Speed pedelec manufacturer, Stromer has applauded its riders for riding a milestone of 100 million kilometers in 2023, averaging more than 300,000 kilometers per day since January 1st.
The brand has put the milestone into perspective, by describing it as the equivalent of circumnavigating the Earth around 2,500 times, demonstrating the commitment of its riders to sustainable, electric mobility.
Stromer states its e-bikes as a powerful and eco-friendly alternative to the car, and with this also posted its riders have managed to save 19,100 tons of CO2 by using its rides.
Stromer announced this milestone as another testament to its successful 2023, with the Swiss organization looking forward to another year of providing electric bikes to customers through its 140 employees, and distribution in Europe, North America, Asia and Oceania.
The German Bicycle Industry Association (ZIV) has undertaken the first-ever comparative study on the adoption of speed pedelecs in Europe, shedding light on the diverse regulatory frameworks and experiences in Germany, Belgium, Denmark, the Netherlands, and Switzerland.
The study, conducted by Dutch sustainable mobility consultancy Mobycon, delves into the regulations, safety records, and infrastructure considerations for vehicles traveling at speeds of up to 45 km/h.
ZIV Managing Director Burkhard Stork emphasized the study’s importance, stating that it provides a vital information resource for engaging with policymakers and key stakeholders. The study explores key questions, including the regulatory landscape for speed pedelecs, safety records, optimal riding conditions, and cross-country lessons for regulation.
The comprehensive study, available for free download, highlights the great potential seen by the bicycle industry in the S-Pedelec category to drive sustainable mobility solutions, attract new customer segments, and foster technical innovations. Switzerland, with its user-friendly rules and robust infrastructure, stands out as a prime example where S-Pedelecs enjoy significant popularity.
Sales figures indicate varying degrees of success across Europe, with S-Pedelecs holding a market share of 20-25% in the e-bike market. In contrast, Germany, with historically restrictive rules, lags behind with a meager 0.5% market share in 2022.
Anke Schäffner, Head of Politics and Advocacy overseeing the study, underscores the study’s importance in dispelling misconceptions surrounding S-Pedelecs. The findings offer a nuanced understanding of the benefits and potential dangers, filling the existing knowledge gap.
The study reveals a regulatory landscape characterized by tension between promoting sustainable mobility and ensuring pedestrian and cyclist safety. While the EU maintains a uniform vehicle class (L1 eB), individual countries exhibit stark differences in their approach to cycling infrastructure, speed limits, and access requirements.
The ZIV considers the study a crucial foundation for advocating policies that enhance the attractiveness of S-Pedelec use in Germany, aiming to align the nation’s approach with successful models observed in neighboring European countries.
Comments Off on From surveying 400 speed pedelec users, 80% have reduced their car usage
According to Kopgroep’s survey on 400 speed pedelec riders, there is a direct relationship between speed pedelec purchasing and car usage reduction. They found 80% of speed pedelec owners use the fast bicycle for commuting instead of their (second) family car. This representative research confirms the perception of these bicycles as a transport alternative in the fight against traffic congestion in the Netherlands.
The research reveals that fast bicycles are used frequently with a staggering 96% of riders using a speed pedelec for commuting, with two-thirds of these riders traveling more than twenty kilometers one way to work. 80% of them ride to work at least three days a week, with 68% riding (almost always) in bad weather. From these findings, it was calculated that the speed pedelec usage of the surveyed group covers more than 5000 km per year.
High risk
The speed pedelec is allowed to ride among motorized vehicles on the road in many urban areas. One-third of riders perceive the restricted top speed (45 km/h) of the speed pedelec as a significant risk when riding amidst cars. This is particularly relevant on roads where motorists often exceed the 50 km/h limit. In such situations, speed pedelec riders want the freedom to choose safer bicycle paths at a slower speed. The absence of this choice hinders further growth for speed pedelec usage. So far, some ministries have been reluctant to include this freedom of choice in the law.
