LEVA-EU member Ellio’s IntuEdrive drive system achieved great recognition at a major Dutch bicycle industry event, obtaining a podium place.
Ellio’s IntuEdrive drive system went up against various entries from bicycle manufacturers and importers to be shortlisted for the prestigious Bicycle Innovation Award in the RAI Fiets Awards 2025, with its independent jury judging entries on design, user-friendliness and cycling characteristics.
Its podium place finish marks a great 2025 milestone for the brand in providing outstanding technology for e-bike commuting.
Klever Mobility has announced the centralization of its European operations at its existing office in Bunnik, the Netherlands, resulting in the closure of its office in Cologne, Germany.
According to Klever Mobility, this strategic move will enhance efficiency and improve service for dealers and customers in Germany and Switzerland, with developments in the German market needing a more flexible and future-oriented approach. “The German speed pedelec market remains relatively small,” noted Ruud Sjamaar, General Manager Europe at Klever Mobility, in a statement to Bike Europe. He highlighted the lack of reliable data on market size, suggesting that existing estimates may be inflated. “None of the key players on the German market has a clear insight in the market size as reliable data is not collected. In our experience the market size is overestimated. There are various initiatives at the state level to make regulations for speed pedelecs more flexible, but this still takes time.”
By consolidating dealer support in a single location, Klever Mobility expects to leverage an established and structured customer service system, streamlined spare parts management, and expedited direct deliveries to dealers. This reorganization ensures the maintenance of high service levels, with the Bunnik office already managing the active Benelux speed pedelec market.
Optimised logistics strategy
To support its logistics, Klever Mobility has partnered with Netherlands-based Westerman Logistics, a well-established distribution provider in the e-bike industry. From March 1, Westerman Logistics has been handling all deliveries to German dealers, while Zibatra will continue overseeing distribution in Switzerland.
Founded in 2011, Klever Mobility operates as a subsidiary of Kymco, a company with over five decades of experience in the scooter and motorcycle industry. In the past 25 years, Kymco has increasingly focused on electric mobility, building a strong reputation in the sector.
As of 1st March 2025 Klever Mobility will centralise its marketing and customer service activities in Bunnik, the Netherlands, to optimise the growing speed pedelec market in Europe.
Klever has made this strategic move to operate more efficiently in serving its dealers and customers in Switzerland, as well as Germany, with its market requiring a more flexible and future-proof approach. Klever organising its dealer network support from Bunnik means that it can streamline its customer service system with the optimisation of spare parts management, with quick and direct deliveries to dealers. “This keeps the level of service high and both dealers and end customers can count on the quality and reliability they are used to,” explains general manager Ruud Sjamaar.
Logistically, the speed pedelec brand will work together with its esteemed partners to accelerate its dealer support system, Westerman will deliver its products to German dealers and Zibatra will keep supporting distribution in Switzerland.
“With our Dutch-Belgian team, we look forward to taking responsibility for the German and Swiss markets. Since October 2024, Klever has become the second largest speed pedelec player in the Benelux region and the outlook for 2025 is promising,” says Sjamaar.
Speed pedelecs from LEVA-EU member Klever have been introduced to help the fire brigades in the municipality of Houten, Netherlands.
Aimed at enhancing efficiency and sustainability, the 26 Klever speed-pedelec e-bikes are supplied by local retailer Bikestore Houten, to provide firefighters with speedy, environmentally friendly transportation when responding to emergencies.
The selected model Klever N Pinion 45 is equipped to travel with speeds of up to 45 km/h, making it an ideal solution for reducing response times. Outfitted with the iconic fire service logos, the bikes were officially deployed to users on January 22. By adopting these vehicles, Houten underscores its commitment to sustainability while simultaneously reducing the reliance on cars for short-distance travel.
Features that prioritize safety and performance
According to Dominique Berendse, co-owner of Bikestore Houten, the Klever speed pedelecs were chosen for their reliability and advanced features. “Klever speed pedelecs are among the most reliable models on the market. The bikes are equipped with unique safety features, such as powerful lighting, brake lights and direction indicators that can be easily operated with the thumb from the steering wheel. This makes the bikes safe and easily visible, even in dark conditions. The chosen model N Pinion 45 has belt drive with a sow. Pinion gearbox.”
The N Pinion 45 model features a belt drive system paired with a robust Pinion gearbox, ensuring durability and low maintenance. The collaboration with Bikestore Houten extends beyond the purchase; the retailer has committed to providing ongoing maintenance and fast repair services to ensure the pedelecs remain in optimal condition.
A sustainable solution for quick response
By integrating speed pedelecs into its fire services, Houten sets an example for other municipalities seeking innovative mobility solutions. These e-bikes offer a dual advantage: reducing environmental impact by cutting down on car usage and enabling volunteers to reach the fire station quickly when called upon.
With this forward-thinking approach, the municipality of Houten reinforces its dedication to both environmental responsibility and operational efficiency. The delivery of the speed pedelecs marks an encouraging chapter in integrating sustainable technology into public safety.
The full Nieuwsfiets article can be accessed here.
Comments Off on Ellio offers customised test ride options
Speed pedelec brand announces flexible ways for riders to test its products
To help customers make the right purchasing decisions, Ellio is offering increased versatility with its test-riding service. Customers can test its products at Ellio test locations for timings of 1 hour, 24 hours and 48 hours. The Belgian brand also invites customers to contact them directly if they would prefer testing in the comfort of their own home, or for a longer period of up to a month.
Ellio will also shortly be attending the Benelux cycling fair Velofollies from 17-19 January at Hall 1, Booth 143, and looks forward to discussing its offering with cycling enthusiasts.
