Tag Archive: members news

  1. Henk Doombas retires from AZ-Import

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    Source: Nieuwsfiets

    The departing account manager passed the torch to successor Serwin van Dijk at LEVA-EU member AZ-Import.

    Henk Doornbos said his goodbyes to the Trenergy team recently to enjoy a well-deserved retirement. Doornbos has been with AZ Import for almost a decade and has been an active member of the industry for over 25 years.

    Starting out at the warehouse racks of AGU, Doombas has enojoyed a long and successful career in the cycling industry, including work with The Dutch Bicycle Corporation, Multicycle and BSP. Doornbos joined AZ-Import in February 2017 and represented the growing Trenergy brand until April 2025. Doornbos says. “I’ve always felt like a fish in water here, because it’s a very friendly company, with a nice Trenergy collection, with which you can easily ride around the country. You just walk in to dealers with nice bikes. That’s how I was able to build up a dealer network in those eight years, which is now being taken over by Serwin.“

    In the period that Doornbos started selling Trenergy, the brand was less prominent than it is today, but the Northern account manager never had any problems with that. “Because I had a lot of experience with dealers, as a result of my previous work, I had built up a reputation with many entrepreneurs. When I go somewhere, I always keep my appointments. That is much more important than being a smooth salesman,” says Doornbos. “Those entrepreneurs in the bicycle industry have a memory like an elephant, you don’t want to know that. If you have a good reputation, you can really sell something with a good bike and a good story.“

    Doornbos is planning to cycle more in his retirement. “My current bike, a Trenergy Jetset, is four years old and has about 17,000 kilometers on it. I live in the Groningen countryside, where you can find exceptionally beautiful nature. I enjoy it every day, if the weather is nice of course. That gives me a satisfied feeling. And if you can stay a little healthy, it’s all good.“

    In his last two weeks, Doornbos took his successor Serwin van Dijk into his Trenergy dealer network. Van Dijk joined the Trenergy team in March, previously owning a Fietserz Hardenberg for almost 9.5 years and dealing Multicycles. “I’ve seen quite a few sides of the industry, but what I really enjoy is being on the shop floor with dealers and working with products to build customer relationships,” says Van Dijk. “I know what our role is, from Trenergy, to ensure that a dealer can work well with this and that you also provide it at home, if necessary.”

    The transfer from Doornbos to Van Dijk was completed a few weeks ago. Van Dijk is looking forward to helping AZ-Import and the Trenengy brand grow.

    “Henk of course had a lot of baggage on the road. I certainly have a background in the bicycle industry, but not his baggage. I do feel that with the experience I have had as an entrepreneur myself, I can easily connect with the dealer. You just have to do what you say and say what you do. That is the basis. In addition, we have beautiful electric bicycles with a good price-quality ratio and various systems. There is a beautiful e-bike for everyone. Enough opportunity.“

  2. MAHLE introduces new MAHLE Gateway interface

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    Source: MAHLE SmartBike Systems

    LEVA-EU member MAHLE Smartbike Systems has introduced their new product Gateway, a compact interface that opens the door to broader compatibility across the eBike ecosystem, empowering manufacturers to create more connected, efficient eBikes.

    This innovative interface converts battery voltage to power additional components while implementing the CAN protocol for integrated communication. The system features voltage conversion, CAN communication, a compact design weighing just 142 grams, and easy integration capabilities with installation inside the top tube.

    The first Gateway integration powers Pinion SmartShift directly from the eBike battery, eliminating the need for a dedicated battery and reducing weight. This ensures continuous operation and simplifies the integration process, paving the way for smarter, more versatile eBikes.

    You can find out more details about the MAHLE Gateway in the video below.

    Leading brands such as Schindelhauer Bikes, Nørdic Bikes, Konrad Bikes, and URWAHN Bikes will soon offer models featuring Gateway, setting a new standard for eBike connectivity and efficiency.

  3. Medipoint highlights green benefits of Fulpra electric cargo bikes

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    Source: Medipoint

    Dutch healthcare aids provider Medipoint spotlights their fleet of LEVA-EU member Fulpra’s electric cargo bikes, as a part of the ‘Week of the Circular Economy’.

