Comments Off on Stromer to launch online sales channel for the EU market for 2024
After piloting its new online service in the USA, Swiss speed pedelec brand and LEVA-EU member MyStromerAG now looks to launch its online Click and Collect sales platform in the EU. Stromer’s first virtual shop will be rolled out in the Netherlands, then Germany, Belgium, Switzerland, France and Denmark through 2024.
Announcing the launch of its online shops, Stromer expects to offers customers “an uncomplicated, modern shopping experience hand in hand with the existing dealer network”. So that customers can get “the best of both worlds – the simplicity of online purchase combined with personal support from an official retailer”.
Stromer’s new e-commerce option aims to make shopping more streamlined for its customers, who can use Stromer’s “click and collect” service by simply clicking and ordering their Stromer pedelec online and arranging to collect it from the Stromer dealer of their choice. Accessories (bags, helmets, batteries, etc.) can be delivered directly to the addresses of customers.
“With the click-and-collect model, Stromer offers customers the highest level of convenience and at the same time expands the brand’s reach,” says the MyStromer headquarters from Oberwangen near Bern, Switzerland.
“Digitalisation and customer needs are constantly changing, which is why we are also adapting our sales channels accordingly,” explains MyStromer Co-CEO Tomi Viiala about this new sales channel, “our retail partners remain of central importance for our business with this click-and-collect solution and our online customers benefit from personal dealer contact. With the online shop on our website, we expect to be able to attract new customers to our retail partners”.
Comments Off on Stromer ST5 Pinion – The executive of S-pedelecs
Following the launch of the new ST5 Pinion model in Imperial Red last year, Stromer is now offering this model as a complement in the standard colour Aventurine Green, available from official Stromer dealers.
The new colour Aventurine Green, combined with the integrated frame design, gives this S-Pedelec a very slim and noble look. The name of the colour is inspired by the greenish colour and shimmering texture of the Aventurine quartz mineral. A fitting link to the standard paintwork of this top model.
In addition to the elegant colour, the ST5 Pinion has much more to offer. It accelerates powerfully and takes commuters dynamically and safely from A to B, up to 180 km away. With the electric Pinion Smart.Shift shift, they can shift gears easily and at lightning speed. The 9-speed Pinion gearbox with carbon belt is durable and easy to maintain, the sound module emits acoustic signals and the extended mudguard keeps your bike free from splashes. Premium components and full connectivity complete the model.
This Speed Pedelec (fast electric bike with pedal assistance up to 45 km/h) is perfectly suited for commuting on the street, and offers dynamic riding pleasure and a feeling of safety, balance and freedom.
The technical details:
Electric Pinion Smart.Shift circuit
Range up to 180 km
850-Watt rear-wheel motor with sport mode
TRP Hd944 Four-Piston Brakes
Fully integrated ABS (front)
Integrated Audio Module
Supernova M99 Pro 2 (<1900 lumens)
Connectivity via mobile network for GPS positioning, Smartlock, motor settings, statistics
Keyless battery ejection at the touch of a button
Fully integrated design and state-of-the-art technology
For extra riding comfort, optionally with suspension fork and suspension seatpost
Brooks Grips, Selle Royal Vivo Saddle
Retail price: EUR 10990 | CHF 11990
Various financing solutions are available in most countries. Stromer also offers attractive fleet solutions for companies.
#HereToChange
About Stromer
Founded in 2010 and headquartered in Oberwangen, Switzerland, the company is shaping the future of mobility with its speed pedelecs. myStromer AG manufactures all its e-bikes at its site in Oberwangen and is the market leader in the speed pedelec (fast e-bike < 45 km/h) category. The company has around 180 employees, three subsidiaries (USA, the Netherlands and Romania) and sells its products in 28 countries. At Stromer, “Swissness” stands for the promise of quality, design, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has been completing its range with high-quality city bikes (< 25 km/h). With its high-end products, Stromer offers a modern mobility solution for commuters. Just look at the more than 465 million km they have already ridden with a Stromer. Stromer is #HereToChange
Comments Off on MyStromer Reaches an Overall Settlement with Revolt
The legal dispute about the infringement of myStromer’s patent and design rights has been resolved. Revolt admits to patent infringement and agrees to pay a confidential settlement amount.
After the Swiss Federal Patent Court and previously the Unified Patent Court ordered a preliminary prohibition on manufacturing and marketing against Revolt Zycling AG due to patent infringement for its previously marketed Opium-bikes, myStromer AG is now resolving the legal dispute with a settlement. Revolt Zycling signed a binding cease-and-desist declaration and agreed to pay a confidential settlement amount. The patent-infringing Opium bikes from the first generation are banned from being offered for sale in Switzerland and in various markets of the European Union. The proceedings before the Unified Patent Court were settled in February 2024 already after Revolt Zycling admitted the patent infringement.
