Tag Archive: stromer

  1. Stromer wins Red Dot Award: Best of the Best 2023 for outstanding design quality

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    Stromer has been awarded the Red Dot Award: Best of the Best 2023 in the Product Design category for the design quality of the Stromer flagship ST7.

    The Red Dot: Best of the Best is the most coveted prize of the competition and is only awarded to leading designs. This award for design quality confirms Stromer’s competence in design-oriented product development. The Swiss manufacturer of e-bikes is honored to be a winner of the world’s most renowned design competition.

    IN SEARCH OF GOOD DESIGN

    Aesthetically pleasing, functional, smart or innovative – every year the Red Dot Jury rewards products with exceptional design quality with the Red Dot Award: Product Design. The Red Dot label is internationally known as one of the most coveted quality seals for good design. In 2023, the submitted products from 60 countries in 51 competition categories were judged by 43 internationally recognized, independent judges. The products did not compete with each other, but were individually evaluated.

    HERE TO CHANGE

    Stromer speed pedelecs are shaping the future of urban mobility – for everyday commuting with more riding pleasure, efficiency and quality of life. Stromer has set itself the goal of developing the best speed pedelecs in the world and making people enthusiastic about using them every day. The Stromer Community is very active. More than 80,000 people worldwide ride a Stromer on their way to work, to the shop or in their spare time. In total, more than 390 million kilometers have been covered with a Stromer.

    STROMER ST7

    The ST7 combines cutting-edge technology and high-end components in an unparalleled speed pedelec in its unique, integrated design. With its 1440 Wh powerful battery, a range of up to 260 km and the electric Pinion Smart.Shift shifting, Stromer’s flagship once again raises the bar in the speed pedelec market. Thanks to the 12-speed C1.Pinion-Smart.Shift drive with robust Gates Carbon belt, the ST7 is particularly durable and easy to maintain. The new rear-wheel motor (940 W / 52 Nm) supports powerfully, dynamically and silently up to 45 km/h.

    ABOUT RED DOT DESIGN AWARD

    The Red Dot Design Award is one of the largest design competitions in the world. Participants can register for three Red Dot Award disciplines: Product Design, Red Dot Award: Brands & Communication Design, and Red Dot Award: Design Concept Products, brands and communication projects, prototypes and design concepts. For each award, a jury convenes annually to review the entries individually and then decide which entry will be awarded.

    ABOUT STROMER

    Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes > 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced its product range with high-quality urban bikes (25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the > 390 million kilometers traveled on Stromers. Stromer is #HereToChange. www.stromerbike.co

  2. LEVA-EU Member Stromer sees 17% sales growth in 2022

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    Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.

    Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).

    Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.

    Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”

    myStromer’s 2023 Prospects

    In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.

    To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.

    Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing  on our existing product range and new innovations to further expand our market position.”

    Shifts in leadership structure

    Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.

  3. LEVA-EU member myStromer introduces the Speed Pedelec ST2 Pinion

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    With the S-Pedelec ST2 Pinion, the Swiss company myStromer AG is initiating the next evolutionary stage of its model range. The ST2 Pinion has been completely redesigned in 2023 and, with a customizable riding position and Pinion gearbox, replaces the previous ST2 Belt model.

    Pinion gearbox according to automotive standard
    The Stromer Speed Pedelec ST2 Pinion represents the next expansion stage of the Stromer model range with Pinion gearbox and was developed to transport commuters comfortably, safely and powerfully. The 6-speed Pinion gearbox uses technology from the automotive sector and offers a reliable shifting performance in every situation with a gear ratio range of 295%. In the Pinion gearbox all gears can be easily and conveniently changed using a twist shifter, both at a standstill and on the move. The shifting system is not under added load from the motor and reacts to every gear change quickly, precisely and free of wear. In combination with the Gates carbon belt drive, the ST2 Pinion is extremely low-maintenance.