    Fulpra’s electric cargo bikes have been used by Medipoint mechanics and delivery drivers in the centre of Amsterdam since 2021. Medipoint – which provides disability aids and mobility equipment to support daily living – have been proactively using this sustainable transport solution, making it possible to efficiently deliver small orders and provide service throughout the Dutch capital.

    Delivery driver Louis Hoffman of Medipoint is happy with the electric cargo bike. “It’s nice to keep moving in the open air. In addition, you avoid all kinds of parking problems in busy cities.” Hoffman’s colleague Jason van Beusekom agrees that the Fulpras remove many of the issues associated with delivering by van or truck in busy city streets, all of which brings other benefits too. Hoffman remarked: “It’s also nice that you have just a little more time for the customer.”

    In a social media post the company wrote: “With the electric cargo bike and other sustainable steps, we are greening our fleet, encouraging electric driving and investing in charging stations. Together we work towards a greener future!”

  4. Tenways and Laka cooperate on insurance

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    Source: Saz Bike

    Insurance company and LEVA-EU member Laka, and Dutch bicycle manufacturer Tenways, are entering into a partnership.

    As part of this partnership, Tenways customers have the opportunity to request a quote for Laka insurance when purchasing online, and can add Laka insurance to their shopping cart when purchasing a Tenways e-bike. Once the purchase is complete, they will receive an email invitation to activate their new insurance. Along with the built-in GPS and motion detection feature on Tenways’ CGO009 e-bike, this shows Laka and Tenways’ commitment to stopping bicycle thieves and protecting cyclists.

    The partnership with Tenways complements Laka’s existing network of micromobility brands across Europe such as Gazelle, Riese & Mueller and Decathlon. Tobias Taupitz, CEO of Laka, says of the partnership with Tenways: “It’s great that Tenways is joining us. We are excited to see how the partnership develops and expands into more territories. Laka looks forward to working with Tenways to provide customers with a seamless shopping experience and differentiated service”.

    Byron Aub, Subscription Business Manager at Tenways, adds: “Our mission at Tenways is to provide our customers with reliable, stylish and fun e-bikes. Partnering with Laka allows us to offer an additional layer of safety and peace of mind, ensuring our customers are protected every step of their ride. Together, we are committed to a greener, more sustainable world while providing exceptional value and support”.

  5. Swifty Scooters awarded grant funding for new electric scooter

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    Swifty Scooters is one of four British companies to be awarded funding totalling £1.1mn to support the research and development of zero emission vehicle technologies. Funded by the Advanced Propulsion Centre (APC) and supported by Innovate UK, the ‘Production Readiness Competition’ is delivered by the Niche Vehicle Network (NVN) with support from Cenex.

    Despite the UK’s stance regarding permitting electric scooters on UK roads, Swifty have demonstrated the significance of their innovative design in their winning bid.

    “In the current context, it’s vitally important that we enable more people to make clean and low-cost journeys. We’re delighted to finally have the recognition of the importance of our electric scooter design – we are confident that our new vehicle will raise the bar in terms of safety within the industry.” Camilla Iftakhar, Co-founder, Swifty Scooters

    Swifty’s new electric scooters will be among other competition winners, Maeving electric motorcycles, Callum Designs EV and Ariel Motor All-Terrain Vehicle, creating an exciting and diverse display of British innovative companies working towards a Net Zero future.

    “These Production Readiness projects play an important role in developing the UK low volume EV supply chain, creating that not only benefit the projects but also the wider niche vehicle sector.” Scott Thompson, Programme Manager, Niche Vehicle Network.

    An Electric Scooter Optimised for Superior Rider Safety

    The question of scooter safety is probably the main concern within the public sphere. The negative reporting by the press continues to perpetuate people’s safety concerns making it difficult for regulators to make any decisive move. Meanwhile, the industry produces a vast array of differentiated models and designs, and the technology is advancing quickly.

