Tag Archive: speed pedelecs

1. Second Best Year Ever for New Speed Pedelecs in Belgium, Significant Decline in the Netherlands

   04/03/2024 11:58 Comments Off on Second Best Year Ever for New Speed Pedelecs in Belgium, Significant Decline in the Netherlands

   With 15,672 newly registered speed pedelecs in Belgium, 2023 is the second-best year ever, after the absolute record year 2022. In seven years, the market for new speed pedelecs has increased by +283%.

   There are several reasons for this growth: historically high traffic congestion combined with increasingly better bicycle infrastructure, technological advancement (greater range thanks to more powerful batteries, increased safety thanks to ABS, etc.), and a more widespread and increased cycling allowance. The latter has been raised to € 0.35 per km since 1 January 2024 of which a maximum of € 3,500 is free of tax and social security.

   

   Second-hand speed pedelecs achieved a record figure of 6,805 units for 2023. That is almost 20% more than in 2022 and whopping 125% more than in 2021. This success can be largely attributed to the increasing number of lease speed pedelecs that become available and are either bought secondhand or resold. Of course, there are also private buyers who are happy to trade in their speed pedelec for a more modern model.

   All in all, new speed and secondhand speed pedelecs reached a total of 22.477 registrations, only 16 vehicles less than in 2022.

   However, there is a significant shift in the market: the explosive growth of the leasing segment, whose market share rose to 49.9% in 2023, at the expense of registrations by both companies and individuals. Particularly, individually bought speed pedelecs dropped a lot (-33.3%), but speed pedelecs bought by companies also declined significantly (-11%).

   Bicycle leasing offers some obvious benefits for companies such as less administrative burden, no worries about maintenance, insurance, or residual value because everything is neatly arranged for them and for the employee.

   To conclude the chapter on leasing, one might wonder if bicycle leasing is following the trend of cars in Belgium. More than half of the fast bikes are leased, and the share of individually bought speed pedelecs is sharply declining. If this trend continues, it will have a significant impact on the organization of bicycle retailers.

   This shift to leasing also has an impact on provincial results because now the provinces with the most leasing companies are disproportionately performing well – especially Vlaams-Brabant and Limburg but also East Flanders. Antwerp, which has many private buyers and fewer leasing companies, has lost its longstanding leadership position for just over a year. Brussels remains unchanged, and in Wallonia, we only see declines. The speed pedelec is struggling to gain traction in the French-speaking part of the country, partly due to less developed bicycle infrastructure, lower traffic congestion, and – specifically for Brussels – competition with regular bicycles and e-scooters in the extended 30 km/h zones.

   The good news is also that from May 1, 2023, all employees in the private sector are entitled to a cycling allowance, which could give bicycle sales in general, as well as sales of speed pedelecs, an extra boost. This is already notable in the success of the new speed pedelecs that are registered through leasing.

   In the Netherlands we observe a different situation: the bicycle market shows a significant decline for 2023 with a total of 4,185 speed pedelecs sold. The speed pedelec market was not hit as hard as the regular bicycle and e-bike market, but many speed pedelec sellers and manufacturers also felt the impact. The level of speed pedelec sales remained below the level of 2021 for several months in 2023.

   Contrary to Belgium, the Netherlands offers few fiscally attractive options for speed pedelec riders. For self-employed individuals (ZZP-ers), there are the MIA (Environmental Investment Allowance) and VAMIL (Random Depreciation of Environmental Investments), but the general public cannot benefit from these, and this is reflected in the sales.

   

   The best performing brand in both countries is Stromer capturing a market share of 39% in Belgium and 53% in the Netherlands. Additionally, Klever, Gazelle and Giant enjoyed  growth in 2023.

   In Belgium, two Belgian brands are part of the top 10: Ellio and ASKA. With 378 and 198 speed pedelecs sold in Belgium respectively, these young Belgian companies are demonstrating remarkable performance alongside the established brands. A third brand, Spector, had their first sales in 2023 in Belgium.

   

   

   Source:

   1. https://www.traxio.be/artikels/speed-pedelecs-jaaranalyse-tweede-beste-jaar-ooit-voor-nieuwe-speed-peledecs-recordjaar-voor-tweedehands
   2. Het speed pedelec jaar 2023: de cijfers in België en Nederland – Speed Pedelec Review

2. Stromer achieves sustainable growth in 2023, despite cycling industry headwinds

   26/02/2024 17:29 Comments Off on Stromer achieves sustainable growth in 2023, despite cycling industry headwinds

   Against the prevailing challenges in the bicycle industry, the current financial year has been profitable for myStromer AG, which achieved consolidated growth of over 10 percent.

   Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium, and secure its market leadership. In the challenging e-bike market in the United States, the company achieved double-digit growth.

   The company is also preparing itself for growth by strengthening its internal development skills: The number of employees has risen globally to a total of 180 people. A majority of the personnel growth is accounted for by the 25-strong digital hub in Cluj-Napoca, Romania, which is responsible for promoting new developments in the area of the “digital experience”.

   Highlights of 2023 included the introduction of the first drivable prototype with a solid- state ceramic battery for e-bikes at the IAA mobility trade fair as well as the multi-year collaboration with Alinghi Red Bull Racing and the successful launch of two Alinghi Red Bull Racing Special Edition Stromer models.

   With more than 109 million commuter kilometers (67 million miles) traveled with Stromer bikes, the connected Stromer Community was able to save more than twenty thousand metric tons of CO2, which is the equivalent of more than ten thousand round trip flights from London to New York. A substantial contribution to a more sustainable mobility future.

   “The bicycle industry had a much harder time last year than in the boom years during and after the coronavirus. That just amplifies our excitement about the growth we achieved in our core markets. And at this time in particular it is essential that we continue to invest in innovation and growth to improve our market position,” states Co-CEO Dr. Karl Ludwig Kley.

   Forecast 2024
   The coming year will also be an exciting one: myStromer will be presenting a new category of Stromer bikes at the Eurobike 2024 and will unveil further innovations in the course of the year. Continuing to promote the mobility transformation remains the primary goal of Stromer for the coming year. But 2024 will also be marked by innovation development and the expansion of innovation leadership.

   Co-CEO Tomi Viiala is confident: “2024 will remain a difficult year for the industry—and yet we have a positive outlook for the new year. We will surprise the market with a number of innovations. We also believe that the emerging mobility transformation will have a positive effect on the e-bike and S-Pedelec market. We are promoting this transformation with financing solutions and leasing offers and corresponding products that make traffic easier in your day-to-day life.”

   About Stromer

   Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.

   North American Media Contact:

   Hayden Carpenter
   Press Forward
   hc@pressforward.agency

3. Belgium increases cycling allowance in 2024 but caps tax exemption

   08/01/2024 12:06 Comments Off on Belgium increases cycling allowance in 2024 but caps tax exemption

   The Belgian government has decided to substantially increase the maximum tax-free allowance for commuting by bike, e-bike or speed pedelec, raising it from € 0.27 to € 0.35 per kilometer. The new rate is applicable since 1 January 2024. This initiative is based on the Belgian cycle plan ‘Be Cyclist’, which runs since 2021 until the end of this year.

   Vincent Van Peteghem, Deputy Prime Minister and Minister of Finance, explains the increase: “For those for whom it is possible, cycling is an efficient, sustainable, and healthy way to commute to and from work. With the increase in the tax and social exemption for bicycle allowances, we aim to give an extra push to the number of employees opting for cycling. Because more people cycling also means fewer cars on the road, leading to reduced traffic congestion and better air quality. Undoubtedly, it has a positive impact on the health of our citizens.”

   At the same time, an annual ceiling for tax exemption of € 2,500 has been introduced. This ceiling corresponds to an annual distance of 7,142 km, given a cycling allowance of € 0.35 per km. Based on 210 working days a year, this annual distance equals a one-way commute of 17 km. This may seem a realistic calculation, given that 92% of employees who cycle to work live within less than 15 km from their workplace. Nevertheless, there are speed pedelec riders who use their vehicle to commute over longer distances. LEVA-EU’s technical director for instance has a one-way commute of 40 km. In his case, the capped amount only allows for 89 paid commuting days a year.

   It’s not clear why the government has introduced this cap, thus discriminating those riders who contribute most to avoiding emissions and to reducing congestion, whilst using more expensive vehicles than (e)bike riders. Beyond the cap of € 2,500, riders are still entitled to the cycling allowance of € 0.35 per km but the excess amount becomes subject to social security and tax.

   The Belgian government is addicted to taxing everything and anything. The € 2,500 limit is probably a result of that obsession. It is a pity that no cost/benefit analysis has been carried out to determine the savings in external costs resulting from the replacement of a car with a speed pedelec. That analysis would undoubtedly show how counterproductive that cap is.

