Tag Archive: members news

  1. Van Raam joins Germany’s BIKE&CO network, expanding access to special bicycles

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    Source: NiewsFiets.nu, SAZ Bike

    From 1 September 2025, LEVA-EU member and Dutch specialist bicycle manufacturer Van Raam officially became a supplier to the German purchasing organisation BICO Zweirad Marketing GmbH (BIKE&CO). The move gives affiliated BIKE&CO dealers access to Van Raam’s full product range.

    The partnership will be introduced to the market at the BIKE&CO Order Festival in Kassel from 5–7 September, marking the first official opportunity for BIKE&CO members to experience Van Raam’s bicycles first-hand.

    Meeting rising demand for special bicycles

    Van Raam’s inclusion in the BIKE&CO network reflects a clear trend: demand for special bicycles is growing rapidly, both in Germany and internationally. While these models were once primarily associated with riders with disabilities, they are now increasingly sought after by seniors and consumers who value stability, safety, and comfort. This shift is opening up new customer groups for specialist retailers and creating opportunities for stronger, long-term customer relationships.

    European production for the DACH market

    With a history of more than 110 years in Varsseveld, Van Raam has established itself as an international leader in adapted and special bicycles. In addition to its Dutch headquarters, the company operates a production site in Poland. This dual footprint enables efficient distribution across the DACH region (Germany, Austria, Switzerland).

    All Van Raam bicycles are developed, tested, and assembled entirely in Europe, a strategy the company says ensures high quality, reliable delivery, and faster service for dealers.

    Opportunities for dealers

    For BIKE&CO members, the collaboration expands their portfolio with a product category experiencing strong growth. It provides retailers with the chance to serve both healthcare institutions and private customers, while differentiating themselves from competitors.

    At the same time, Van Raam gains a stronger foothold in Germany, reinforcing its position as a trusted, innovative brand with decades of expertise in the specialist cycling sector.

  2. Belgian Cycling Factory strengthens leadership for Nukeproof

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    Source: Cycling Industry News

    Belgian Cycling Factory (BCF) has reinforced the leadership structure of its mountain bike brand Nukeproof with two senior appointments in Clive Gosling and Russell Merry.

    Clive Gosling has been named Global Brand Director, bringing with him extensive industry experience and what the company describes as a “proven passion for building brands.”

    “I am thrilled to be joining Nukeproof as Global Brand Director. Honouring the heritage of such a cool brand while unlocking its global commercial opportunity is a huge responsibility. But we’re starting with a blank sheet and zero baggage, so I’m excited to help shape the future of this legendary brand with such a passionate and experienced team,” said Gosling.

    Alongside him, Russell Merry, currently Managing Director of Belgian Cycling Factory UK, has been appointed Global General Manager. In this expanded role, Merry will oversee Nukeproof’s worldwide operations.

    “The word that keeps coming up is opportunity, and what an incredible one this is. To bring Nukeproof home and have the freedom to make it one of the most significant mountain bike brands globally will be hugely rewarding. I know I have the foundations of a team that will deliver,” Merry commented.

    Leadership consolidated in the UK

    The dual appointments will allow BCF to centralise the brand’s leadership in the UK. Gosling and Merry will work closely with Senior Product Manager Steve Jamison and Lead Engineer Dale McMullan to spearhead product development, innovation, and overall brand management.

    “With this strong leadership team in place and the brand’s full management back in the UK, I’m convinced that combined with BCF’s strengths — we will succeed,” said Jochim Aerts, CEO of Belgian Cycling Factory.

    Expanding UK presence

    These changes follow the launch of BCF’s UK office, which officially opened on 1 July 2025. The new hub is designed to provide independent dealers with improved service levels, stronger brand representation, and a more agile supply chain tailored to the UK and Irish markets.

    The appointments also build on BCF’s earlier acquisition of Nukeproof from Frasers Group, part of the deal that included Wiggle CRC. At the time, the company called the purchase a “significant step” in strengthening its commitment to high-performance cycling. From Q3, Nukeproof products have been made available through BCF’s dealer and distribution network.

  3. Bafang maintains innovation-first strategy amid industry shifts

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    Source: Bike Europe

    Over the past 22 years, Bafang has positioned technological innovation as the cornerstone of its development, a strategy that has helped the company navigate both market booms and industry turbulence. According to CEO Qinghua Wang, demand-driven innovation remains essential as the global bicycle market faces increasing volatility.

    Europe holds strong as the core market

    Industry analysts note that Europe continues to be the largest and most significant e-bike market, and Bafang expects this dominance to continue over the next three to five years. While Europe remains its stronghold, the company also sees growth potential in North America and Japan, where consumer interest in e-mobility is rising.

