Tag Archive: stromer

  1. Stromer’s subsidiary brand announces Kross as a new production partner

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    Speed pedelec brand Stromer welcomes a new manufacturer on board to meet increasing demand for Deskinio’s premium urban bikes.

    Spanish company Deskinio was added to Stromer’s portfolio in 2021, and has had significant growth since then, especially in Germany. The brand is expecting a positive 2024, and to facilitate further growth it has recently changed its assembly and painting site from Italy, to Kross’ Polish production centre, with its R&D department remaining at its headquarters in Granada, Spain.

    Kross’ bicycle production history

    Over thirty years Kross has developed from a small company to one of the largest bicycle manufacturers in Poland, with an annual production capacity of 500,000 bikes. Its cutting-edge facility is located in Przasnysz, Poland and has a dedicated R&D team, in-house testing lab, three production lines, carbon frame production, and automated painting, which enable Kross to make bikes from initial design to final product.

    A positive outlook from management

    Morten Kristiansen, Managing Director of Desiknio, has said the following on the new partnership :

    “For Desiknio, market leader in high-quality urban mobility solutions, quality and attention to detail are crucial. Our customers expect only the best from Desiknio – and with Kross we have one Partner who embodies an equal level of craftsmanship and quality in what they do.”

    Stromer’s Co-CEO Tomi Viiala has said:

    “We are pleased to have Kross as our new assembly partner for Desiknio. When searching, it was important for us to find a European assembly partner with a lot of knowledge and experience in assembly and painting of bicycles. With Kross we have the right partner for our growth plans.”

    Kross’ VP, Kacper Sosnowski is also very positive about this new venture:

    “We are looking forward to this collaboration. It is part of Kross’ strategy to offer our experience, product knowledge and resources to carefully selected partners. We are proud to be able to meet the growing demand for Desiknio bikes with our knowledge and capacity. I am convinced that the production location Europe is important in the purchasing process for end customers. Our location helps to shorten lead times and also has a positive impact on the CO2 footprint. Together with Desiknio, we are convinced that assembly in our factory is just a first step in our collaboration.”

  2. Stromer achieves sustainable growth in 2023, despite cycling industry headwinds

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    Against the prevailing challenges in the bicycle industry, the current financial year has been profitable for myStromer AG, which achieved consolidated growth of over 10 percent.

    Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium, and secure its market leadership. In the challenging e-bike market in the United States, the company achieved double-digit growth.

    The company is also preparing itself for growth by strengthening its internal development skills: The number of employees has risen globally to a total of 180 people. A majority of the personnel growth is accounted for by the 25-strong digital hub in Cluj-Napoca, Romania, which is responsible for promoting new developments in the area of the “digital experience”.

    Highlights of 2023 included the introduction of the first drivable prototype with a solid- state ceramic battery for e-bikes at the IAA mobility trade fair as well as the multi-year collaboration with Alinghi Red Bull Racing and the successful launch of two Alinghi Red Bull Racing Special Edition Stromer models.

    With more than 109 million commuter kilometers (67 million miles) traveled with Stromer bikes, the connected Stromer Community was able to save more than twenty thousand metric tons of CO2, which is the equivalent of more than ten thousand round trip flights from London to New York. A substantial contribution to a more sustainable mobility future.

    “The bicycle industry had a much harder time last year than in the boom years during and after the coronavirus. That just amplifies our excitement about the growth we achieved in our core markets. And at this time in particular it is essential that we continue to invest in innovation and growth to improve our market position,” states Co-CEO Dr. Karl Ludwig Kley.

    Forecast 2024
    The coming year will also be an exciting one: myStromer will be presenting a new category of Stromer bikes at the Eurobike 2024 and will unveil further innovations in the course of the year. Continuing to promote the mobility transformation remains the primary goal of Stromer for the coming year. But 2024 will also be marked by innovation development and the expansion of innovation leadership.

    Co-CEO Tomi Viiala is confident: “2024 will remain a difficult year for the industry—and yet we have a positive outlook for the new year. We will surprise the market with a number of innovations. We also believe that the emerging mobility transformation will have a positive effect on the e-bike and S-Pedelec market. We are promoting this transformation with financing solutions and leasing offers and corresponding products that make traffic easier in your day-to-day life.”

    About Stromer

    Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.

