1. Insync Bikes and Indian Parent Company Welcome New Era for Cycling in UK

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    LEVA-EU member Insync Bikes and its Indian owner, Hero Motors Company (HMC), have backed the UK’s £2bn package to create a new era for cycling and walking. HMC, which includes Hero Cycles, believes the plans offer a great opportunity for both its British research and development team and Indian supply chins to work together.

    The company, which established its Global Design Centre in Manchester in 2017, has revealed expansion plans for the UK market, with a three-fold hike expected over the next three years and volumes going up from 200,000 to 600,000 units. Its Manchester base was set up to boost design and technology innovation and produce the next generation of bicycles.

    The government’s plan to boost greener, active transport, launched in May by Transport Secretary Grant Shapps, begins with pop-up bike lanes with protected space for cycling, wider pavements, safer junctions, and cycle and bus-only corridors as part of a £250m emergency active travel fund.

    The cash is the first stage of a £2bn investment, as part of £5bn in new funding announced for cycling and buses in February.

    It is hoped the scheme will help encourage more people to choose alternatives to public transport when they need to travel, following unprecedented take-up of cycling and walking during lockdown.

    The government will has pledged to fund and work with local authorities across the country to help make it easier for people to use bikes to get around. This includes Greater Manchester, which wants to create 150 miles of protected cycle track, and Transport for London, which plans a ‘bike Tube’ network above Underground lines.

    Pankaj M Munjal, HMC chairman and managing director, welcomed the measures, which he believed would create huge opportunities for Hero in the UK and India. He said: “The investment being made will be phenomenal in encouraging more people to take up cycling and enjoy the health benefits that go with it. Our operation in the UK, Insync Bikes, and India can collaborate on this cycling mission by working closely on research and development from the UK and supply chain from India.”

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  2. Insync Bikes backs Local Bike Shop Day during Coronavirus

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    Manchester-based bicycle maker and LEVA-EU member Insync Bikes is throwing its weight behind Local Bike Shop Day in celebration of independent stores and using cycling to strengthen health during the coronavirus crisis.

    Insync, whose parent company is Indian-owned Hero Cycles, is an official supporting company of the national day, which this year takes place on Saturday 2 May, at the start of the peak cycling season.

    The brand sells its bicycles through a network of around 400 independent bike dealers nationwide, a number it is looking to expand upon.

    Industry veteran Eddie Eccleston, who is Insync’s head of European operations with 40 years’ experience in the bike sector, said ‘’with the coronavirus it will be important to do everything to keep people fit and healthy, improve general immunity which cycling can do and also support the retail market which is likely to be hard hit.’’

    “During this challenging and worrying time for the country, and the world, we hope cycling can provide an alternative form of transport away from mass gatherings and also a form of exercise which does not involve being in close contacts to others,” he said. “We await official advice, but we hope Local Bike Shop Day can show cycling can be part of the solution to keep people fit and healthy in mind and body as well as underline the importance of supporting smaller businesses in the crisis.’’

  3. Insync Bikes News

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    LEVA-EU member Insync Bikes launches new range of IBD only Lectro e-bikes

    Manchester based bicycle maker Insync Bikes is ramping up its campaign to support independent bike dealers (IBDs) with a new exclusive range of British designed e-bikes branded Lectro.

    The range of five Lectro e-bikes is available now for IBDs with a full parts, warranty and servicing package. The e-bikes are being made by Insync’s parent company, the world’s biggest bike maker, Hero Cycles, at its factories in India based on designs made at the Hero Global Design Centre in Manchester.

    Insync Bikes sales director Wayne Clarke said the Insync team is very excited by the new Lectro range which has undergone rigorous testing in India and the UK and complies with all EU regulations and safety standards. “The Insync team has worked really hard on creating this Lectro e-bike range exclusively for IBDs over the last 12 months or so,” he said. ‘’The design of e-bikes is also really adapting fast. The urban bikes in the Lectro range are so streamlined in their design, with the battery concealed, that the e-bikes look just like a normal bike without a bulky battery.”

    Wayne said that “we are very fortunate to have long standing relations with our IBD network of around 400 shops nationwide, but we want to grow that number. The IBD network can offer a service consumers cannot receive online, they can advise on a wide range of bike related questions as well as offer support for repairs, which is a critical part of the buying and aftercare process. A digital concept like click and collect works best when the bike dealer is on-hand to offer expert advice.”

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  4. Insync Bikes designer leads team on Flanders tour in aid of cancer charity

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    A designer working for LEVA-EU member Insync will lead a team of riders tackling historic Belgian cobblestones – on a bike brand used in the early days of the event more than 100 years ago.

    Emma Cooper, a graphic designer at Manchester-based, Indian-owned Insync’s Global Design Centre, is part of the five-person squad that will enter the 104th edition of the Ronde van Vlaanderen (Tour of Flanders) event in April to raise funds for a cancer charity.

    Insync is sponsoring the team and providing their Viking Roadmaster bikes, a brand unveiled in 1908 and ridden in the professional Tour of Flanders race when it launched five years later.

    The 237km ride, from Antwerp to Ghent, takes place the day before the pros battle it out to enable the public to share the experience of riding the famous cobbles.

    Emma and riders Vincci Fung, brothers Liam Lee and Dale Lee, and Nick Rule are all members of Chorlton Velo and have decided to raise money for Cyclists Fighting Cancer, which gives bikes to children and young people affected by the disease. The charity was chosen because it fits with the company’s ethos to champion cycling as a force for good.

    All are experienced riders used to taking on epic rides, with Emma having pedalled across Taiwan, Majorca and the south of France previously. This will be the biggest event they have ever taken on though, and the first where they wil ride Reynolds steel bikes.

    Emma said she anticipated the challenge taking six or seven hours, although there would be some unusual conditions to tackle, depending on the weather. It can be anything from close to freezing to 18 degrees in early April and bad weather can prove a challenge even for experienced riders.

    She said: “I’ve always wanted to do this so I’m really looking forward to it. After 200km the hills and cobbled streets start so, while we want to be at the front of the pack to avoid being slowed down by crashes, we will also need to conserve energy for the tough ending. The Reynolds’ required steel frame of the Viking bikes make them the perfect bike to ride because the steel soaks up the worst of the bumps without adding much weight, much better than a carbon frame would. It’s great to be bringing the history of Viking back to the race where the brand was ridden all those years ago.

    The team has been training together in West Yorkshire and the Peak District, taking part in local audaxs through the winter months, and will travel to Majorca for more intensive sessions in March.

    It’s a matter of becoming adept at riding hard against stiff, freezing headwinds before suddenly winding around a bend and finding ourselves at the foot of a cobbled, unforgiving climb,” said Emma, who has designed the British Racing Green look of the bike as well as a Viking-branded kit for the five to wear.

    We want to be able to trust it, because the ride is so long, and a lot of the test will be a mental game. We’ve never ridden as a team before and it will be a challenge to make sure we stay together because we all have different strengths and weaknesses, although we do all share a raw passion for cycling.”

    The day after their ride, the team will stay to watch the pro riders take on the same course. To sponsor the team, visit https://www.justgiving.com/fundraising/emma-cooper73

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