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Stromer’s subsidiary brand announces Kross as a new production partner

51 days ago

3 minutes

Speed pedelec brand Stromer welcomes a new manufacturer on board to meet increasing demand for Deskinio’s premium urban bikes.

Spanish company Deskinio was added to Stromer’s portfolio in 2021, and has had significant growth since then, especially in Germany. The brand is expecting a positive 2024, and to facilitate further growth it has recently changed its assembly and painting site from Italy, to Kross’ Polish production centre, with its R&D department remaining at its headquarters in Granada, Spain.

Kross’ bicycle production history

Over thirty years Kross has developed from a small company to one of the largest bicycle manufacturers in Poland, with an annual production capacity of 500,000 bikes. Its cutting-edge facility is located in Przasnysz, Poland and has a dedicated R&D team, in-house testing lab, three production lines, carbon frame production, and automated painting, which enable Kross to make bikes from initial design to final product.

A positive outlook from management

Morten Kristiansen, Managing Director of Desiknio, has said the following on the new partnership :

“For Desiknio, market leader in high-quality urban mobility solutions, quality and attention to detail are crucial. Our customers expect only the best from Desiknio – and with Kross we have one Partner who embodies an equal level of craftsmanship and quality in what they do.”

Stromer’s Co-CEO Tomi Viiala has said:

“We are pleased to have Kross as our new assembly partner for Desiknio. When searching, it was important for us to find a European assembly partner with a lot of knowledge and experience in assembly and painting of bicycles. With Kross we have the right partner for our growth plans.”

Kross’ VP, Kacper Sosnowski is also very positive about this new venture:

“We are looking forward to this collaboration. It is part of Kross’ strategy to offer our experience, product knowledge and resources to carefully selected partners. We are proud to be able to meet the growing demand for Desiknio bikes with our knowledge and capacity. I am convinced that the production location Europe is important in the purchasing process for end customers. Our location helps to shorten lead times and also has a positive impact on the CO2 footprint. Together with Desiknio, we are convinced that assembly in our factory is just a first step in our collaboration.”

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