Tag Archive: stromer

  1. Stromer and Desiknio enter a strategic alliance and establish a multi-brand strategy with a focus on premium e-bikes

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    • The premium brand Desiknio helps Stromer expand its portfolio with e-bikes that are perfectly suited for urban traffic and shorter distances of up to 15 km
    • The partnership supports Stromer’s goal of becoming one of Europe’s leading providers of individual advanced mobility solutions
    • Both companies are characterized by a high level of innovation, fully integrated design, leading technology as well as premium quality
    • Desiknio will continue to be an independent subsidiary under the leadership of founder Joaquin Cortes

    LEVA-EU member myStromer AG (“Stromer”), a leading manufacturer of Speed Pedelecs, has reached an agreement with the owners of Desiknio Cycles SL (“Desiknio”) to merge with the Spanish brand of premium handcrafted e-bikes. The details of the agreement were not disclosed. The transaction is subject to customary approvals.

    Stromer and Desiknio are characterized by a high level of innovation, fully integrated design, leading technology as well as premium quality. Both e-bike manufacturers share the goal of shaping the future of mobility through sheer driving pleasure, efficiency, and quality of life. Desiknio is well suited to expand the Stromer product portfolio: The Swiss-assembled Stromer Speed Pedelecs with electric assistance up to 45 km/h are an efficient means of transport, especially for commuter routes of 15 km and more. Desiknio’s premium e-bikes, which are designed in Spain and handmade in Europe, are perfectly suited for inner-city traffic and shorter distances with electric assistance up to 25 km/h.

    Desiknio was founded in 2017 by Joaquin Cortes and is characterized by a high degree of innovation and design orientation. With a weight of only 13 – 15 kg, the models are particularly light and feature a dynamic, powerful, and silent rear-wheel drive from Mahle. Full connectivity is provided by the MySmartBike app by Mahle, which enables, for example, individual motor settings, range measurement, and a GPS function.

    By joining forces with Desiknio, Stromer can further expand its leading market position. Stromer employs around 140 people and currently has over 90,000 customers. The company’s growth strategy focuses on expansion into new markets, scaling of the business model, and the development of new, innovative products. In the short term, the partnership will allow forces to be combined, especially in sales, and Desiknio will now have access to Stromer’s entire sales network. In the medium term, R&D and supply chains will be synergized. Desiknio will continue to be managed by founder and CEO Joaquin Cortes as an independent subsidiary of Stromer and will thus retain its special brand character.

    Jakob Luksch, CEO of Stromer, comments: “The Stromer and Desiknio brands complement each other perfectly, both in terms of values and our portfolio, which we can now expand to include e-bikes for urban traffic with electric assistance up to 25 km/h. With stylish design, incredible power, and lightweight, there is currently no better e-bike for distances up to 15 km in this class. Together with our strong and visionary partner Naxicap Partners, we will continue to consistently pursue our growth ambitions and for this purpose will intensively monitor the developments on the e-bike market.”

    Joaquin Cortes, CEO of Desiknio, adds: “Desiknio is extremely proud to have joined forces with Stromer, a leading brand in the e-bike market. This partnership has been formed through a synergy the two brands share for sustainable mobility, design aesthetics, and technology, advancing their products and the e-bike market as a whole. Desiknio feels incredibly privileged to be part of this great unity and looks forward to an exciting and innovative future, continuing to have design and elegance at the heart of all products, while also elevating the boundaries of future innovation in the e-bike market.”

    Tomi Viiala, VP Sales Global of Stromer, says: “We are very pleased to have Desiknio’s e-bikes in our portfolio. The integration of Desiknio will further strengthen Stromer as the mobility brand of the future and open new doors for us, especially in the German market. We expect that many existing Stromer partners will also include the Desiknio brand as an addition to their product range.”

    The move comes at a time when global mobility behavior is undergoing massive change. Not least due to the Covid pandemic, there has been a strong trend towards individual transport, and against this backdrop e-bikes in particular are becoming fundamentally important. Stromer and Desiknio are also benefitting from other global trends such as connectivity, sustainability, and car-free cities. Premium e-bikes respond to all these trends and offer an attractive alternative to the car. A market study commissioned by Stromer in January 2022 with 4,525 customers showed that 87 % primarily use the e-bike for their daily commute to work – 59 % of them also during winter.

    The bicycle industry is responding to these global trends and changing individual needs and as a result is becoming increasingly differentiated, which will lead to further market consolidation in the coming years. Stromer, with its leading market position, is helping shape the market in close partnership with its shareholder Naxicap Partners. The company has clearly positioned itself in the premium segment and as a provider of individual advanced mobility solutions with its multi-brand strategy.

