Leva

New additions at myStromer AG

84 days ago

5 minutes

Three new team members strengthen the speed pedelec brand’s offering, across technology, marketing and account management roles.

Christoph Lindlein is responsible for global marketing management in his role as Chief Marketing Officer (CMO), Franz Reindl is Chief Technology Officer (CTO) and heads the R&D department and Lennart Wolff is looking after the region of Northern Germany as the new Stromer and Desiknio Account Manager. Since August 2023, Christoph Lindlein (37) from Germany has worked as Chief Marketing Officer (CMO) and headed the company’s marketing strategies.

After completing his degree in Sports Economics and Management at German Sport University Cologne and in International Marketing in Melbourne, Australia, Christoph Lindlein began his career in 2010 at the German sporting goods manufacturer adidas at its headquarters in Herzogenaurach. In 2011 he moved to Switzerland to join the INTERSPORT International Corporation. He successfully held several marketing positions there over the next 12 years. His most recent responsibilities included the global marketing strategy for the INTERSPORT Group and the establishment of long-term marketing partnerships with leading sports brands such as Nike, adidas and Puma. He also drove the development of the marketing strategy of exclusive brands from INTERSPORT.

Christoph Lindlein explains why he moved to Stromer: “After more than 12 years in the sporting goods industry, I decided to change directions. Inspiring people to adopt a more active and healthier lifestyle has always been a motivating factor and driving force behind my career. I also strongly believe in the importance of more sustainable mobility and would like to be an active part of the mobility transformation – and above all inspire people to sustainably change their habits and behavior when it comes to mobility.”

He continues: “I am convinced that authentic and emotional storytelling will strengthen the brand awareness and customer loyalty of Stromer and Desiknio over the long-term. Together with our innovative product solutions, this can not only drive the transformation of mobility and generate growth, but can even inspire our customers across generations. With Stromer and Desiknio I have found two fascinating brands with highly innovative products and an incredibly passionate team.” Christoph Lindlein works at the Stromer Campus in Oberwangen near Bern, Switzerland.

Since March 2023, Franz Reindl (30) from Austria has been responsible for the Research & Development department as the CTO at the Stromer Campus in Oberwangen near Bern. The industrial and mechanical engineer brings with him valuable experience from the automotive industry that he can integrate into the product development for Stromer Speed Pedelecs. He joins us from KTM AG (currently Pierer Mobility) in Austria, where he most recently worked as the Head of R&D and was responsible for the Development department for the sports car series KTM X-BOW GTX, GT2 & GT-XR.

His role includes building and leading a highly efficient 45-member Research & Development team with a clear focus on digital innovations. The expanded team works with an intense focus on developing new solutions in short time periods and is raising the quality to the next level. “Sometimes it is up to us as engineers to find solutions to the challenges of mobility. My team and I will continue to develop attractive solutions with maximum safety and comfort. Our good connections with the automotive industry will support us in our undertakings,” explains Franz Reindl.

Starting in December of last year, Lennart Wolff (35) took on the support of Stromer and Desiknio dealers in the Northern Germany region as Account Manager and successor of Nuscha Vakilzadeh. Lennart Wolff brings an affinity for e-bikes: He has already been working in the e-bike industry for seven years. For the last five years, he worked as the store manager at the eBike Company in Hamburg. He developed his passion for Stromer early on – with his first job in the bike industry: “It was a Stromer ST2. That S-Pedelec fascinated me immediately; its power and range were just perfect for my commute. I am excited to be able to represent the brands Stromer and Desiknio in Northern Germany.”

About Stromer

Founded in 2010 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the Speed Pedelec category (fast e-bikes < 45 km/h). The company employs around 180 people, has three subsidiaries (USA, Netherlands and Romania) and sells its products in 25 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability and respect for the environment. Since 2021, the Spanish brand Desiknio has enhanced the product range with high-quality urban bikes (< 25 km/h). With its high-end products, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the < 450 million kilometers traveled on Stromers. Stromer is #HereToChange.

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