Ministerial Responsibility
The municipalities of Rotterdam and Amersfoort are the first to offer this freedom of choice. Speed pedelec riders in these two municipalities can apply for an exemption, allowing them to choose between riding on the roadway or, at an adjusted speed, on the bicycle path. The survey shows appreciation for this approach, but it also highlights inequality among the 342 municipalities in the Netherlands. Various municipalities, including the province of Utrecht, will follow the example set by Rotterdam and Amersfoort. Speedy cyclists would need to see solutions from an adjustment of legislation rather than relying on individual exemptions per municipality.
Better road education
The survey also indicates other road users have insufficient knowledge of the rules regarding fast bicycle riding. An information campaign to better inform road users about speed pedelec positioning on the road and bicycle paths can help encourage potential riders to make the switch from cars to bicycles.
The use of speed pedelecs means fewer cars are on the road, which helps to reduce emissions and ensure that more people meet daily physical activity requirements.
More information
Kopgroep, is an independent group of speed pedelec riders that consult with other speed pedelec users. This survey serves as an example of their work.
Comments Off on Location and date confirmed for EUROBIKE 2024
EUROBIKE 2024, the show’s 32nd edition, will take place between 3 – 7 July, at Messe Frankfurt.
The 32nd edition of the leading trade fair for bike and mobility products, EUROBIKE, takes place at Messe Frankfurt from 3 to 7 July 2024. The BIKE BIZ REVOLUTION will take place the day before the show, and will look to the future when the industry meets to discuss forthcoming trends and their risks and opportunities for the mobility market.
In line with previous iterations, the platform for the bike and mobility world will be dedicated to trade visitors for three days from Wednesday to Friday before opening its doors to all bike fans at the weekend with a programme of events, races, tests and other opportunities. “As the new Eurobike in Frankfurt grows and gathers momentum, we see it as our mission to provide the bike and light electric vehicle sectors with guidance and planning security,” says fairnamic Managing Director and Head of EUROBIKE Stefan Reisinger explaining the reasons for the early scheduling.
Comments Off on LEVA-EU Member Stromer sees 17% sales growth in 2022
Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.
Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).
Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.
Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”
myStromer’s 2023 Prospects
In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.
To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.
Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing on our existing product range and new innovations to further expand our market position.”
Shifts in leadership structure
Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.
Comments Off on LEVA-EU member Aureus Drive upgrades the Power45 model
A low-entry version of Aureus Drive’s speed pedelec is now available.
Aureus Drive is a speed pedelec/e-bike manufacturer offering a range of green-mobility products, including the Power45 model. The Power45 e-bike was developed by commuters, for commuters and everyday life. Development was based largely on customer feedback and needs; Aureus Drive set itself the goal of creating a product that has an enormous range while delivering high performance and low maintenance.
Thanks to an updated down tube, a lower-entry version of the Power45 is now available. The alternate edition of the e-bike maintains all of the original model’s technical specifications. Aureus Drive hopes to cater to women, older individuals, and those using a child seat with its new offering – previously, only the Comfort45 model utilised a low-entry frame.
The new model is assembled completely in Lucerne, Switzerland.
Comments Off on LEVA-EU member myStromer introduces the Speed Pedelec ST2 Pinion
With the S-Pedelec ST2 Pinion, the Swiss company myStromer AG is initiating the next evolutionary stage of its model range. The ST2 Pinion has been completely redesigned in 2023 and, with a customizable riding position and Pinion gearbox, replaces the previous ST2 Belt model.
Pinion gearbox according to automotive standard The Stromer Speed Pedelec ST2 Pinion represents the next expansion stage of the Stromer model range with Pinion gearbox and was developed to transport commuters comfortably, safely and powerfully. The 6-speed Pinion gearbox uses technology from the automotive sector and offers a reliable shifting performance in every situation with a gear ratio range of 295%. In the Pinion gearbox all gears can be easily and conveniently changed using a twist shifter, both at a standstill and on the move. The shifting system is not under added load from the motor and reacts to every gear change quickly, precisely and free of wear. In combination with the Gates carbon belt drive, the ST2 Pinion is extremely low-maintenance.
