Tag Archive: Trenergy

  1. Henk Doombas retires from AZ-Import

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    Source: Nieuwsfiets

    The departing account manager passed the torch to successor Serwin van Dijk at LEVA-EU member AZ-Import.

    Henk Doornbos said his goodbyes to the Trenergy team recently to enjoy a well-deserved retirement. Doornbos has been with AZ Import for almost a decade and has been an active member of the industry for over 25 years.

    Starting out at the warehouse racks of AGU, Doombas has enojoyed a long and successful career in the cycling industry, including work with The Dutch Bicycle Corporation, Multicycle and BSP. Doornbos joined AZ-Import in February 2017 and represented the growing Trenergy brand until April 2025. Doornbos says. “I’ve always felt like a fish in water here, because it’s a very friendly company, with a nice Trenergy collection, with which you can easily ride around the country. You just walk in to dealers with nice bikes. That’s how I was able to build up a dealer network in those eight years, which is now being taken over by Serwin.“

    In the period that Doornbos started selling Trenergy, the brand was less prominent than it is today, but the Northern account manager never had any problems with that. “Because I had a lot of experience with dealers, as a result of my previous work, I had built up a reputation with many entrepreneurs. When I go somewhere, I always keep my appointments. That is much more important than being a smooth salesman,” says Doornbos. “Those entrepreneurs in the bicycle industry have a memory like an elephant, you don’t want to know that. If you have a good reputation, you can really sell something with a good bike and a good story.“

    Doornbos is planning to cycle more in his retirement. “My current bike, a Trenergy Jetset, is four years old and has about 17,000 kilometers on it. I live in the Groningen countryside, where you can find exceptionally beautiful nature. I enjoy it every day, if the weather is nice of course. That gives me a satisfied feeling. And if you can stay a little healthy, it’s all good.“

    In his last two weeks, Doornbos took his successor Serwin van Dijk into his Trenergy dealer network. Van Dijk joined the Trenergy team in March, previously owning a Fietserz Hardenberg for almost 9.5 years and dealing Multicycles. “I’ve seen quite a few sides of the industry, but what I really enjoy is being on the shop floor with dealers and working with products to build customer relationships,” says Van Dijk. “I know what our role is, from Trenergy, to ensure that a dealer can work well with this and that you also provide it at home, if necessary.”

    The transfer from Doornbos to Van Dijk was completed a few weeks ago. Van Dijk is looking forward to helping AZ-Import and the Trenengy brand grow.

    “Henk of course had a lot of baggage on the road. I certainly have a background in the bicycle industry, but not his baggage. I do feel that with the experience I have had as an entrepreneur myself, I can easily connect with the dealer. You just have to do what you say and say what you do. That is the basis. In addition, we have beautiful electric bicycles with a good price-quality ratio and various systems. There is a beautiful e-bike for everyone. Enough opportunity.“

  2. Trenergy expands presence in Belgium with dedicated dealer show

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    Trenergy, a prominent name in the electric bicycle industry, is making significant strides in Belgium, surpassing a milestone of forty dealers. To celebrate this achievement and attract potential new partners, Trenergy recently hosted a show for Belgian dealers.

    The event took place at WATT The Firms in Ghent, a versatile venue that provided an ideal setting for showcasing Trenergy’s extensive range of products. “We have been at Velofollies for years, but a dealer show is different from a trade show. That’s where we’ll be again in January, next to the Kwaremont Café. There we have a nice stand with a good run-up, but you don’t have enough space to show the whole collection and so you stick to the highlights. We did present everything here,” René Driessen, business controller at AZ Import, Trenergy’s supplier, explains to Nieuwfiets.

    A unique dealer show experience

    The dealer show offered a comprehensive look at Trenergy’s offerings, attracting both current dealers and prospective partners. “We have invited all Belgian dealers, but we have also had several prospects who are considering working with us. We are here for one day now and if you don’t come here we will meet again at Velofollies in January or at the B2B FESTIVAL in February,” Driessen added, emphasizing the event’s significance in fostering business relationships.