    The top-class beginner S-Pedelec
    Stromer Bikes represent the best of Swiss engineering and are captivating thanks to their exclusive combination of timeless design, smart connectivity, pure performance and maximum range. The new ST2 Pinion is the perfect partner for shorter commutes and everyday errands. The gearbox, the easy-to-use shifting system and the belt drive are perfectly integrated into the clean Stromer frame design. For additional riding comfort, a suspension fork and a suspension seatpost are available as factory options. The 750 W rear-wheel motor provides quiet, powerful and dynamic assistance up to 45 km/h and, together with the 655 Wh battery, allows a range up to 120 km (can be optionally expanded up to 180 km). The top-class beginner S-Pedelec is available in the standard colors Moon Grey or Dark Grey, while the Launch Edition has an exclusive special Electric Green finish.

    Clean design, new ergonomics
    Compared to the previous ST2 Belt, the ST2 Pinion also boasts other important upgrades in addition to the Pinion gearbox. The 90 mm Satori Python stem not only has a SP Connect+ bracket ready, the tilt can also be adjusted in order to allow for a customizable sitting and riding position. The high-quality equipment also includes the large-volume Pirelli Angel GT Urban 27.5” tires, which are perfectly adapted to the daily commute and offer the required grip for riding every day. A reflector strip on the tires also increases the visibility and safety in road traffic. The seamless welded frame completes the clean design typical for a Stromer. This Stromer S-Pedelec also represents the premium technical class and brings with it not only high riding safety but also a larger range.

    Versions:

    • Launch Edition (LE) in Electric Green, with BQ655 battery (up to 120 km)

    • Standard Edition in Moon Grey or Dark Grey, with BQ655 (up to 120 km)

    Availability:
    The Stromer ST2 Pinion Launch Edition, in Electric Green with sport frame, is available in stores starting in April 2023. The Standard Editions of the ST2 Pinion, in Moon Grey and in Dark Grey, will be available starting in June 2023, both with a sport frame and a comfort frame.
    Price in EUR/CHF/USD:
    From EUR 6,890/CHF 6,990/USD 6,990

    About Stromer
    Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes > 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced its product range with high-quality urban bikes (25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the > 390 million kilometers traveled on Stromers. Stromer is #HereToChange.

  4. Stromer official “e-bike” supplier for Alinghi Red Bull Racing

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    LEVA-EU member Stromer has entered a partnership with Alinghi Red Bull Racing in their preparations for the 37th America’s Cup. Stromer will be providing fast electric bikes, or “Speed Pedelecs”, as well as developing new special editions that will carry the Alinghi Red Bull Racing name.

    Participation in the ‘America’s Cup’, the oldest sporting trophy in the world (1851), requires vision, an innovative spirit, and a certain willingness to take risks. After an absence of ten years, Alinghi has joined forces with Red Bull with the goal of winning the 37th America’s Cup, hosted in Barcelona from August to October 2024. The Swiss company myStromer AG, a leading manufacturer of Speed Pedelecs, is now working to help Alinghi Red Bull Racing achieve this goal as the team’s official supplier of electric bikes. This collaboration is based on a long-term vision and will not only boost the team’s mobility in Barcelona, but everywhere that they go. Stromer will also introduce a Special Edition in the colors of Alinghi Red Bull Racing that is based on the model ST7 in 2023.

    Alinghi Red Bull Racing’s training location is Barcelona, a busy metropolis. To support the team members on their daily journeys in the city, Stromer is the team’s official supplier of e-bikes. In addition to fast electric bikes, Stromer is also providing the team with racing bikes in the colors of Alinghi Red Bull Racing to help train the sailors. Cycling will play a key role in this competition for the 37th America’s Cup, both on land as well as on the water. The energy for the mechanical systems is generated on board by pedal systems that are operated by four members of the team: the “power group”. Modern mobility is thus a common thread between Stromer and Alinghi Red Bull Racing thanks to their interest in efficiency and performance.

