Tag Archive: market report

  1. Multiscope E-bike Monitor: The latest updates in the e-bike, e-scooter and LEV market

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    Source: Multiscope

    Multiscope has launched the fourth edition of its E-bike Monitor, a comprehensive study focusing on electric bicycles, electric scooters, and other light electric vehicles (LEVs) within the Netherlands. This report offers insights into various aspects of the market, encompassing providers, insurance, maintenance, usage patterns, and user satisfaction levels.

    What can you expect?

    The study delves into the market landscape, addressing over 50 pertinent research inquiries. Key questions explored include the size of the Dutch market for e-bikes, e-scooters, and LEVs, expenditure trends on these vehicles, market expansion dynamics, and average prices for both new and used units. Additionally, the report identifies major providers and insurers, along with user satisfaction levels for different service providers.

    The E-bike Monitor holds relevance for all Dutch organizations and businesses directly or indirectly associated with e-bikes, e-scooters, and LEVs. This encompasses roles in development, sales, consultation, maintenance, and insurance services related to these products.

    The report covers numerous providers such as Amslod, Batavus, Cortina, Cube, Flyer, Gazelle, Giant, Koga, Sparta, Stella, Trek, and Vogue Bike, as well as insurers like Allianz, ANWB, Centraal Beheer, ENRA, FBTO, Interpolis, Kingpolis, Unigarant, and Univé.

    For further information, please see the website, table of contents, and brand list.

    Key findings

    • Ownership of e-bikes, e-scooters, and LEVs is stagnating
    • There’s a difference between online and offline purchase prices
    • Used city bikes are significantly cheaper
    • There are different market leaders in online and offline insurance

  2. Global micromobility market to be worth $340 billion by 2030

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    Source: ZAG Daily

    According to a recent report by McKinsey, the global micromobility market is projected to grow to $340 billion by 2030, a significant increase from approximately $160 billion in 2022. Europe is expected to contribute the largest portion of this value, with an estimated $140 billion by 2030, up from $60 billion in 2022.

    Kersten Heineke, Co-Leader for Future Mobility at McKinsey Center, emphasized “We believe that regulation is the key market driver for micromobility, next to macroeconomic developments such as population and GDP, consumer behaviour and new emerging technologies,”

    “Almost 60% of metropolises in the EU and US support micromobility through different forms of investment schemes, infrastructure projects or urban vehicle access restrictions. Within these, we have particularly seen European cities and countries as frontrunners, which in turn is driving the market development.“

    The surge in market value is primarily fueled by the increasing popularity of e-bikes, which offer a wider range of applications compared to e-scooters, including cargo transport, and boast a better total cost of ownership than e-mopeds. Government subsidies targeting e-bicycles and growing interest from employers, particularly in Germany, are further accelerating this trend.

    Heineke added, “Additionally, we currently see government subsidies specifically targeting e-bicycles, and also employers increasingly see the electric bicycle as a good alternative to the car when it comes to corporate leasing schemes, particularly in Germany.”

    McKinsey plans to provide an updated assessment of market size at the upcoming Micromobility Industries conference in June.

  3. Fluctuo European Index Annual Review out now

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    Source: Fluctuo

    The latest report analyses 115 European cities as well as the entire European market on shared mobility. 2023 was the year of transition in the industry, with lay-offs, mergers and acquisitions dominating the news in operators pursuit towards profitability. We dive into some of the highlights below.

    European Market

    The aftermath of the Paris scooter ban wasn’t as severe as initially feared, it did instil a sense of unease. Major cities like Rome, Berlin, and Brussels significantly reduced the number of scooter operators and vehicles. At a European level, there’s been a tightening of regulations imposed by cities.

    Following significant fundraising between 2018 and 2021, operators encountered challenges securing additional funding. Consequently, they’ve had to adopt frugal practices, meticulously managing costs, raising prices, exiting unprofitable markets, and implementing layoffs. Nevertheless, they’ve begun to introduce new offerings, with shared bikes gaining prominence.

