Electric bike brand and LEVA-EU member NEOMOUV has announced a strategic partnership with Laka, a specialized insurance provider for cyclists, to address theft, with it being one of the primary concerns for electric bike buyers.
Through this collaboration, NEOMOUV now offers its resellers a high-value service that combines simple and transparent protection, no obsolescence, commitment, or deductible, and above all, peace of mind for customers from the moment of purchase.
This initiative strengthens trust between NEOMOUV and its customers, facilitates sales, and provides long-term support for users.
NEOMOUV extended special thanks to Thomas Arnou of the Laka for his collaboration and dedication in bringing this partnership to fruition.
Comments Off on Laka and The Royal Dutch Cycling Union announce new partnership
Collaboration aims to better support the growing number of sport cyclists in the Netherlands
Bicycle insurer and LEVA-EU member, Laka, and the Royal Dutch Cycling Union (KNWU) have joined forces to lower insurance barriers for cyclists, with Laka introducing a new insurance model aimed at various cycling groups, including mountain bikers and road cyclists.
More support for cyclists with new transparent insurance model
The KNWU aims to make the cycling experience more convenient for different riders and has chosen Laka as a partner to support them in this mission. Laka has highlighted the transparency of its new insurance model, noting that customers will never have to pay more than a fixed maximum amount, which could be lower if there are fewer claims within a given period.
KNWU members can benefit from this partnership with insurance options that cover both sporting activities and everyday use. Laka offers Race and World cover, which can be used for official competitions that require a licence, allowing KNWU members to focus on their sporting goals with less worry about cycling risks.
“Cycling is growing rapidly in the Netherlands and with it the need for flexible and fair solutions for cyclists. No small print, but simple and transparent. By working together with Laka, we not only offer our members, clubs and associations, but also the broader cycling target group, the best conditions, but we also contribute to a safer and more accessible cycling culture. With Laka, our members can focus on what they like to do most: enjoy cycling, without worrying about their bike,” states KNWU’s CCO, Daniel Heijne.
Commitment to safety and education
In addition to the insurance benefits, KNWU and Laka will also organise cycling safety and education projects to make cycling more accessible and safer in the Netherlands. The projects aim to do this by raising awareness of the benefits of good insurance and the significance of accident prevention. And KNWU and Laka want to continuously adapt their services for cyclists by closely monitoring developments in the cycling world.
“KNWU and Laka share a passion for making cycling easier and safer for everyone. Together, we want to make it as simple as possible for cyclists to travel well-insured. We are proud that this collaboration will strengthen our mission and offer KNWU members access to a service that truly understands their needs,” says Laka’s Partnership Manager EU, Joost Klarenbeek.
Comments Off on Decathlon and Laka continue partnership as the bicycle insurer of choice for Decathlon Netherlands
Insurance disruptor Laka extends its partnership with the French sports brand Decathlon.
Laka insurance is now available for all Decathlon customers in The Netherlands.
The partnership enables customers to insure their bikes easily, with a quote for the monthly insurance cost calculated based on the value of the bike.
Laka, the award-winning European Insurtech that offers a unique insurance model to cyclists and businesses, has extended its partnership with Decathlon. After a successful launch with Decathlon’s Connected E-Bikes in 2022, launching in multiple countries, the launch in The Netherlands marks the extension of a successful partnership having already launched with Decathlon UK in 2023.
Now the selected bicycle insurer for Decathlon Netherlands, Laka is available in all 21 stores and across all Decathlon e-commerce channels in the country. Decathlon selected Laka for its unique collective insurance model, with fair and transparent pricing.
In Laka’s model, customers only pay for the actual monthly claims within the collective, based on the value of their bike. Laka’s exceptional customer service, fast claims handling, and comprehensive coverage make them the ideal partner for bike insurance. This flexible option is perfectly suited for road bike enthusiasts who own a Van Rijsel or for those taking their e-bike on holiday, delivering top-tier protection for racing and travelling.
Laka already offers exclusive coverage for connected e-bikes in the Netherlands, integrated within the Decathlon connected app.This coverage includes GPS tracking and recovery features for insured bikes. Laka enables Decathlon to close the loop on insurance, by recovering stolen bikes and either getting them back to the customer or enabling Decathlon to resell the recovered bikes as part of their Second Life-Program, supporting part of Laka’s ESG strategy to get stolen bikes back on the road. Laka is continually looking at unique services to offer in addition to insurance and supporting manufacturers and retailers to provide next-level customer experience.
On the Decathlon partnership, Tobias Taupitz, Laka CEO said, “It’s great to see further commitment from Decathlon on the importance of customer-first insurance. we are excited to see the partnership evolve with additional territories already on the roadmap.”