    Navigating market challenges

    Driessen acknowledged the ongoing challenges in the bicycle market, noting that overstock issues plague many companies. “In that respect, it’s not much different for us than for other companies. Many brands have overstock and dump bikes at low prices, sometimes even below cost. Everyone suffers from that,” he said. However, Trenergy’s strategy differs due to its lean inventory and quick production turnaround, facilitated by owning their factory. “We don’t have hundreds of thousands of bicycles in stock. We just keep going and make sure that our dealers have a solid brand in-house,” Driessen emphasized.

    Innovations and product upgrades

    Trenergy continues to innovate, expanding its collection with new models and upgrades. Notably, the company has introduced more models with Bosch drives, including the Advance models with Active Line Plus, and will add a third white color option early next year. The Montes model, known for its battery-in-carrier design, has undergone a facelift, and the Sportive model now features a more robust variant with an 80Nm Motinova Pegasi motor, thicker frame, tires, sporty handlebars, and a Shimano Nexus 8 hub, available in spring 2025.

    The Trenergy E-Relax Pro has also been revamped, with a new frame, robust carrier battery, and a new name – Silves – set to be available next year with Shimano Nexus 3 or Nexus 7 options. Additionally, a Limited Edition of the Performance Belt, featuring a Bafang M420 motor and a 720 Wh battery, will be marketed at €2999, available in silver gray or white.

    Looking ahead

    Following the successful Belgian dealer show, Trenergy plans to host a Dutch dealer show in their showroom in Wijchen on November 3, 4, and 18. These events are crucial for solidifying Trenergy’s market presence and demonstrating their commitment to supporting their dealer network.

    Trenergy’s strategic focus on innovation, quality, and maintaining strong dealer relationships positions the company for continued growth and success in the competitive electric bicycle market.

    TRENERGY.NL

  3. Trenergy bikes a perfect fit for Bruges tender

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    Madame Vélo recently delivered fourteen models from Trenergy through a tender via the OCMW Bruges to the Buurtsport and De Blauwe Lelie sub-operations.

    Source: Nieuwsfiets.nu

    The OCMW is a public center for social welfare that provides a number of social services and thus ensures the well-being of citizens in need. Many people in Belgium have insufficient means of subsistence or even no permanent place of residence. All these people can receive social assistance from the OCMW, because everyone who legally resides in Belgium is entitled to it. Each municipality or city has its own OCMW that offers a wide range of services.

    Could it also be done with Trenergy, Madame Vélo asked

    A few months ago, a tender was issued via the OCMW in Bruges for the purchase of 16 e-bikes. The bicycle shop Madame Vélo of Syl de Baets had participated in that tender and had originally used bicycles from QWIC. That was just before they went bankrupt. When the QWIC models were no longer available, De Baets had to look for another suitable bicycle brand. During that period she met Pascal Chow, dealer manager of Trenergy in Belgium, at a fair where test bicycles were on display. “We then started talking and she asked if I wanted to come over,” says Chow. “She had a number of QWIC bicycles included in a lease application, but that was no longer possible due to the bankruptcy at that time. The question was: Would it also be possible with you?”

    That question was easy for Chow to answer and an appointment was quickly made. They then went through the Trenergy collection together to make a good selection. “The choice ultimately fell on the Trenergy Performance Belt 2.3 SE, our second most expensive bicycle. This is a real all-rounder and very fully equipped with a powerful Bafang mid-motor and an intube battery, belt drive and automatic lighting,” continues Chow. Once the choice was made, Madame Vélo first became a Trenergy dealer and they successfully participated in the tender. “We were their lifesaver, they said.”

    Travel target group employees by bicycle as much as possible

    Like many other companies, sustainability is also a spearhead at OCMW Bruges and welfare associations. They encourage employees to travel as sustainably as possible. Through a subsidy call from Flanders, a total of sixteen new bicycles were purchased through the Buurtsport and De Blauwe Lelie sub-projects. Two Birdy folding bikes from Riese & Müller plus the Performance Belt 2.3 SE from Trenergy. These bicycles are mainly used for assignments within the local service economy (LDE).

    “The mission of Buurtsport Brugge is to encourage all Bruges residents to exercise more, including those who belong to vulnerable target groups. Exercise promotes mental and physical health,” says Pablo Annys, alderman for social affairs. “That is precisely why we also encourage our target group of employees to make as many small (work) trips by bicycle as possible. These people often come from poverty and do not have the means to purchase a decent bicycle. Service bicycles partly solve this problem. With the support of Flanders, we were able to invest in sixteen electric bicycles, two of which were folding bicycles.”

