Comments Off on myStromer announces partnership with Spoke
Speed pedelec producer to incorporate Spoke’s cycling safety technology into its e-bikes
Stromer has announced that the aim of this new strategic partnership is to enhance safety and enrich riding experiences for its customers worldwide by incorporating Spoke Safety’s advanced vehicle-to-everything (V2X) technology into its s-pedelecs.
Stromer’s next generation of e-bikes will include Spoke’s technology and risk awareness systems, and will be available to its existing fleet of customers through a customized Spoke VUE™ aftermarket upgrade program. Spoke’s technology and systems will enhance digital connectivity between cyclists, vehicles, and infrastructure by providing riders with real-time alerts and improved visibility to navigate urban environments and complex traffic scenarios safer and easier.
Improving daily mobility and commuting safety for its riders and other road users is one of Stromer’s key goals, and the brand believes it has found an innovative and committed partner in Spoke Safety that will help them achieve this, and set new standards for e-bike safety and performance.
About Stromer
Founded in 2010 and headquartered in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG manufactures all its e-bikes at its site in Oberwangen and is the market leader in the speed pedelec (fast e-bike < 45 km/h) category. The company has around 180 employees, three subsidiaries (USA, the Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” stands for the promise of quality, design, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has been completing its range with high-quality city bikes (< 25 km/h). With its high-end products, Stromer offers a modern mobility solution for commuters. Just look at the more than 465 million km they have already ridden with a Stromer. Stromer is #HereToChange
Comments Off on Stromer receives Red Dot ‘Best of the Best’ Design Award
The Swiss e-bike manufacturer has received the highest praise from the Red Dot jury for its ST5 Pinion electric bike
Swiss electric bike manufacturer Stromer’s new ST5 Pinion e-bike has received Red Dot’s highest accolade from design experts, The Best of the Best Award, highlighting its outstanding product design and quality to the world.
This is not the first time Stromer has received a product design award of this calibre, last year its flagship ST7 received the same award, marking a successful few years for its e-bike product designs.
Stromer ST5 Pinion, winner of Red Dot Best of the Best Award
Stromer’s ST5 Pinion features an aluminium frame and fork, an 850W hub motor, and Pinion’s C1.9 Smart Shift internal gear system. It uses a Gates carbon belt instead of a chain, which is rare for a multi-gear e-bike. It also features Stromer’s state-of-the-art anti-lock braking system, which was developed in conjunction with Blubrake and TRP.
Stromer’s latest award-winning model is a class 3 pedelec with a maximum assist speed of 45km/h and a range of up to 180km on a full charge. It is also equipped with a Pinion C1.9 drivetrain that provides riders with nine gears and can shift smoothly and silently, whether they are pedalling or standing still. Finally, it offers users an extra level of safety with Bluetooth connectivity.
Comments Off on Stromer to launch online sales channel for the EU market for 2024
After piloting its new online service in the USA, Swiss speed pedelec brand and LEVA-EU member MyStromerAG now looks to launch its online Click and Collect sales platform in the EU. Stromer’s first virtual shop will be rolled out in the Netherlands, then Germany, Belgium, Switzerland, France and Denmark through 2024.
Announcing the launch of its online shops, Stromer expects to offers customers “an uncomplicated, modern shopping experience hand in hand with the existing dealer network”. So that customers can get “the best of both worlds – the simplicity of online purchase combined with personal support from an official retailer”.
Stromer’s new e-commerce option aims to make shopping more streamlined for its customers, who can use Stromer’s “click and collect” service by simply clicking and ordering their Stromer pedelec online and arranging to collect it from the Stromer dealer of their choice. Accessories (bags, helmets, batteries, etc.) can be delivered directly to the addresses of customers.
“With the click-and-collect model, Stromer offers customers the highest level of convenience and at the same time expands the brand’s reach,” says the MyStromer headquarters from Oberwangen near Bern, Switzerland.
“Digitalisation and customer needs are constantly changing, which is why we are also adapting our sales channels accordingly,” explains MyStromer Co-CEO Tomi Viiala about this new sales channel, “our retail partners remain of central importance for our business with this click-and-collect solution and our online customers benefit from personal dealer contact. With the online shop on our website, we expect to be able to attract new customers to our retail partners”.
Comments Off on Stromer ST5 Pinion – The executive of S-pedelecs
Following the launch of the new ST5 Pinion model in Imperial Red last year, Stromer is now offering this model as a complement in the standard colour Aventurine Green, available from official Stromer dealers.
