The launch, by LEVA-EU member Bird, aims to take advantage of rising e-bike sales in the UK
In an exclusive partnership with Halfords, the ‘Bird Bike’ from Bird will pedal its way onto UK streets. The electrically assisted cycle features a 250w rear hub motor from fellow LEVA-EU member Bafang.
Available in three colourways, compatible with the Bird app, and with a new step-through model joining the range this summer, Bird Bike will likely have riders flocking to their nearest Halfords for a test ride.
Brian Buccella, senior vice president at bird shares, “The UK is investing heavily in its cycling infrastructure and people are now looking to micro-electric vehicles to replace their petrol-powered trips. The Bird Bike not only offers both new and experienced cyclists the thrill of the ride, but also the safety and technology synonymous with our brand.”