    “Sailing has fascinated humans around the world for centuries. Alinghi Red Bull Racing stands for performance and perfection, just like Stromer. We expect this partnership to increase the global brand awareness of Stromer and to enhance the focus on the topic of alternative mobility. We are also excited to launch an ST7 Alinghi Red Bull Racing Special Edition in 2023.” Tomi Viiala, co-CEO of myStromer AG

    “We are looking forward to our collaboration with Alinghi Red Bull Racing. Passion and perfection are just two values that we share. We wish Alinghi Red Bull Racing a perfect preparation phase and victory at the next America’s Cup. We are naturally also proud to be able to ensure the mobility of the team in Barcelona with our bikes.” Karl Ludwig Kley, co-CEO / CFO of  myStromer AG

    “These new boats, the AC75, are bringing cycling and sailing closer: the rules of the class allow having cyclists on board to provide the energy to operate the boat systems. The fact that we will be able to ride bikes as part of the preparation in Barcelona will also be a huge advantage for the whole team. We are truly lucky that we will be able to rely on Stromer in our quest for the next America’s Cup. We represent the colors of Swiss industry in the world and stand for the same values: precision, quality and performance. A huge thanks to them for it!” Arnaud Psarofaghis, Alinghi Red Bull Racing Sailing Team

    #HereToChangeMobility

    Stromer supports sustainable, environmentally friendly mobility solutions. Stromer Speed Pedelecs can be ridden up to 45 km/h with engine assistance and represent the best of Swiss engineering. The models capture the imagination through an exclusive combination of timeless design, smart connectivity, pure performance, and maximum range.

    Stromer ST7 Alinghi Red Bull Racing Team Edition

    Exclusively for its partnership with Alinghi Red Bull Racing, the Swiss company will manufacture a special series of its top model, the ST7, in the team’s colors. The new Stromer flagship combines cutting-edge technology and high-end components to create a Speed Pedelec truly in a class of its own. With a 1,440 Wh battery and a range of up to 260 km, the ST7 is the world’s first “Speed Pedelec” with new electronic Smart.Shift technology from Pinion, thus introducing vehicle driving dynamics to the e-bike. It combines reliable and virtually maintenance-free gear-shifting technology with the advantages of electronic shifting via a shift lever. Planning for additional Special and Limited Editions is currently underway.

  5. Stromer ST3 Special Edition – At the Stromer Universe as a camouflaged prototype

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    At the “Stromer Universe” in Antwerp, where LEVA-EU member Stromer’s latest models were unveiled, myStromer Co-CEO Tomi Viiala rode an ST3 Special Edition in a camouflage wrap together with the sales teams from Stromer B.V. in ‘s-Hertogenbosch (NL).

    Based on the Stromer ST3 with Pinion gearbox and Gates carbon belt introduced last year, the Special Edition comes in a special Ipanema Brown finish and is equipped with the 983 Wh battery and the Kinekt suspension seatpost (optionally also with a suspension fork and front ABS).

    Pinion gearbox according to automotive standard

    The Stromer ST3 Pinion is an extremely dynamic Speed Pedelec. The 9-speed Pinion gearbox uses technology from the automotive sector and offers a reliable shifting performance with a gear ratio range of 568%. In the Pinion gearbox, all gears can be easily and conveniently changed using a twist shifter, both at a standstill and on the move. The shifting system is not under added load from the motor and reacts to every gear change quickly, precisely and free of wear. In combination with the silent Gates carbon belt drive, the ST3 Pinion is extremely low-maintenance.

    Clean design

    All components – the gearbox, the easy-to-use shifting system, and even the belt drive – are cleanly integrated into the clear Stromer frame design. The 820 W rear-wheel motor quietly and dynamically provides assistance up to 45 km/h, and the ST3 Edition’s 983 Wh battery allows up to 180 km of range.