    The new electric scooter that is soon to be unveiled by Swifty is designed for road and cycle-lane riding, and will incorporate the tried and tested Swifty geometry which boasts superior stability and control. It will feature Swifty’s signature 16 inch wheels, front and rear suspension, disk brakes, and a safe battery and charging system will be incorporated.

    “By collaborating with a UK battery specialist PMBL, we aim to utilise the latest battery chemistry LFP (also known as LiFePO4 or Lithium Ferro Phosphate). LFP batteries operate at a lower temperature and are more inherently safe than regular Lithium-ion batteries. They also do not contain cobalt, which we know is a problematic industry.” Jason Iftakhar, Co-founder, Swifty Scooters

    Swifty remain pragmatic in their design approach, advocating the need for regulation in a comprehensive safety standard that build on existing standards of the e-bike industry, plus the need for users to obtain insurance. However, it is unlikely that the UK regulations will permit e-scooters (apart from on private land) by the time the new vehicle enters the market in April 2024. The founders remain positive that UK regulations will be inclusive of these new technologies in the efforts to reach Net Zero.

    Swifty’s new vehicle demonstrates that safety and e-scooters can go hand in hand and are looking to export markets to unveil their design. 

    Best Electric Scooter for Adults to be Unveiled in the USA

    Swifty Scooters will be revealing their new design at the Micromobility Industries Show in San Fransisco in October. Swifty Scooters has pioneered the adult kick-scooter market with their high-quality and uniquely foldable designs since their inception in 2010.

    With a focus on accessible transport for short-distance travel, the new model promises to push the capabilities of the new mode with their high-quality design. Founder Jason Iftakhar has described the new scooter as Swifty’s best electric scooter to date.

    “Riding a safe and stable scooter optimises the rider experience. The thrill of riding electric, standing up is an unbeatable feeling. The handling and control of our design we believe is industry leading. We’re confident our customers will love the feeling as much as we do.” Jason Iftakhar, Co-founder, Swifty Scooters

    They are looking forward to releasing more details to their community in the coming weeks.

  6. Eskuta expands premises to cater for increased demand

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    Source: MicromobilityBiz, D. Blackham

    LEVA-EU member Eskuta is expanding its UK premises in Nuneaton, with the strategic installation of a new mezzanine.

    This step will enable the manufacturer to double its stock capacity, and is expected to be completed by early September 2023.

    To be installed in both units of Eskuta’s facilities, the mezzanine will provide an additional 160 sq m of space, allowing Eskuta to both serve a larger customer base, and reduce waiting times for their moped-style e-bikes, which are assembled on-site by the company’s team of technicians. New job opportunities are expected to be generated by this step.

    Eskuta managing director Ian O’Connor, who founded the company in 2015, said: “The expansion marks an exciting time for Eskuta, the new mezzanine installation is the first stage of our expansion plans, and the additional capacity will allow us to reduce lead times and enter new developing markets.

    “We are passionate as ever about shaping the future of e-mobility and championing the importance electric bikes and Light Electric Vehicles will play in the future, as we head towards net zero and aim to reduce congestion in our towns and cities.

    “Coventry, Birmingham, and the surrounding areas have been the birthplace of many leading motorcycle and cycle manufacturers over the years, and we are proud to be continuing that legacy as we all transition to a sustainable and electric future.”

    Eskuta has received several recent accolades, included winning Reach Media’s BusinessLIVE’s ‘Small Business of the Year 2022’, and the SX-250 e-bike being recognised in a recent article as ‘Best Moped Style e-bike 2023’ by Expert Reviews.

  7. ICE Trike’s Ultimate Collection is back for 2023

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    ICE Trikes announce their ULTIMATE Collection is back for 2023! These trikes are the very definition of the word ultimate. The best trikes, the best level of componentry and the very best specifications built in the UK. These trikes are fully loaded with features like full suspension, powerful electric assist motors, high level componentry offering superb rider comfort and accessories to match.

    If you’re looking for a trike with a superb level of equipment with nothing left out, these trikes are for you. ICE Trike’s customers have asked them for the very best specifications and the Ultimate Collection is exactly that. The Ultimate Collection has three very special trikes.


