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Trenergy invigorates communication strategy

9 days ago

2 minutes

Source: nieuwsfiets.nu

Dutch Electric bike brand Trenergy is coming into the new year with a renewed focus on communication for the benefit of its customers and business.

As reported in industry publication, nieuwsfiets.nu, the makers of electric bicycles continue to value communication as a core principle, and have committed to more deeply optimize this area on numerous points. This is especially vital in cooperation with dealers.

AZ Import, creator of Trenergy, has always aimed to provide the best products and service, but knows that there can still be room for improvement. Commercial Assistant Maik Coobs was quoted: “By means of a survey, we asked our dealer network where we could improve ourselves. The points that emerged were improving the quality of our e-bikes and optimizing our communication flows. And we really do have news to communicate. For example, the further development of our bicycles, with the aim of improving the quality and reliability of our e-bikes. A number of employees have traveled to our factory in Portugal to contribute to optimizing the quality of our ebikes,” he explained, “but it’s also about the website. Our portal is not really optimal at the moment, which is why next year we will also focus on updating our website, which will make it easier for dealers to find their way and which will work much more efficiently and faster. Both for the dealers and ourselves.”

Users can expect more visual content and an optimised experience both for dealers and consumers, along with faster performance speed and the most up-to-date information. The one-stop-shop will aim to let dealers take care of stock availability, documentation downloads and even warranty settlement.

Digital communications and print brochures are to be reinvigorated, with professional and diverse photography set to show off the bikes at their very best over the coming year. Trenergy is also ensuring the approach is holistic, followed through both online and offline, with high-quality, locally sourced printing, strategic QR codes for a smooth user experience.

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