Belgian Cycling Factory strengthens leadership for Nukeproof
Comments Off on Belgian Cycling Factory strengthens leadership for NukeproofSource: Cycling Industry News
Belgian Cycling Factory (BCF) has reinforced the leadership structure of its mountain bike brand Nukeproof with two senior appointments in Clive Gosling and Russell Merry.
Clive Gosling has been named Global Brand Director, bringing with him extensive industry experience and what the company describes as a “proven passion for building brands.”
“I am thrilled to be joining Nukeproof as Global Brand Director. Honouring the heritage of such a cool brand while unlocking its global commercial opportunity is a huge responsibility. But we’re starting with a blank sheet and zero baggage, so I’m excited to help shape the future of this legendary brand with such a passionate and experienced team,” said Gosling.
Alongside him, Russell Merry, currently Managing Director of Belgian Cycling Factory UK, has been appointed Global General Manager. In this expanded role, Merry will oversee Nukeproof’s worldwide operations.
“The word that keeps coming up is opportunity, and what an incredible one this is. To bring Nukeproof home and have the freedom to make it one of the most significant mountain bike brands globally will be hugely rewarding. I know I have the foundations of a team that will deliver,” Merry commented.
Leadership consolidated in the UK
The dual appointments will allow BCF to centralise the brand’s leadership in the UK. Gosling and Merry will work closely with Senior Product Manager Steve Jamison and Lead Engineer Dale McMullan to spearhead product development, innovation, and overall brand management.
“With this strong leadership team in place and the brand’s full management back in the UK, I’m convinced that combined with BCF’s strengths — we will succeed,” said Jochim Aerts, CEO of Belgian Cycling Factory.
Expanding UK presence
These changes follow the launch of BCF’s UK office, which officially opened on 1 July 2025. The new hub is designed to provide independent dealers with improved service levels, stronger brand representation, and a more agile supply chain tailored to the UK and Irish markets.
The appointments also build on BCF’s earlier acquisition of Nukeproof from Frasers Group, part of the deal that included Wiggle CRC. At the time, the company called the purchase a “significant step” in strengthening its commitment to high-performance cycling. From Q3, Nukeproof products have been made available through BCF’s dealer and distribution network.
