Comments Off on Leading e-mobility brand LAVOIE acquires VanMoof to accelerate its global growth and redefine premium urban transport
LAVOIE, the premium e-mobility company backed by global technology company McLaren Applied, has announced that it has entered into a definitive agreement to acquire the VanMoof premium e-bike business.
Under the terms of the agreement, the acquisition will see LAVOIE and McLaren Applied inject stability into the VanMoof operations, then combining and integrating their premium capabilities to create a next-generation e-mobility business and establish a world-leading premium e-mobility offering.
The move forms part of LAVOIE’s global growth strategy to redefine premium e-mobility and transform movement around busy urban areas, as part of an enjoyable and more active lifestyle.
The expansion will include e-bikes in parallel with LAVOIE’s existing premium e-scooter operation with an exciting synergy allowing the business to redefine the growing e-mobility sector by approaching urban mobility via the world of serious automotive engineering. This acquisition will allow this expanded company to tap into the leadership of independent technology pioneers McLaren Applied.
Nick Fry, McLaren Applied Chairman: “The acquisition of VanMoof underscores our commitment to strengthen and grow our world-leading e-mobility business. We see a huge potential to transform the way people travel around the congested cities of the world in a more active and enjoyable way.”
“This exciting deal helps us to accelerate global growth, allowing us to increase the scale and quality of products and services we can offer to our customers. We are fully committed to being leaders in manufacturing premium e-mobility products that are redefining the category with each ride.”
Eliott Wertheimer, LAVOIE CEO: “With its next generation of e-bikes, smart technology, innovative design, and loyal customer base, VanMoof and LAVOIE fit together perfectly. VanMoof has 190,000 customers globally and our commitment is to continue to keep those riders on the road whilst we stabilise and efficiently grow the VanMoof business and continue to develop its world-class products.”
The LAVOIE team is driven by a desire to redefine the future of personal urban mobility and provide viable solutions to the challenge of urban commuting in congested cities. LAVOIE believes that e-scooters and e-bikes offer a sustainable and efficient form of transportation.
LAVOIE is McLaren Applied’s premium e-mobility company. LAVOIE is a subsidiary of technology pioneers McLaren Applied, not McLaren Group. Although McLaren Applied was part of the Group for 20 years, it is now under different ownership and is an independent entity from McLaren Group, McLaren Automotive and McLaren Racing.
ABOUT LAVOIE
McLaren Applied’ s LAVOIE is totally committed to improving personal mobility. Using its heritage in premium automotive, combined with strong pedigrees in engineering and science, LAVOIE re- imagines products you can trust will improve personal transportation and add enjoyment to every journey. Operating at the intersection between high-end design and superlative performance, LAVOIE is set to redefine urban mobility and become a major global player in the premium e-mobility market. www.lavoielectric.com
Comments Off on Lavoie series 1 e-scooter is now available for pre-order: founders edition, pricing, specs and colour options by Callum revealed
The Series 1 e-scooter by LAVOIE – McLaren Applied’s new premium micromobility company – is now available to pre-order at the LAVOIE website from 6 PM BST Thursday 22nd June.
LAVOIE is to launch the Series 1, a high-performance, premium folding electric scooter. The Series 1’s unique patent-pending FlowFold technology unfolds a host of features. It unfolds safety with a longer, wider deck for better stability and smooth automotive-like handling. But the Series 1’s real party trick is unfolding the world the rider calls home. Unfolding a career released from uncomfortable, time-consuming commuting. Unfolding passions, interests, and side-hustles by seamlessly blurring work and play. Unfolding discovery and curiosity as riders explore the rich, layered worlds they call their homes.
The first 469 customers will have the opportunity to pre-order an exclusive Founders Edition of LAVOIE’s ground-breaking e-scooter. The limited-run Founders Edition features a unique numbered plaque that has been designed by the famous design and engineering house CALLUM; This limited edition of 469 units pays tribute to the first electric two-wheel vehicle patented in April 1869. Founders Edition owners will get exclusive access to early product releases, updates, and private events.
The Series 1 comes in two versions defined by their battery size. The standard Series 1 has a capacity of 468Wh and retails at £1,890, while the 702Wh Series 1 Max retails at £2,190. This translates to a range of 40 km/25 miles for the Series 1 and 60 km or 38 miles for the Series 1 MAX per single charge, at an average speed of 20 kph/12 mph in urban environments. The unrestricted top speed of the Series 1 is over 40 kph/25mph, and will be shipped restricted to 25 kph/15mph in relevant regions.
All models of the Series 1 can be pre-ordered now (Thursday 22nd June) with a fully-refundable deposit of £500 via the LAVOIE website, with confirmed production slots being allocated to customers upon placing an order. The option to pre-order with a full payment deposit and a 5% discount is also available.