    Expanding service networks

    Bafang has complemented its product development with a broad service infrastructure designed to support long-term brand partnerships and consumer trust. Service networks have been established across the Netherlands, Germany, France, Italy, Denmark, Poland, the UK, the US, and China, with coverage also extending to the Benelux region.

    This expansion includes direct dealer support for contract brands using Bafang drive systems, a move intended to improve customer care and strengthen retailer relationships. Market observers suggest that these efforts underline the company’s focus on not just product quality, but also after-sales reliability – seen as crucial to brand reputation in the competitive e-bike sector.

    Innovation beyond products

    One of the most pressing challenges facing the global bicycle industry is the lack of fresh innovation, Wang argues. The past five years have seen shifting consumer demands and unpredictable market conditions, making traditional product cycles less effective. Bafang’s response has been to broaden the definition of innovation, encompassing not only product design but also business models and distribution strategies.

    Recent product launches illustrate this approach. The GVT series, for instance, integrates automatic shifting to optimise pedalling efficiency and provide a smoother ride, targeting the growing segment of urban commuters. The company maintains that no single product can satisfy all rider needs, advocating instead for a modular approach that allows drive systems to be tailored to different user profiles.

    Streamlined SKUs, retained flexibility

    Bafang has also moved towards a platform-based modular design philosophy, aimed at reducing the number of stock-keeping units (SKUs) while still offering flexibility to customers. Industry watchers note that this shift helps improve supply chain efficiency, shorten lead times, and increase product turnover, without limiting consumer choice.

    Navigating tariff uncertainty

    When it comes to trade policy challenges, particularly the threat of new US tariffs, Bafang is taking a cautious stance. The company has signalled a “wait-and-see” approach, continuing to collaborate with partners while monitoring regulatory developments. This reflects a broader strategy of adaptability, which has underpinned its resilience through more than two decades of market fluctuations.

    Outlook

    With Europe remaining its strongest market, a growing service footprint, and an emphasis on demand-driven innovation, Bafang is positioning itself to remain a key player in the global e-bike sector. Industry observers suggest that its focus on modular design, after-sales support, and adaptable strategy could help insulate the company from some of the volatility shaping the market today.

  4. Henk Doombas retires from AZ-Import

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    Source: Nieuwsfiets

    The departing account manager passed the torch to successor Serwin van Dijk at LEVA-EU member AZ-Import.

    Henk Doornbos said his goodbyes to the Trenergy team recently to enjoy a well-deserved retirement. Doornbos has been with AZ Import for almost a decade and has been an active member of the industry for over 25 years.

    Starting out at the warehouse racks of AGU, Doombas has enojoyed a long and successful career in the cycling industry, including work with The Dutch Bicycle Corporation, Multicycle and BSP. Doornbos joined AZ-Import in February 2017 and represented the growing Trenergy brand until April 2025. Doornbos says. “I’ve always felt like a fish in water here, because it’s a very friendly company, with a nice Trenergy collection, with which you can easily ride around the country. You just walk in to dealers with nice bikes. That’s how I was able to build up a dealer network in those eight years, which is now being taken over by Serwin.“

    In the period that Doornbos started selling Trenergy, the brand was less prominent than it is today, but the Northern account manager never had any problems with that. “Because I had a lot of experience with dealers, as a result of my previous work, I had built up a reputation with many entrepreneurs. When I go somewhere, I always keep my appointments. That is much more important than being a smooth salesman,” says Doornbos. “Those entrepreneurs in the bicycle industry have a memory like an elephant, you don’t want to know that. If you have a good reputation, you can really sell something with a good bike and a good story.“

    Doornbos is planning to cycle more in his retirement. “My current bike, a Trenergy Jetset, is four years old and has about 17,000 kilometers on it. I live in the Groningen countryside, where you can find exceptionally beautiful nature. I enjoy it every day, if the weather is nice of course. That gives me a satisfied feeling. And if you can stay a little healthy, it’s all good.“

    In his last two weeks, Doornbos took his successor Serwin van Dijk into his Trenergy dealer network. Van Dijk joined the Trenergy team in March, previously owning a Fietserz Hardenberg for almost 9.5 years and dealing Multicycles. “I’ve seen quite a few sides of the industry, but what I really enjoy is being on the shop floor with dealers and working with products to build customer relationships,” says Van Dijk. “I know what our role is, from Trenergy, to ensure that a dealer can work well with this and that you also provide it at home, if necessary.”

    The transfer from Doornbos to Van Dijk was completed a few weeks ago. Van Dijk is looking forward to helping AZ-Import and the Trenengy brand grow.