   On a more positive note, until April last year, employers had no obligation to pay the cycling allowance. In May 2023, employers’ and employees’ organizations reached an agreement to introduce the entitlement to a cycling allowance in all collective labour agreements in the private sector. This however does not mean that employers must pay € 0.35 per km. They are entitled to pay a lesser amount or a fixed amount per commute.

4. Varied regulations impact speed pedelec usage across Europe

   18/12/2023 14:04 Leave a Comment

   Source: Fietsberaad

   A recent study conducted by Mobycon on behalf of the German bicycle industry association Zweirad-Industrie-Verband (ZIV) sheds light on the diverse regulations governing speed pedelecs in Germany, Belgium, Denmark, the Netherlands, and Switzerland. The findings reveal significant disparities, with Switzerland and Denmark permitting speed pedelecs on almost all cycle paths, while in Germany, they are restricted to roadways.

   Mobycon conducted this research to compare the slow growth of speed pedelec usage in Germany to other countries. More than 22,000 speed pedelecs were sold in Switzerland in 2022, which accounted for approximately 10 percent of the total number of e-bikes sold. Meanwhile, in Germany 11,000 pedelecs were sold, despite it being a country with a population ten times bigger than Switzerland’s. According to the report by ZIV and Mobycon, these differences are related to the quality of the cycling infrastructure and clear enforceable regulations.

   According to Mobycon, based on current accident data, it cannot be objectively determined whether it is safer for speed pedelecs to be used on roads or on cycle paths. However, the report notes that accidents involving speed pedelecs tend to result in more severe consequences than those with regular bicycles.

   In Denmark and Switzerland the speed pedelec is treated as a bicycle, whereas in the Netherlands the speed pedelec is only allowed on cycle paths if mopeds are also permitted there. Notably, the Netherlands is the sole country among the five studied to have an adjusted speed limit for speed pedelecs on cycle paths.

   In Germany, the prohibition of speed pedelecs on cycle paths is thought to be due to limitations in existing cycling infrastructure, with cycle paths often being too narrow to accommodate speed pedelecs or cargo bikes, and may need to be shared with pedestrians. Unlike the Netherlands, Germany lacks a consistent provision of separate cycling infrastructure; in the Netherlands, cycle paths are mandatory on roads with a speed limit of 50 km/h.

   The most lenient stance towards speed pedelecs is observed in Switzerland, where authorities are considering widening cycle paths rather than imposing bans. This nuanced approach highlights the complex interplay between regulations, infrastructure, and the adoption of speed pedelecs across European countries.

   

5. Flanders introduces specific rider exam for Speed Pedelecs

   29/09/2023 18:02 Comments Off on Flanders introduces specific rider exam for Speed Pedelecs

   As of the 1^st of October 2023, candidates aiming to obtain a Category AM driver’s license will have the option to take the practical exam using a speed pedelec.

   For those interested in riding a speed pedelec, it is essential to hold either a Category AM or A driver’s license, unless they already possess a Category B license. Previously, the Category AM exam required candidates to use a conventional scooter for testing.

   One of the key highlights of this update is the introduction of examination maneuvers specifically designed for speed pedelecs. This adjustment in the driving exam procedure is of significant importance, considering the accident statistics related to speed pedelecs.

   More information can be found in the following brochure:

   64f18f00a0e595362e56d873_Doc 131-BAN_V.pdf (website-files.com)

   To our knowledge, Flanders is the very first to introduce a specific AM-exam for speed pedelecs. Do you know of any other countries or regions in the EU who already have such a specific exam for speed pedelecs? Do let us know by mail to ineke@leva-eu.com

6. From surveying 400 speed pedelec users, 80% have reduced their car usage

   03/07/2023 22:49 Comments Off on From surveying 400 speed pedelec users, 80% have reduced their car usage

   According to Kopgroep’s survey on 400 speed pedelec riders, there is a direct relationship between speed pedelec purchasing and car usage reduction. They found 80% of speed pedelec owners use the fast bicycle for commuting instead of their (second) family car. This representative research confirms the perception of these bicycles as a transport alternative in the fight against traffic congestion in the Netherlands.

   The research reveals that fast bicycles are used frequently with a staggering 96% of riders using a speed pedelec for commuting, with two-thirds of these riders traveling more than twenty kilometers one way to work. 80% of them ride to work at least three days a week, with 68% riding (almost always) in bad weather. From these findings, it was calculated that the speed pedelec usage of the surveyed group covers more than 5000 km per year.