Comments Off on Stromer discontinues USA/Canada business
LEVA-EU member myStromer AG announces that it will discontinue its business in the USA and Canada with immediate effect.
Considering the current challenges in the bicycle industry and a significantly slower development of the North American market, the company has decided to take this step. Despite intensive efforts, a transfer of the business to a specialized distributor could not be realized. Nevertheless, myStromer AG remains confident and focused on its further international expansion plans and the continuous development of its product portfolio.
Stromer and Desiknio bikes will no longer be delivered to the USA and Canada. Existing retail partners will be able to process warranties as well as orders for spare parts and components via the Swiss headquarters from November 16th, 2024, onwards. Stromer Partners will receive competent dealer support via the Stromer Portal ticketing system at headquarters. Retailer support for Desiknio can be done as usual through the distributor Quality Bicycle Products QBP. End customers will continue to be able to contact their usual Stromer or Desiknio dealer for service and warranty cases. Towards end customers, both the dealers, Stromer and Desiknio will continue to honour their warranty commitments.
“Despite our continuous efforts to optimize our business processes in the USA and to strengthen our market presence, we regret having to take this unavoidable step“, explains Stromer CEO Karl Ludwig Kley.
Media Contact: Fabienne Gilliéron, Communication Manager, myStromer AG | media@stromerbike.com | +41 31 848 23 15
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all its e-bikes at its Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company has around 150 employees, two subsidiaries (Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” is a promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bicycles (< 25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.
Speed pedelec brand launches first stage of its rebrand, maximizing the brand’s focus on future mobility
Stromer has revamped its website as part of a brand refresh to build on the company’s vision of promoting sustainable mobility for commuters. According to Stromer, the redesign is more than just a new look, but the start of a wider brand refresh and product development journey.
Stromer’s website has been refreshed with the help of customer behaviour and feedback data with the optimisation of modern, user-friendly technology, which will also underpin the direction for other stages of Stromer’s brand refresh and product development journey.
In the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium rose by 17.4% compared to the same period in 2023 and by 39.3% compared to 2022, according to Traxio, a trade association. However, new speed pedelec sales showed an opposite trend, dropping by 17.9% from 2023.
“Over the first nine months of this year, we see one major constant: registrations of new speed pedelecs (10,189 units, -17.9%) are declining in favour of second-hand models (6,277 units, +17.4%),” confirms Filip Rylant, spokesperson for the mobility federation TRAXIO. “This year’s bad weather has certainly had a negative impact on the new market, but we also see in the figures a positive indication that the speed pedelec is a sustainable mode of transport that is becoming increasingly accessible as a used option for a large group of users. It is important that the new market begins to recover in the coming year to ensure a structurally sufficient inflow for used models in the future.”
Overall, with 16,466 registered speed pedelecs, the combined market shows only a slight dip: down by 7.8% compared to 2023 and 9.2% compared to 2022, as the second-hand sector is still in its growth phase.
Shift to second-hand
While new speed pedelecs remain the majority, there’s a notable shift toward used models. In 2023, second-hand speed pedelecs represented 29.1% of the market, rising to 38.1% in 2024, with new models dropping to 61.9%.
“2024 is clearly a difficult year for the entire bike market, partly due to the bad weather. Despite the growing confidence in bikes as a sustainable mode of transport, sales are stagnating. The new sales of speed pedelecs are following that downward trend. On the other hand, the second-hand speed pedelec remains a strong quality product. Consumers, in times of declining purchasing power, are right to have confidence in it” explains Frank Glorieux, secretary general of Traxio Velo.
Private vs. companies and leasing
The new speed pedelec market saw a sharp decline in registrations, down 17.9% overall, with leasing registrations down 18.0%, private registrations down 21.1%, and corporate registrations down 8.5%. During this period, 63.7% of new speed pedelecs were registered by non-individuals, largely for leasing (49.2%), while 36.3% were registered by individuals and 14.4% by businesses. In contrast, individuals dominate the second-hand market with 93.0%, followed by companies (5.6%) and leasing (1.4%).
Comments Off on Change in the management board at Stromer
After 11 successful years at Stromer, Co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. He has done so to spend more time with his family, who live in Finland. Tomi Viiala will remain a shareholder.
Tomi Viiala has been a member of the management team at myStromer AG for 11 years and was responsible as VP Sales & Marketing, Retail Support and for the subsidiaries in the Netherlands, Romania and the USA prior to his role as Co-CEO. During these years, he made a decisive contribution to developing the brand from a start-up to one of the leading manufacturers of S-Pedelecs.
Peter Pergovacz, Chairman of the Board of Directors of myStromer AG, says: “I would like to thank Tomi personally and on behalf of the Board of Directors for his valuable work and tireless commitment over the past 11 years. I have personally appreciated the last 3.5 years in particular, during which we have worked together directly. We respect his decision to leave the company in order to spend more time with his family in the future and wish him and his family all the best for the future.”
To ensure a seamless transition and the continuation of good customer relations, Co-CEO Karl Ludwig Kley will take over Tomi Viiala’s responsibilities on an ad interim basis. The management tasks in the Sales division will be distributed within the management team during the transition phase. myStromer AG will provide information on the final succession plan in due course.
The orientation of both brands Stromer and Desiknio will remain unchanged. Despite the change in management and the current challenges in the bicycle market, myStromer AG looks forward to a positive future and is looking forward to continuing to drive forward the transformation of mobility with innovative mobility solutions.
Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 45 km/h). The company has around 150 employees, three subsidiaries (USA, Netherlands, Romania) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bikes (25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.