    Cutting-edge communication between bike and rider

    Like all Stromer models, the ST3 Special Edition is also fully connected. Connected via the cellular network and the free Stromer OMNI connect app, the bike has GPS localization and Smartlock: when being pushed in locked mode, the motor is blocked, the alarm (horn & flashing headlight) and GPS localization are activated, and the owner is notified by text message or email. Automatic locking and unlocking from a certain distance are performed via Bluetooth, if so desired. New functions such as the service reminder or crash alert messaging supplement the range of features in the user-friendly OMNI app. The app also enables the adjustment of motor settings to suit the rider, upload of the ride statistics, changes to the profile, and much more.

    Optional ABS – added safety

    With the new Stromer ST3 Special Edition, you commute not only with maximum riding dynamics but also in safety. In addition to large-volume tires and a high-quality light system, the model is optionally available from the factory with fully integrated ABS. ABS drastically reduces the risk of the front wheel locking and the rear wheel lifting off the ground and guarantees a safe and pleasant ride on the daily commute to work. Also available with the suspension fork option and with multiple stem and handlebar variants.

    The ST3 Special Edition is suited for year-round commuters who are out and about in any weather. It offers a low-cost and low-maintenance alternative to commuting by car – for efficient mobility in commuter traffic.

    Versions:

    • Special Edition (SE) in Ipanema Brown, with BQ983 battery (up to 180 km)
    • Special Edition (SE) in Ipanema Brown, with BQ983 battery (up to 180 km), optional suspension fork and ABS and Comfort Stem

    Availability:

    • Special Edition Ipanema Brown from September 2022
    • Special Edition Ipanema Brown with ABS and suspension fork from October 2022

    Price in EUR/CH:

    • Special Edition Ipanema Brown: from EUR 9,108; CHF 9,881
    • Special Edition Ipanema Brown with ABS and suspension fork: 10.643, – Euro; 11’880.– CHF

    Stromer Universe Lucerne and Antwerp

    Stromer once again focuses on its proven in-house exhibition in 2022 in order to present all its new products at one time in a special atmosphere. In the “Viscose Eventhalle” in Emmenbrücke/Lucerne and in “Felix Pakhuis” in Antwerp, trading partners and invited guests had the opportunity to talk to the management, market managers, product managers, and marketing team of Stromer and to take a test ride of the new models in urban traffic. The focus was shared between the new flagship ST7 with Pinion gearbox and electronic Pinion Smart.Shift system, the ST3 Special Edition in Ipanema Brown, and the 25 km/h model from Desiknio, Stromer’s new brand. The guests in Antwerp were also able to enjoy two evening events with shows.

    #HereToChangeMobility event

    For the first time, Stromer organized the side event #HereToChangeMobility on the third day of the Stromer Universe in Antwerp. The event was dedicated to current mobility trends, the health of employees, and mobility solutions for the future. The event was targeted toward leading mobility managers who are aware of sustainability, who are looking for inspiration, and who wish to create added value for their mobility policies. At the heart of the presentation was a panel discussion moderated by sports journalist Ruben Van Gucht (VRT) on the topic of mobility, featuring Koen Kennis (Alderman of Mobility), Brecht Mangelschots (Sr. Reward Consultant SD Worx), Jean-Marc Ponteville (Press & PR D’Ieteren) and Tomi Viiala (Co-CEO myStromer AG).

    Both the Stromer Universe and the #HereToChangeMobility event were a resounding success among international partners and key accounts. In addition, a number of interested end customers also made good use of the opportunity to test the new Stromer models on-site on public days.

  6. Stromer ST7 — The world’s first e-bike with Pinion Smart.Shift

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    Maximum range. Maximum power and maximum passion. The ST7 is the new mobility solution for long-distance commuters: With the 1,440 Wh battery, a range of up to 260 km and the electronic Pinion Smart.Shift system, LEVA-EU member Stromer’s latest flagship is setting new standards in the Speed Pedelec market. 