    “Henk of course had a lot of baggage on the road. I certainly have a background in the bicycle industry, but not his baggage. I do feel that with the experience I have had as an entrepreneur myself, I can easily connect with the dealer. You just have to do what you say and say what you do. That is the basis. In addition, we have beautiful electric bicycles with a good price-quality ratio and various systems. There is a beautiful e-bike for everyone. Enough opportunity.“

  5. MAHLE introduces new MAHLE Gateway interface

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    Source: MAHLE SmartBike Systems

    LEVA-EU member MAHLE Smartbike Systems has introduced their new product Gateway, a compact interface that opens the door to broader compatibility across the eBike ecosystem, empowering manufacturers to create more connected, efficient eBikes.

    This innovative interface converts battery voltage to power additional components while implementing the CAN protocol for integrated communication. The system features voltage conversion, CAN communication, a compact design weighing just 142 grams, and easy integration capabilities with installation inside the top tube.

    The first Gateway integration powers Pinion SmartShift directly from the eBike battery, eliminating the need for a dedicated battery and reducing weight. This ensures continuous operation and simplifies the integration process, paving the way for smarter, more versatile eBikes.

    You can find out more details about the MAHLE Gateway in the video below.

    Leading brands such as Schindelhauer Bikes, Nørdic Bikes, Konrad Bikes, and URWAHN Bikes will soon offer models featuring Gateway, setting a new standard for eBike connectivity and efficiency.

  6. Medipoint highlights green benefits of Fulpra electric cargo bikes

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    Source: Medipoint

    Dutch healthcare aids provider Medipoint spotlights their fleet of LEVA-EU member Fulpra’s electric cargo bikes, as a part of the ‘Week of the Circular Economy’.

    Fulpra’s electric cargo bikes have been used by Medipoint mechanics and delivery drivers in the centre of Amsterdam since 2021. Medipoint – which provides disability aids and mobility equipment to support daily living – have been proactively using this sustainable transport solution, making it possible to efficiently deliver small orders and provide service throughout the Dutch capital.

    Delivery driver Louis Hoffman of Medipoint is happy with the electric cargo bike. “It’s nice to keep moving in the open air. In addition, you avoid all kinds of parking problems in busy cities.” Hoffman’s colleague Jason van Beusekom agrees that the Fulpras remove many of the issues associated with delivering by van or truck in busy city streets, all of which brings other benefits too. Hoffman remarked: “It’s also nice that you have just a little more time for the customer.”

    In a social media post the company wrote: “With the electric cargo bike and other sustainable steps, we are greening our fleet, encouraging electric driving and investing in charging stations. Together we work towards a greener future!”

  7. Tenways and Laka cooperate on insurance

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    Source: Saz Bike

    Insurance company and LEVA-EU member Laka, and Dutch bicycle manufacturer Tenways, are entering into a partnership.

    As part of this partnership, Tenways customers have the opportunity to request a quote for Laka insurance when purchasing online, and can add Laka insurance to their shopping cart when purchasing a Tenways e-bike. Once the purchase is complete, they will receive an email invitation to activate their new insurance. Along with the built-in GPS and motion detection feature on Tenways’ CGO009 e-bike, this shows Laka and Tenways’ commitment to stopping bicycle thieves and protecting cyclists.

    The partnership with Tenways complements Laka’s existing network of micromobility brands across Europe such as Gazelle, Riese & Mueller and Decathlon. Tobias Taupitz, CEO of Laka, says of the partnership with Tenways: “It’s great that Tenways is joining us. We are excited to see how the partnership develops and expands into more territories. Laka looks forward to working with Tenways to provide customers with a seamless shopping experience and differentiated service”.

    Byron Aub, Subscription Business Manager at Tenways, adds: “Our mission at Tenways is to provide our customers with reliable, stylish and fun e-bikes. Partnering with Laka allows us to offer an additional layer of safety and peace of mind, ensuring our customers are protected every step of their ride. Together, we are committed to a greener, more sustainable world while providing exceptional value and support”.

  8. Swifty Scooters awarded grant funding for new electric scooter

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    Swifty Scooters is one of four British companies to be awarded funding totalling £1.1mn to support the research and development of zero emission vehicle technologies. Funded by the Advanced Propulsion Centre (APC) and supported by Innovate UK, the ‘Production Readiness Competition’ is delivered by the Niche Vehicle Network (NVN) with support from Cenex.

    Despite the UK’s stance regarding permitting electric scooters on UK roads, Swifty have demonstrated the significance of their innovative design in their winning bid.

