Tag Archive: stromer

  1. Stromer: a popular speed pedelec choice

    Comments Off on Stromer: a popular speed pedelec choice

    Sources: Nieuwsfiets, Dutch Cycling Week

    LEVA-EU member Stromer has been reported as having a leading presence in the Belgian speed pedelec market for 2026, followed by fellow members Klever and Ellio in the top 4. In other news, Dutch Cycling Week announced that 75% of trips by Stromer models have replaced car and motorcycle travel.

    In its report of the Belgian speed pedelec market, Nieuwsfiets has stated that it is still experiencing growth, with 8,196 new units being registered in the first half of 2026, which is over 10% higher than the same period in 2025.

    From the first half of 2026, Stromer is the leading brand, accounting for 2,807 registrations. In 2025, it had a total of 5,216 registrations, it is anticipated that if a similar trend in registrations occurs in the remainder of the year then Stromer could exceed 2025 results.

    Fellow LEVA-EU member Klever comes after in third place, accounting for 1,020 registrations.

    Ellio has been highlighted as the only brand from Belgium in the top four, with 910 registrations. In 2025, the company reached a record total of 1,215 registrations, so based on the 2026 figures to date, Ellio is expected to exceed last year’s record, with the expansion of its range with front fork suspension and a step-through model contributing to the success.

    Stromer’s success in Utrecht

    Dutch Cycling Week reported that in 2023, the province of Utrecht allowed speed pedelec riders to apply for an exemption to use the cycling lane under its regulations.

    Since this was implemented, the following has been reported for Stromer riders in the region:

    • 84% of them use the bike for commuting.
    • 75% of the trips that they currently make used to be made by car or motorcycle.
    • 31% ride more often than before since the exemption.

    Management team change

    Earlier in the Summer, Stromer announced the appointment of Cédric Langer as its Chief Commercial Officer, effective 1 August 2026.

    He brings extensive global leadership experience in sales, business development and commercial transformation to lead Stromer’s global commercial organisation, specialising on strengthening retail partnerships, commercial excellence and accelerating sustainable growth.

    CEO, of myStromer AG, Marcel Korner has said the following about the appointment.

    “Cédric combines strategic commercial expertise with a strong customer and partner mindset. His experience will be instrumental as we strengthen our dealer network, successfully launch our next generation of S-Pedelecs, and continue building myStromer as the leading premium e-mobility brand.”

  2. Stromer launches STROMER LABS: Get early access to Stromer’s next-generation product platform

    Comments Off on Stromer launches STROMER LABS: Get early access to Stromer’s next-generation product platform

    Source: Stromer

    LEVA-EU member Stromer has announced the launch of STROMER LABS, a long-term innovation program that offers selected media, partners, customers, and brand enthusiasts unprecedented behind-the-scenes access to the development of the company’s next-generation product platform.

    More than a campaign, content hub, or newsletter, STROMER LABS is designed as an evolving innovation platform that will gradually reveal the ideas, technologies, engineering decisions, and product innovations shaping the future of Stromer.

    The initiative reflects Stromer’s commitment to transparency, innovation, and meaningful engagement with its community. Through STROMER LABS, participants gain access to content typically reserved for internal development teams, offering a unique perspective on how the future of premium connected e-mobility is being created.

    STROMER LABS will provide selected insights into ongoing development projects, technology stories, product updates, and key innovation milestones as the company prepares for the launch of its new product platform in Q1 2027.

    Following the initial launch with visitors of the STROMER Black Box experience at Velofollies 2026 earlier this year, the platform is now being opened to members of the broader Stromer community, retail partners and selected media representatives. To maintain the exclusive nature of the experience, access is granted through an individual registration and approval process.

    Executive Quotes

    Marcel Korner, CEO of myStromer AG, said:

    “At Stromer, innovation has always been driven by a clear ambition: to redefine premium mobility through technology, design and customer experience. With STROMER LABS, we are opening selected parts of this journey to our community, partners and media representatives. We want to create transparency around how innovation happens at Stromer and share our vision for the future of connected premium mobility as we prepare for the launch of our next-generation platform in 2027.”