    North American Media Contact:

    Hayden Carpenter
    Press Forward
    hc@pressforward.agency

  3. Stromer ST5 Pinion now available in the U.S.

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    Following a successful launch in Europe, Stromer’s high-tech ST5 Pinion brings all its features to American riders.

    Source: American Luxury

    Stromer continues to advance its high-performance e-bike legacy with the introduction of the ST5 Pinion edition, a model that builds upon the features of the 2020 ST5 ABS model. This new iteration incorporates automated Pinion gear-shifting, enhancing the electric cycling experience. The core of the ST5 Pinion is a sophisticated collaboration between human and machine, where Pinion’s electronic Smart Shift system efficiently selects optimal gear ratios among nine speeds. Stromer’s anti-lock brakes contribute to stability during braking, preventing traction compromise.

    In addition to its functional features, the ST5 Pinion includes integrated audio alerts for actions like startup sequences or charging status. These audible cues add to the bike’s overall sophistication. The inclusion of a Gates Carbon Belt Drive and a 750-watt rear hub motor contributes enhanced efficiency and power. The bike is equipped with Bluetooth and cellular connectivity, enabling GPS tracking and over-the-air updates.

    The ST5 Pinion ensures safety with head and tail lights for both day and night use, coupled with TRP hydraulic disc brakes for robust stopping power on varied terrains. Despite pushing the boundaries of performance and technology, the ST5 Pinion maintains an elegant aesthetic, featuring handmade grips, a Selle Royal saddle, and recyclable carbon fenders that reflect a dedication to luxury craftsmanship.

    Available in limited edition hues starting at $11,990, the ST5 Pinion is a truly impressive electric bicycle, blending electronic intelligence with considered design. This model, recently released in Europe, is now available in North America in Launch Edition red or Aventurine green for US$11,990.

  4. Stromer + Desiknio strengthens leadership team with two new hires

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    Desiknio, manufacturer of premium electric bikes and sister company to Stromer, is pleased to announce two new important players for the brand: Morten Kristiansen as the new managing director and Max-Louis Wolff as the new brand manager.

    Morten Kristiansen, 43, started in mid-November and is responsible for the global brand and business development. Prior to Desiknio, Kristiansen held global leadership positions at United Wheels, Allite Material Science, and Dorel Sports, among others, where he fostered award-winning product development, market expansion, and business growth across Europe, the Middle East, Latin America, Asia, and the United States.

    Tomi Viiala, co-CEO at Stromer, on filling this important position, says, “We are delighted to welcome Morten to our team. With his broad experience and cycling knowledge we believe he can continue to implement our growth plans. He has the right background to bring Desiknio to the next level with his experience.”

    “I have had the privilege of being part of the cycling industry long enough to see the continuous evolution of rider participation and product innovation. I have been fortunate enough to work with brands that appeal to the complete spectrum of consumers, from beginners all the way to avid professionals,” says Kristiansen. “Desiknio is in a unique position within the industry to offer a highly sought-after and premium product with an incredible potential for growth and global expansion.

    “Both Stromer and Desiknio have long been industry leaders and I am excited to be contributing to the development of such an exciting brand.”

    Kristiansen will be based at the Desiknio Headquarters in Granada, Spain.

    Max-Louis Wolff, 30, joined the Stromer team on December 1st as the brand manager for Desiknio. His e-bike marketing journey began at Leon Cycle GmbH. As a marketing specialist, he was responsible for online and print campaigns, along with performance marketing activities. He was additionally tasked with establishing a physical store in Hannover. He was part of the founding team at LEGEND EBIKES GmbH, where, in the position of marketing manager and procurator, he was responsible for all marketing activities, from brand building to performance marketing and market analysis.

    The German bike and sports enthusiast will focus on defining and implementing a comprehensive brand strategy for Desiknio. This includes creating a clear brand differentiation and strengthening the brand image. His personal goal is to elevate Desiknio to the next level and establish a solid position for the brand on the e-bike market. He will be working from the new Desiknio office in Frankfurt, Germany.

    “As the brand manager for Desiknio at Stromer, I am passionately focused on not just representing a brand but telling a story,” says Wolff. “Together, we will redefine the bicycle industry and secure an unmistakable place for Desiknio in the vibrant e-bike market.”

    New hires Max-Louis Wolff (left) and Morten Kristiansen (right)

    About Stromer + Desiknio

    Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 140 people, has two subsidiaries (USA and Netherlands,) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 245 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit us.stromerbike.com.

