LEVA-EU member Insync Bikes launches new range of IBD only Lectro e-bikes

Manchester based bicycle maker Insync Bikes is ramping up its campaign to support independent bike dealers (IBDs) with a new exclusive range of British designed e-bikes branded Lectro.

The range of five Lectro e-bikes is available now for IBDs with a full parts, warranty and servicing package. The e-bikes are being made by Insync’s parent company, the world’s biggest bike maker, Hero Cycles, at its factories in India based on designs made at the Hero Global Design Centre in Manchester.

Insync Bikes sales director Wayne Clarke said the Insync team is very excited by the new Lectro range which has undergone rigorous testing in India and the UK and complies with all EU regulations and safety standards. “The Insync team has worked really hard on creating this Lectro e-bike range exclusively for IBDs over the last 12 months or so,” he said. ‘’The design of e-bikes is also really adapting fast. The urban bikes in the Lectro range are so streamlined in their design, with the battery concealed, that the e-bikes look just like a normal bike without a bulky battery.”

Wayne said that “we are very fortunate to have long standing relations with our IBD network of around 400 shops nationwide, but we want to grow that number. The IBD network can offer a service consumers cannot receive online, they can advise on a wide range of bike related questions as well as offer support for repairs, which is a critical part of the buying and aftercare process. A digital concept like click and collect works best when the bike dealer is on-hand to offer expert advice.”

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