    “In the current context, it’s vitally important that we enable more people to make clean and low-cost journeys. We’re delighted to finally have the recognition of the importance of our electric scooter design – we are confident that our new vehicle will raise the bar in terms of safety within the industry.” Camilla Iftakhar, Co-founder, Swifty Scooters

    Swifty’s new electric scooters will be among other competition winners, Maeving electric motorcycles, Callum Designs EV and Ariel Motor All-Terrain Vehicle, creating an exciting and diverse display of British innovative companies working towards a Net Zero future.

    “These Production Readiness projects play an important role in developing the UK low volume EV supply chain, creating that not only benefit the projects but also the wider niche vehicle sector.” Scott Thompson, Programme Manager, Niche Vehicle Network.

    An Electric Scooter Optimised for Superior Rider Safety

    The question of scooter safety is probably the main concern within the public sphere. The negative reporting by the press continues to perpetuate people’s safety concerns making it difficult for regulators to make any decisive move. Meanwhile, the industry produces a vast array of differentiated models and designs, and the technology is advancing quickly.

    The new electric scooter that is soon to be unveiled by Swifty is designed for road and cycle-lane riding, and will incorporate the tried and tested Swifty geometry which boasts superior stability and control. It will feature Swifty’s signature 16 inch wheels, front and rear suspension, disk brakes, and a safe battery and charging system will be incorporated.

    “By collaborating with a UK battery specialist PMBL, we aim to utilise the latest battery chemistry LFP (also known as LiFePO4 or Lithium Ferro Phosphate). LFP batteries operate at a lower temperature and are more inherently safe than regular Lithium-ion batteries. They also do not contain cobalt, which we know is a problematic industry.” Jason Iftakhar, Co-founder, Swifty Scooters

    Swifty remain pragmatic in their design approach, advocating the need for regulation in a comprehensive safety standard that build on existing standards of the e-bike industry, plus the need for users to obtain insurance. However, it is unlikely that the UK regulations will permit e-scooters (apart from on private land) by the time the new vehicle enters the market in April 2024. The founders remain positive that UK regulations will be inclusive of these new technologies in the efforts to reach Net Zero.

    Swifty’s new vehicle demonstrates that safety and e-scooters can go hand in hand and are looking to export markets to unveil their design. 

    Best Electric Scooter for Adults to be Unveiled in the USA

    Swifty Scooters will be revealing their new design at the Micromobility Industries Show in San Fransisco in October. Swifty Scooters has pioneered the adult kick-scooter market with their high-quality and uniquely foldable designs since their inception in 2010.

    With a focus on accessible transport for short-distance travel, the new model promises to push the capabilities of the new mode with their high-quality design. Founder Jason Iftakhar has described the new scooter as Swifty’s best electric scooter to date.

    “Riding a safe and stable scooter optimises the rider experience. The thrill of riding electric, standing up is an unbeatable feeling. The handling and control of our design we believe is industry leading. We’re confident our customers will love the feeling as much as we do.” Jason Iftakhar, Co-founder, Swifty Scooters

    They are looking forward to releasing more details to their community in the coming weeks.

  9. Eskuta expands premises to cater for increased demand

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    Source: MicromobilityBiz, D. Blackham

    LEVA-EU member Eskuta is expanding its UK premises in Nuneaton, with the strategic installation of a new mezzanine.

    This step will enable the manufacturer to double its stock capacity, and is expected to be completed by early September 2023.

    To be installed in both units of Eskuta’s facilities, the mezzanine will provide an additional 160 sq m of space, allowing Eskuta to both serve a larger customer base, and reduce waiting times for their moped-style e-bikes, which are assembled on-site by the company’s team of technicians. New job opportunities are expected to be generated by this step.

    Eskuta managing director Ian O’Connor, who founded the company in 2015, said: “The expansion marks an exciting time for Eskuta, the new mezzanine installation is the first stage of our expansion plans, and the additional capacity will allow us to reduce lead times and enter new developing markets.

    “We are passionate as ever about shaping the future of e-mobility and championing the importance electric bikes and Light Electric Vehicles will play in the future, as we head towards net zero and aim to reduce congestion in our towns and cities.

    “Coventry, Birmingham, and the surrounding areas have been the birthplace of many leading motorcycle and cycle manufacturers over the years, and we are proud to be continuing that legacy as we all transition to a sustainable and electric future.”

    Eskuta has received several recent accolades, included winning Reach Media’s BusinessLIVE’s ‘Small Business of the Year 2022’, and the SX-250 e-bike being recognised in a recent article as ‘Best Moped Style e-bike 2023’ by Expert Reviews.