The top-class beginner S-Pedelec Stromer Bikes represent the best of Swiss engineering and are captivating thanks to their exclusive combination of timeless design, smart connectivity, pure performance and maximum range. The new ST2 Pinion is the perfect partner for shorter commutes and everyday errands. The gearbox, the easy-to-use shifting system and the belt drive are perfectly integrated into the clean Stromer frame design. For additional riding comfort, a suspension fork and a suspension seatpost are available as factory options. The 750 W rear-wheel motor provides quiet, powerful and dynamic assistance up to 45 km/h and, together with the 655 Wh battery, allows a range up to 120 km (can be optionally expanded up to 180 km). The top-class beginner S-Pedelec is available in the standard colors Moon Grey or Dark Grey, while the Launch Edition has an exclusive special Electric Green finish.
Clean design, new ergonomics Compared to the previous ST2 Belt, the ST2 Pinion also boasts other important upgrades in addition to the Pinion gearbox. The 90 mm Satori Python stem not only has a SP Connect+ bracket ready, the tilt can also be adjusted in order to allow for a customizable sitting and riding position. The high-quality equipment also includes the large-volume Pirelli Angel GT Urban 27.5” tires, which are perfectly adapted to the daily commute and offer the required grip for riding every day. A reflector strip on the tires also increases the visibility and safety in road traffic. The seamless welded frame completes the clean design typical for a Stromer. This Stromer S-Pedelec also represents the premium technical class and brings with it not only high riding safety but also a larger range.
Versions:
• Launch Edition (LE) in Electric Green, with BQ655 battery (up to 120 km)
• Standard Edition in Moon Grey or Dark Grey, with BQ655 (up to 120 km)
Availability: The Stromer ST2 Pinion Launch Edition, in Electric Green with sport frame, is available in stores starting in April 2023. The Standard Editions of the ST2 Pinion, in Moon Grey and in Dark Grey, will be available starting in June 2023, both with a sport frame and a comfort frame. Price in EUR/CHF/USD: From EUR 6,890/CHF 6,990/USD 6,990
About Stromer Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes > 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its S-Pedelecs in 23 countries. Since 2021, the Spanish brand Desiknio has enhanced its product range with high-quality urban bikes (25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the > 390 million kilometers traveled on Stromers. Stromer is #HereToChange.
Intelligent Speed Adaptation (ISA) would review and adjust the speed of e-bikes and speed-pedelecs in line with local limits
The concept of Intelligent Speed Adaption (ISA) is not new, having been tested in cars for many years – however, thus far it has seen little real-world application. In Amsterdam, T-Mobile and Townmaking are now running experiments for the technology in regard to two-wheelers; routes such as that between Amsterdam and Schiphol are being monitored for potential application.
How could this work? Speed could be reduced through geofencing, that is, if a bicycle enters a certain area or approaches a certain location, the speed is automatically reduced. Such technology is already used in some rental e-scooter fleets such as Voi in the UK, where ‘slow speed zones’ automatically reduce a vehicle’s maximum speed.
In the latest experimentation by T-Mobile, an app was tested that turns the screen of the rider’s smartphone red when entering an area with a speed limit. To prevent too much distraction, other warning methods are also being considered, such as a vibration signal via the handlebar. Technology would eventually be made available to bicycle manufacturers and road authorities to implement their own preventative measures.
A crucial element for the success of the new technology is the speed with which the system reacts and modulates the bicycle to a safer speed. This so-called latency (deceleration factor) can make the difference in whether or not a cyclist brakes in time in an unsafe situation. Thanks to modern 4G and 5G networks, T-Mobile says very low latency connectivity can be achieved in 10 milliseconds or less.
Comments Off on Aureus Drive further expands its partner network
The LEVA-EU member continues to grow its test drive and service partners, ensuring customers have easy access to service options.
Swiss-based Aureus Drive produces robust 45km/h e-bikes, aiming to provide ecologically sound mobility to all. The manufacturer has recently announced six further test drive and service partners:
Münsigen – sport2go
Biberist – sport2go
Wädenswil – sport2go
Stans – sport2go
Bern Bollwerk
Genf rive gauche
By densifying its partner network, Aureus Drive provides nearby servicing options for a larger number of customers, allowing any warranty work or service requirements to be met more easily. The brand’s full service network can be found, here.
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