    Christoph Lindlein, Chief Marketing Officer at Stromer, said:

    “STROMER LABS enables us to engage with our customers, partners and brand enthusiasts in a completely new way. By sharing selected insights into our innovation journey, we can build anticipation, strengthen engagement and provide our community with a unique perspective on how the future of Stromer is taking shape.”

    Franz Reindl, Chief Technology Officer at Stromer, said:

    “The mobility industry continues to evolve rapidly, making innovation and execution more important than ever. Our teams have worked relentlessly to develop the next generation of Stromer products, and we are excited to begin sharing selected aspects of this journey. STROMER LABS offers a unique opportunity to experience the thinking, technology and engineering behind the future of our brand long before these products reach the market.”

    Registration and Access:

    Selected media representatives are invited to register for access at: https://labs.stromerbike.com.

    Approved participants will receive exclusive updates, development insights, and behind-the-scenes content throughout the journey toward the launch of Stromer’s next-generation product platform in 2027.

    About myStromer AG

    Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its premium speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has 140 employees, two subsidiaries (The Netherlands and Romania) and sells its products in 26 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality, lightweight e-bikes (< 25 km/h). With its high-end products, myStromer provides a contemporary mobility solution for commuters and all-day e-bike enthusiasts. This is confirmed by the 720 million kilometers ridden with Stromer bikes to date. Stromer is #HereToChange.

    Media Contact:

    myStromer AG
    Christoph Lindlein
    Media Relations
    Freiburgstrasse 798
    CH-3173 Oberwangen
    Switzerland
    E-mail: media@stromerbike.com
    stromerbike.com

  3. Kobe Broos leaves Stromer

    Comments Off on Kobe Broos leaves Stromer

    Source: Nieuwsfiets

    After over 8 years at the Swiss speed pedelec brand, Stromer’s Chief Commercial Officer announced he is stepping down from the company, and expressed thanks to all those he had the pleasure of working with at the company.

    The announcement was made by Broos on his LinkedIn account, and which he described as a difficult decision.

    “It is not a decision I have taken lightly, but I know that it is time for a change and to explore new horizons,” said Broos.

    Broos was complimentary in reflecting on his 8 year tenure at Stromer, where he witnessed it grow significantly from a start-up to an established brand in a brand new category of mobility.

    He stated that Stromer was successful in “setting the standard” within the speed pedelec sector.

    Broos’ positive thoughts about Stromer’s future

    Broos notes that although the past few years have been challenging due to difficult market conditions for the bicycle industry, he believes the company has a strong foundation for a positive future, having restored management with new CEO Marcel Korner and a new era of products in development.

    In his farewell message, Broos extends his appreciation to colleagues, retailers, partners, ambassadors, and customers he has worked with during his time at Stomer, stating, “It is the people who have made this such a beautiful memory.”

  4. Stromer and BizBike brands among VAB Bike of the Year 2026 shortlist

    Comments Off on Stromer and BizBike brands among VAB Bike of the Year 2026 shortlist

    Sources: Stromer, Nieuwsfiets Image credit: Nieuwsfiets

    The LEVA-EU members’ models were shortlisted out of 45 bicycles for the 12th edition of the annual competition, which helps users choose a new bicycle. Stromer was chosen as the winning model in the speed pedelec category.

    VAB is a mobility organisation in Belgium that holds an annual Bike of the Year competition, with judging conducted by journalists, industry experts, and consumers.

    Firstly, the bikes’ technical specifications are mapped out, then they are taken for test rides, where they are extensively judged on riding feel, motor assistance, comfort, safety, and budget.

    For the 2026 edition, entries were split into the following four categories: E-bike economy, E-bike premium, E-bike longtail, and Speed pedelec.

    Stromer comes out on top in the speed pedelec category

    The Stromer ST7 was the winner in the speed pedelec category, with the jury report describing this victory as confirmation of its expertise, with a seamless finish, top-notch connectivity, and advanced technology which makes the model the cream of the crop.

