers.

    Firstly, the bikes’ technical specifications are mapped out, then they are taken for test rides, where they are extensively judged on riding feel, motor assistance, comfort, safety, and budget.

    For the 2026 edition, entries were split into the following four categories: E-bike economy, E-bike premium, E-bike longtail, and Speed pedelec.

    Stromer comes out on top in the speed pedelec category

    The Stromer ST7 was the winner in the speed pedelec category, with the jury report describing this victory as confirmation of its expertise, with a seamless finish, top-notch connectivity, and advanced technology which makes the model the cream of the crop.

    Stromer added that its Pinion shifting system was also praised by the jury for its outstanding smoothness and precision.

    About the win, the brand stated that the recognition by VAB empowers its commitment to innovating high-end speed pedelecs for encouraging people to adopt smarter, healthier and sustainable commuting.

    Bizbike brands chosen as runner-ups

    Beaufort and Veloci, which are both brands of LEVA-EU member Bizbike, were listed as runner-ups.

    In the E-bike economy category, the Veloci Solid Plus was awarded second place, followed by the Beaufort Bandit in third place.

    Veloci also made an appearance in the E-bike longtail category, with the Veloci Longtail making second place.

  2. myStromer AG announces new Group CEO

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    Source: myStromer AG, Pedelecs and e-bikes

    The LEVA-EU member has appointed Marcel Korner as Chief Executive Officer and to its Board of Directors, effective May 1, 2026. Korner will spearhead the strategic development of the Stromer and Desiknio brands by strengthening their premium market positioning, increasing their technological leadership, shaping their next growth phases, and collaborating with private equity firm Naxicap to build long-term corporate development.

    The Swiss company has stated that it looks forward to welcoming Korner in helping to build on the future of premium e-bikes. His leadership experience boasts an extensive track record of brand building, direct-to-consumer growth and strategic transformation in the sports, consumer goods and media industries.

    Korner shared the following about his appointment:

    “Stromer and Desiknio are at an exciting stage of their development. My focus will be on strengthening the brands in the premium segment, advancing our technological leadership, and shaping the next phase of growth.”

    Peter Pergovacz , Chairman of the Board of Directors of myStromer AG, views this appointment as a significant step for the company’s future, enabling it to continue its growth ambitions with his international know-how, operational experience and strategic vision.

  3. Stromer issues product recall

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    Source: Stromer

    The LEVA-EU member has issued an important safety notice, advising that there could be a risk of suspension fork failure in its ST3, ST5 and ST7 models. The recall is for approximately 6,500 WREN front suspension forks that are deployed on the specified Stromer models.

    Stromer has reported that the suspension fork steerer tube can get fatigued prematurely and therefore crack, break or separate during usage. This means that riders could lose control of their bikes, resulting in a potential fall or injury.

    The speed pedelec brand has stated that there has been 15 reports of suspension fork steerer tube failures, with eight customer injuries as a result of these failures.

    Immediate stop of use – ST3, ST5 and ST7 Stromer models with WREN front suspension forks

    Stromer advises all owners of these e-bikes to not use them until the WREN suspension fork has been replaced.

    The affected bikes – what’s next

    The 6,500 e-bikes that have been recalled have been sold mostly in Europe and the USA. Customers of the affected models will be notified by Stromer directly, and will be requested to verify whether they have had a WREN front suspension fork installed on their bikes.

    Stromer has confirmed that replacement parts are being produced, and it will send out a notification when they are available (anticipated to be at the beginning of 2026), offering a free-of-charge repair of a suspension fork steerer tube that can be completed by an authorised Stromer dealer.

    For any inquiries about this recall, customers are requested to contact safety@stromerbike.com.

    Stromer sincerely apologises for this inconvenience and thanks all of its customers for their cooperation and understanding.

  4. Stromer facilitates cycle highway project

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    Source: Stromer

    Speed pedelec brand and LEVA-EU member Stromer has participated in facilitating the opening of a new section of the F2 cycle highway

    Stromer has been integral to the official opening of an important part of the F2 cycle highway in the Netherlands. This fast, safe, and comfortable route between Zaltbommel and s-Hertogenbosch offers a sustainable alternative to the busy A2 and contributes to a healthier and more accessible region.

