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CAKE signs meaningful 5000 motorcycle contract with premium distributing partner Goldwin inc for Japan

25 days ago

4 minutes

Acceleration for LEVA-EU member CAKE continues ahead of the timeline in Asia.

CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the closing of a significant partnership in Japan with the premium sportswear manufacturer and distributor Goldwin, who just signed a three-year contract. The partnership relies on Goldwin Inc’s 70 year experience and well-established network covering manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such as Goldwin, The North Face and Helly Hansen.

Accelerating ahead of timeline, and following the ongoing expansion in North American and European cities, the closure of the deal marks the second clear step in CAKE’s partner strategy for the Asian Market.

“The entry into Asia couldn´t be more right than contractually hooking up with the pinnacle of high quality partners and product specialists Goldwin Inc.” says Stefan Ytterborn, founder and CEO of CAKE

“Goldwin is a company that I have come to know well on an operational level over the years, with a number of close business colleagues managing its business. Their commitment to quality, innovation, purpose and customer care is world leading. Aside from the business relevancy, I’m flattered that we get to work with just them and no one else in such an important market as Japan.”

“Although the motorcycle business is a new challenge for Goldwin, we deeply respect CAKE’s ambition, fascinating product design and its unique sustainable business model. With the addition of CAKE into our brand portfolio, We truly believe that Gloldwin will be able to offer more diverse value and experience to the Japanese outdoor/sports market. We are very excited to be a part of the CAKE family and cannot wait to explore a new business frontier hand in hand with CAKE.” says Mori Hikari , Managing Executive Officer of Goldwin Inc.

Aside from the CAKE’s direct to user model implemented for Europe and North America, Asia will be developed on a partner basis, together with premium operators. Additional partnerships for other Asian markets will be announced in 2023.

About Goldwin

Established in 1951 in Oyabe City, Toyama Prefecture. With our corporate philosophy “to realize a fulfilling and healthy life through sports” we develop high-performance sportswear including our original “GOLDWIN” brand mainly for the Japanese market. From research and development to planning, manufacturing, quality control and sales, we strive to provide professional use, athlete-oriented products and services for our customers.

In 2021, we announced our long-term vision “PLAY EARTH 2030” in tackling priority issues to resolve climate change and to integrate sustainability into our business model. By 2030, our goal is to contribute to the development of a sustainable society by increasing the use of green materials in more than 90 percent of our products. corp.goldwin.co.jp/eng/

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021. www.ridecake.com

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