Comments Off on Podbike preparing for the next phase in its quest to become the leading provider of velomobiles:
Following an eventful 2021 with a string of successful launch events, EUR 3.2million in raised capital, and a record number of pre-orders, Podbike is transitioning from start-up to early growth phase. Kicking off 2022, the company is accelerating the transition by making changes to its management structure and by launching a recruitment campaign to further strengthen its team.
Podbike founder Per Hassel Sørensen
Podbike AS announced on the 6th of January that Åge Højmark has been appointed the new CEO of the company. Mr. Højmark will succeed Anne-Lise Heggland and will assume the responsibilities effective from January 1st, 2022. Mrs. Heggland founded Podbike together with Per Hassel Sørensen (CTO) in 2016 and has for the past six years held the role both as CEO and CFO.
Mr. Højmark brings over 20 years of international experience within operations and business development and holds both an MSc in Engineering and an MBA. For the last 8 months he has served as COO in Podbike and has been instrumental in setting up the company for this next phase.
New Podbike CEO, Åge Højmark
Mrs. Heggland, who has planned this transition for some time, will continue in her role as CFO and is looking forward to dedicating more of her time to developing the financial planning and control required as the company grows.
Both Mrs. Heggland and Mr. Sørensen are excited about the development of the company – “This is an important next step in the development of Podbike. We now have an experienced Board and Management in place to take the company through the next phase. This is the culmination of our effort since we started the company six years ago and will allow increased focus on delivering Podbike´s growth plan.”
Podbike, which is frequently referred to as the Tesla of e-bikes due to their novel and innovative approach, will start delivering their first product, the e-bike FRIKAR, in 2022. With global ambitions and over 3400 pre-orders the target is to grow its topline from zero to EUR 8 million during the next year and to scale up quickly from there.
Mr. Højmark in a comment says – “It is an honor to be trusted with this responsibility. As for most start-ups, there have been many challenges during this first phase but so much has been done correctly. To be allowed the opportunity to further develop a company with such potential is a privilege. Podbike´s dedication and practical approach to green mobility and sustainability adds meaning to this challenge. Achieving a transition to more efficient and sustainable modes of transport are essential if we are to achieve the UN 2030 sustainability goals.”.
Comments Off on Podbike announces Q&A Livestream focusing on the FRIKAR e-Bike – 16 December 2021
Podbike will host an hour long Q&A livestream this Thursday, 16 December 2021 CET 19:00-20:00. The livestream will be hosted by Founder and Technical Manager Per Hassel Sørensen and takes place on the Podbike Youtube Channel.
Focusing on the upcoming FRIKAR e-Bike, this is the chance to get all the answers you need from the expert! Comment live or send questions to hello@podbike.com
Comments Off on Podbike starts selling four-wheeled pedelecs in Germany with Frikar model
Podbike® and STORCK Bicycle partner to revolutionize micro-mobility with an innovative new e-bike, the Frikar®, a pedelec providing sleek design & full weather protection
Stavanger, 17.10.2021 – Norway-based startup Podbike is revealing its innovative new e-bike, the Frikar (pronounced “FREE-car”) this month, a four-wheeled, fully-enclosed pedelec, suitable for everyday use. The launch will be carried out in cooperation with Germany’s premium bicycle manufacturer, STORCK Bicycle as part of a new strategic partnership between the two companies.
The Frikar offers an innovative, environmentally-friendly means of transportation in the form of a stylish, safe, human-powered vehicle that is permitted to travel on both roads and cycle paths. It combines rider-created pedal-power with electrical assistance like any other e-bike.
“The combination of attractiveness, comfort, safety, and sustainability has been central in Podbike´s quest to develop a personal mobility platform”, says Per Hassel Sørensen, Podbike co-founder and Chief Technology Officer. “Our ambition is to develop a personal transportation solution that offers a safe and sustainable alternative for the daily commute to work. When you consider that 60 percent of all car journeys are less than eight kilometers long, they could be easily replaced in many circumstances by the Frikar”, Hassel Sørensen adds.
STORCK Bicycle and Podbike – a Partnership Bringing Micro-Mobility to Europe
STORCK and Podbike are starting their cooperation agreement by jointly staging the Frikar’s global launch. The Frikar Launch Week will begin Monday October 18 at STORCK’s corporate headquarters in Idstein, Germany.
This coming together by STORCK and Podbike will create a network of dealerships and offer Podbike customers retail locations to buy and service their Frikars. In further steps, Podbike and STORCK aim to expand the close strategic partnership in pursuit of joint synergies.
