The T3 Transportation Think Tank and bicycle trade association Zukunft Fahrrad have announced their study on Germany’s bicycle industry in the context of its economy from 2019-2023.

Source: Zukunft Fahrrad

The study has been cited as the first of its kind in documenting the overall effect of Germany’s bike industry on employment. It revealed that although Germany’s economy experienced a difficult time in 2023, its bicycle sector remained resilient with increases in sales and employment.

It has been reported that approximately 491,000 employees serve the German bicycle sector through the trade, manufacturing, service sectors and cycling tourism, and found that an employment increased from 2022-2023, with direct employment in bicycle trade, manufacturing and services rising from 75,100 to 77,500.

E-bikes and bicycle leasing helping to provide stability

Services have been standouts in improving economic growth in the trade with a 25% employment increase, and a 23% turnover increase. Company bicycle leasing has also helped industry growth for higher value e-bikes, and increasing e-bike popularity as a whole has been significant for economic growth.

Wasilis von Rauch, Zukunft Fahrrad’s Managing Director comments on the study’s significance for Germany, “The 2024 industry study measures the bicycle industry even more extensively than in previous years. And it shows the economic factor that the bicycle has in Germany. Around half a million people find employment as a result. Germany’s future is already riding on two wheels,”.