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About Laka
Laka, winner of the ‘Best Cycle Insurance Provider’ Award six years in a row, has challenged outdated traditional insurance to provide customers and businesses’ with a fairer, collective-driven approach to insurance. Laka customers pay no upfront premiums, and are instead charged based on the cost of claims submitted by the collective the previous month. Fewer claims result in lower charges. Laka customers work together as a collective and share the cost of claims. Laka handles all claims, divides the cost fairly and limits each customer’s maximum monthly spend with a cap based on the value of the equipment insured by each individual member. Laka members fully benefit from lower costs but are also protected if there are a high volume of claims in any given month.
Comments Off on Insurers highlight safety and wear and tear hot spots in ebikes
Recent reports from German insurance accident research group UDV and German insurer WERTGARANTIE shed light on use, maintenance and risk areas for e-bikes
Leading German insurer WERTGARANTIE has shared insights from a survey of 5,000 bicycle and e-bike owners, carried out in partnership with Statista. The study records which components are most often affected by damage, how regularly and by whom the bike is cared for, maintained and repaired, and how the use of bicycles and e-bikes differs.
The survey, which was representative of the population according to age, gender and federal state, revealed many other findings, for example:
Damages related to third parties, i.e. theft, accidents and vandalism, were experienced by around a third of e-bike riders (33.8 percent) and cyclists (37 percent).
Tires on bicycles wear the most noticeably at 70 percent; 52.5 percent of e-bike tires are affected. Brakes also often fall victim to wear at 55.3 and 53.8 percent respectively.
A large part of maintenance relies on the annual inspection. Professional help is often sought: 47.7 percent of bicycles and 68 percent of e-bikes are inspected and serviced in the specialist workshop.
Bicycles such as e-bikes are still mostly used for leisure purposes. The willingness to use a two-wheeler to get to work is on average 9 kilometers by bike and 12.7 kilometers by e-bike. On average, cyclists would travel 7.4 kilometers for errands such as shopping; E-bike riders 11.4 kilometers.
The highest prevalence of bicycles was found in Saxony-Anhalt and Brandenburg with 93 and 92.7 percent, respectively. E-bikes are particularly popular in Thuringia (54 percent) and Baden-Württemberg (49.9 percent).
The data was collected in collaboration with Statista. The complete bicycle and e-bike study 2024 is available for free download here.
Research recently shared by German insurance accident research group Unfallforschung der Versicherer (UDV) was presented with a negative stance on the use of cargo bikes to transport children, with UDV head Kirstin Zeidler saying:
“Parents predominantly use three-wheeled entry-level models to take their children with them on cargo bikes. These are difficult to drive and highly susceptible to tipping over. They offer children no protection for their heads or upper bodies in the event of an accident. Neither benches nor backrests are sufficient for the safe transport of children. In addition, every second child on a cargo bike does not wear a helmet and a third are not wearing a seatbelt at all or are not wearing it correctly. The most common accident involving cargo bikes is a solo accident, i.e. without the involvement of third parties.”
Zeidler continued, “Cargo bikes could be safer if they had tilting technology and seats with head protection, effective belts and a safety cell to protect against impact. For example, the existing DIN standard would have to be tightened up.” In addition to the manufacturers, the UDV also holds the legislature accountable: The road traffic regulations for the transport of children on bicycles do not include any special requirements for cargo bicycles. “The legislature should close this regulatory gap quickly,” said Zeidler. Separate approval tests for cargo bikes for transporting children also make sense.”
It must be noted that, in fact, CEN is currently developing standards for cargocycles, including a standard for passenger transport. The first standards will be published this year and will become applicable in all member states including Germany.
An initial reaction to the UDV research from the bicycle industry came from industry veteran Albert Herresthal, who wrote to Kristin Zeidler, the new head of the UDV since February. Herresthal wrote that the study was unbalanced. “They explain that bicycle accidents involving children are ‘comparatively rare’ and that the other party in the accident is ‘usually the car’. At the same time, however, there is not a word in your media information about the inadequate infrastructure that is partly responsible for these accidents involving cars. Why not?” Many accidents could be avoided with better cycling infrastructure, says Herresthal, which probably speaks for the entire industry. Herresthal believes that this aspect should not be left out of accident research publications.
Comments Off on Ireland Allows Personal Powered Transporters (PPTs) & Updates E-Bike Classifications
The new Irish Road Traffic and Roads Act of 2023 was enacted on 23rd June 2023 and took effect from 31st July 2023. The act is a comprehensive piece of legislation that aims to modernize and future-proof Ireland’s regulatory system to ensure that it can adapt to new technologies as they continue to emerge. A significant part of this legislation, Part 12, will change the definition of a Mechanically Propelled Vehicle (MPV) and will create a new category called a Powered Personal Transporter (PPT). It clarifies the legal status of e-bikes.
