Speed pedelec brand launches first stage of its rebrand, maximizing the brand’s focus on future mobility
Stromer has revamped its website as part of a brand refresh to build on the company’s vision of promoting sustainable mobility for commuters. According to Stromer, the redesign is more than just a new look, but the start of a wider brand refresh and product development journey.
Stromer’s website has been refreshed with the help of customer behaviour and feedback data with the optimisation of modern, user-friendly technology, which will also underpin the direction for other stages of Stromer’s brand refresh and product development journey.
In the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium rose by 17.4% compared to the same period in 2023 and by 39.3% compared to 2022, according to Traxio, a trade association. However, new speed pedelec sales showed an opposite trend, dropping by 17.9% from 2023.
“Over the first nine months of this year, we see one major constant: registrations of new speed pedelecs (10,189 units, -17.9%) are declining in favour of second-hand models (6,277 units, +17.4%),” confirms Filip Rylant, spokesperson for the mobility federation TRAXIO. “This year’s bad weather has certainly had a negative impact on the new market, but we also see in the figures a positive indication that the speed pedelec is a sustainable mode of transport that is becoming increasingly accessible as a used option for a large group of users. It is important that the new market begins to recover in the coming year to ensure a structurally sufficient inflow for used models in the future.”
Overall, with 16,466 registered speed pedelecs, the combined market shows only a slight dip: down by 7.8% compared to 2023 and 9.2% compared to 2022, as the second-hand sector is still in its growth phase.
Shift to second-hand
While new speed pedelecs remain the majority, there’s a notable shift toward used models. In 2023, second-hand speed pedelecs represented 29.1% of the market, rising to 38.1% in 2024, with new models dropping to 61.9%.
“2024 is clearly a difficult year for the entire bike market, partly due to the bad weather. Despite the growing confidence in bikes as a sustainable mode of transport, sales are stagnating. The new sales of speed pedelecs are following that downward trend. On the other hand, the second-hand speed pedelec remains a strong quality product. Consumers, in times of declining purchasing power, are right to have confidence in it” explains Frank Glorieux, secretary general of Traxio Velo.
Private vs. companies and leasing
The new speed pedelec market saw a sharp decline in registrations, down 17.9% overall, with leasing registrations down 18.0%, private registrations down 21.1%, and corporate registrations down 8.5%. During this period, 63.7% of new speed pedelecs were registered by non-individuals, largely for leasing (49.2%), while 36.3% were registered by individuals and 14.4% by businesses. In contrast, individuals dominate the second-hand market with 93.0%, followed by companies (5.6%) and leasing (1.4%).
Comments Off on Change in the management board at Stromer
After 11 successful years at Stromer, Co-CEO Tomi Viiala has decided to step back from the operational business and leave the company. He has done so to spend more time with his family, who live in Finland. Tomi Viiala will remain a shareholder.
Tomi Viiala has been a member of the management team at myStromer AG for 11 years and was responsible as VP Sales & Marketing, Retail Support and for the subsidiaries in the Netherlands, Romania and the USA prior to his role as Co-CEO. During these years, he made a decisive contribution to developing the brand from a start-up to one of the leading manufacturers of S-Pedelecs.
Peter Pergovacz, Chairman of the Board of Directors of myStromer AG, says: “I would like to thank Tomi personally and on behalf of the Board of Directors for his valuable work and tireless commitment over the past 11 years. I have personally appreciated the last 3.5 years in particular, during which we have worked together directly. We respect his decision to leave the company in order to spend more time with his family in the future and wish him and his family all the best for the future.”
To ensure a seamless transition and the continuation of good customer relations, Co-CEO Karl Ludwig Kley will take over Tomi Viiala’s responsibilities on an ad interim basis. The management tasks in the Sales division will be distributed within the management team during the transition phase. myStromer AG will provide information on the final succession plan in due course.
The orientation of both brands Stromer and Desiknio will remain unchanged. Despite the change in management and the current challenges in the bicycle market, myStromer AG looks forward to a positive future and is looking forward to continuing to drive forward the transformation of mobility with innovative mobility solutions.
Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG produces all e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 45 km/h). The company has around 150 employees, three subsidiaries (USA, Netherlands, Romania) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has complemented the portfolio with urban, high-quality bikes (25 km/h). With its high-end products, Stromer provides a contemporary mobility solution for commuters. This is confirmed by the <500 million kilometers ridden with Stromer bikes. Stromer is #HereToChange.
Comments Off on Ellio explains how it is redefining speed pedelecs
In a recent interview with Techpulse, the CEO of LEVA-EU member Ellio, Jorrit Heidbuchel, shared key insights into the brand’s innovative design philosophy, which views the speed pedelec as more than just an electrified bicycle
Ellio, the Belgian speed pedelec brand founded by engineers Tomas Keppens and Jorrit Heidbuchel of IntuEdrive, is redefining the electric bike market with a fresh approach inspired by their automotive engineering expertise.