    The Stromer ST7 is the first Speed Pedelec in the world with the new Smart.Shift technology from Pinion.

    Pinion Smart.Shift brings automotive riding dynamics to the e-bike. It combines reliable and virtually maintenance-free gear shifting technology with the advantages of electronic shifting via a shift lever. Shifting at the press of a button – fast, ergonomic and intuitive. The system shifts while riding, at a standstill and under load! It also has other smart functions: The start gear can be selected individually and, thanks to the integrated shifting indicator in the e-bike display, the selected gear is shown while riding. Details about Smart.Shift: https://pinion.eu/smartshift

    Low-maintenance drive combination and extra thrust

    The ST7 is particularly durable and low-maintenance thanks to the 12-gear C1.12 Pinion Smart.Shift drive with robust Gates carbon belt. Stromer‘s new rear-wheel motor (940 W / 52 Nm) not only provides powerful, dynamic and quiet assistance up to 45 km/h, the Sport mode also serves up an extra portion of thrust.

    High-end components – for an incomparable riding experience, range and safety while commuting

    The ST7 combines cutting-edge technology and high-end components to create a premium quality Speed Pedelec in the unmistakable integrated Stromer design. ABS from Blubrake seamlessly integrated into the frame, large-volume Pirelli Angel ST Sport tires, powerful 4-piston brakes from TRP and a high-quality Supernova light system with daytime running light, high beam and brake light offer the greatest possible safety in daily commuter traffic.

    The new BQ1440 battery (48 V/1,440 Wh), Stromer’s most powerful to date, allows long-distance commuters to achieve a range of up to 260 km. The battery can be easily inserted and removed in an instant and, like all Stromer models, can be charged directly or in the bike. The integrated charge level indicator is new on this battery model.

    As an option for added comfort, for example on rougher roads, the ST7 is also available with the upside-down suspension fork from Wren developed specifically for Stromer and/or with a suspension seatpost from Kinekt. With the free OMNI app, the ST7 also has full connectivity via cellular technology with over-the-air updates and smart extras like GPS localization, triple anti-theft protection, service reminder, crash alert, individual motor settings, statistics and more.

    Philip Henry, Product Manager at Stromer,  about the product: “My team and I are proud of the end result of this project: The ST7 doesn’t only once again redefine the limits of what’s possible in the S-Pedelec sector, with this bike we are also offering commuters with a daily commute of over 30 km efficient and environmentally friendly mobility. I truly believe that we will inspire many long-distance commuters with this and convince them to make the switch. In the end they benefit not only from the extraordinary performance and range, they are also getting a bike with state-of-the-art technology in integrated design.”

    “We are shifting gears into the future! The Stromer ST7 with electronic Pinion Smart.Shift technology heightens the shifting performance to the next level. In close cooperation with Stromer, we have successfully achieved complete system integration including the power supply from the e-bike battery, the display of all settings as well as the gear indicator on the e-bike display via CAN bus,” states Thomas Raith, managing director of Pinion GmbH.

    Availability and price

    The new power pack is available with a sports frame in three sizes (M, L and XL) from fall 2022 in the Launch Edition color Solid Gold as well as from January 2023 in Dark Platinum.

    EUR 12,140 Solid Gold / 12,490 Dark Platinum

    CHF 13,142 Solid Gold / 13,490 Dark Platinum

  7. Stromer and Pinion join forces for a new e-bike gearbox system

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    Source: Bike Europe, J-W. van Schaik

    Gearbox specialist Pinion will launch its next generation of e-bike drive gearboxes with introductory partner and LEVA-EU member Stromer at Eurobike 2022.

    “After 10 years of growing central gearbox technology in the cycling marketplace, the next generation has arrived,” announces Pinion. The German high-tech company announced a further expansion of its cooperation with Swiss speed-pedelec pioneer Stromer.