The new colour Aventurine Green, combined with the integrated frame design, gives this S-Pedelec a very slim and noble look. The name of the colour is inspired by the greenish colour and shimmering texture of the Aventurine quartz mineral. A fitting link to the standard paintwork of this top model.
In addition to the elegant colour, the ST5 Pinion has much more to offer. It accelerates powerfully and takes commuters dynamically and safely from A to B, up to 180 km away. With the electric Pinion Smart.Shift shift, they can shift gears easily and at lightning speed. The 9-speed Pinion gearbox with carbon belt is durable and easy to maintain, the sound module emits acoustic signals and the extended mudguard keeps your bike free from splashes. Premium components and full connectivity complete the model.
This Speed Pedelec (fast electric bike with pedal assistance up to 45 km/h) is perfectly suited for commuting on the street, and offers dynamic riding pleasure and a feeling of safety, balance and freedom.
The technical details:
Electric Pinion Smart.Shift circuit
Range up to 180 km
850-Watt rear-wheel motor with sport mode
TRP Hd944 Four-Piston Brakes
Fully integrated ABS (front)
Integrated Audio Module
Supernova M99 Pro 2 (<1900 lumens)
Connectivity via mobile network for GPS positioning, Smartlock, motor settings, statistics
Keyless battery ejection at the touch of a button
Fully integrated design and state-of-the-art technology
For extra riding comfort, optionally with suspension fork and suspension seatpost
Brooks Grips, Selle Royal Vivo Saddle
Retail price: EUR 10990 | CHF 11990
Various financing solutions are available in most countries. Stromer also offers attractive fleet solutions for companies.
#HereToChange
About Stromer
Founded in 2010 and headquartered in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG manufactures all its e-bikes at its site in Oberwangen and is the market leader in the speed pedelec (fast e-bike < 45 km/h) category. The company has around 180 employees, three subsidiaries (USA, the Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” stands for the promise of quality, design, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has been completing its range with high-quality city bikes (< 25 km/h). With its high-end products, Stromer offers a modern mobility solution for commuters. Just look at the more than 465 million km they have already ridden with a Stromer. Stromer is #HereToChange
Comments Off on Stromer joins the ‘Coalition for Cyclist Safety’ to create safer roads for all users
Bicycling fatalities are on the rise. Leading innovators in the automotive, cycling, and technology industries have come together to establish a new coalition that’s committed to creating safer roads, for all users, through emerging C-V2X technology.
Stromer, the market and innovation leader in the field of Class 3 e-bikes, is proud to join the new Coalition for Cyclist Safety (C4CS) to help enable safer cycling on North American roads.
Whether for recreation or mobility, cycling provides numerous environmental, economic, and health benefits. Many people now rely on biking as their primary mode of transportation. Yet, the rise in cycling’s popularity also coincides with an increase in fatalities from traffic accidents involving cyclists. According to a recent report from the National Highway Traffic Safety Administration, from 2011 to 2020, bicyclist and other cyclist fatalities increased by 38 percent, from 682 in 2011 to 938 in 2020.
The U.S. Department of Transportation (USDOT) is committed to reducing deaths and serious injuries on the nation’s roadways to the only acceptable number: zero. A powerful tool for achieving this ambitious, long-term goal is cellular vehicle-to-everything (C-V2X) technology, a form of communication tech that is already used throughout the automotive industry.
“The safety of our Stromer riders is a top priority, as they travel an average of 30 km [19 miles] on the road every day. Our aim is to ensure that they not only get from A to B efficiently, but also safely,” says Tomi Viiala, co-CEO of myStromer AG. “That is why we have been developing V2X technology for some time now. This intention is one of the reasons why we are joining the Coalition for Cyclist Safety to work with the automotive industry to achieve a higher standard of safety for cyclists.”
Cross-Industry Coordination
Cycling safety cannot be achieved by one company alone—it requires the cooperation of the automotive, the cycling, and the tech industries, along with policy makers and advocacy groups, all working together toward the same goal. Traditionally, these industry sectors had little or no commonalities. But now, the C4CS provides a platform for mutual understanding on advocacy, cooperation, alignment, and exchange. The coalition is an important step in creating a comprehensive V2X communication ecosystem to improve cyclist safety.
C-V2X technology can save lives by enabling vehicles to communicate with each other, with roadside infrastructure, and with other road users such as pedestrians and cyclists. It works through a V2X chipset, software stack, and onboard unit within a vehicle, which then connects via a mobile network or directly to the corresponding system on a bicycle. This allows the car to digitally “see” a bicycle that also has the technology, and activate a timely safety alert to help avoid a collision.