    These efforts are yielding results. Dockless bike usage surged by over 50% in 2023, surpassing scooters that dominated the market from 2019 to 2022. Station-based bikes and free-floating cars are also experiencing robust growth.

    Some operators secured their immediate future through mergers (such as ShareNow and Free2Move, TIER and Dott), while others, like Reby, Superpedestrian, and Cityscoot, succumbed.

    Economic viability remains central to discussions in 2024. Will revenue from end-users suffice for profitability, or will public funding be necessary to bridge the gap, akin to the majority of station-based bike services?

    “Our projections for ridership and revenue in 2024 are optimistic,” asserts Julien Chamussy, CEO of Fluctuo. “The exit of certain operators and increased tender calls will pave the way for European champions. While there may be reduced competition, the financial stability and operational control of remaining players will facilitate the continued growth of shared mobility services, benefiting European cities and their residents.

    Ryder Cup of shared mobility

    Europe continues to dominate the shared mobility market compared to North America, with a fleet size almost three times that of North America.

    Car sharing

    Car sharing continues to grow across the board, with rentals increasing by 39% and fleet size increasing by 25%, with the fastest growing markets in Germany, Belgium, Netherlands, Norway, and Denmark.

    The full report can be downloaded here.

  4. LEVA-EU Member Stromer sees 17% sales growth in 2022

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    Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.

    Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).

    Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.

    Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”

    myStromer’s 2023 Prospects

    In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.

    To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.

    Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing  on our existing product range and new innovations to further expand our market position.”

    Shifts in leadership structure

    Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.

  5. 42% of Dutch own light electric vehicles

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    Source: Nederland Elektrisch, M. de Jonge Baas

    A new large-scale study by E-bike Monitor estimates 14.2 billion euros worth of light electric vehicles, including e-bikes and e-scooters, are currently owned by the Dutch.

    The study concluded that 42 percent of Dutch individuals over the age of 18 own one or more light electric vehicles, equating to 6 million LEV riders and 6.2 million vehicles. The study had a sample size of 5,000.

    Within this bracket, electrical bicycles hold the largest share, with the number of owners growing from 4.6 million to 5.5 million in the last year alone. This equates to an €11.8 billion market value, with the total LEV market growing 24% to reach a value of €12.4 billion.

    Alongside a growing market share, the price of electric vehicles also rose in the last year, with the average cost for a city e-bike rising from €1,876 to €2,036.

  6. E-bikes get more Dutch commuters into the saddle – KiM

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    Source: fietsberaad

    Increasing amounts of Dutch people are investing in electric bikes to travel to and from their place of work. Researchers at the Knowledge Institute for Mobility Policy (KiM) expect this trend to continue, though it is noted that e-bikes primarily replace traditional bicycles.

    Due to the possibility of faster travel with less effort, the number of new electric bicycles has been on the rise since 2018, overtaking the sales of regular touring and city bicycles. In 2021, approximately 52% of the 923,000 new bicycles sold were e-bikes. The number of electric bicycle owners, estimated at 3.6 million in 2021, will continue to grow in the coming years, conclude the KiM researchers in their report on the purchase and use of e-bikes.

    More than 1 in 5 Dutch citizens that do not yet own an e-bike plan to purchase one within the next 5 years, including a large group that plans to use the technology for their home-work journey.

    With working Dutch people willing, on average, to travel up to half an hour via e-bike, approx. 10km, about 60% of all commutes could be replaced by this transport type. Included in this group are those who would be unable to cycle without electrical assistance, opening up a whole new segment of two-wheeled commuters that can now enjoy active travel.

    Due to the growth in e-bike ownership, KiM expects that e-bike use will grow by approximately 45-70% over a period of 5 years, from 2019 to 2024. Part of that growth is at the expense of traditional bicycle use. The total distance traveled by bicycle is expected to increase by 6-8% as a result of an increase in e-bike ownership. This does not take into account other factors influencing use, such as the COVID-19 pandemic, or economic and demographic developments.