1. Powered Personal Transporters (PPTs): A New Vehicle Class
This new vehicle category will include e-scooters and future micro-mobility devices. PPTs do not require registration, motor tax, insurance or or a driving licence for use on Irish roads.
The power, weight and design speed of PPTs are capped as follows:
Maximum continuous rated power output of up to 500 W
Maximum net weight of 25 kg (battery included)
Maximum design speed of up to 25 km/h
While the Act sets these values for all PPTs, it grants the Minister the authority to adjust them in regulations tailored to specific PPT types. It’s important to note that the use of any PPT will only be legal once specific regulations are in place. The Department of Transport is actively working on regulations for e-scooters, but there are currently no plans to regulate other PPTs, such as self-balancing vehicles for instance, thus making them illegal for use on public roads.
2. E-bikes: Classifications
E-bikes will be split into two classifications.
a. Pedal Assist E-bikes (Pedelecs):
Power output: Up to or equal to 250W
Motor cuts before reaching 25 km/h
Pedelecs falling within these specifications will be classified similarly to regular pedal cycles. Users can continue to ride them on public roads and on cycle and bus lanes. Just like conventional bicycles, they are not allowed on footpaths or motorways. No registration, tax, insurance, or driver’s licence is required for these e-bikes.
b. E-bikes with Higher Power Output (Speed Pedelecs):
Power output exceeding 250W and/or motor not cutting out at 25 km/h
E-bikes falling under this category will be classified as e-mopeds, treated as mechanically propelled vehicles (MPVs), similar to mopeds or motorcycles. Users will need to register, tax, and insure their e-mopeds, and an AM category driver’s licence is mandatory.
By implementing the insurance exemption in its Road Traffic and Roads Act, Ireland applies the new European Directive 2021/2118 of 24 November 2021 amending Directive 2009/103/EC relating to insurance against civil liability in respect of the use of motor vehicles, and the enforcement of the obligation to insure against such liability.
In this directive the insurance exemption applies to any motor vehicle propelled exclusively by mechanical power on land with:
A maximum design speed of less than 25 km/h; or
A maximum net weight of less than 25kg and a maximum design speed of less than 14 km/h
The regulations for e-mopeds are anticipated to be effective in the first quarter of this year, once administrative arrangements for registration, driver testing, licensing, and taxation are in place.
Comments Off on Laka collaborates with Sigma Sports and CycleSoftware
Laka has partnered with Sigma Sports and CycleSoftware to provide customers with insurance solutions at the point of sale (POS). 30 days of free insurance is offered to Sigma Sports’ customers on their new bike purchase, after which preferential rates are obtainable. Recognising their integrated approach, CycleSoftware has also introduced Laka’s service to its customers.
“We are excited to add Laka to our insurance links within CycleSoftware,” said Jebbe Sluiter of CycleSoftware. “Laka has an excellent reputation as an insurer for sporty bikes, e-bikes, and cargo bikes, and we are confident that our bike shop customers will benefit from the addition of Laka to our platform. This enables them to serve their customers even better and provide a seamless experience during the sales process.”
For the past five years, Laka has won the ‘Best Cycle Insurance Provider Award’, reflective of its cooperative stance regarding issuance policies for customers and businesses alike. Customers are only charged based on the cost of claims submitted in the previous month. There are no upfront payments, so customers benefit from fair premiums. All claims are handled by Laka, who divides the cost and limits each customer’s maximum monthly spend. Caps are based on the value of the equipment insured by each individual member.
Laka Partnership Manager, Joost Klarenbeek, commented, “Thanks to the collaboration with CycleSoftware, we can expand our reach and make our insurances even more accessible to bicycle shops in the Netherlands. It is important to mention that we do not demand exclusivity from the bike shops we work with. As a result, they retain the freedom to offer other insurers to their customers.”
Meanwhile, commenting on its collaboration with Sigma Sports, Laka CEO, Tobias Taupitz, remarked, “Laka is proud to partner with Sigma Sports, a well-known name in the UK cycling community, and we’re determined to provide a best-in-class experience for its customers.
“Together, we can help their customers fully enjoy their bike, knowing that Laka has their backs and swiftly get them back on the saddle if needed.”
Sigma Sports is renowned for retailing bikes and accessories and supplying in-store services that include maintenance and bike fitting. The partnership with Laka is reflective of Laka’s existing network of similar bike shops and brands.