    MyStromer Europe stated they “were proud to facilitate this project. Even more special: the route runs directly past our headquarters in Den Bosch. A perfect match with our mission to make e-bike commuting more attractive and to accelerate sustainable mobility. With the F2, we’re taking another step towards fewer traffic jams, healthier employees, and more sustainable choices. Exactly what Stromer contributes to every single day.”

    Stromer acknowledged the collaboration of Ministerie van Infrastructuur en Waterstaat, Provincie Gelderland, Provincie Noord-Brabant, Gemeente Zaltbommel, Gemeente Maasdriel, Gemeente ‘s-Hertogenbosch and the Fietsersbond, in making the connection a reality.

  5. LEVA-EU member brands feature in Speed ​​Pedelec Review test event

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    Source: NieuwsFiets

    Online platform Speed ​​Pedelec Review hosted a large-scale speed pedelec test event in the Netherlands on Saturday, September 6th, at the former airstrip of Soesterberg Air Base.

    The test event involved 275 visitors, not only from the Netherlands but also from Belgium and Germany. The event used a 3.5-kilometer test track to try out more than 150 models from leading brands, including LEVA-EU member brands Ellio, Klever and Stromer.

    According to the organizers, the combination of a wide selection of models, a spacious test track, and favourable weather generated many positive reactions. Visitors praised the opportunity to compare different models under similar conditions and the relaxed atmosphere without long waits. Exhibitors also expressed satisfaction with the quality of the discussions with a well-prepared audience.

    LEVA-EU member Stromer wrote: “We proudly look back at all the Stromer test rides and the great feedback we received from both riders and dealers. For us, it’s yet another confirmation: speed pedelecs are the future of fast and sustainable commuting.”

    Based on the success, Speed ​​Pedelec Review announced new editions in 2026, both in the Netherlands and Belgium.

  6. Stromer marks 15th anniversary with new brand identity and vision for urban mobility

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    Source: Radmarkt

    The LEVA-EU member has unveiled a refreshed brand look, coinciding with its 15th anniversary, highlighting its ambition to redefine urban mobility with its high-performance, connected speed pedelecs as a viable alternative to cars.

    The relaunch introduces a modernized visual identity, including updated logos, colors, and design elements, that’s designed to appeal to younger and more diverse audiences. Stromer stated that the new positioning emphasizes everyday usability, sustainability, and riding enjoyment, with its aim to establish speed pedelecs as not only a practical commuting solution but also a symbol of an active and health-conscious lifestyle.

    Established market leader

    Founded in 2010 and headquartered in Oberwangen, Switzerland, Stromer has grown into one of the leading speed pedelec manufacturers, producing bikes capable of reaching speeds up to 45 km/h. To date, the company reports over 140,000 activated bikes and more than 710 million kilometres travelled by its riders. Its network spans 23 markets with approximately 500 specialist dealers.

    Stromer’s current portfolio ranges from the urban-focused ST1 to the long-distance ST7, with an emphasis on powerful motors, extended ranges, and integrated digital features. Over the years, Stromer has positioned itself as a pioneer in the sector, launching the first fully connected e-bike in 2014 and introducing frame-integrated ABS in 2020.

    Future direction and sustainability goals

    The updated brand identity signals new developments in areas including battery technology, connectivity, ergonomics, and sustainable material use. Stromer’s broader vision is to build a holistic mobility ecosystem for urban environments, to ease the transition from car dependency to e-bikes while combining technical innovation with an engaging riding experience.

    Sustainability remains central to the company’s strategy. According to Stromer, more than half of its customers use their S-Pedelec as a replacement for a car, with average commutes exceeding 27 kilometres, which is estimated to save over 23,000 tons of CO₂ annually.

