Source: Ride Cake (2023)
As sustainable living and e-motorcycle enthusiasm continue to increase, LEVA-EU member CAKE has opened an additional flagship store in the USA, this time New York. With the success of their first North American showroom that opened in LA in October 2022, the lightweight CAKE range is in demand.
As more motorcycle riders are considering electric variants, CAKE’s US showrooms also offer test riding facilities and full servicing. Situated in the historic Seaport district in Manhattan, the new showroom has waterfront bike paths to test the electric motorcycle range. It additionally offers a cultural hub where current and prospective consumers can discuss the sector and the motorcycles with each other and CAKE’s team of experts.
Founder and CEO of CAKE, Stefan Ytterborn commented, “As the cultural and economic capital of the world, New York City is one of CAKE’s most crucial markets. The city is constantly reinventing itself to make life more sustainable and accessible to its residents. As New York paves the road to a more eco-friendly future, we’re excited to grow our presence in the city and demonstrate our unique vision for a zero-emission society.”
With plans to reduce 80% of greenhouse gases by 2050 and the expansion of North America’s largest bicycle network, New York City’s sustainability outlook reflects that of CAKE’s zero-emission objectives. CAKE go far beyond clean output strategies by additionally sourcing materials responsibly and designing long-lasting and modular products to reduce e-waste.
North America Managing Director, Eric Asmussen, remarked, “New York is already one of the most bike-friendly cities in the world, and the city continues to move towards decarbonization. CAKE’s arrival is an opportunity to envision the radical possibilities of green infrastructure in the city. We can show the world that a carbon-neutral society doesn’t have to be boring. Just like what we do with CAKE’s products, we can combine responsibility and sustainability with innovations and excitement.”