   High risk

   The speed pedelec is allowed to ride among motorized vehicles on the road in many urban areas. One-third of riders perceive the restricted top speed (45 km/h) of the speed pedelec as a significant risk when riding amidst cars. This is particularly relevant on roads where motorists often exceed the 50 km/h limit. In such situations, speed pedelec riders want the freedom to choose safer bicycle paths at a slower speed. The absence of this choice hinders further growth for speed pedelec usage. So far, some ministries have been reluctant to include this freedom of choice in the law.

   Ministerial Responsibility

   The municipalities of Rotterdam and Amersfoort are the first to offer this freedom of choice. Speed pedelec riders in these two municipalities can apply for an exemption, allowing them to choose between riding on the roadway or, at an adjusted speed, on the bicycle path. The survey shows appreciation for this approach, but it also highlights inequality among the 342 municipalities in the Netherlands. Various municipalities, including the province of Utrecht, will follow the example set by Rotterdam and Amersfoort. Speedy cyclists would need to see solutions from an adjustment of legislation rather than relying on individual exemptions per municipality.

   Better road education

   The survey also indicates other road users have insufficient knowledge of the rules regarding fast bicycle riding. An information campaign to better inform road users about speed pedelec positioning on the road and bicycle paths can help encourage potential riders to make the switch from cars to bicycles.

   The use of speed pedelecs means fewer cars are on the road, which helps to reduce emissions and ensure that more people meet daily physical activity requirements.

   More information

   Kopgroep, is an independent group of speed pedelec riders that consult with other speed pedelec users. This survey serves as an example of their work.

7. A double interview with the minds behind LEVA-EU member Ellio

   19/12/2022 15:45 Comments Off on A double interview with the minds behind LEVA-EU member Ellio

   Source: Ride Ellio

   The Belgian manufacturer just reached the 1,000-bike milestone. With a rapidly growing community and big aspirations, what’s next for the brand?

   What does the 1,000th bicycle mean to you? How do you feel about this?

   ‍ Tomas: Fair? When we started [Ellio] I thought it would go faster. But even when we had the 7 plagues of Egypt over us, with corona, the supply chain collapsing, the crazy demand for bicycles, but also the collapse of the speed pedelec market due to working from home, the war in Ukraine… too much to mention actually… I never doubted, because what I had in mind is exactly what people appreciate in Ellio. That was only possible thanks to the wonderful team that I get to be a part of every day. I feel blessed by fate to have been able to fulfill my dream. But I keep dreaming… of more, of better. Even better!

   Jorrit: It’s a milestone of course and that always feels good. It is a moment to look back at the road we have already traveled and I can say that I do so with great pride. At the same time, we also keep looking ahead, of course: 1,000 bicycles is just the beginning!

   Past versus now. How did you see the mobility landscape evolve from bike 1 to 1,000?

   Tomas: In the media, the speed pedelec is seen less as a risk and more and more as a solution. I also like that programs such as Kijk Uit (a Flemish television program regarding road safety) put the speed pedelec in the spotlight in a nuanced way.

   Jorrit: In the few years that we have been active, bicycles have really evolved from leisure items to full-fledged means of mobility. This places entirely new requirements on the products. With a decent 25 km/h bike, you can safely ride to work every day, but for longer journeys or when designing a 45 km/h speed pedelec you really need more than just a decent bike. That has always been Ellio’s raison d’être, so of course, we are happy with this evolution.

   What plans can we expect in 2023?

   Tomas: Ellio, our first model, I dare call my baby. However, we are working with a whole team on the successor, Marty. This time Jander, a product developer at Ellio and responsible for the development of Ellio, will be the (young) daddy of our newest model. Can I call myself grandpa? With Marty, we will reach the next level of maturity, as a product and as a company. We all grow together. Full of passion to offer the ultimate mobility solution.

   Jorrit: International expansion, an expansion of our product range to respond even better to the mobility needs of our customers and, of course, also strong growth in production numbers. Next year we want to be able to build 3 times as many bicycles as this year.

   How has co-creation of the Ellio community contributed to today’s Ellio?

   Tomas: At my previous employer, Toyota, we had a standard for every feature, situation, and step. Almost to the absurd. Even the brewing of coffee was almost standardized. At Ellio, we have something even stronger, being organic; that is the Ellio community. I never imagined that such a fantastic community could grow around our product in these dark times. The openness that is in Ellio’s DNA is answered with a positive drive to not only improve the product but to create a platform where Ellio riders help other Ellio riders.