    Integrated within the new Stromer ST7
    After two years of development, Stromer will be the first speed-pedelec manufacturer to integrate a completely new Pinion shift controller into the new flagship ST7 e-bike.

    The bike and system will be on display at the Pinion booth D08 in hall 12 and Outdoor Demo Area F12.0/139 as well as at the Stromer booth in hall 12/C17 and Outdoor Demo Area F12.0/H03.

  8. Stromer and Desiknio enter a strategic alliance and establish a multi-brand strategy with a focus on premium e-bikes

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    • The premium brand Desiknio helps Stromer expand its portfolio with e-bikes that are perfectly suited for urban traffic and shorter distances of up to 15 km
    • The partnership supports Stromer’s goal of becoming one of Europe’s leading providers of individual advanced mobility solutions
    • Both companies are characterized by a high level of innovation, fully integrated design, leading technology as well as premium quality
    • Desiknio will continue to be an independent subsidiary under the leadership of founder Joaquin Cortes

    LEVA-EU member myStromer AG (“Stromer”), a leading manufacturer of Speed Pedelecs, has reached an agreement with the owners of Desiknio Cycles SL (“Desiknio”) to merge with the Spanish brand of premium handcrafted e-bikes. The details of the agreement were not disclosed. The transaction is subject to customary approvals.

    Stromer and Desiknio are characterized by a high level of innovation, fully integrated design, leading technology as well as premium quality. Both e-bike manufacturers share the goal of shaping the future of mobility through sheer driving pleasure, efficiency, and quality of life. Desiknio is well suited to expand the Stromer product portfolio: The Swiss-assembled Stromer Speed Pedelecs with electric assistance up to 45 km/h are an efficient means of transport, especially for commuter routes of 15 km and more. Desiknio’s premium e-bikes, which are designed in Spain and handmade in Europe, are perfectly suited for inner-city traffic and shorter distances with electric assistance up to 25 km/h.

    Desiknio was founded in 2017 by Joaquin Cortes and is characterized by a high degree of innovation and design orientation. With a weight of only 13 – 15 kg, the models are particularly light and feature a dynamic, powerful, and silent rear-wheel drive from Mahle. Full connectivity is provided by the MySmartBike app by Mahle, which enables, for example, individual motor settings, range measurement, and a GPS function.

    By joining forces with Desiknio, Stromer can further expand its leading market position. Stromer employs around 140 people and currently has over 90,000 customers. The company’s growth strategy focuses on expansion into new markets, scaling of the business model, and the development of new, innovative products. In the short term, the partnership will allow forces to be combined, especially in sales, and Desiknio will now have access to Stromer’s entire sales network. In the medium term, R&D and supply chains will be synergized. Desiknio will continue to be managed by founder and CEO Joaquin Cortes as an independent subsidiary of Stromer and will thus retain its special brand character.

    Jakob Luksch, CEO of Stromer, comments: “The Stromer and Desiknio brands complement each other perfectly, both in terms of values and our portfolio, which we can now expand to include e-bikes for urban traffic with electric assistance up to 25 km/h. With stylish design, incredible power, and lightweight, there is currently no better e-bike for distances up to 15 km in this class. Together with our strong and visionary partner Naxicap Partners, we will continue to consistently pursue our growth ambitions and for this purpose will intensively monitor the developments on the e-bike market.”

    Joaquin Cortes, CEO of Desiknio, adds: “Desiknio is extremely proud to have joined forces with Stromer, a leading brand in the e-bike market. This partnership has been formed through a synergy the two brands share for sustainable mobility, design aesthetics, and technology, advancing their products and the e-bike market as a whole. Desiknio feels incredibly privileged to be part of this great unity and looks forward to an exciting and innovative future, continuing to have design and elegance at the heart of all products, while also elevating the boundaries of future innovation in the e-bike market.”