  5. Stromer ST5 Pinion — Commuting with Benefits

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    Glide past cars in traffic dynamically and quietly – just one of the many advantages that characterizes the latest speed-pedelec model from Stromer.

    Power, Range, and Lightning-Fast Shifting

    With its maximum power, extensive range, integrated design, and high-end components, the Stromer ST5 offers excellent ride dynamics and an unparalleled riding experience. The electronic Pinion Smart.Shift system, paired with a 9-speed Pinion C 1.9i gearbox, allows for quick and precise shifting. The sport mode provides an extra boost.

    New Acoustic Experience and Carbon-Reinforced Mudguard

    The innovative integrated Stromer Sound System enhances the user experience with acoustic signals. Additionally, Stromer equips this model with a new extended mudguard made from robust, recyclable, carbon-reinforced polyamide (PA) produced through injection molding in Germany. This technology results in a 50% lower CO2 footprint in raw material production compared to an aluminum mudguard. Adapters are included for the choice between a long or short mudguard.

    Riding Experience, Refined Components, and Other Advantages

    The 850-watt powerful rear-wheel motor with a sport mode ensures dynamic and silent riding pleasure with support up to 45 km/h. The ST5 is maintenance-friendly thanks to the electric Pinion shifting and the Gates Carbon Belt Drive. It features high-end components such as Brooks handles, a Selle Royal Vivo saddle, a Supernova M99 Pro 2 headlight, and TRP four-piston brakes.

    • Electric Pinion Smart.Shift shifting
    • Range up to 180 km
    • Fully integrated ABS (front)
    • Integrated Stromer Sound System
    • Supernova M99 Pro 2 (1080/1870 lumens)
    • Connectivity via mobile network for GPS tracking, Smartlock, motor settings, statistics
    • Keyless battery ejection with a button press
    • Fully integrated design and cutting-edge technology
    • Optionally equipped with a suspension fork and sprung seat post for extra riding comfort
    • Mudguard adapter
  6. Stromer riders achieve 100 million kilometer milestone in 2023

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    Source: myStromer AG

    Speed pedelec manufacturer, Stromer has applauded its riders for riding a milestone of 100 million kilometers in 2023, averaging more than 300,000 kilometers per day since January 1st.

    The brand has put the milestone into perspective, by describing it as the equivalent of circumnavigating the Earth around 2,500 times, demonstrating the commitment of its riders to sustainable, electric mobility.                                                                                    

    Stromer states its e-bikes as a powerful and eco-friendly alternative to the car, and with this also posted its riders have managed to save 19,100 tons of CO2 by using its rides.

    Stromer announced this milestone as another testament to its successful 2023, with the Swiss organization looking forward to another year of providing electric bikes to customers through its 140 employees, and distribution in Europe, North America, Asia and Oceania.

  7. Stromer wins Red Dot Award: Best of the Best 2023 for outstanding design quality

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    Stromer has been awarded the Red Dot Award: Best of the Best 2023 in the Product Design category for the design quality of the Stromer flagship ST7.

    The Red Dot: Best of the Best is the most coveted prize of the competition and is only awarded to leading designs. This award for design quality confirms Stromer’s competence in design-oriented product development. The Swiss manufacturer of e-bikes is honored to be a winner of the world’s most renowned design competition.

    IN SEARCH OF GOOD DESIGN

    Aesthetically pleasing, functional, smart or innovative – every year the Red Dot Jury rewards products with exceptional design quality with the Red Dot Award: Product Design. The Red Dot label is internationally known as one of the most coveted quality seals for good design. In 2023, the submitted products from 60 countries in 51 competition categories were judged by 43 internationally recognized, independent judges. The products did not compete with each other, but were individually evaluated.

    HERE TO CHANGE

    Stromer speed pedelecs are shaping the future of urban mobility – for everyday commuting with more riding pleasure, efficiency and quality of life. Stromer has set itself the goal of developing the best speed pedelecs in the world and making people enthusiastic about using them every day. The Stromer Community is very active. More than 80,000 people worldwide ride a Stromer on their way to work, to the shop or in their spare time. In total, more than 390 million kilometers have been covered with a Stromer.

    STROMER ST7

    The ST7 combines cutting-edge technology and high-end components in an unparalleled speed pedelec in its unique, integrated design. With its 1440 Wh powerful battery, a range of up to 260 km and the electric Pinion Smart.Shift shifting, Stromer’s flagship once again raises the bar in the speed pedelec market. Thanks to the 12-speed C1.Pinion-Smart.Shift drive with robust Gates Carbon belt, the ST7 is particularly durable and easy to maintain. The new rear-wheel motor (940 W / 52 Nm) supports powerfully, dynamically and silently up to 45 km/h.

