Tag Archive: stromer

  1. Stromer issues product recall

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    Source: Stromer

    The LEVA-EU member has issued an important safety notice, advising that there could be a risk of suspension fork failure in its ST3, ST5 and ST7 models. The recall is for approximately 6,500 WREN front suspension forks that are deployed on the specified Stromer models.

    Stromer has reported that the suspension fork steerer tube can get fatigued prematurely and therefore crack, break or separate during usage. This means that riders could lose control of their bikes, resulting in a potential fall or injury.

    The speed pedelec brand has stated that there has been 15 reports of suspension fork steerer tube failures, with eight customer injuries as a result of these failures.

    Immediate stop of use – ST3, ST5 and ST7 Stromer models with WREN front suspension forks

    Stromer advises all owners of these e-bikes to not use them until the WREN suspension fork has been replaced.

    The affected bikes – what’s next

    The 6,500 e-bikes that have been recalled have been sold mostly in Europe and the USA. Customers of the affected models will be notified by Stromer directly, and will be requested to verify whether they have had a WREN front suspension fork installed on their bikes.

    Stromer has confirmed that replacement parts are being produced, and it will send out a notification when they are available (anticipated to be at the beginning of 2026), offering a free-of-charge repair of a suspension fork steerer tube that can be completed by an authorised Stromer dealer.

    For any inquiries about this recall, customers are requested to contact safety@stromerbike.com.

    Stromer sincerely apologises for this inconvenience and thanks all of its customers for their cooperation and understanding.

  2. Stromer facilitates cycle highway project

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    Source: Stromer

    Speed pedelec brand and LEVA-EU member Stromer has participated in facilitating the opening of a new section of the F2 cycle highway

    Stromer has been integral to the official opening of an important part of the F2 cycle highway in the Netherlands. This fast, safe, and comfortable route between Zaltbommel and s-Hertogenbosch offers a sustainable alternative to the busy A2 and contributes to a healthier and more accessible region.

    MyStromer Europe stated they “were proud to facilitate this project. Even more special: the route runs directly past our headquarters in Den Bosch. A perfect match with our mission to make e-bike commuting more attractive and to accelerate sustainable mobility. With the F2, we’re taking another step towards fewer traffic jams, healthier employees, and more sustainable choices. Exactly what Stromer contributes to every single day.”

    Stromer acknowledged the collaboration of Ministerie van Infrastructuur en Waterstaat, Provincie Gelderland, Provincie Noord-Brabant, Gemeente Zaltbommel, Gemeente Maasdriel, Gemeente ‘s-Hertogenbosch and the Fietsersbond, in making the connection a reality.

  3. LEVA-EU member brands feature in Speed ​​Pedelec Review test event

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    Source: NieuwsFiets

    Online platform Speed ​​Pedelec Review hosted a large-scale speed pedelec test event in the Netherlands on Saturday, September 6th, at the former airstrip of Soesterberg Air Base.

    The test event involved 275 visitors, not only from the Netherlands but also from Belgium and Germany. The event used a 3.5-kilometer test track to try out more than 150 models from leading brands, including LEVA-EU member brands Ellio, Klever and Stromer.

    According to the organizers, the combination of a wide selection of models, a spacious test track, and favourable weather generated many positive reactions. Visitors praised the opportunity to compare different models under similar conditions and the relaxed atmosphere without long waits. Exhibitors also expressed satisfaction with the quality of the discussions with a well-prepared audience.

    LEVA-EU member Stromer wrote: “We proudly look back at all the Stromer test rides and the great feedback we received from both riders and dealers. For us, it’s yet another confirmation: speed pedelecs are the future of fast and sustainable commuting.”

    Based on the success, Speed ​​Pedelec Review announced new editions in 2026, both in the Netherlands and Belgium.

  4. Stromer marks 15th anniversary with new brand identity and vision for urban mobility

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    Source: Radmarkt

    The LEVA-EU member has unveiled a refreshed brand look, coinciding with its 15th anniversary, highlighting its ambition to redefine urban mobility with its high-performance, connected speed pedelecs as a viable alternative to cars.

    The relaunch introduces a modernized visual identity, including updated logos, colors, and design elements, that’s designed to appeal to younger and more diverse audiences. Stromer stated that the new positioning emphasizes everyday usability, sustainability, and riding enjoyment, with its aim to establish speed pedelecs as not only a practical commuting solution but also a symbol of an active and health-conscious lifestyle.

    Established market leader

    Founded in 2010 and headquartered in Oberwangen, Switzerland, Stromer has grown into one of the leading speed pedelec manufacturers, producing bikes capable of reaching speeds up to 45 km/h. To date, the company reports over 140,000 activated bikes and more than 710 million kilometres travelled by its riders. Its network spans 23 markets with approximately 500 specialist dealers.