“We are excited to announce this strategic partnership with STORCK because STORCK and Podbike both share a deep desire to innovate and to create superior products and services,” says Anne-Lise Heggland, co-founder and CEO of Podbike, and continues: “STORCK has set a high standard for bike manufacture and sales for more than 25 years. They are an important partner for us because they embody the same entrepreneurial spirit and green ambitions that we harbour.”
Just a few weeks ago, German premium bicycle manufacturer STORCK Bicycle positioned itself in a new, digital business segment with its new joint brand Cyklær and the smart connected e-bike. Now STORCK in cooperation with Podbike is establishing itself in the market with innovative micro-mobility solutions.
Frikar’s Design is Dynamic, Stylish and Engineered for Rider Satisfaction
The Frikar e-bike’s design and styling is aesthetically appealing, but also highly functional. It has roll-over protection and crush zones, while the four wheels and their suspension provide stability and enhanced rider comfort.
Since its home is Norway where winters are cold and harsh, the Frikar has full weather protection. It features a wraparound windshield (with optional windshield wipers) that fully encloses the rider. Yet the Frikar is so aerodynamic that it offers drag at the same coefficient level as a racing bike.
“One of the most important objectives in the development process of the Frikar e-bike was creating a functional vehicle that was also stylish, aerodynamic, and appealing to look at from a design point of view,” says Heggland. “Our design is top of the line and a unique selling proposition when compared to similar e-bike products on the market.”
Next Level Technology: Over the Air Updates to the Frikar’s Operating System
Podbike engineers in Norway will continue to update Frikar’s control systems and wirelessly transmit these firmware updates to customer’s vehicles ‘over the air’ as they become available. An app is also available to monitor the Frikar’s electronic systems in real time.
The Frikar is classified as an e-bike, so no driver’s license or license plate is required to operate it. It can be used on both bike lanes and on the road. The vehicle is 84 centimetres wide, the same as a standard bike trailer, which makes it agile and easy to handle.
The Frikar has two motors that provide electrical assistance up to 25 km/h because of European regulations. Faster speeds can be achieved, but the vehicle will automatically start braking at 50 km/h, a special safety feature that prevents the Frikar from reaching unsafe speeds beyond its design capacity.
The Frikar’s battery range is impressive. Depending on the outside temperature, weather, gradient, and riding behavior, the Frikar e-bike’s assist-motors offer a range of 50 to 80 kilometers on a full battery charge. Spare batteries can also be carried in the vehicle. Sophisticated technology, such as a belt drive instead of a chain, reduces wear and tear, and therefore maintenance.
“The desire for mobility is an essential part of human history,” says STORCK general manager Dr. Todor Lohwasser. “With this cooperation between Podbike and STORCK, we continue to write this history. Podbike and STORCK are united by our desire to look to the future and find creative, environmentally-friendly ways to get people from point A to point B.”
STORCK founder Markus Storck adds: “The innovative Frikar with its sporty design takes everyday micro-mobility, especially for environmentally conscious commuters, to a whole new level. In my opinion, Frikar is one of the most innovative e-bikes in the world.”
Interested participants and customers who have already pre-ordered the e-bike will have an opportunity to see the Frikar for the first time at various STORCK and SENGER|NEO locations on a multi-day test ride tour of Germany and Norway in October and November, 2021. SENGER | NEO is the youngest subsidiary of the Senger Group and is already a sales partner of STORCK Bicycles.
Advance reservations were required to book a test ride and were snapped up in September by Podbike enthusiasts within hours of their release. All 2021 test ride appointments currently planned in Germany and Norway are booked. Further Frikar test ride tours are being planned for European locations and will be communicated shortly.
Detailed information about the Frikar e-bike can be found on the Podbike website: http://www.podbike.com/de/
STORCK Bicycle has been a market-leading German bicycle manufacturer since its creation in 1995. The Idstein-based manufacturer of premium bikes has four flagship stores in Düsseldorf, Idstein, Munich, and Wertheim. Its bikes are also offered by numerous other dealers in Germany and abroad. STORCK bikes can also be bought through its online store: www.storck-bikes.com. Various types of bikes from the premium segment meet the highest demands for sporty riding performance and modern mobility. With prestigious mobility funding projects, STORCK has already demonstrated the company’s innovative power over the years and can look back on a long experience.
Podbike® is a Norwegian startup with a global perspective. It has the ambitious goal of redefining urban mobility by creating stylish, highly engineered, sustainable e-bikes that can replace cars over shorter distances. Podbike was founded in 2016 and raised more than three million Euros from investors in 2021.