MyStromer had also filed a lawsuit against Revolt Zycling on the grounds of design infringement. The contested design corresponds to the award-winning design of the Stromer ST7. As part of the settlement, Revolt Zycling rescinds the nullity claims against the Swiss and European Stromer design raised as a reaction to said lawsuit. myStromer further grants to Revolt Zycling a design license for the frame of certain bike models.
For many years, myStromer has invested considerable resources into the further development, road safety and optimization of premium Speed Pedelecs and has contributed to their technological improvement to a significant extent. As such, the protection of Stromer technologies and the associated fostering of its intellectual property is an important part of myStromer’s efforts. The Co-CEOs Karl Ludwig Kley and Tomi Viiala agree: “We support honest competition, as it stimulates the market and highlights the appeal of S-Pedelecs as a means of transport for commuters. But we will not tolerate reproduction of our technical innovations and our protected designs.”
Direct questions to: Fabienne Gilliéron, Communications Manager myStromer AG media@stromerbike.com
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company employs around 180 people, has three subsidiaries (USA, Netherlands, Romania) and sells its products in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (< 25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the < 465 million kilometers traveled on Stromers. Stromer is #HereToChange.
Comments Off on Stromer joins the ‘Coalition for Cyclist Safety’ to create safer roads for all users
Bicycling fatalities are on the rise. Leading innovators in the automotive, cycling, and technology industries have come together to establish a new coalition that’s committed to creating safer roads, for all users, through emerging C-V2X technology.
Stromer, the market and innovation leader in the field of Class 3 e-bikes, is proud to join the new Coalition for Cyclist Safety (C4CS) to help enable safer cycling on North American roads.
Whether for recreation or mobility, cycling provides numerous environmental, economic, and health benefits. Many people now rely on biking as their primary mode of transportation. Yet, the rise in cycling’s popularity also coincides with an increase in fatalities from traffic accidents involving cyclists. According to a recent report from the National Highway Traffic Safety Administration, from 2011 to 2020, bicyclist and other cyclist fatalities increased by 38 percent, from 682 in 2011 to 938 in 2020.
The U.S. Department of Transportation (USDOT) is committed to reducing deaths and serious injuries on the nation’s roadways to the only acceptable number: zero. A powerful tool for achieving this ambitious, long-term goal is cellular vehicle-to-everything (C-V2X) technology, a form of communication tech that is already used throughout the automotive industry.
“The safety of our Stromer riders is a top priority, as they travel an average of 30 km [19 miles] on the road every day. Our aim is to ensure that they not only get from A to B efficiently, but also safely,” says Tomi Viiala, co-CEO of myStromer AG. “That is why we have been developing V2X technology for some time now. This intention is one of the reasons why we are joining the Coalition for Cyclist Safety to work with the automotive industry to achieve a higher standard of safety for cyclists.”
Cross-Industry Coordination
Cycling safety cannot be achieved by one company alone—it requires the cooperation of the automotive, the cycling, and the tech industries, along with policy makers and advocacy groups, all working together toward the same goal. Traditionally, these industry sectors had little or no commonalities. But now, the C4CS provides a platform for mutual understanding on advocacy, cooperation, alignment, and exchange. The coalition is an important step in creating a comprehensive V2X communication ecosystem to improve cyclist safety.
C-V2X technology can save lives by enabling vehicles to communicate with each other, with roadside infrastructure, and with other road users such as pedestrians and cyclists. It works through a V2X chipset, software stack, and onboard unit within a vehicle, which then connects via a mobile network or directly to the corresponding system on a bicycle. This allows the car to digitally “see” a bicycle that also has the technology, and activate a timely safety alert to help avoid a collision.
C-V2X technology has the potential to help decrease the more than 130,000 injuries (according to U.S. Centers for Disease Control) suffered by cyclists annually on U.S. roadways.
“As a premium manufacturer, we are committed to supporting new safety-relevant developments and integrating them into our platform without delay. We are also able to integrate new technologies into our bikes quickly and easily, as we are one of the few manufacturers to develop and produce electronics and mechanics entirely in-house,” says Stromer co-CEO Karl Ludwig Kley.
The coalition will begin this initiative in the United States and Canada, with the goal of expanding to Europe and other regions of the world.
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.
Comments Off on Stromer achieves sustainable growth in 2023, despite cycling industry headwinds
Against the prevailing challenges in the bicycle industry, the current financial year has been profitable for myStromer AG, which achieved consolidated growth of over 10 percent.
Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium, and secure its market leadership. In the challenging e-bike market in the United States, the company achieved double-digit growth.
