Tag Archive: Trenergy

  1. Trenergy invigorates communication strategy

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    Source: nieuwsfiets.nu

    Dutch Electric bike brand Trenergy is coming into the new year with a renewed focus on communication for the benefit of its customers and business.

    As reported in industry publication, nieuwsfiets.nu, the makers of electric bicycles continue to value communication as a core principle, and have committed to more deeply optimize this area on numerous points. This is especially vital in cooperation with dealers.

    AZ Import, creator of Trenergy, has always aimed to provide the best products and service, but knows that there can still be room for improvement. Commercial Assistant Maik Coobs was quoted: “By means of a survey, we asked our dealer network where we could improve ourselves. The points that emerged were improving the quality of our e-bikes and optimizing our communication flows. And we really do have news to communicate. For example, the further development of our bicycles, with the aim of improving the quality and reliability of our e-bikes. A number of employees have traveled to our factory in Portugal to contribute to optimizing the quality of our ebikes,” he explained, “but it’s also about the website. Our portal is not really optimal at the moment, which is why next year we will also focus on updating our website, which will make it easier for dealers to find their way and which will work much more efficiently and faster. Both for the dealers and ourselves.”

    Users can expect more visual content and an optimised experience both for dealers and consumers, along with faster performance speed and the most up-to-date information. The one-stop-shop will aim to let dealers take care of stock availability, documentation downloads and even warranty settlement.

    Digital communications and print brochures are to be reinvigorated, with professional and diverse photography set to show off the bikes at their very best over the coming year. Trenergy is also ensuring the approach is holistic, followed through both online and offline, with high-quality, locally sourced printing, strategic QR codes for a smooth user experience.

  2. Trenergy offers dealer tours of new premises

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    Source: NieuwsFiets

    Following excellent development, LEVA-EU member and e-bike brand Trenergy relocated into an upgraded facility, and now offers dealers the chance to explore the new location

    For Trenergy, this year’s dealer cycle was not only dominated by the innovations in its collection, but also by the presentation of the new building. Dealers were offered a tour of the offices, the spacious warehouse, and finally the showroom, where the bicycles were presented. Trenergy director Taco Reydon also shared that additional development of the showroom is planned for the future, further amplifying Trenergy’s offering to prospective clients.

    Reydon and sales manager René Driessen notice that the dealers are becoming more careful when ordering new bicycles, and have observed shifts in market behavior, “The past year has been crazy. Some customers ordered two to three more than usual because they wanted to be assured of bicycles. But someone who normally does 100 bicycles will not suddenly sell 300,” explains Driessen. “And when we wanted to deliver the ordered bicycles, it sometimes didn’t work out. In good consultation, we then started canceling bicycles, which we were able to sell to other dealers. That is why we now prefer that entrepreneurs order slightly less, but then purchase it.”

    “But besides telling the dealers to think carefully about their order, they naturally do that themselves too,” adds Reydon. “They notice that many other suppliers are also starting to deliver. Moreover, the prospects are uncertain due to, for example, the high energy bills. We hope, of course, that people will leave the car at home more often and take the bike more often, but dealers are not all ready to anticipate this yet. But if you ensure that you have a nice range and an organization with which dealers can work well together, then you will be fine.”

    Outside of hometown developments, Trenergy expanded into the Belgian markets during 2021 and will continue its development through this year.

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