    Tomi Viiala, VP Sales Global of Stromer, says: “We are very pleased to have Desiknio’s e-bikes in our portfolio. The integration of Desiknio will further strengthen Stromer as the mobility brand of the future and open new doors for us, especially in the German market. We expect that many existing Stromer partners will also include the Desiknio brand as an addition to their product range.”

    The move comes at a time when global mobility behavior is undergoing massive change. Not least due to the Covid pandemic, there has been a strong trend towards individual transport, and against this backdrop e-bikes in particular are becoming fundamentally important. Stromer and Desiknio are also benefitting from other global trends such as connectivity, sustainability, and car-free cities. Premium e-bikes respond to all these trends and offer an attractive alternative to the car. A market study commissioned by Stromer in January 2022 with 4,525 customers showed that 87 % primarily use the e-bike for their daily commute to work – 59 % of them also during winter.

    The bicycle industry is responding to these global trends and changing individual needs and as a result is becoming increasingly differentiated, which will lead to further market consolidation in the coming years. Stromer, with its leading market position, is helping shape the market in close partnership with its shareholder Naxicap Partners. The company has clearly positioned itself in the premium segment and as a provider of individual advanced mobility solutions with its multi-brand strategy.

    Stromer has been part of the Naxicap Partners portfolio since summer 2021. As a leading private equity firm, Naxicap Partners pursues a strategy of supporting the growth of companies with a focus on sustainable products. The acquisitions of Stromer and Desiknio are prime examples of Naxicap Partners’ investment approach of creating long-term value and thus sustainable growth while working with committed and entrepreneurial management teams.

  9. Introducing the Stromer ST3 with Pinion gear and belt drive

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    LEVA-EU member Stromer’s bikes stand for outstanding Swiss engineering skills and their exclusive combination of timeless design, smart connectivity, pure performance, and maximum range. From spring 2022, Stromer’s latest model will roll into the shops: the ST3 with Pinion gear.

    Pinion gear according to industry standard
    The Stromer ST3 is an exceptionally dynamic s-pedelec. The 9-speed Pinion gear uses automotive technology and delivers reliable performance with a gear ratio range of 568%. In the Pinion gear, all gears can easily be changed while driving via a rotary switch. The gearshift is not overloaded by the engine and reacts quickly and precisely, being wear-resistant to every gear change. Together with the silent Gates Carbon belt drive, the ST3 Pinion is extremely maintenance-friendly. See the launch video here.

    Clean design
    The gear, easy-to-operate switch, and belt drive are seamlessly integrated into the clear Stromer frame design. The 820 Watt strong rear-wheel motor supports quietly and dynamically up to 45 km/h, the 983 Wh battery in the Launch Edition provides no less than 180 km of autonomy (standard: 814 Wh battery with a range of 150 km).

    Modern communication between bike and rider

    Like all Stromer models, the ST3 Pinion is also fully connected. Via the mobile network and the free Stromer OMNI connect app, the bike has GPS positioning and Smart Lock theft protection: in an emergency, the motor is blocked and the alarm and GPS positioning are activated. With ‘smartlock’ via Bluetooth, the bicycle can then be automatically locked and unlocked. With the user-friendly app, the engine settings can also be adapted to personal needs, driving statistics can be retrieved, and much more.

    ABS option – extra safe
    With the new Stromer ST3 Pinion, you not only enjoy excellent driving dynamics, but also commute particularly safely. After all, the bike is available ex-works with fully integrated ABS. The ABS drastically reduces the risk of the front wheel locking up and the rear wheel lifting off the ground, guaranteeing safe driving. The bike is also available with an optional suspension fork and with stem and handlebar variants. For those who want to be just that little bit different, the ST3 Pinion comes on the market with an Imperial Red paint as the ST3 Pinion Launch Edition.
    The ST3 Pinion is ideal for commuters who cycle all year round, regardless of the weather. It is an economical and low-maintenance alternative to commuting by car – for efficient mobility when commuting.

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