The company is also preparing itself for growth by strengthening its internal development skills: The number of employees has risen globally to a total of 180 people. A majority of the personnel growth is accounted for by the 25-strong digital hub in Cluj-Napoca, Romania, which is responsible for promoting new developments in the area of the “digital experience”.
Highlights of 2023 included the introduction of the first drivable prototype with a solid- state ceramic battery for e-bikes at the IAA mobility trade fair as well as the multi-year collaboration with Alinghi Red Bull Racing and the successful launch of two Alinghi Red Bull Racing Special Edition Stromer models.
With more than 109 million commuter kilometers (67 million miles) traveled with Stromer bikes, the connected Stromer Community was able to save more than twenty thousand metric tons of CO2, which is the equivalent of more than ten thousand round trip flights from London to New York. A substantial contribution to a more sustainable mobility future.
“The bicycle industry had a much harder time last year than in the boom years during and after the coronavirus. That just amplifies our excitement about the growth we achieved in our core markets. And at this time in particular it is essential that we continue to invest in innovation and growth to improve our market position,” states Co-CEO Dr. Karl Ludwig Kley.
Forecast 2024 The coming year will also be an exciting one: myStromer will be presenting a new category of Stromer bikes at the Eurobike 2024 and will unveil further innovations in the course of the year. Continuing to promote the mobility transformation remains the primary goal of Stromer for the coming year. But 2024 will also be marked by innovation development and the expansion of innovation leadership.
Co-CEO Tomi Viiala is confident: “2024 will remain a difficult year for the industry—and yet we have a positive outlook for the new year. We will surprise the market with a number of innovations. We also believe that the emerging mobility transformation will have a positive effect on the e-bike and S-Pedelec market. We are promoting this transformation with financing solutions and leasing offers and corresponding products that make traffic easier in your day-to-day life.”
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, Stromer is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all of its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes up to 28 mph). The company employs around 180 people, has three subsidiaries (USA, Netherlands, and Romania) and sells its S-Pedelecs in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability, and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (up to 20 mph). With its premium e-bikes and accessories, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 280 million miles traveled on Stromers. Stromer is #HereToChange. For more information visit stromerbike.com.
Three new team members strengthen the speed pedelec brand’s offering, across technology, marketing and account management roles.
Christoph Lindlein is responsible for global marketing management in his role as Chief Marketing Officer (CMO), Franz Reindl is Chief Technology Officer (CTO) and heads the R&D department and Lennart Wolff is looking after the region of Northern Germany as the new Stromer and Desiknio Account Manager. Since August 2023, Christoph Lindlein (37) from Germany has worked as Chief Marketing Officer (CMO) and headed the company’s marketing strategies.
After completing his degree in Sports Economics and Management at German Sport University Cologne and in International Marketing in Melbourne, Australia, Christoph Lindlein began his career in 2010 at the German sporting goods manufacturer adidas at its headquarters in Herzogenaurach. In 2011 he moved to Switzerland to join the INTERSPORT International Corporation. He successfully held several marketing positions there over the next 12 years. His most recent responsibilities included the global marketing strategy for the INTERSPORT Group and the establishment of long-term marketing partnerships with leading sports brands such as Nike, adidas and Puma. He also drove the development of the marketing strategy of exclusive brands from INTERSPORT.
Christoph Lindlein explains why he moved to Stromer: “After more than 12 years in the sporting goods industry, I decided to change directions. Inspiring people to adopt a more active and healthier lifestyle has always been a motivating factor and driving force behind my career. I also strongly believe in the importance of more sustainable mobility and would like to be an active part of the mobility transformation – and above all inspire people to sustainably change their habits and behavior when it comes to mobility.”
He continues: “I am convinced that authentic and emotional storytelling will strengthen the brand awareness and customer loyalty of Stromer and Desiknio over the long-term. Together with our innovative product solutions, this can not only drive the transformation of mobility and generate growth, but can even inspire our customers across generations. With Stromer and Desiknio I have found two fascinating brands with highly innovative products and an incredibly passionate team.” Christoph Lindlein works at the Stromer Campus in Oberwangen near Bern, Switzerland.
Since March 2023, Franz Reindl (30) from Austria has been responsible for the Research & Development department as the CTO at the Stromer Campus in Oberwangen near Bern. The industrial and mechanical engineer brings with him valuable experience from the automotive industry that he can integrate into the product development for Stromer Speed Pedelecs. He joins us from KTM AG (currently Pierer Mobility) in Austria, where he most recently worked as the Head of R&D and was responsible for the Development department for the sports car series KTM X-BOW GTX, GT2 & GT-XR.