    Stromer’s current portfolio ranges from the urban-focused ST1 to the long-distance ST7, with an emphasis on powerful motors, extended ranges, and integrated digital features. Over the years, Stromer has positioned itself as a pioneer in the sector, launching the first fully connected e-bike in 2014 and introducing frame-integrated ABS in 2020.

    Future direction and sustainability goals

    The updated brand identity signals new developments in areas including battery technology, connectivity, ergonomics, and sustainable material use. Stromer’s broader vision is to build a holistic mobility ecosystem for urban environments, to ease the transition from car dependency to e-bikes while combining technical innovation with an engaging riding experience.

    Sustainability remains central to the company’s strategy. According to Stromer, more than half of its customers use their S-Pedelec as a replacement for a car, with average commutes exceeding 27 kilometres, which is estimated to save over 23,000 tons of CO₂ annually.

    By aligning its new visual identity with its long-term product roadmap, Stromer positions itself as a strong provider of sustainable, design-driven mobility solutions. Future product generations, the company added, will continue to expand on this approach.

    A teaser video showcasing Stromer’s refreshed direction is available here: Watch video

  5. Striking and unmistakable look: Stromer presents limited special models ST2 Desert Sand and ST3 Desert Sky

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    Source: Stromer

    Exclusive colors for two popular Speed Pedelecs: LEVA-EU member Stromer is starting spring with the two limited special editions ST2 Desert Sand and ST3 Desert Sky in a fresh two-tone look. The striking colors make it even more attractive to go to work in the morning on two wheels instead of four. Both models can already be ordered from dealers.

    ST2 Desert Sand

    The special edition ST2 Desert Sand is available from €6,990 and comes in a subtle colour mix of light and dark sand tones, reminiscent of the warm light of the south and underlining the versatile and comfort-oriented design of the all-rounder S-pedelec. The 6-speed Pinion gearbox, the low-maintenance Gates Carbon Belt Drive and the individually adjustable stem make this model the ideal companion for daily commuting. Even in the limited special edition, the ST2 always offers a smooth, reliable driving experience thanks to its carefully coordinated technical features.

    ST3 Desert Sky

    The limited edition ST3 Desert Sky is available from €8,218. The contrasting colour mix of bright sky blue on the top tube and the subtle sand tone on the chassis is striking, which together radiate the sporty character of the S-pedelec. In combination with a battery capacity of 814 Wh, the powerful motor offers a maximum range of 150 kilometers and is therefore also suitable for longer rides. There are also optional comfort and safety features that allow the ST3 to be further personalised.

    Detailed information about technology and equipment can be found on the website:
    Stromer ST2 Desert Sand – Limited Edition | stromerbike.com
    Stromer ST3 Desert Sky – Limited Edition | stromerbike.com

    Images, logos, and videos can be found in the Stromer Media Center

    For more information, HR imagery and test requests
    Yapado
    Sarah Van Oostende
    sarah@yapado.com
    +32 476 49 37 48

  6. Stromer discontinues USA/Canada business

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    LEVA-EU member myStromer AG announces that it will discontinue its business in the USA and Canada with immediate effect.

    Considering the current challenges in the bicycle industry and a significantly slower development of the North American market, the company has decided to take this step. Despite intensive efforts, a transfer of the business to a specialized distributor could not be realized. Nevertheless, myStromer AG remains confident and focused on its further international expansion plans and the continuous development of its product portfolio.

    Stromer and Desiknio bikes will no longer be delivered to the USA and Canada. Existing retail partners will be able to process warranties as well as orders for spare parts and components via the Swiss headquarters from November 16th, 2024, onwards. Stromer Partners will receive competent dealer support via the Stromer Portal ticketing system at headquarters. Retailer support for Desiknio can be done as usual through the distributor Quality Bicycle Products QBP. End customers will continue to be able to contact their usual Stromer or Desiknio dealer for service and warranty cases. Towards end customers, both the dealers, Stromer and Desiknio will continue to honour their warranty commitments.

    “Despite our continuous efforts to optimize our business processes in the USA and to strengthen our market presence, we regret having to take this unavoidable step“, explains Stromer CEO Karl Ludwig Kley.

    Media Contact: Fabienne Gilliéron, Communication Manager, myStromer AG | media@stromerbike.com | +41 31 848 23 15

    About Stromer

    Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has around 150 employees, two subsidiaries (Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bicycles (< 25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.

  7. Stromer unveils new website

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    Speed pedelec brand launches first stage of its rebrand, maximizing the brand’s focus on future mobility

    Stromer has revamped its website as part of a brand refresh to build on the company’s vision of promoting sustainable mobility for commuters. According to Stromer, the redesign is more than just a new look, but the start of a wider brand refresh and product development journey.