   Jorrit: From the outside, the 1,000th Ellio seems to be almost the same bike as the very first, but “under the hood” a lot has changed since then. The control of the drive and transmission, the display of the HMI, and numerous minor hardware changes have been implemented. All are based on feedback from our customers.

   How has Bewel, the custom workshop responsible for the assembly of Ellio bicycles, contributed to Ellio’s success?

   Tomas: Collaborating with Bewel was a conscious choice. Not from a social point of view, which is a nice bonus and I love it, but because they could provide the overarching services, the critical mass, that we didn’t have as a start-up. We sometimes received questions from prospective customers about why we didn’t work with a tailor-made company, but it is precisely the very structured working in Bewel that helps us to achieve our quality.

   Jorrit: Thanks to Bewel, Ellio is produced close to home. This way, our developers can see for themselves how the products they design are built on a daily basis. This greatly benefits our development because we can implement improvements very quickly. At the same time, Bewel has a team of highly motivated employees with an almost obsessive focus on quality. The quality and consistency that Bewel has already achieved in the production of ‘just’ our 1000th bicycle is simply astonishing.

   What would you like to say to the Bewel employees?

   Thomas: I love you guys! I always love being with you and feeling your passion for my baby!

   George: THANK YOU!! That’s obvious, I think.

   Do you know how many km do you cycle on average per week?

   Tomas: 200-250 km (and if I don’t make it, I’m really pissed!)

   Jorrit: Not enough, I live too close to work. I cycle about 10 km to and from work every day, so about 60-70 km a week in total. But always with the Ellio of course!

   

8. Dutch Speed Pedelec fleet reaches 30,000

   17/10/2022 15:08 Comments Off on Dutch Speed Pedelec fleet reaches 30,000

   The Dutch non-profit “Speedpedelec Evolutie” has once again analyzed the Dutch market for speedpedelecs. They are sharing the following information about sales and fleet, based on their data regarding registered speedpedelecs.

   Fleet

   

   The total speed pedelec fleet in The Netherlands has increased by 8% to 29,683 vehicles, consisting of
   58 brands and 203 models. Many models are available with different specifications, so there is plenty of choice. The data show a steady increase of the fleet from 23,793 at the end of 2020 to 27,538 end of last year.
   The Top 10 brands, with a total of 26,601 vehicles, increased their market share from 89 to 90%. No less than 48 brands account for the remaining 10% with a total of 3.082 vehicles.
   
   Last year, the Top 3 brands were the same as the year before: Stromer was market leader, with 34% and the first brand to exceed the 10.000 limit. STromer and number 2, Riese & Müller, hold just over half of the fleet. Third place was for the Dutch brand Sparta. Stromer, Riese & Müller and Sparta have a share of 64% in the Top 10 per model (19.032 vehicles). The remaining 36% (10.651 vehicles) consists of 193 models!
   Stromer’s ST1, ST2 and ST3 hold the 1st to 3rd place. However, it should be taken into account that both ST1 and ST2 consist of several models. For example the old ST2 has a chain and derailleur/sprockets,
   while the new model is driven with a belt and internal gears.
   Stromer has 4 models in the Top 10, Riese & Müller 3, Sparta 2 and Gazelle 1, but that is not their new model “No1”.
   Four new models have been introduced in the first half of 2022: the Y Muse 45 and N Rogue
   45 both by Klever, the Axis eRide Evo Speed Bike by Scott and finally the LEB 800 Speed, the premiere of the German Velo de Ville.

   Despite the new sales, the average age of the fleet increased to 3.9 years. Stromer, Sparta
   and Riese & Müller account for approximately 3,100 vehicles older than 5 years, while the remaining
   3,501 vehicles belong to 38 different brands! In total 43% (almost 13.000 vehicles) are older than 5 years. Almost 2.400 vehicles date from before 2015, with the oldest speed pedelec on Dutch roads being 13.2 years!

   The Speed Pedelec Evolutie data show that 69% of the fleet is still with their first owner, whilst 9,300 (31%) changed ownership. Also, 98% were purchased in The Netherlands, with only 700 speed pedelecs from abroad.

