Segway expands vision beyond new e-bike models
Comments Off on Segway expands vision beyond new e-bike modelsSource: Bike Europe
The LEVA-EU member, which has long been recognised for its self-balancing personal transporters and shared micromobility solutions, is accelerating its expansion into the global e-bike and speed pedelec market.
At the CES Show in Las Vegas, Bike Europe interviewed Nick Howe, head of e-bike worldwide at Segway, who stated that the company’s strategy extends far beyond simply introducing new bicycle products.
“Our ambition goes well beyond launching new models,” Howe said, pointing to Segway’s intention to bring proven automotive and powered two-wheeler technologies into the cycling industry.
“Segway is a transportation company. People don’t always realise how deep our experience is in shared mobility and powered two-wheelers.” Howe emphasised that this deep expertise is now shaping the brand’s evolving e-bike and speed pedelec direction.
Retail-first distribution with Europe as a strong focus
Segway has outlined a clear competitive approach centred on specialist retail. “We are 100% committed to the bike shop model globally,” Howe stated, emphasising the role of local dealers not only for sales, but also for service, education and building long-term trust.
The company’s initial commercial focus remains on the United States, where Segway expects its strong brand awareness to translate quickly into market volume. However, interest from European retailers at CES could push forward plans originally targeted for 2027. Segway notes that its systems have been designed from the outset to meet both US and European regulatory requirements.
Vertical integration at the core
A defining pillar of Segway’s e-bike strategy is vertical integration. Rather than relying on external drivetrain suppliers, Segway develops its own motors, controllers, electronic systems and software, collaborating only where industrially necessary, such as battery cell production.
“We don’t go to a drivetrain supplier and customise a bike to their system,” Howe explained. “We develop a system ourselves and then build the bike around it.”
This approach allows tighter hardware-software integration, faster development cycles and stronger cost control, while also enabling the adoption of automotive-grade sensors and algorithms.
Two models showcasing one philosophy
Segway’s latest line-up signals its transition into volume-ready products with two distinct models. The Myon targets the urban mid-market, featuring a proprietary 500 W motor, a 717 Wh battery, up to 130 km of range and 85 Nm of torque. Gyroscopic sensors derived from Segway’s self-balancing technology support efficiency and optimised power delivery.
The Muxi, inspired by cruiser and Dutch commuter designs, incorporates a direct-drive rear motor adapted from scooter technology (500 W, 80 Nm). This enables uncommon e-bike features such as traction control, regenerative braking and hill-start assist.
Safety, automation and accessibility
Segway is positioning safety and automation as key differentiators. “Features such as the connected ‘Airlock’ system featuring automatic unlocking, alarms, GPS tracking, remote immobilization and Apple Find My compatibility, reinforce the automotive parallel,” Howe said.
“Our message is consistent: advanced technology does not have to mean unreachable prices,” Howe concluded, highlighting Segway’s ambition to reset expectations in the mid-range e-bike and speed pedelec segment through scale, vertical integration and cross-sector expertise.