    Stromer has been part of the Naxicap Partners portfolio since summer 2021. As a leading private equity firm, Naxicap Partners pursues a strategy of supporting the growth of companies with a focus on sustainable products. The acquisitions of Stromer and Desiknio are prime examples of Naxicap Partners’ investment approach of creating long-term value and thus sustainable growth while working with committed and entrepreneurial management teams.

  2. Introducing the Stromer ST3 with Pinion gear and belt drive

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    LEVA-EU member Stromer’s bikes stand for outstanding Swiss engineering skills and their exclusive combination of timeless design, smart connectivity, pure performance, and maximum range. From spring 2022, Stromer’s latest model will roll into the shops: the ST3 with Pinion gear.

    Pinion gear according to industry standard
    The Stromer ST3 is an exceptionally dynamic s-pedelec. The 9-speed Pinion gear uses automotive technology and delivers reliable performance with a gear ratio range of 568%. In the Pinion gear, all gears can easily be changed while driving via a rotary switch. The gearshift is not overloaded by the engine and reacts quickly and precisely, being wear-resistant to every gear change. Together with the silent Gates Carbon belt drive, the ST3 Pinion is extremely maintenance-friendly. See the launch video here.

    Clean design
    The gear, easy-to-operate switch, and belt drive are seamlessly integrated into the clear Stromer frame design. The 820 Watt strong rear-wheel motor supports quietly and dynamically up to 45 km/h, the 983 Wh battery in the Launch Edition provides no less than 180 km of autonomy (standard: 814 Wh battery with a range of 150 km).

    Modern communication between bike and rider

    Like all Stromer models, the ST3 Pinion is also fully connected. Via the mobile network and the free Stromer OMNI connect app, the bike has GPS positioning and Smart Lock theft protection: in an emergency, the motor is blocked and the alarm and GPS positioning are activated. With ‘smartlock’ via Bluetooth, the bicycle can then be automatically locked and unlocked. With the user-friendly app, the engine settings can also be adapted to personal needs, driving statistics can be retrieved, and much more.

    ABS option – extra safe
    With the new Stromer ST3 Pinion, you not only enjoy excellent driving dynamics, but also commute particularly safely. After all, the bike is available ex-works with fully integrated ABS. The ABS drastically reduces the risk of the front wheel locking up and the rear wheel lifting off the ground, guaranteeing safe driving. The bike is also available with an optional suspension fork and with stem and handlebar variants. For those who want to be just that little bit different, the ST3 Pinion comes on the market with an Imperial Red paint as the ST3 Pinion Launch Edition.
    The ST3 Pinion is ideal for commuters who cycle all year round, regardless of the weather. It is an economical and low-maintenance alternative to commuting by car – for efficient mobility when commuting.

  3. New UK distribution partnership for Stromer with Hotlines

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    Source: Hotlines

    With the demand for ebikes ever growing, LEVA-EU member Stromer has a new distribution partner in the UK in the form of Hotlines.

    Hotlines said: “As the speed pedelec market continues to grow in Europe we are excited to bring Stromer to UK customers as more people make the switch to electric transport options.”

    The distributor is now actively looking for dealers in the UK, and has a sales team that can guide partners through the range and the regulations around speed pedelec use in the UK.

    This year the Stromer ST5 ABS was awarded both an iF Design Award and took “Best Of” in the Automotive Brand Contest’s transportation category.

    About Stromer:

    “Stromer stands for a new era in urban mobility. We respond to the challenges of urban traffic with new technologies and Swiss engineering: We develop powerful Speed Pedelecs with integrated design, full connectivity and outstanding ride qualities. Made for commuting and for the road, but above all for the people who will ride them.”

  4. Stromer ST5 ABS receives ABC Award 2021 as “Best of Best `21” in the category “Transportation”

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    “The ABC Award is a globally unique design and industry competition that encompasses the entire world of mobility. Independent experts award outstanding products, projects and brands from all mobile areas: from best practices in communication to commercial and individual transport to pioneering innovations. The ABC Award shows the answers to new challenges in design and technology.”

    Organized by the German Design Council, the center of excellence for communication and knowledge transfer in design, branding, and innovation. For the ABC Award 2021, the expert jury from media, design, and brand communication honored the new Stromer ST5 ABS in the category “Transportation” – with the distinction “Best of Best ‘21”.