    ABOUT RED DOT DESIGN AWARD

    The Red Dot Design Award is one of the largest design competitions in the world. Participants can register for three Red Dot Award disciplines: Product Design, Red Dot Award: Brands & Communication Design, and Red Dot Award: Design Concept Products, brands and communication projects, prototypes and design concepts. For each award, a jury convenes annually to review the entries individually and then decide which entry will be awarded.

    ABOUT STROMER

    Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes > 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced its product range with high-quality urban bikes (25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the > 390 million kilometers traveled on Stromers. Stromer is #HereToChange. www.stromerbike.co

  8. LEVA-EU Member Stromer sees 17% sales growth in 2022

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    Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.

    Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).

    Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.

    Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”

    myStromer’s 2023 Prospects

    In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.

    To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.

    Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing  on our existing product range and new innovations to further expand our market position.”

    Shifts in leadership structure

    Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.

  9. LEVA-EU member myStromer introduces the Speed Pedelec ST2 Pinion

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    With the S-Pedelec ST2 Pinion, the Swiss company myStromer AG is initiating the next evolutionary stage of its model range. The ST2 Pinion has been completely redesigned in 2023 and, with a customizable riding position and Pinion gearbox, replaces the previous ST2 Belt model.

    Pinion gearbox according to automotive standard
    The Stromer Speed Pedelec ST2 Pinion represents the next expansion stage of the Stromer model range with Pinion gearbox and was developed to transport commuters comfortably, safely and powerfully. The 6-speed Pinion gearbox uses technology from the automotive sector and offers a reliable shifting performance in every situation with a gear ratio range of 295%. In the Pinion gearbox all gears can be easily and conveniently changed using a twist shifter, both at a standstill and on the move. The shifting system is not under added load from the motor and reacts to every gear change quickly, precisely and free of wear. In combination with the Gates carbon belt drive, the ST2 Pinion is extremely low-maintenance.

    The top-class beginner S-Pedelec
    Stromer Bikes represent the best of Swiss engineering and are captivating thanks to their exclusive combination of timeless design, smart connectivity, pure performance and maximum range. The new ST2 Pinion is the perfect partner for shorter commutes and everyday errands. The gearbox, the easy-to-use shifting system and the belt drive are perfectly integrated into the clean Stromer frame design. For additional riding comfort, a suspension fork and a suspension seatpost are available as factory options. The 750 W rear-wheel motor provides quiet, powerful and dynamic assistance up to 45 km/h and, together with the 655 Wh battery, allows a range up to 120 km (can be optionally expanded up to 180 km). The top-class beginner S-Pedelec is available in the standard colors Moon Grey or Dark Grey, while the Launch Edition has an exclusive special Electric Green finish.

    Clean design, new ergonomics
    Compared to the previous ST2 Belt, the ST2 Pinion also boasts other important upgrades in addition to the Pinion gearbox. The 90 mm Satori Python stem not only has a SP Connect+ bracket ready, the tilt can also be adjusted in order to allow for a customizable sitting and riding position. The high-quality equipment also includes the large-volume Pirelli Angel GT Urban 27.5” tires, which are perfectly adapted to the daily commute and offer the required grip for riding every day. A reflector strip on the tires also increases the visibility and safety in road traffic. The seamless welded frame completes the clean design typical for a Stromer. This Stromer S-Pedelec also represents the premium technical class and brings with it not only high riding safety but also a larger range.

    Versions:

    • Launch Edition (LE) in Electric Green, with BQ655 battery (up to 120 km)

    • Standard Edition in Moon Grey or Dark Grey, with BQ655 (up to 120 km)

    Availability:
    The Stromer ST2 Pinion Launch Edition, in Electric Green with sport frame, is available in stores starting in April 2023. The Standard Editions of the ST2 Pinion, in Moon Grey and in Dark Grey, will be available starting in June 2023, both with a sport frame and a comfort frame.
    Price in EUR/CHF/USD:
    From EUR 6,890/CHF 6,990/USD 6,990

    About Stromer
    Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes > 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced its product range with high-quality urban bikes (25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the > 390 million kilometers traveled on Stromers. Stromer is #HereToChange.

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