James McEuen, CEO of Sigma Sports, added, “At Sigma Sports we pride ourselves on our excellent customer service and the highest quality bikes and equipment. We take the same care and attention when choosing those businesses, we partner with and Laka is a perfect example of that same commitment to outstanding quality of care for the customer.
“It is great to be able to offer 30 days free insurance on their new bike purchase with access to preferential rates thereafter.
“We know Laka will look after our customers and their bikes in the best way possible and keep them pedalling no matter what.”
On average, insurance costs €14 per month. The most popular provider in this insurance market is ANWB. Hybrid bicycles are most often insured (73%). This is evident from the third edition of the E-bike Monitor, a large-scale study by Multiscope among more than 5,000 Dutch people.
Sharp increase in the e-bike insurance market
The total e-bike insurance market currently has an annual value of €550 million. Last year it stood at €313 million. This increase is due to the growth in the number of e-bikes, and higher monthly insurance costs. On average, these costs currently amount to €14 per month. Insuring a hybrid bicycle is the most expensive, costing an average of €16 per month. 5% of e-bike owners report a bike having been stolen in the past.
ANWB most popular insurer
Most e-bikes are insured through ANWB. In addition to ANWB, ENRA, Kingpolis and Univé also occupy a large part of this insurance market. Unigarant, Allianz and Interpolis follow at some distance. It is striking that 13% of the Dutch do not know with whom their electric bicycle is insured.
Hybrid bicycles most insured
Six out of ten electric bicycles are insured. This share is remarkably higher for electric hybrid bicycles (73%). Electric cargo bikes and folding bikes, on the other hand, are insured less often, at 40% and 30% respectively. In general, it can be said that the higher the value of an electric bicycle, the more often it is insured.
About Multiscope
Multiscope is a specialist in online market research. We support companies and organizations in making the right decisions through online panels, market reports and innovative research solutions.
The results in this press release come from the third edition of the E-bike Monitor, a large-scale survey of electric bicycles, electric scooters and light electric vehicles in the Netherlands. The survey surveyed 5,063 respondents aged 18 and over, representing the Dutch population.
E-bike manufacturer VOLT has announced its new insurance collaboration with LEVA-EU member LAKA, three-time winners of the Best Cycle Insurance Provider category at the Insurance Choice Awards and pioneers of the ‘collective insurance’ scheme.
The partnership will be celebrated with an exclusive 30-day free bicycle insurance trial, available online to all VOLT riders, new and old. This collaboration is another step in the UK-based manufacturer’s sustained drive to deliver exceptional products to its customers, with VOLT seeking to ensure that from day one and beyond riders are supported along every step of their journey.
Just as VOLT continues to expand apace with their focus on innovation, so too does LAKA, with their collective insurance scheme disrupting the industry. LAKA’s collective insurance splits the monthly claims cost across the entire community of riders, a month without any claims is a month without any payment from you and the whole collective. Riders are intrinsically tied to one another, with the system designed to nurture community spirit.
LAKA’s partnership works in harmony with VOLT’s commitment to delivering the best possible deal for customers, with their flexible insurance having no annual subscription or upfront payment costs and no excess super-fast claims which are usually processed within a day. VOLT and LAKA will ensure you’re protected with both theft and damage coverage.
“At VOLT we’re always looking to partner with organisations that are innovating within our sector. Thispartnership with LAKA is really exciting, they provide a great scheme which is disrupting the insurance industry. We know our riders will love their unique offer and we can’t wait to see them join ‘the collective’. We’re proud to have worked with LAKA to forge a great deal for all our riders.” – Volt founder and owner, James Metcalfe
LEVA-EU member Laka, a bicycle insurer based in London, has now launched its service in Germany thanks to support from Porsche Ventures. In its initial stage, the brand will offer digital insurance products in these regions.
Laka insurance is now available for all bicycles in Germany, including a partnership with Cyklaer e-bikes. Service providers in Germany under Laka insurance include Decathalon, Raleigh, Le Col, and Dockr. As announced in June, this development is facilitated by support from Porsche Ventures.
Maxim Huber writes, “The insurance provider promises to only bill customers for the actual costs of claims submitted in the previous month. Insured persons should benefit from lower prices with fewer claims, while members are protected from higher collective claims by a monthly price cap. Costs are reduced through a daily updated pricing and risk model, with policyholders being transparent about where their money is going each month, the company says.”
“We are thrilled to bring our modern, refreshing, and collective insurance model to Germany, where micro-mobility is already a part of everyday life and continues to grow,” says Kelly Barnes, CMO of Laka.