    As the world’s first fast e-bike with a standard fully integrated anti-lock braking system, the Stromer ST5 ABS offers the greatest possible riding dynamics and safety – combined with virtually seamless design down to the smallest detail. With high-end components, full connectivity, maximum performance, and a perfect combination of form and function, the Stromer top model is inspiring riders with the highest standards. Or as the jury for the ABC Award 2021 stated:

    “The Pedelecs from Stromer (…) have proven that much is possible with clear design lines, technical consistency, and excellence in production. This tradition is soundly advanced with the ST5 with fully integrated ABS in the familiar Stromer design language. Well-balanced proportions, elegant styling and precision down to the smallest detail – there are many Stromer impersonators on the market but achieving the level of quality of this brand’s e-bikes is no easy task.”

    With its innovative strength, the ST5 ABS stands for over ten years of brand tradition: Stromer has been responding to the challenges of urban traffic since 2009 – with powerful Speed Pedelecs that have redefined commuting with their striking design, speeds up to 45 km/h and ideal properties for both the city center and long distances. Stromer has won multiple awards for its innovative developments that successfully combine function, riding fun, design, and environmental protection – such as the iF Design Award, the Red Dot Award, or the Design & Innovation Award.

  5. Stromer Universe in Basel and Genk: Smart Speed Pedelecs for the commuters of tomorrow

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    Stromer once again successfully implements the in-house exhibition concept in 2021 and presents all innovations at a glance. In the “Altes Kraftwerk” in Basel (CH) and in the “Thor Central” in Genk (BE), trading partners and invited guests had the opportunity to talk to the management, market managers, product managers and marketing team of Stromer and to take a test ride of the new models in urban traffic. In addition to the special editions ST1, ST2 and ST3, the focus is on the new ST3 with Pinion gearbox and Gates carbon belt drive, as well as the groundbreaking Concept Bike 2022 with an extremely powerful 1440 Wh battery and a range of up to 260 km.

    After a successful premiere last year, Stromer decided to show its innovations “in-house” for the second year in a row. At the three-day “Stromer Universe” events from August 21 – 23 in Basel and one week later in Genk, the new Speed Pedelecs and accessories were presented in stylish locations. Different versions of selected models were available for test rides in urban traffic. Especially the new ST3 Pinion aroused great interest among the test riders. Tomi Viiala, Vice President Global Sales, put the ST3 Pinion to the test by riding from Basel to Genk (600 km, 5300 hm, 18 h riding time) in two days. His conclusion: “Test passed!” Both events were a great success with international partners and key accounts from DE, DK, F, GR and CH. And the end consumers also made good use of the opportunity to test the new Stromer models on site at the public days.

    The numerous guests enjoyed two unveilings during the evening events. The ST3 Limited Edition in the special San Marino Blue paint finish was presented with great enthusiasm. This was followed by the emotional unveiling of a global innovation: in an impressive laser show in Basel and a fascinating acrobatic show in Genk, the new Concept Bike 2022 for long-distance commuters with a range of up to 260 km was presented. The details of this bike that sets new standards for speed pedelecs will be shown to the public in spring 2022 – until then, the crucial component will remain a secret. The evening presentation and the introduction of the models were recorded so that Stromer dealers who were unable to attend the events could also learn about the new products.

    New products

    ST1 Special Edition

    Available from October 2021, ST1 now with integrated Daylight and OMNI C Basic, Special Edition with Stromer Antwerp Single Bag and special Deep Petrol paint finish

    The top-class beginner S-Pedelec with elegant design and reliable, powerful drive for modern mobility and maximum performance is now getting Stromer’s distinguishing feature: the Stromer Daylight. As part of this product update, the ST1 Special Edition was launched. Equipped with the largest battery, the standard range of the ST1 is doubled to up to 180 km. The Deep Petrol special finish and the Stromer Antwerp Single Bag (20 l) are additional features of this special edition. The strong rear-wheel motor silently and dynamically provides assistance up to 45 km/h. Connectivity (Smartlock, motor settings, statistics) works via Bluetooth. And now you can activate the SIM card via the app for a fee and get full connectivity including GPS localization.

    Stromer ST2 Special Edition

    Available from October 2021, with Kinekt suspension seatpost and Copenhagen Basket, optional suspension fork, special Ivory Cream paint finish

    Launched in 2020 with a low-maintenance belt drive, the ST2 has gotten a Special Edition: This edition is equipped with the most powerful battery for up to 180 km of autonomy, with a suspension seatpost, the Stromer Copenhagen Basket and a special Ivory Cream finish. The ST2 provides powerful propulsion with its belt drive, hub gear and 750-watt rear-wheel motor. The ST2 accelerates effortlessly to 45 km/h and offers great driving fun in commuter traffic– powerful, dynamic and almost silent. Full connectivity via integrated Bluetooth and cellular networks offers numerous options: from anti-theft protection with GPS localization to Smartlock, over-the-air updates, individual motor settings and statistics.