Unlike many competitors in the e-bike sector who simply look at electrifying traditional bikes, Ellio designs its speed pedelecs as integrated vehicles, focusing on durability, safety, and user experience. Heidbuchel emphasized that Ellio’s bikes are built to handle high speeds with robust components, many inspired by the automotive and motorcycle industries, ensuring riders feel both safe and in control. He also highlighted Ellio’s unique customer service model, which allows direct access to expert support, even when its bikes are purchased from independent dealers.
One of Ellio’s standout innovations is its simplified transmission, where software plays a crucial role in optimizing performance. This streamlined approach, reminiscent of electric cars, makes the bikes more efficient and reliable. Additionally, Ellio is committed to expanding its range, with plans for a model that’s more affordable and another that offers increased load capacity.
By focusing on a holistic design, local production, and customer-centric service, Ellio is setting a new standard for speed pedelecs. To dive deeper into their vision and technical innovations, readers can access the full interview with Heidbuchel here for a comprehensive look at what makes Ellio unique in this competitive market.
Comments Off on Ellio introduces its newest model – Ellio Neo
Belgian speed pedelec brand announces the launch of its “iconic speed pedelec for urban heroes”
The Ellio Neo is an electric bike that embodies minimalism with a streamlined design and understated features, designed for urban riders that are looking for simplicity and pure riding pleasure. Its compact design combines easy operation and effortless power for an intuitive riding experience, making it a great companion for even the most winding routes and tiniest alleys.
Ellio Neo boasts a speed of 45 km/h, driving range from 30-120 km and a battery of 800Wh. Priced at €5,495, customers can also choose to increase its battery capacity to 1,150wh for an additional €700.
Other Ellio Neo highlights include:
Powerful double motor
Large removal battery
Easy personalization
Regenerative back pedal-brake
More information about Ellio Neo including full specifications can be accessed here and test riding opportunities are also available.
About Ellio:
Ellio is building the mobility of tomorrow by developing the most accessible speed pedelecs and drive technology on the market. Just like the car, Ellio fits perfectly into the daily lives of its users.
Ellio E-bikes have all-wheel drive (two-wheel drive), drive fully automatically and are 100% Belgian-made.
Jos Aerts, founder of the Speedpedelec Evolution website, used the summer break to reflect on the future of the speed pedelec. His outlook is thoroughly detailed in a long and engaging article. Below is the introduction, the full article is here: https://rb.gy/vmebv3
There is now no doubt that cycling in general is considered healthy and that e-bikes and speedpedelecs in particular can have a significant beneficial impact on both climate as human. The fact that this has also been recognised by politicians in 2024 is evident from the recent “European Declaration on Cycling” and substantial national budgets related to bicycle mobility. Nevertheless, we note that the speedpedelec does not just break through in our mobility. Previously we have identified 5 factors that block growth and that can also vary from country to country.
In this Special Report of Speedpedelec Evolution however we project our outlook for speedpedelecs in the year 2050 were all of these challenges have been met and it is the only bicycle one needs.
Following our 2020 specifications for the ideal speedpedelec, the Dreamspeed 1.0 in our previous website, Speedpedelec evolution is now describing the ideal speedpedelec as in use in 2050 when all 5 challenges to fulfil its real potential have been met. That speedpedelec is a bicycle suitable for speeds up to 60 km/h, biobikes no longer exist and higher speeds can be done with the nonpedalling motorcycle or of course the car in whatever specs are applicable then. E-bikes have gone and the speedpedelecs are the only bicycles on the road as being able to cruise at low speeds as well.
We follow Philippe Thomas, friends call him Peetee, and his bike Friend, the name Peetee has given to his speedpedelec model FRND, an acronym of Fiets Research & Development according to its designers, although the “F” could also stand for Fahrrad.
Comments Off on Ellio named among top 4 speed pedelecs
Belgian media Velofietser included the Ellio Max and Ellio Original in its round-up of s-pedelecs with accelerations of up to 45 km/h
The Velofietser test panel were aiming to find the fastest pedelecs in the market, with Belgium’s speed limit being 45 km/h, the team tested and reviewed a range of models to find out how fast it would take them to reach the speed limit.
Ellio Max and Ellio Original speed performance
Both models include a firm speed-boosting smart software update called the “Catch Me If You Can” update, that is aimed at riders that want to get to 45 km/h as quickly as possible. Its predecessor software included 4 support modes, but now a fifth has been added, once a speed of 30 km per hour has been reached, an extra speedy assist mode boosts the speed pedelec to go to 45 km per hour.
Velofietser reported that Ellio deserves its place in the list of fastest speed peddlers with its testers liking how controlled its speed increases felt. Ellio Max and Ellio Original aren’t the fastest speed pedelecs initially, but after pedaling well, the speed pedelecs are very competitive on speed.
