Tag Archive: e-motor

  1. CAKE signs meaningful 5000 motorcycle contract with premium distributing partner Goldwin inc for Japan

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    Acceleration for LEVA-EU member CAKE continues ahead of the timeline in Asia.

    CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the closing of a significant partnership in Japan with the premium sportswear manufacturer and distributor Goldwin, who just signed a three-year contract. The partnership relies on Goldwin Inc’s 70 year experience and well-established network covering manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such as Goldwin, The North Face and Helly Hansen.

    Accelerating ahead of timeline, and following the ongoing expansion in North American and European cities, the closure of the deal marks the second clear step in CAKE’s partner strategy for the Asian Market.

    “The entry into Asia couldn´t be more right than contractually hooking up with the pinnacle of high quality partners and product specialists Goldwin Inc.” says Stefan Ytterborn, founder and CEO of CAKE

    “Goldwin is a company that I have come to know well on an operational level over the years, with a number of close business colleagues managing its business. Their commitment to quality, innovation, purpose and customer care is world leading. Aside from the business relevancy, I’m flattered that we get to work with just them and no one else in such an important market as Japan.”

    “Although the motorcycle business is a new challenge for Goldwin, we deeply respect CAKE’s ambition, fascinating product design and its unique sustainable business model. With the addition of CAKE into our brand portfolio, We truly believe that Gloldwin will be able to offer more diverse value and experience to the Japanese outdoor/sports market. We are very excited to be a part of the CAKE family and cannot wait to explore a new business frontier hand in hand with CAKE.” says Mori Hikari , Managing Executive Officer of Goldwin Inc.

    Aside from the CAKE’s direct to user model implemented for Europe and North America, Asia will be developed on a partner basis, together with premium operators. Additional partnerships for other Asian markets will be announced in 2023.

    About Goldwin

    Established in 1951 in Oyabe City, Toyama Prefecture. With our corporate philosophy “to realize a fulfilling and healthy life through sports” we develop high-performance sportswear including our original “GOLDWIN” brand mainly for the Japanese market. From research and development to planning, manufacturing, quality control and sales, we strive to provide professional use, athlete-oriented products and services for our customers.

    In 2021, we announced our long-term vision “PLAY EARTH 2030” in tackling priority issues to resolve climate change and to integrate sustainability into our business model. By 2030, our goal is to contribute to the development of a sustainable society by increasing the use of green materials in more than 90 percent of our products. corp.goldwin.co.jp/eng/

    About CAKE

    CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021. www.ridecake.com

  2. Keep it simple – the new Pendix eDrive IN

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    At the last IAA mobility, LEVA-EU member Pendix, market leader for retrofit drives in the bicycle market, presented a revolutionary drive that is to be used mainly in the B2B sector for cargo bikes. This gives Pendix an additional pillar for the retrofit drive, because the Pendix eDrive IN creates new possibilities for bicycle construction, but is installed directly by the OEMs. There are already numerous interested parties and pre-orders, although the drive has not yet been delivered. Christian Hennig was in charge of the development. We spoke to him about the drive.

    The Pendix eDrive IN is available as an innovative serial hybrid variant and in combination with a chain drive, i.e. a mechanical drive train. How did the idea come about?

    The market for cargo bikes is growing and growing, the bikes are also becoming more and more popular in the professional sector. We have therefore thought about how we can meet the requirements for an electric drive specifically for this application. Both privately and commercially used bikes should focus on the necessary performance in order to be able to move heavy loads safely and comfortably. Of course, reliability also plays an important role, especially if a cargo bike is to be used as a replacement for a car.

    The new drive system caused quite a stir at the IAA in Munich. Why?

    The serial hybrid system in particular is better suited for cargo bikes by one decisive characteristic. By using a pedal generator, all mechanical wear parts of the conventional drive train such as chains, chainrings, or sprockets are eliminated. This increases reliability and significantly reduces maintenance costs. In addition, the entire space between the wheels can be used.

    How does the Pendix serial hybrid version work?

    The system basically consists of a pedal generator, one or more drive motors, and a battery. The pedal generator is located on the bottom bracket, which converts the mechanical pedaling movement of the rider into electrical energy and then transmits this directly to the drive motors in the rear wheels. The generator can generate torque to give the rider a natural pedaling feel, very similar to that of a conventional bike. In addition to the driver’s performance, additional energy is supplied to the drive motors from a battery in order to ensure the necessary performance for moving a cargo bike safely and comfortably.

    Where do you see potential uses for the new drive?

    I see possible uses in cargo bikes where it is important to use the available space in the best possible way. In newer vehicle concepts, in particular, one often sees a very elaborately designed drive train with up to four chains connected in series in order to mechanically transmit the power from the driver to the rear wheels. This is exactly where there is a great advantage since the installation space can be used. In addition, many wearing parts of the mechanical power transmission are eliminated, which often cause unwanted downtimes of the bicycle, especially with intensively used cargo bikes.

    There are already other manufacturers who also offer a serial hybrid drive. Are there any significant differences in the functions? What are the advantages of your product?

    In principle, the functionality and range of functions of the various systems are quite similar. Our previous Pendix eDrive system was always developed according to the principle of “keep it simple”, and we are continuing this with this product. Generator and drive motors are based on the same engine concept and have been optimized in terms of function. Here, too, we offer a system in which the components come from a single source and are perfectly matched to each other. Functions such as gear shifting or reversing can be solved by software in the future. Of course, our proven Pendix.bike PRO app will also be used with this product in order to be able to provide the rider with useful information, customization of the riding profile and firmware updates over-the-air, and at the same time to support the service partner with diagnosis.

    At the end of the day, is the vehicle actually still a pedelec?

    This question can be answered with a clear yes. After years of back and forth, the European Commission decided at the beginning of 2022 that bicycles with a serial-hybrid drive system are on an equal footing with conventional pedelecs with a mechanical drive train. In order to maintain technology neutrality, it doesn’t matter whether the bike is equipped with a mechanical chain or not – as long as the drive only provides support and the rider also pedals. For us, our new drive was the next step in bicycle evolution right from the development stage. That’s why we’re happy to now also have support from Brussels.

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