C-V2X technology has the potential to help decrease the more than 130,000 injuries (according to U.S. Centers for Disease Control) suffered by cyclists annually on U.S. roadways.
“As a premium manufacturer, we are committed to supporting new safety-relevant developments and integrating them into our platform without delay. We are also able to integrate new technologies into our bikes quickly and easily, as we are one of the few manufacturers to develop and produce electronics and mechanics entirely in-house,” says Stromer co-CEO Karl Ludwig Kley.
The coalition will begin this initiative in the United States and Canada, with the goal of expanding to Europe and other regions of the world.
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.
Comments Off on Stromer’s subsidiary brand announces Kross as a new production partner
Speed pedelec brand Stromer welcomes a new manufacturer on board to meet increasing demand for Deskinio’s premium urban bikes.
Spanish company Deskinio was added to Stromer’s portfolio in 2021, and has had significant growth since then, especially in Germany. The brand is expecting a positive 2024, and to facilitate further growth it has recently changed its assembly and painting site from Italy, to Kross’ Polish production centre, with its R&D department remaining at its headquarters in Granada, Spain.
Kross’ bicycle production history
Over thirty years Kross has developed from a small company to one of the largest bicycle manufacturers in Poland, with an annual production capacity of 500,000 bikes. Its cutting-edge facility is located in Przasnysz, Poland and has a dedicated R&D team, in-house testing lab, three production lines, carbon frame production, and automated painting, which enable Kross to make bikes from initial design to final product.
A positive outlook from management
Morten Kristiansen, Managing Director of Desiknio, has said the following on the new partnership :
“For Desiknio, market leader in high-quality urban mobility solutions, quality and attention to detail are crucial. Our customers expect only the best from Desiknio – and with Kross we have one Partner who embodies an equal level of craftsmanship and quality in what they do.”
Stromer’s Co-CEO Tomi Viiala has said:
“We are pleased to have Kross as our new assembly partner for Desiknio. When searching, it was important for us to find a European assembly partner with a lot of knowledge and experience in assembly and painting of bicycles. With Kross we have the right partner for our growth plans.”
Kross’ VP, Kacper Sosnowski is also very positive about this new venture:
“We are looking forward to this collaboration. It is part of Kross’ strategy to offer our experience, product knowledge and resources to carefully selected partners. We are proud to be able to meet the growing demand for Desiknio bikes with our knowledge and capacity. I am convinced that the production location Europe is important in the purchasing process for end customers. Our location helps to shorten lead times and also has a positive impact on the CO2 footprint. Together with Desiknio, we are convinced that assembly in our factory is just a first step in our collaboration.”
Comments Off on Stromer achieves sustainable growth in 2023, despite cycling industry headwinds
Against the prevailing challenges in the bicycle industry, the current financial year has been profitable for myStromer AG, which achieved consolidated growth of over 10 percent.
Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium, and secure its market leadership. In the challenging e-bike market in the United States, the company achieved double-digit growth.
The company is also preparing itself for growth by strengthening its internal development skills: The number of employees has risen globally to a total of 180 people. A majority of the personnel growth is accounted for by the 25-strong digital hub in Cluj-Napoca, Romania, which is responsible for promoting new developments in the area of the “digital experience”.
Highlights of 2023 included the introduction of the first drivable prototype with a solid- state ceramic battery for e-bikes at the IAA mobility trade fair as well as the multi-year collaboration with Alinghi Red Bull Racing and the successful launch of two Alinghi Red Bull Racing Special Edition Stromer models.
With more than 109 million commuter kilometers (67 million miles) traveled with Stromer bikes, the connected Stromer Community was able to save more than twenty thousand metric tons of CO2, which is the equivalent of more than ten thousand round trip flights from London to New York. A substantial contribution to a more sustainable mobility future.
“The bicycle industry had a much harder time last year than in the boom years during and after the coronavirus. That just amplifies our excitement about the growth we achieved in our core markets. And at this time in particular it is essential that we continue to invest in innovation and growth to improve our market position,” states Co-CEO Dr. Karl Ludwig Kley.
Forecast 2024 The coming year will also be an exciting one: myStromer will be presenting a new category of Stromer bikes at the Eurobike 2024 and will unveil further innovations in the course of the year. Continuing to promote the mobility transformation remains the primary goal of Stromer for the coming year. But 2024 will also be marked by innovation development and the expansion of innovation leadership.