The name of Podbike’s first product, the Frikar® (“FREE-car”) is symbolic because the Frikar offers a way for people to release themselves from quotidian tasks and the drudgery of life by hitting the road in a sleek, dynamic, comfortable, safe, and environmentally sustainable, freedom-fulfilling vehicle.
Senger Neo is the youngest subsidiary of the Senger Group and is dedicated to the distribution of bicycles and accessories to private and business customers. Senger Neo’s range includes not only conventional bikes, but also e-bikes, cargo bikes and innovative concepts for two-wheelers and four-wheelers. With the launch of Senger Neo the Rheine-based automotive experts are expanding their portfolio of mobility solutions. The Senger Group is one of the largest automotive trading groups in Germany. As a representative for the brands Mercedes-Benz, smart, Volkswagen, Audi, ŠKODA, SEAT / Cupra, Porsche and DAF, the family-run company has shown a growing trend for years. The Senger Group employs around 3,000 people in 50 branches at 37 locations and generates annual revenue of 1.433 billion euros.
Podbike news of May include several updates on the design of their vehicle. Progress about testing Podbikes is also covered in this episode. Later this year, the LEVA-EU Member is considering two test event tours in Norway and Germany. There is a call for pre-order customers to give Podbike feedback on the user manual and testing events. Please find out more in the posts below.
Updates on the design of the Podbike
For their German Version, Podbike is producing special lights which have separated indicators.
Based on feedback by its users, it will be possible in the future to add three large reflectors at the rear of a Podbike to make them more visible. These reflectors will be available for customers as optional.
Another adjustment has been made to the handle for carrying a Podbike. The handle is now integrated in the design where it was previously visible at the front. Furthermore, users need to push a button that makes the handle pop up.
Podbike is creating a user manual that allow users to assemble the Podbike themselves. Shipping the Podbike in parts does help to keep costs as low as possible. Podbike is reaching out to their customers and is looking for ideas how to make the assembly a fun experience. Get in touch with Podbike via marketing@podbike.com.
Testing a Podbike
Eight Podbikes are on the road for testing after a new one became ready in May. With the testing results of December, some of the parts needed to be reworked. Completing new Podbike’s ready for road testing have been slightly delayed due to all the Covid-19 measures. Only one person is working in the workshop (expected to change soon) and new parts that had been ordered, are still not delivered yet.
Testing events
Podbike considers test drive events in Norway and Germany if everything around Covid-19 will be solved this fall. Several plans have been laid out and they ask pre-order customers help them find good testing locations in the following cities:
Information about the Norway tour is expected to arrive at the end of July. This will include an invite and how to book a timeslot that will be open for registration 24 hours before the event. More information about the German tour is expect by the end of Augusts. Get in touch with Podbike via marketing@podbike.com.
LEVA-EU member Podbike published their February update.
Since September 2019, plenty of Podbikes have been tested. In February, four more have been tested by their test drivers and two more are planned to be tested. Find a video about testing @Podbikes’ Facebook.
Podbike used its feedback from testing to implement many improvements. This has resulted in a complete redesign of certain components. Although this caused some delays, the first Podbike series production is still planned for later this year.
Find Podbike at Spezi, 25/26 April 2020 in Germersheim, Germany. Or in Stavanger, Norway at ‘’Den Nasionale Sykkelkonferansen’’, 25/26 May 2020.
LEVA-EU member Podbike sticks to their original production plan and will start late 2020 with it. But before that, some thorough testing of three Podbikes will be carried out. Additionally, they have also made some technical changes at the locks.
To match their growing ambitions, a new employee has been appointed that is responsible for technical aspects of the Podbike.
Find here more information about LEVA-EU member Podbike
LEVA-EU member Podbike starts the year with a review of major results in 2019. It also looks forward to a promising 2020!
In 2019, Podbike has made valuable progress in their organization and product development. Newly acquired investment resulted in a new workplace to develop and produce their product. The team has expanded from 2 to 6 members and the amount of pre-orders has grown worldwide to a staggering number of more than 2000 Podbikes. In short, they have learned and improved a lot.
In the year ahead, Podbike will take their product from R&D to production and commercialization. 2020 will be the year to release the first commercial Podbike. Furthermore, Podbike will try to further expand their team and to find additional funding.
November was a good month of testing for LEVA-EU member Podbike. They have been testing their vehicle’s bodywork for scratch resistance and added tinting. Still some work needs to be done on the former while on the latter they have made promising progress.
In December’s first week, Podbike will be testing two bikes on the road. According to their optimistic agenda, they are also trying to assemble up to 8 bikes before Christmas.
Curious about Podbike’s progress or how their vehicles look? Go to their website or see what is out on Facebook. Link to the complete newsletter: Podbike
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