    Stromer’s website has been refreshed with the help of customer behaviour and feedback data with the optimisation of modern, user-friendly technology, which will also underpin the direction for other stages of Stromer’s brand refresh and product development journey.

    The new Stromer website can be accessed here.

  8. Change in the management board at Stromer

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    After 11 successful years at Stromer, Co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. He has done so to spend more time with his family, who live in Finland. Tomi Viiala will remain a shareholder.

    Tomi Viiala has been a member of the management team at myStromer AG for 11 years and was responsible as VP Sales & Marketing, Retail Support and for the subsidiaries in the Netherlands, Romania and the USA prior to his role as Co-CEO.
    During these years, he made a decisive contribution to developing the brand from a start-up to one of the leading manufacturers of S-Pedelecs.

    Peter Pergovacz, Chairman of the Board of Directors of myStromer AG, says: “I would like to thank Tomi personally and on behalf of the Board of Directors for his valuable work and tireless commitment over the past 11 years. I have personally appreciated the last 3.5 years in particular, during which we have worked together directly. We respect his decision to leave the company in order to spend more time with his family in the future and wish him and his family all the best for the future.”

    To ensure a seamless transition and the continuation of good customer relations, Co-CEO Karl Ludwig Kley will take over Tomi Viiala’s responsibilities on an ad interim basis. The management tasks in the Sales division will be distributed within the
    management team during the transition phase. myStromer AG will provide information on the final succession plan in due course.

    The orientation of both brands Stromer and Desiknio will remain unchanged. Despite the change in management and the current challenges in the bicycle market, myStromer AG looks forward to a positive future and is looking forward to continuing
    to drive forward the transformation of mobility with innovative mobility solutions.

    Media contact: media@stromerbike.com | Fabienne.gillieron@stromerbike.com

    About Stromer and Desiknio

    Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs.
    myStromer AG produces all e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up
    to 45 km/h). The company has around 150 employees, three subsidiaries (USA, Netherlands, Romania) and sells its S-Pedelecs in
    23 countries. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bikes (25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.

  9. Stromer celebrates 15th anniversary year of e-bike innovation

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    Source: NieuwsFiets

    Swiss speed-pedelec brand reflects on company success in the fastest e-bike category

    This year marks the 15th anniversary of Swiss speed pedelec manufacturer and LEVA-EU member Stromer, renowned as a leader in the fastest e-bike segment. Tomi Viiala, co-CEO of Stromer, reflects on the company’s journey to its current status as a leading innovator in the e-bike industry.

    Innovative beginnings

    Inspired by new technologies, Stromer’s founder Thomas Binggeli aimed to create a fast e-bike with a unique design, which led to the creation of the Stromer V1, featuring a rear-wheel drive, high power, a sporty design, and an integrated battery. Binggeli has since left, and Tomi Viiala has been co-CEO since June 2022. Viiala recalls, “Founder Binggeli started with a clear idea to create an electric bike unlike any other with the Stromer V1. The second phase of Stromer involved entering the international market with the ST2 in 2014, the world’s first fully connected speed pedelec.”

    Setting new standards

    Stromer has consistently pushed the boundaries of e-bike pricing and innovation, which has lead to higher costs for its models. Viiala clarifies that Stromer does not aim to be the most expensive but that its focus on integrating new ideas and safety innovations can often result in increased prices.

    Strategic partnerships for safety and innovation

    Stromer has formed a strategic partnership with Spoke Safety to integrate V2X (Vehicle-to-Everything) communication technology into its models by 2026. This technology will enhance road safety by enabling real-time communication between vehicles and surrounding infrastructure. Viiala believes this innovation, despite increasing costs, will be valued by consumers.

    Stromer is also collaborating with High-Tech Energy to develop a solid-state ceramic battery, a safer and faster-charging alternative to current Li-ION batteries. This ambitious project is targeted for 2027/2028, and promises significant advancements in battery technology and safety.

    Expanding market reach

    Stromer is known for its speed pedelecs but has also ventured into the regular e-bike market. Despite a less successful initial attempt, Stromer’s new brand, Desiknio, aims to revolutionize the 25 km/h bike market. Viiala noted that Desiknio is a niche brand with potential, similar to Stromer when it started, but with lightweight e-bikes that cater to those who prefer traditional bikes but appreciate the benefits of electric assistance.

    Looking ahead

    As Stromer celebrates its 15th anniversary, Viiala foresees continued leadership in mobility innovation. He envisions Stromer as a pioneer in the premium e-bike segment, setting new standards in connectivity and digitization. The company is currently rebranding with a fresh color scheme in its logo, anticipating many new developments in the coming years.

    With Stromer’s commitment to innovation and safety, coupled with strategic partnerships, it aims to be a leader in the e-bike industry for many more years.

    Read the full article about Stromer’s anniversary here.