    By aligning its new visual identity with its long-term product roadmap, Stromer positions itself as a strong provider of sustainable, design-driven mobility solutions. Future product generations, the company added, will continue to expand on this approach.

    A teaser video showcasing Stromer’s refreshed direction is available here: Watch video

  7. Striking and unmistakable look: Stromer presents limited special models ST2 Desert Sand and ST3 Desert Sky

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    Source: Stromer

    Exclusive colors for two popular Speed Pedelecs: LEVA-EU member Stromer is starting spring with the two limited special editions ST2 Desert Sand and ST3 Desert Sky in a fresh two-tone look. The striking colors make it even more attractive to go to work in the morning on two wheels instead of four. Both models can already be ordered from dealers.

    ST2 Desert Sand

    The special edition ST2 Desert Sand is available from €6,990 and comes in a subtle colour mix of light and dark sand tones, reminiscent of the warm light of the south and underlining the versatile and comfort-oriented design of the all-rounder S-pedelec. The 6-speed Pinion gearbox, the low-maintenance Gates Carbon Belt Drive and the individually adjustable stem make this model the ideal companion for daily commuting. Even in the limited special edition, the ST2 always offers a smooth, reliable driving experience thanks to its carefully coordinated technical features.

    ST3 Desert Sky

    The limited edition ST3 Desert Sky is available from €8,218. The contrasting colour mix of bright sky blue on the top tube and the subtle sand tone on the chassis is striking, which together radiate the sporty character of the S-pedelec. In combination with a battery capacity of 814 Wh, the powerful motor offers a maximum range of 150 kilometers and is therefore also suitable for longer rides. There are also optional comfort and safety features that allow the ST3 to be further personalised.

    Detailed information about technology and equipment can be found on the website:
    Stromer ST2 Desert Sand – Limited Edition | stromerbike.com
    Stromer ST3 Desert Sky – Limited Edition | stromerbike.com

    Images, logos, and videos can be found in the Stromer Media Center

    For more information, HR imagery and test requests
    Yapado
    Sarah Van Oostende
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    +32 476 49 37 48

  8. Stromer discontinues USA/Canada business

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    LEVA-EU member myStromer AG announces that it will discontinue its business in the USA and Canada with immediate effect.

    Considering the current challenges in the bicycle industry and a significantly slower development of the North American market, the company has decided to take this step. Despite intensive efforts, a transfer of the business to a specialized distributor could not be realized. Nevertheless, myStromer AG remains confident and focused on its further international expansion plans and the continuous development of its product portfolio.

    Stromer and Desiknio bikes will no longer be delivered to the USA and Canada. Existing retail partners will be able to process warranties as well as orders for spare parts and components via the Swiss headquarters from November 16th, 2024, onwards. Stromer Partners will receive competent dealer support via the Stromer Portal ticketing system at headquarters. Retailer support for Desiknio can be done as usual through the distributor Quality Bicycle Products QBP. End customers will continue to be able to contact their usual Stromer or Desiknio dealer for service and warranty cases. Towards end customers, both the dealers, Stromer and Desiknio will continue to honour their warranty commitments.

    “Despite our continuous efforts to optimize our business processes in the USA and to strengthen our market presence, we regret having to take this unavoidable step“, explains Stromer CEO Karl Ludwig Kley.

    Media Contact: Fabienne Gilliéron, Communication Manager, myStromer AG | media@stromerbike.com | +41 31 848 23 15

    About Stromer

    Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has around 150 employees, two subsidiaries (Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bicycles (< 25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.

  9. Stromer unveils new website

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    Speed pedelec brand launches first stage of its rebrand, maximizing the brand’s focus on future mobility

    Stromer has revamped its website as part of a brand refresh to build on the company’s vision of promoting sustainable mobility for commuters. According to Stromer, the redesign is more than just a new look, but the start of a wider brand refresh and product development journey.

    Stromer’s website has been refreshed with the help of customer behaviour and feedback data with the optimisation of modern, user-friendly technology, which will also underpin the direction for other stages of Stromer’s brand refresh and product development journey.

    The new Stromer website can be accessed here.