    THE ICE ULTIMATE COLLECTION

    The Adventure Ultimate. Designed to inspire confidence and provide you with the most comfortable riding experience. From family rides on the trails to transcontinental expeditions the name of this trike says it all. Fitted with a powerful Shimano EP8 motor, a wide range 14-speed Rohloff or an Enviolo Automatiq Hub gearing system and full suspension, it’s almost guaranteed to make every ride a real experience.

    THE ADVENTURE ULTIMATE WILL EXCEED YOUR EXPECTATIONS: 20″ OR 26″ FULL SUSPENSION FOLDING FRAMES, POWERFUL SHIMANO STEPS EP8 250W E-ASSIST MOTOR, 2X 630WH BATTERIES AND SECOND BATTERY MOUNT, 14 SPEED ROHLOFF OR ENVIOLO AUTOMATIQ HUB, RELIABLE LOW MAINTENANCE DRUM BRAKES, ERGO-LUXE SEAT SYSTEM, OTR+ PACK, BUSCH AND MULLER LIGHTING SYSTEM, REAR RACK, LIMITED EDITION ULTIMATE COLLECTION BADGE, MARATHON PLUS TYRES AND MANY MORE FEATURES AS ILLUSTRATED

    FROM £11,750 / $14,375 / €12,950

    CONTACT YOUR LOCAL DEALER

    The Adventure HD Ultimate. This is truly the definition of versatility and heavy duty durability. The Adventure HD is built with an increased weight capacity and a larger rider cockpit. This trike will generate the enthusiasm and peace of mind that it can take anything you throw at it. Fitted with a powerful Shimano EP8 motor, a wide range 14-speed Rohloff or an Enviolo Automatiq Hub gearing system and full suspension it’s designed with comfort and confidence in mind.


    ICE Adventure HD Ultimate

    THE ADVENTURE HD ULTIMATE WILL EXCEED YOUR EXPECTATIONS: 20″ OR 26″ FULL SUSPENSION FOLDING FRAMES, POWERFUL SHIMANO STEPS EP8 250W E-ASSIST MOTOR, 2X 630WH BATTERIES AND SECOND BATTERY MOUNT, 14 SPEED ROHLOFF OR ENVIOLO AUTOMATIQ HUB, RELIABLE LOW MAINTENANCE DRUM BRAKES, ERGO-LUXE SEAT SYSTEM, OTR+ PACK, BUSCH AND MULLER LIGHTING SYSTEM, REAR RACK, LIMITED EDITION ULTIMATE COLLECTION BADGE, MARATHON PLUS TYRES AND MANY MORE FEATURES AS ILLUSTRATED

    FROM £11,850 / $14,495 / €13,050

    Contact your local dealer

    The Sprint X Tour Ultimate Is a real connoisseur’s trike designed for full on touring, fast day rides and commuting over mixed terrain. Fitted with a powerful Shimano EP8 motor, a wide range 14-speed Rohloff or an Enviolo Automatiq Hub gearing system and full suspension, it’s designed with comfort and confidence in mind. All you need to ride off into the sunset.

    THE SPRINT X TOUR ULTIMATE IS A TRIKE YOU CAN TRULY RELY ON TO GET YOU WHERE YOU WANT TO GO: 26″ FULL SUSPENSION FOLDING FRAME, POWERFUL SHIMANO STEPS EP8 250W E-ASSIST MOTOR, 2X 630WH BATTERIES AND MOUNT, 14 SPEED ROHLOFF OR ENVIOLO AUTOMATIQ HUB, RELIABLE LOW MAINTENANCE DRUM BRAKES, ERGO-LUXE SEAT SYSTEM, OTR+ PACK, BUSCH AND MULLER LIGHTING SYSTEM, REAR RACK, LIMITED EDITION ULTIMATE COLLECTION BADGE, MARATHON PLUS TYRES AND MANY MORE FEATURES

    FROM £11,850 / $14,495 / €13,050
    CONTACT YOUR LOCAL DEALER

    If you’re looking for a trike with a superb level of equipment with nothing left out, these trikes are for you. You can also add accessories or change options to build your Ultimate Trike that suits your individual needs. To buy simply Contact your local dealer or Contact Us if you do not have a dealer near you, the ICE Trike team will be happy to help.