    “The purchase of new company bicycles shows that as an employer we promote a cycling culture”

    The bicycles were supplied by the bicycle shop Madam Vélo from Bruges, which proudly supports the project within SPOOR and De Blauwe Lelie. “The employees of OCMW Brugge regularly use their personal vehicle for business travel. These trips are necessary, especially for the people of Buurtsport, who constantly work at external locations. But car traffic causes high mileage reimbursements and extra CO2 emissions,” says Christian FILLET, deputy general manager of the City of Bruges. “With the electric bicycle, we tackle these two bottlenecks efficiently. The purchase of new company bicycles shows that as an employer we promote a cycling culture and leave the car on the sidelines more often. In summary: better for our people, our organization and our planet.”

    WWW.MADAMEVELO.BE
    WWW.TRENERGY.NL

  4. Trenergy invigorates communication strategy

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    Source: nieuwsfiets.nu

    Dutch Electric bike brand Trenergy is coming into the new year with a renewed focus on communication for the benefit of its customers and business.

    As reported in industry publication, nieuwsfiets.nu, the makers of electric bicycles continue to value communication as a core principle, and have committed to more deeply optimize this area on numerous points. This is especially vital in cooperation with dealers.

    AZ Import, creator of Trenergy, has always aimed to provide the best products and service, but knows that there can still be room for improvement. Commercial Assistant Maik Coobs was quoted: “By means of a survey, we asked our dealer network where we could improve ourselves. The points that emerged were improving the quality of our e-bikes and optimizing our communication flows. And we really do have news to communicate. For example, the further development of our bicycles, with the aim of improving the quality and reliability of our e-bikes. A number of employees have traveled to our factory in Portugal to contribute to optimizing the quality of our ebikes,” he explained, “but it’s also about the website. Our portal is not really optimal at the moment, which is why next year we will also focus on updating our website, which will make it easier for dealers to find their way and which will work much more efficiently and faster. Both for the dealers and ourselves.”

    Users can expect more visual content and an optimised experience both for dealers and consumers, along with faster performance speed and the most up-to-date information. The one-stop-shop will aim to let dealers take care of stock availability, documentation downloads and even warranty settlement.

    Digital communications and print brochures are to be reinvigorated, with professional and diverse photography set to show off the bikes at their very best over the coming year. Trenergy is also ensuring the approach is holistic, followed through both online and offline, with high-quality, locally sourced printing, strategic QR codes for a smooth user experience.

  5. Trenergy offers dealer tours of new premises

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    Source: NieuwsFiets

    Following excellent development, LEVA-EU member and e-bike brand Trenergy relocated into an upgraded facility, and now offers dealers the chance to explore the new location

    For Trenergy, this year’s dealer cycle was not only dominated by the innovations in its collection, but also by the presentation of the new building. Dealers were offered a tour of the offices, the spacious warehouse, and finally the showroom, where the bicycles were presented. Trenergy director Taco Reydon also shared that additional development of the showroom is planned for the future, further amplifying Trenergy’s offering to prospective clients.

    Reydon and sales manager René Driessen notice that the dealers are becoming more careful when ordering new bicycles, and have observed shifts in market behavior, “The past year has been crazy. Some customers ordered two to three more than usual because they wanted to be assured of bicycles. But someone who normally does 100 bicycles will not suddenly sell 300,” explains Driessen. “And when we wanted to deliver the ordered bicycles, it sometimes didn’t work out. In good consultation, we then started canceling bicycles, which we were able to sell to other dealers. That is why we now prefer that entrepreneurs order slightly less, but then purchase it.”

    “But besides telling the dealers to think carefully about their order, they naturally do that themselves too,” adds Reydon. “They notice that many other suppliers are also starting to deliver. Moreover, the prospects are uncertain due to, for example, the high energy bills. We hope, of course, that people will leave the car at home more often and take the bike more often, but dealers are not all ready to anticipate this yet. But if you ensure that you have a nice range and an organization with which dealers can work well together, then you will be fine.”

    Outside of hometown developments, Trenergy expanded into the Belgian markets during 2021 and will continue its development through this year.