   Sales

   

   In the first half of 2022 sales have increased with 11%, compared to the same period in 2021. However, the result is still 7% lower than sales in the first half of 2020. The first 4 months of 2022 showed an average increase of 25% followed by a reduction of 6% in May and June. Speed Pedelec Evolutie predicts total sales in 2022 of 4,149, which would be a 5% increase compared to 2021.

   For more graphs and indicators please visit
   www.speedpedelec-evolutie.nl

9. Stromer official “e-bike” supplier for Alinghi Red Bull Racing

   10/10/2022 12:22 Comments Off on Stromer official “e-bike” supplier for Alinghi Red Bull Racing

   LEVA-EU member Stromer has entered a partnership with Alinghi Red Bull Racing in their preparations for the 37th America’s Cup. Stromer will be providing fast electric bikes, or “Speed Pedelecs”, as well as developing new special editions that will carry the Alinghi Red Bull Racing name.

   

   Participation in the ‘America’s Cup’, the oldest sporting trophy in the world (1851), requires vision, an innovative spirit, and a certain willingness to take risks. After an absence of ten years, Alinghi has joined forces with Red Bull with the goal of winning the 37th America’s Cup, hosted in Barcelona from August to October 2024. The Swiss company myStromer AG, a leading manufacturer of Speed Pedelecs, is now working to help Alinghi Red Bull Racing achieve this goal as the team’s official supplier of electric bikes. This collaboration is based on a long-term vision and will not only boost the team’s mobility in Barcelona, but everywhere that they go. Stromer will also introduce a Special Edition in the colors of Alinghi Red Bull Racing that is based on the model ST7 in 2023.

   Alinghi Red Bull Racing’s training location is Barcelona, a busy metropolis. To support the team members on their daily journeys in the city, Stromer is the team’s official supplier of e-bikes. In addition to fast electric bikes, Stromer is also providing the team with racing bikes in the colors of Alinghi Red Bull Racing to help train the sailors. Cycling will play a key role in this competition for the 37th America’s Cup, both on land as well as on the water. The energy for the mechanical systems is generated on board by pedal systems that are operated by four members of the team: the “power group”. Modern mobility is thus a common thread between Stromer and Alinghi Red Bull Racing thanks to their interest in efficiency and performance.

   “Sailing has fascinated humans around the world for centuries. Alinghi Red Bull Racing stands for performance and perfection, just like Stromer. We expect this partnership to increase the global brand awareness of Stromer and to enhance the focus on the topic of alternative mobility. We are also excited to launch an ST7 Alinghi Red Bull Racing Special Edition in 2023.” Tomi Viiala, co-CEO of myStromer AG

   “We are looking forward to our collaboration with Alinghi Red Bull Racing. Passion and perfection are just two values that we share. We wish Alinghi Red Bull Racing a perfect preparation phase and victory at the next America’s Cup. We are naturally also proud to be able to ensure the mobility of the team in Barcelona with our bikes.” Karl Ludwig Kley, co-CEO / CFO of  myStromer AG

   “These new boats, the AC75, are bringing cycling and sailing closer: the rules of the class allow having cyclists on board to provide the energy to operate the boat systems. The fact that we will be able to ride bikes as part of the preparation in Barcelona will also be a huge advantage for the whole team. We are truly lucky that we will be able to rely on Stromer in our quest for the next America’s Cup. We represent the colors of Swiss industry in the world and stand for the same values: precision, quality and performance. A huge thanks to them for it!” Arnaud Psarofaghis, Alinghi Red Bull Racing Sailing Team

   #HereToChangeMobility

   Stromer supports sustainable, environmentally friendly mobility solutions. Stromer Speed Pedelecs can be ridden up to 45 km/h with engine assistance and represent the best of Swiss engineering. The models capture the imagination through an exclusive combination of timeless design, smart connectivity, pure performance, and maximum range.

   Stromer ST7 Alinghi Red Bull Racing Team Edition

   Exclusively for its partnership with Alinghi Red Bull Racing, the Swiss company will manufacture a special series of its top model, the ST7, in the team’s colors. The new Stromer flagship combines cutting-edge technology and high-end components to create a Speed Pedelec truly in a class of its own. With a 1,440 Wh battery and a range of up to 260 km, the ST7 is the world’s first “Speed Pedelec” with new electronic Smart.Shift technology from Pinion, thus introducing vehicle driving dynamics to the e-bike. It combines reliable and virtually maintenance-free gear-shifting technology with the advantages of electronic shifting via a shift lever. Planning for additional Special and Limited Editions is currently underway.

Campaign success

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Member profile

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.