LEVA-EU member and Dutch e-bike brand QWIC is striking attention in Berlin. A pop-up window has been realized in the German capital where QWIC´s Premium Q is displayed in a playful way. With its pop-up campaign, QWIC wants to increase brand awareness in the Berlin region and inform consumers about their e-bikes.

Brand marketeer Mia Sabotke, is QWIC´s leading person behind the pop-up window: “QWIC is growing fast in Germany and with this unique and playful promotion we want to further increase our brand awareness. The pop-up promotion combines the online and offline possibilities of product presentation with our dealer as an important information and service point”.

Guerilla marketing
In August and September, the QWIC Premium Q MN8 – praised with various design awards – will be presented in the pop-up window downtown Berlin. With the help of chalk stencils on the street, the attention of passers-by is drawn and they are led to the pop-up window. By scanning a QR code on the window, interested parties receive more information about the e-bike and QWIC can accurately measure the effect of the campaign.

The promotion was set up in collaboration with QWIC dealer Wingwheels, located 700m from the pop-up location. Interested parties can obtain further information from the dealer about QWIC e-bikes and immediately take a test ride on the QWIC e-bikes.