    Stromer ST3 optionally with Pinion gearbox and belt drive as well as ABS

    Available from March 2022 as Launch Edition, optionally with ABS, Imperial Red finish

    The ST3 with the Pinion drive option is an extraordinarily dynamic S-Pedelec that is ideal for daily use throughout the year. The customizable riding position and the smart extras ensure comfortable, efficient mobility in commuter traffic. This bike is extremely low maintenance thanks to the Pinion gearbox and Gates carbon belt drive. The 820 W rear-wheel motor silently and dynamically provides assistance up to 45 km/h, and the 814 Wh battery furthermore allows up to 180 km of autonomy. Connected via cellular network and the free app, this bike’s connectivity features GPS localization, Smartlock anti-theft function, individual sensor and motor settings, ride statistics and more. The Launch Edition is available with all options like ABS, suspension fork, suspension seatpost or even with Comfort stem. Further colors and versions in Deep Black and Cool White available from May 2022.

    Stromer ST3 Limited Edition

    Available from September 2021, with Kinekt suspension seatpost and Antwerp Double Bag, optional ABS, special San Marino Blue paint finish

    The ST3 Limited Edition is a special edition of the all-round model ST3, which has been upgraded with the following equipment: Special San Marino Blue finish, upgrade to the largest battery for a range of up to 180 km, suspension seatpost as well as the Stromer Antwerp Double Bag (2 x 20 l). The customizable riding position of this model and the add-ons ensure efficient mobility with plenty of riding fun in commuter traffic. The 820 W rear-wheel motor silently and dynamically provides assistance up to 45 km/h. Connected via cellular network and the free OMNI app, the connectivity enables GPS localization, Smartlock anti-theft function, individual sensor and motor settings, ride statistics and more.

    Stromer ST5 ABS

    The ST5 is the unsurpassed flagship of the Stromer S-Pedelec range: integrated design and exclusive high-end components such as fully integrated ABS, electronic Shimano Di2 shifting system, powerful four-piston brakes and a Supernova light system ensure efficiency and riding fun. Stromer’s most powerful rear-wheel motor (850 W | 48 Nm) with Sport mode delivers silent assistance up to 45 km/h for outstanding riding dynamics. The 983 Wh battery delivers up to 180 km of autonomy. The ST5 is fully connected and offers GPS localization, Smartlock functions as anti-theft protection, over-the-air updates and individual sensor and motor settings. The ABS prevents blocking and skidding of the front wheel while the roll-over protection keeps the rear wheel on the ground. Also available with suspension fork and suspension seatpost.

    Concept Bike 2022

    Available from summer 2022, with a battery capacity of 1440 Wh and a range of up to 260 km, special Gold paint finish

    The Concept Bike 2022 for long-distance commuters is a true global innovation. In addition to the new extremely powerful 1440 Wh battery which doubles the previous highest range for a Stromer Speed Pedelec, the bike also conceals a pioneering component. Details on the latest development will be revealed to the public in spring 2022.


    Stromer Antwerp Double Bag 2 x 20 l

    Waterproof polyester bag with 3 separate compartments, reflective logos, roll closure and Racktime Snapit adapter. Available from the spring of 2022.

    Stromer Berlin Trunk Bag 16 l

    Waterproof shoulder/pannier bag with large main compartment, 3 inner pockets, removable shoulder strap, helmet holder, reflective logo and pre-mounted Racktime Snapit adapter. Available from the fall of 2021.

    Stromer Copenhagen Basket 24 l

    Practical removable aluminum basket with comfortable handle, wooden base and pre-mounted Racktime Snapit adapter. Max. load capacity 10 kg. Available from the fall of 2021.

    Pirelli Angel WT Urban winter tires

    The rubber formulation and tread have been specially developed for the cold season – for extra grip on light coverings of snow and cold asphalt with slick surfaces. Features excellent puncture protection. Compatible with all current models.

    OMNI BT and OMNI app

    Starting in the fall of 2021, all ST1 models will come with an OMNI C display and will have an integrated daytime running light. The SIM card is not yet activated on these models. OMNI C can be used in a basic version with limited functions. As a second option you can also use the Stromer BT app, which communicates via Bluetooth. With a one-time upgrade to OMNI C, which is subject to a fee, ST1 riders also have access to the full range of functions of the OMNI C.

    myStromer AG Media contact: media@stromerbike.com | Fabienne Gilliéron, myStromer AG

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