  8. Laka collaborates with Sigma Sports and CycleSoftware

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    Laka has partnered with Sigma Sports and CycleSoftware to provide customers with insurance solutions at the point of sale (POS). 30 days of free insurance is offered to Sigma Sports’ customers on their new bike purchase, after which preferential rates are obtainable. Recognising their integrated approach, CycleSoftware has also introduced Laka’s service to its customers.

    “We are excited to add Laka to our insurance links within CycleSoftware,” said Jebbe Sluiter of CycleSoftware. “Laka has an excellent reputation as an insurer for sporty bikes, e-bikes, and cargo bikes, and we are confident that our bike shop customers will benefit from the addition of Laka to our platform. This enables them to serve their customers even better and provide a seamless experience during the sales process.”

    For the past five years, Laka has won the ‘Best Cycle Insurance Provider Award’, reflective of its cooperative stance regarding issuance policies for customers and businesses alike. Customers are only charged based on the cost of claims submitted in the previous month. There are no upfront payments, so customers benefit from fair premiums. All claims are handled by Laka, who divides the cost and limits each customer’s maximum monthly spend. Caps are based on the value of the equipment insured by each individual member.

    Laka Partnership Manager, Joost Klarenbeek, commented, “Thanks to the collaboration with CycleSoftware, we can expand our reach and make our insurances even more accessible to bicycle shops in the Netherlands. It is important to mention that we do not demand exclusivity from the bike shops we work with. As a result, they retain the freedom to offer other insurers to their customers.”

    Meanwhile, commenting on its collaboration with Sigma Sports, Laka CEO, Tobias Taupitz, remarked, “Laka is proud to partner with Sigma Sports, a well-known name in the UK cycling community, and we’re determined to provide a best-in-class experience for its customers.

    “Together, we can help their customers fully enjoy their bike, knowing that Laka has their backs and swiftly get them back on the saddle if needed.”

    Sigma Sports is renowned for retailing bikes and accessories and supplying in-store services that include maintenance and bike fitting. The partnership with Laka is reflective of Laka’s existing network of similar bike shops and brands.

    James McEuen, CEO of Sigma Sports, added, “At Sigma Sports we pride ourselves on our excellent customer service and the highest quality bikes and equipment. We take the same care and attention when choosing those businesses, we partner with and Laka is a perfect example of that same commitment to outstanding quality of care for the customer.

    “It is great to be able to offer 30 days free insurance on their new bike purchase with access to preferential rates thereafter.

    “We know Laka will look after our customers and their bikes in the best way possible and keep them pedalling no matter what.”

  9. AureusDrive bikes covering kilometers worldwide

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    LEVA-EU member AureusDrive shares riders’ photos from around the globe

    The Switzerland-based e-bike manufacturer AureusDrive recently shared customers’ photos of their bikes in multiple locations, along with the accompanying stories.

    Swiss design meets Candian city life

    One customer took her AureusDrive Comfort to Vancouver, where she uses it for everyday life.

    Arriving in Port-Saint-Louis-du-Rhône

    Another customer, along with a colleague, undertook an extended ride along the Rhône from Gletsch in Valais, to the Mediterranean coast at Port-Saint-Louis-du-Rhône, France. The two covered more than 900 km in just seven days!

    Portugal views

    A world-record attempt at cycling 20,000 km in one go was started two years ago by Reto Steimer, using an AureusDrive Classic 25. Unfortunately, a knee injury forced an early stop to the attempt, but many kilometers were covered trouble-free to that point!

    AureusDrive is working towards ecological mobility for all, and develops, designs, configures and assembles e-bike systems with a focus on the commuter. To date, the company estimates that its e-bike community has collectively achieved a total mileage in seven figures, and reduced CO2 emissions by 150,000 kg. Find out more here.