    Stromer added that its Pinion shifting system was also praised by the jury for its outstanding smoothness and precision.

    About the win, the brand stated that the recognition by VAB empowers its commitment to innovating high-end speed pedelecs for encouraging people to adopt smarter, healthier and sustainable commuting.

    Bizbike brands chosen as runner-ups

    Beaufort and Veloci, which are both brands of LEVA-EU member Bizbike, were listed as runner-ups.

    In the E-bike economy category, the Veloci Solid Plus was awarded second place, followed by the Beaufort Bandit in third place.

    Veloci also made an appearance in the E-bike longtail category, with the Veloci Longtail making second place.

  5. myStromer AG announces new Group CEO

    Comments Off on myStromer AG announces new Group CEO

    Source: myStromer AG, Pedelecs and e-bikes

    The LEVA-EU member has appointed Marcel Korner as Chief Executive Officer and to its Board of Directors, effective May 1, 2026. Korner will spearhead the strategic development of the Stromer and Desiknio brands by strengthening their premium market positioning, increasing their technological leadership, shaping their next growth phases, and collaborating with private equity firm Naxicap to build long-term corporate development.

    The Swiss company has stated that it looks forward to welcoming Korner in helping to build on the future of premium e-bikes. His leadership experience boasts an extensive track record of brand building, direct-to-consumer growth and strategic transformation in the sports, consumer goods and media industries.

    Korner shared the following about his appointment:

    “Stromer and Desiknio are at an exciting stage of their development. My focus will be on strengthening the brands in the premium segment, advancing our technological leadership, and shaping the next phase of growth.”

    Peter Pergovacz , Chairman of the Board of Directors of myStromer AG, views this appointment as a significant step for the company’s future, enabling it to continue its growth ambitions with his international know-how, operational experience and strategic vision.

  6. Stromer issues product recall

    Comments Off on Stromer issues product recall

    Source: Stromer

    The LEVA-EU member has issued an important safety notice, advising that there could be a risk of suspension fork failure in its ST3, ST5 and ST7 models. The recall is for approximately 6,500 WREN front suspension forks that are deployed on the specified Stromer models.

    Stromer has reported that the suspension fork steerer tube can get fatigued prematurely and therefore crack, break or separate during usage. This means that riders could lose control of their bikes, resulting in a potential fall or injury.

    The speed pedelec brand has stated that there has been 15 reports of suspension fork steerer tube failures, with eight customer injuries as a result of these failures.

    Immediate stop of use – ST3, ST5 and ST7 Stromer models with WREN front suspension forks

    Stromer advises all owners of these e-bikes to not use them until the WREN suspension fork has been replaced.

    The affected bikes – what’s next

    The 6,500 e-bikes that have been recalled have been sold mostly in Europe and the USA. Customers of the affected models will be notified by Stromer directly, and will be requested to verify whether they have had a WREN front suspension fork installed on their bikes.

    Stromer has confirmed that replacement parts are being produced, and it will send out a notification when they are available (anticipated to be at the beginning of 2026), offering a free-of-charge repair of a suspension fork steerer tube that can be completed by an authorised Stromer dealer.

    For any inquiries about this recall, customers are requested to contact safety@stromerbike.com.

    Stromer sincerely apologises for this inconvenience and thanks all of its customers for their cooperation and understanding.

  7. Stromer facilitates cycle highway project

    Comments Off on Stromer facilitates cycle highway project

    Source: Stromer

    Speed pedelec brand and LEVA-EU member Stromer has participated in facilitating the opening of a new section of the F2 cycle highway

    Stromer has been integral to the official opening of an important part of the F2 cycle highway in the Netherlands. This fast, safe, and comfortable route between Zaltbommel and s-Hertogenbosch offers a sustainable alternative to the busy A2 and contributes to a healthier and more accessible region.

