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Vroegh design team members interviewed by ZAG Daily

76 days ago

3 minutes

Senior project manager Kars Rotteveel and Designer Gaurav Savla shared insights on e-bikes, speed bikes, motorcycles, and more

Source: ZAG Daily

In a recent interview with ZAG Daily, VROEGH Design’s senior project manager, Kars Rotteveel, and designer, Gaurav Savla, shed light on the Dutch firm’s prowess in designing a diverse range of new mobility vehicles, with a special focus on the burgeoning e-motorcycle market.

VROEGH Design, a multifunctional new mobility agency, has already crafted over 50 vehicles, spanning e-bikes, e-cargo bikes, e-scooters, skateboards, and other light electric vehicles for globally recognized brands. Active in 19 countries, the firm aims to assist mobility brands in tailoring vehicles to specific use cases, target demographics, and market demands.

The spotlight is currently on e-motorcycles, reflecting the industry’s rapid growth. According to Statista, the global market for e-motorcycles, valued at nearly $46 billion, is projected to reach $110 billion by 2030. Notably, e-motorbike sales in the five largest European countries surged by 80% from 2021 to 2022, reaching over 200% in France and Germany.

Rotteveel and Savla, both driven by a passion for innovative transportation solutions, highlighted the agency’s commitment to e-motorcycles. Rotteveel, formerly with a Dutch e-bike manufacturer, emphasizes the freedom provided by motorcycles, while Savla, with a background in designing motorbikes for Italian firm BENELLI, sees two-wheelers as more suitable for urban mobility.

Savla elaborates, “they allow the user to be more involved in the process of travelling from A to B and are also more inclusive with the environment…The shift to e-motorbikes can be put down to convenience and reliability.”

Discussing their design process, the team outlined a phased approach involving market analysis, user stories, and client collaboration. The engineering phase incorporates 3D printing and prototype iterations, leading to mass production. Emphasizing the importance of accessibility, the team aims to create vehicles tailored to diverse needs, ensuring the seamless transition from traditional cars to electric alternatives.

Looking ahead, Rotteveel envisions a market segment where e-bike and e-motorbike developers converge, emphasizing the need for enhanced safety and efficiency in e-bikes and more compact designs for e-motorbikes. As the industry evolves, VROEGH Design remains at the forefront, driving innovation and shaping the future of sustainable urban mobility.

Rotteveel is quoted in conclusion: “E-bike makers should focus on making their products safer and sturdier, while e-motorbike manufacturers can make their products smaller, lighter and more efficient. This evolution will continue in the upcoming years and the e-bike and e-motorbike developers will merge more and more into one big market segment.”

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