Swiss speed-pedelec brand reflects on company success in the fastest e-bike category
This year marks the 15th anniversary of Swiss speed pedelec manufacturer and LEVA-EU member Stromer, renowned as a leader in the fastest e-bike segment. Tomi Viiala, co-CEO of Stromer, reflects on the company’s journey to its current status as a leading innovator in the e-bike industry.
Innovative beginnings
Inspired by new technologies, Stromer’s founder Thomas Binggeli aimed to create a fast e-bike with a unique design, which led to the creation of the Stromer V1, featuring a rear-wheel drive, high power, a sporty design, and an integrated battery. Binggeli has since left, and Tomi Viiala has been co-CEO since June 2022. Viiala recalls, “Founder Binggeli started with a clear idea to create an electric bike unlike any other with the Stromer V1. The second phase of Stromer involved entering the international market with the ST2 in 2014, the world’s first fully connected speed pedelec.”
Setting new standards
Stromer has consistently pushed the boundaries of e-bike pricing and innovation, which has lead to higher costs for its models. Viiala clarifies that Stromer does not aim to be the most expensive but that its focus on integrating new ideas and safety innovations can often result in increased prices.
Strategic partnerships for safety and innovation
Stromer has formed a strategic partnership with Spoke Safety to integrate V2X (Vehicle-to-Everything) communication technology into its models by 2026. This technology will enhance road safety by enabling real-time communication between vehicles and surrounding infrastructure. Viiala believes this innovation, despite increasing costs, will be valued by consumers.
Stromer is also collaborating with High-Tech Energy to develop a solid-state ceramic battery, a safer and faster-charging alternative to current Li-ION batteries. This ambitious project is targeted for 2027/2028, and promises significant advancements in battery technology and safety.
Expanding market reach
Stromer is known for its speed pedelecs but has also ventured into the regular e-bike market. Despite a less successful initial attempt, Stromer’s new brand, Desiknio, aims to revolutionize the 25 km/h bike market. Viiala noted that Desiknio is a niche brand with potential, similar to Stromer when it started, but with lightweight e-bikes that cater to those who prefer traditional bikes but appreciate the benefits of electric assistance.
Looking ahead
As Stromer celebrates its 15th anniversary, Viiala foresees continued leadership in mobility innovation. He envisions Stromer as a pioneer in the premium e-bike segment, setting new standards in connectivity and digitization. The company is currently rebranding with a fresh color scheme in its logo, anticipating many new developments in the coming years.
With Stromer’s commitment to innovation and safety, coupled with strategic partnerships, it aims to be a leader in the e-bike industry for many more years.
Read the full article about Stromer’s anniversary here.
Comments Off on Speed pedelec trial on high speed cycle route in Germany
The Hessian Ministry (for transport, energy, economic affairs, transport, housing and rural areas) and Darmstadt Regional council will begin a traffic trial on the Frankfurt-Darmstadt rapid cycle link from mid-May, initially for one year.
The trial period will permit speed pedelecs to use the section between Langen and Darmstadt-Nord. Also known as S-pedelecs, speed pedelecs have a similar appearance to conventional pedelecs but have a higher speed limit of 45km/h, so are categorised as “mopeds” that aren’t normally allowed to ride on cycle paths.
Darmstadt University of Applied Sciences will help with analysing the traffic trial, which has the objective of investigating if high-speed cycling routes could be suitable for S-pedelec use. The university will record road safety levels on the cycle link with speed observations, on-site surveys and interviews.
The traffic test aims to investigate the speeds of various user groups, and analyse the effects of speed pedelecs being used on the high-speed cycling route. Cycling path users are advised to look out for signs to confirm the areas where speed pedelecs are permitted to be used.
The first set of results from the traffic trial is expected for spring 2025.
Transport Minister Mansoori explains the reasoning behind the trial: “Carrying out traffic trials is crucial to test all possible ways to accelerate the transport transition. I am pleased that we are now going into implementation here together with the Darmstadt Regional Council and I am curious to see what results we can draw from this.”
Background
Some argue that S-pedelecs are only able to reach a top speed of 45 km/h for a short time under maximum effort, so associate them as having a similar average speed to racing bikes. At the same time, the speed pedelec is seen as a great replacement for the car, especially for longer everyday journeys.
However under the context of road safety, the suitability of speed pedelecs on cycle paths has been questioned due to the large speed difference between S-pedelec users and slow cyclists. Due to their capability to reach high travel speeds of up to 45km/h with assistance, federal legislators usually categorise them as being similar to motorcycles, making it illegal for them to be generally used in cycling paths.
The Hessian ministry and Darmstadt regional council have reserved the right to end the traffic trial earlier within the year, in case of any road safety issues.
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