Co-CEO Tomi Viiala is confident: “2024 will remain a difficult year for the industry—and yet we have a positive outlook for the new year. We will surprise the market with a number of innovations. We also believe that the emerging mobility transformation will have a positive effect on the e-bike and S-Pedelec market. We are promoting this transformation with financing solutions and leasing offers and corresponding products that make traffic easier in your day-to-day life.”
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.
Stromer continues to advance its high-performance e-bike legacy with the introduction of the ST5 Pinion edition, a model that builds upon the features of the 2020 ST5 ABS model. This new iteration incorporates automated Pinion gear-shifting, enhancing the electric cycling experience. The core of the ST5 Pinion is a sophisticated collaboration between human and machine, where Pinion’s electronic Smart Shift system efficiently selects optimal gear ratios among nine speeds. Stromer’s anti-lock brakes contribute to stability during braking, preventing traction compromise.
In addition to its functional features, the ST5 Pinion includes integrated audio alerts for actions like startup sequences or charging status. These audible cues add to the bike’s overall sophistication. The inclusion of a Gates Carbon Belt Drive and a 750-watt rear hub motor contributes enhanced efficiency and power. The bike is equipped with Bluetooth and cellular connectivity, enabling GPS tracking and over-the-air updates.
The ST5 Pinion ensures safety with head and tail lights for both day and night use, coupled with TRP hydraulic disc brakes for robust stopping power on varied terrains. Despite pushing the boundaries of performance and technology, the ST5 Pinion maintains an elegant aesthetic, featuring handmade grips, a Selle Royal saddle, and recyclable carbon fenders that reflect a dedication to luxury craftsmanship.
Available in limited edition hues starting at $11,990, the ST5 Pinion is a truly impressive electric bicycle, blending electronic intelligence with considered design. This model, recently released in Europe, is now available in North America in Launch Edition red or Aventurine green for US$11,990.
Comments Off on Stromer + Desiknio strengthens leadership team with two new hires
Desiknio, manufacturer of premium electric bikes and sister company to Stromer, is pleased to announce two new important players for the brand: Morten Kristiansen as the new managing director and Max-Louis Wolff as the new brand manager.
Morten Kristiansen, 43, started in mid-November and is responsible for the global brand and business development. Prior to Desiknio, Kristiansen held global leadership positions at United Wheels, Allite Material Science, and Dorel Sports, among others, where he fostered award-winning product development, market expansion, and business growth across Europe, the Middle East, Latin America, Asia, and the United States.
Tomi Viiala, co-CEO at Stromer, on filling this important position, says, “We are delighted to welcome Morten to our team. With his broad experience and cycling knowledge we believe he can continue to implement our growth plans. He has the right background to bring Desiknio to the next level with his experience.”
“I have had the privilege of being part of the cycling industry long enough to see the continuous evolution of rider participation and product innovation. I have been fortunate enough to work with brands that appeal to the complete spectrum of consumers, from beginners all the way to avid professionals,” says Kristiansen. “Desiknio is in a unique position within the industry to offer a highly sought-after and premium product with an incredible potential for growth and global expansion.
“Both Stromer and Desiknio have long been industry leaders and I am excited to be contributing to the development of such an exciting brand.”
Kristiansen will be based at the Desiknio Headquarters in Granada, Spain.
Max-Louis Wolff, 30, joined the Stromer team on December 1st as the brand manager for Desiknio. His e-bike marketing journey began at Leon Cycle GmbH. As a marketing specialist, he was responsible for online and print campaigns, along with performance marketing activities. He was additionally tasked with establishing a physical store in Hannover. He was part of the founding team at LEGEND EBIKES GmbH, where, in the position of marketing manager and procurator, he was responsible for all marketing activities, from brand building to performance marketing and market analysis.
The German bike and sports enthusiast will focus on defining and implementing a comprehensive brand strategy for Desiknio. This includes creating a clear brand differentiation and strengthening the brand image. His personal goal is to elevate Desiknio to the next level and establish a solid position for the brand on the e-bike market. He will be working from the new Desiknio office in Frankfurt, Germany.
“As the brand manager for Desiknio at Stromer, I am passionately focused on not just representing a brand but telling a story,” says Wolff. “Together, we will redefine the bicycle industry and secure an unmistakable place for Desiknio in the vibrant e-bike market.”
New hires Max-Louis Wolff (left) and Morten Kristiansen (right)
About Stromer + Desiknio
Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 140 people, has two subsidiaries (USA and Netherlands,) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 245 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit us.stromerbike.com.
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