    MyStromer Europe stated they “were proud to facilitate this project. Even more special: the route runs directly past our headquarters in Den Bosch. A perfect match with our mission to make e-bike commuting more attractive and to accelerate sustainable mobility. With the F2, we’re taking another step towards fewer traffic jams, healthier employees, and more sustainable choices. Exactly what Stromer contributes to every single day.”

    Stromer acknowledged the collaboration of Ministerie van Infrastructuur en Waterstaat, Provincie Gelderland, Provincie Noord-Brabant, Gemeente Zaltbommel, Gemeente Maasdriel, Gemeente ‘s-Hertogenbosch and the Fietsersbond, in making the connection a reality.

  8. LEVA-EU member brands feature in Speed ​​Pedelec Review test event

    Comments Off on LEVA-EU member brands feature in Speed ​​Pedelec Review test event

    Source: NieuwsFiets

    Online platform Speed ​​Pedelec Review hosted a large-scale speed pedelec test event in the Netherlands on Saturday, September 6th, at the former airstrip of Soesterberg Air Base.

    The test event involved 275 visitors, not only from the Netherlands but also from Belgium and Germany. The event used a 3.5-kilometer test track to try out more than 150 models from leading brands, including LEVA-EU member brands Ellio, Klever and Stromer.

    According to the organizers, the combination of a wide selection of models, a spacious test track, and favourable weather generated many positive reactions. Visitors praised the opportunity to compare different models under similar conditions and the relaxed atmosphere without long waits. Exhibitors also expressed satisfaction with the quality of the discussions with a well-prepared audience.

    LEVA-EU member Stromer wrote: “We proudly look back at all the Stromer test rides and the great feedback we received from both riders and dealers. For us, it’s yet another confirmation: speed pedelecs are the future of fast and sustainable commuting.”

    Based on the success, Speed ​​Pedelec Review announced new editions in 2026, both in the Netherlands and Belgium.

  9. Stromer marks 15th anniversary with new brand identity and vision for urban mobility

    Comments Off on Stromer marks 15th anniversary with new brand identity and vision for urban mobility

    Source: Radmarkt

    The LEVA-EU member has unveiled a refreshed brand look, coinciding with its 15th anniversary, highlighting its ambition to redefine urban mobility with its high-performance, connected speed pedelecs as a viable alternative to cars.

    The relaunch introduces a modernized visual identity, including updated logos, colors, and design elements, that’s designed to appeal to younger and more diverse audiences. Stromer stated that the new positioning emphasizes everyday usability, sustainability, and riding enjoyment, with its aim to establish speed pedelecs as not only a practical commuting solution but also a symbol of an active and health-conscious lifestyle.

    Established market leader

    Founded in 2010 and headquartered in Oberwangen, Switzerland, Stromer has grown into one of the leading speed pedelec manufacturers, producing bikes capable of reaching speeds up to 45 km/h. To date, the company reports over 140,000 activated bikes and more than 710 million kilometres travelled by its riders. Its network spans 23 markets with approximately 500 specialist dealers.

    Stromer’s current portfolio ranges from the urban-focused ST1 to the long-distance ST7, with an emphasis on powerful motors, extended ranges, and integrated digital features. Over the years, Stromer has positioned itself as a pioneer in the sector, launching the first fully connected e-bike in 2014 and introducing frame-integrated ABS in 2020.

    Future direction and sustainability goals

    The updated brand identity signals new developments in areas including battery technology, connectivity, ergonomics, and sustainable material use. Stromer’s broader vision is to build a holistic mobility ecosystem for urban environments, to ease the transition from car dependency to e-bikes while combining technical innovation with an engaging riding experience.

    Sustainability remains central to the company’s strategy. According to Stromer, more than half of its customers use their S-Pedelec as a replacement for a car, with average commutes exceeding 27 kilometres, which is estimated to save over 23,000 tons of CO₂ annually.

    By aligning its new visual identity with its long-term product roadmap, Stromer positions itself as a strong provider of sustainable, design-driven mobility solutions. Future product generations, the company added, will continue to expand on this approach.

    A teaser video showcasing Stromer’s refreshed direction is available here: Watch video