His role includes building and leading a highly efficient 45-member Research & Development team with a clear focus on digital innovations. The expanded team works with an intense focus on developing new solutions in short time periods and is raising the quality to the next level. “Sometimes it is up to us as engineers to find solutions to the challenges of mobility. My team and I will continue to develop attractive solutions with maximum safety and comfort. Our good connections with the automotive industry will support us in our undertakings,” explains Franz Reindl.
Starting in December of last year, Lennart Wolff (35) took on the support of Stromer and Desiknio dealers in the Northern Germany region as Account Manager and successor of Nuscha Vakilzadeh. Lennart Wolff brings an affinity for e-bikes: He has already been working in the e-bike industry for seven years. For the last five years, he worked as the store manager at the eBike Company in Hamburg. He developed his passion for Stromer early on – with his first job in the bike industry: “It was a Stromer ST2. That S-Pedelec fascinated me immediately; its power and range were just perfect for my commute. I am excited to be able to represent the brands Stromer and Desiknio in Northern Germany.”
Lennart Wolff, Account Manager Stromer and Desiknio, North GermanyFranz Reindl, Chief Technology Officer (CTO)Christoph Lindlein, Chief Marketing Officer (CMO)
About Stromer
Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company employs around 180 people, has three subsidiaries (USA, Netherlands and Romania) and sells its products in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (< 25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the < 450 million kilometers traveled on Stromers. Stromer is #HereToChange.
Speed pedelec manufacturer, Stromer has applauded its riders for riding a milestone of 100 million kilometers in 2023, averaging more than 300,000 kilometers per day since January 1st.
The brand has put the milestone into perspective, by describing it as the equivalent of circumnavigating the Earth around 2,500 times, demonstrating the commitment of its riders to sustainable, electric mobility.
Stromer states its e-bikes as a powerful and eco-friendly alternative to the car, and with this also posted its riders have managed to save 19,100 tons of CO2 by using its rides.
Stromer announced this milestone as another testament to its successful 2023, with the Swiss organization looking forward to another year of providing electric bikes to customers through its 140 employees, and distribution in Europe, North America, Asia and Oceania.
Comments Off on LEVA-EU Member Stromer sees 17% sales growth in 2022
Despite the challenges seen in global supply chains and an evolving workstyle, the speed-pedelec producer has enjoyed continued success.
Stromer (myStromer AG) proudly reported a 17% growth in sales during 2022. The ST3 with Pinion gear was the most sold model, while the new high-end flagship ST7, the world’s first s-pedelec with electronic shifting Pinion Smart.Shift and Carbon Belt Drive, raised the bar for reach and power. In Benelux, Stromer is a leader in terms of market share (Belgium: 37% with a growth of 3% compared to the previous year; the Netherlands: 49.7% with a growth of 11%).
Although the year presented challenges to the entire e-bike industry, including difficulties in supply chains and currency fluctuations, Stromer’s market position in Switzerland maintained its standing and the German market recorded double-digit growth.
Co-CEO Tomi Viiala summarizes: “A 17% growth in 2022 shows that we are on the right track with Stromer and our offering. I believe that the subject of mobility in Europe and North America is still in its infancy and will continue to generate significant growth for the entire industry. We also see this positive trend in our Stromer customers, who drove 30 million km more in the past year than in the COVID year. In total, Stromer s-pedelecs have covered 99 million km in 2022.”
myStromer’s 2023 Prospects
In 2023, Stromer is again targeting double-digit growth as the s-pedelec market is projected to continue developing positively. To assist in this goal, additional staff will join the team with a strategic focus on retail support and sales, including a US-focused team.
To support the expansion of the German s-pedelec market, myStromer, together with the lobby office Politik + Strategie and other manufacturers, is supporting the Allianz Zukunft S-pedelec project. Together with national partners, Stromer will offer innovative financing solutions for companies and individuals. Stromer is the first bicycle brand ever to launch an all-inclusive leasing solution with AMAG in Switzerland, covering all costs for maintenance, insurance, or new tires for the duration of the leasing contract.
Co-CEO Karl Ludwig Kley adds: “We look forward to 2023 with confidence and a solid capital base. Over the past year we were able to take measures to secure our supply chains and increase production capacity for the future, this allows us to respond flexibly to market influences. In addition, we are constantly developing on our existing product range and new innovations to further expand our market position.”
Shifts in leadership structure
Stromer enters 2023 with a few leadership changes. Tomi Viiala, who previously held both the position of Co-CEO and global leadership of Sales, will fully concentrate on his role as CEO in tandem with Karl Ludwig Kley. The position of Global Sales Director will be filled with immediate effect by Kobe Broos, who has led the Benelux Sales team since 2018 and has been General Manager for Benelux since 2021. Pieter de Greef will become the new General Manager of myStromer B.V., while he continues to exercise his position as Head of Retailer Support. Both Broos and de Greef bring years of experience from the automotive sector.
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