Leva

Unique QWIC Pop-up Display in Berlin

757 days ago

2 minutes

LEVA-EU member and Dutch e-bike brand QWIC is striking attention in Berlin. A pop-up window has been realized in the German capital where QWIC´s Premium Q is displayed in a playful way. With its pop-up campaign, QWIC wants to increase brand awareness in the Berlin region and inform consumers about their e-bikes.

Brand marketeer Mia Sabotke, is QWIC´s leading person behind the pop-up window: “QWIC is growing fast in Germany and with this unique and playful promotion we want to further increase our brand awareness. The pop-up promotion combines the online and offline possibilities of product presentation with our dealer as an important information and service point”.

Guerilla marketing
In August and September, the QWIC Premium Q MN8 – praised with various design awards – will be presented in the pop-up window downtown Berlin. With the help of chalk stencils on the street, the attention of passers-by is drawn and they are led to the pop-up window. By scanning a QR code on the window, interested parties receive more information about the e-bike and QWIC can accurately measure the effect of the campaign.

The promotion was set up in collaboration with QWIC dealer Wingwheels, located 700m from the pop-up location. Interested parties can obtain further information from the dealer about QWIC e-bikes and immediately take a test ride on the QWIC e-bikes.

Daan van Dieren

Daan is a policy officer for LEVA-EU

View all posts

Campaign success

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Member profile

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.