    The researchers believe – partly on the basis of previous research – that increased e-bike ownership will probably lead to a decrease in car use, but they cannot determine with certainty to what extent.

  7. Electric bicycle maintenance market reaches €200 million

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    Source: nederlandelektrisch, Els Stultiens

    When we think of electric bicycles, we consider the forward-thinking technology behind this increasing market.  A growing number of cyclists are choosing the electric range over more conventional bicycles, but with this choice comes a maintenance cost.  However, the expenditure is perhaps not as daunting as we might expect.

    The research

    According to Multiscope’s E-bike Monitor study among 3,200 Dutch cyclists, the annual maintenance for electric city bicycles and speed pedelecs averages at a mere 41 euros.  Only slightly more expensive are the maintenance costs for mountain bikes and hybrid bicycles, averaging at 44 euros.  As one might expect, due to their more complex designs, electric folding bicycles, cargo bicycles and tricycles break the 50 euros quota, but only just.  This category has a mean annual cost of 54 euros.

    Bearing distinct similarities to brands in all markets, maintenance costs varied according to the manufacturers.  Focusing on the five largest e-bike brands, Giant’s Electric City Bike range averaged at only 30 euros per annum.  Most expensive were Sparta’s range at an average of 56 euros, with Batavus (35 euros), Gazelle (38 euros) and Stella (46 euros) filling the gap.

    Good news for bike shops

    Multiscope’s study also included data on where the aforementioned maintenance takes place.  Nearly two-thirds (66 percent) chose bikes shops for upkeep duties on their electric bicycles, while 14 percent preferred to consult the manufacturers.  Owners of electric bicycles and private individuals accounted for 9 percent of this study and in 7 percent of cases, no maintenance was required.

    The research showcases the annual value of the Dutch electric bicycle maintenance market, now worth 200 million euros.  With this increasingly-popular two-wheeled trend set to continue, bike shops are gearing up for busy schedules and accountable costs.

  8. The German cargo bike boom: 2021 market report

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    Source: cargobike.jetzt

    The nationwide German Bike Monitor 2021 survey, which occurs every two years, has highlighted shifting attitudes towards cargo bikes within the population

    The definition for a cargo bike used in the survey is as follows: “The cargo bike is a bicycle that is used to transport loads or people. Depending on the intended use, the basket/box is in the rider’s field of vision or in the rear area of ​​the bike. Depending on the design, these bikes are equipped with two or three wheels.”

    From this, participants were quizzed on various aspects of the cargo bike market. The representative survey now estimates over eight million potential cargo bike buyers in Germany alone, with double that figure showing interest in cargo bike-sharing services.

    Awareness of cargo models has risen from 38% in 2017 to 63% in 2021, clearly indicating the growing market. Additionally, 2% of the population now use a cargo bike in their lives (1.2 million individuals).

    An interesting question, newly added this year, regarded second-hand bikes. The cargo bike garnered the most interest of all bike models in this case. 35% of those interested in a cargo bike would prefer to buy pre-owned; for comparison, this figure falls to 14% when averaged between all bike types.

    The final and particularly insightful section of the data explores the arguments against interest in cargo bikes; the reasoning for such disinterest was found to cover a range of issues. At 61 percent, having your own car will remain the most important argument against buying a cargo bike in 2021, this was followed by the bikes being ‘too bulky and unwieldy’ (36%), lack of parking/storage space (29%), skepticism about effectiveness (27%), and finally, the high price tag at 24%.

    Read the full German Bicycle Monitor 2021 here.

  9. Dutch e-Bike and Bicycle market falls 15.9% in 2021

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    Source: Bike Europe

    The newly published industry association RAI market research report shows only 923,000 bicycles and e-bikes sold in the Netherlands during 2021. In comparison, the 2020 figure stood at 1,098,000, equating to a 15.9% market shrink in 2021. This drop is attributed to current supply chain issues having a direct impact on product availability, triggering the record high drop in sales volume.

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