LAVOIE has made safety one of its development priorities. The Series 1 battery is housed in a waterproof hard shell, and designed and certified to meet the most stringent American and European safety standards. It is expected to be one of the safest devices in the industry while delivering world class performance, in line with the brand’s heritage.
The LAVOIE 250W charger works fast, giving a full battery charge in less than three hours. Series 1 has three power modes, so the rider can choose how their journeys should feel, from powerful to relaxing. Mode 1 is a slower eco option, Mode 2 is for cruising efficiently and comfortably, Mode 3 is for ultimate power and full throttle. Each mode’s power and top speed can be tuned via the LAVOIE App.
The Series 1’s most defining feature is its FlowfoldTM folding system. A single press of a button collapses the stem and moves the wheel above the deck, offering a disruptive form factor. FlowfoldTM enables a longer, wider deck while allowing the Series 1 to fold into one of the most compact e-scooters of its category. This translates to a much safer and more comfortable ride through a higher stem angle giving automotive-like steering, a freer foot position, and better shock and vibration absorption. FlowfoldTM also makes the kickstand obsolete. An intermediate position, called Park Mode, sets the e-scooter into a perfectly stable, padded, resting position.
Rider and road safety are inherent to the Series 1’s design ethos and LAVOIE’s approach to redefining micromobility. Series 1’s refined lighting system has been engineered to significantly improve safety. A light halo, presence lights, rear brakes and rider illumination LEDs all highlight the user’s position on the road, while indicators make turning safer.
Aligned with LAVOIE’s commitment to improving emobility, and its performance automotive heritage, Ian Callum and his design and engineering house joined the journey to create the Founders Edition’s plaque and the exclusive colour scheme of the Series 1. Four colours are available: Silent White, Racing Green, Electric Blue and Sunset Orange. Each version is illustrated here.
The Series 1 and Founders Edition models can be pre-ordered on Thursday 22nd June by visiting https://www.lavoielectric.com/ .
*Estimated Real Range Based on a 75kg, 1.75m tall rider in mode 2 in an urban environment
Eco: 50km(Standard)/70km(Max) & average speed of 15kph
Cruise: 40km(Standard)/60km(Max) & average speed of 25kph
Sport 25km(standard)/35 km(Max) & average speed of 40kph
Ian Callum, Design Director at CALLUM, said: “Inspired by LAVOIE’s ambition to effect change in micromobility through innovative design, our vibrant colours bring life and movement to the future of transportation. We are pleased to collaborate with a brand at the forefront of advancing personal mobility.”
LAVOIE CEO, Eliott Wertheimer, said: “We are proud to launch the Series 1. After years of development and significant innovation, we are confident our e-scooter will lead towards improving micromobility to automotive standards. The trust from our first customers, our Founders, is extremely important to us. The 469 units of the Founders Edition will be produced to thank them through a beautiful, uniquely numbered, vehicle. They will also benefit from early access to our upcoming launches, news and events.”
ABOUT LAVOIE
LAVOIE, founded by McLaren Applied, born of British motorsport, is driven by a desire to redefine urban mobility with high end solutions that help us live better. Series 1, our first premium electric scooter reimagines form factor with unique folding technology. Flowfold™ not only folds to fit into your life, it unfolds a whole lot more. From unfolding safety, portability and comfort, to unfolding your world, your career, your passions. Operating at the intersection between high-end design and superlative performance, LAVOIE is set to redefine micro-mobility. www.lavoielectric.com
ABOUT CALLUM
CALLUM is a design and engineering business creating bespoke and limited-edition products. CALLUM is focused on design, lifestyle and travel, taking on projects that intrigue, excite and tell a story. It is a collaboration of talented individuals with experience across art, audio, automotive, fashion and motorsport brands.
Nimble and agile, CALLUM produces exquisite design supported by quality execution, with its 30,000 sq. ft Warwick facility housing the latest technology to deliver design, prototyping, machining and trim services.
Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which includes the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Type, F-PACE, XJ and, most recently, the World Car of the Year Award-winning I-PACE, amongst others.
Comments Off on Lavoie: McLaren Applied’s new micromobility company redefining urban mobility through motorsport and luxury automotive engineering
LEVA-EU member LAVOIE, a subsidiary of McLaren Applied, introduces the Series 1 electric scooter – created using supercar and cutting-edge global racing engineering excellence.
McLaren Applied’s LAVOIE is committed to improving personal mobility. Using its heritage in premium automotive, combined with strong pedigrees in engineering and science, LAVOIE re-imagines products you can trust will improve personal transportation and add enjoyment to every journey.
Operating at the intersection between high-end design and superlative performance, LAVOIE is set to redefine urban mobility and become a major global player in the premium e-mobility market.
As the urban environment increasingly densifies, cars and mass transport are becoming irrelevant as a means of mobility for those who want to travel quickly, cleanly, and efficiently. The era of electrified micro-mobility is dawning, yet consumers seeking mobility solutions that make them feel good, as well as offer optimum performance, design, and build quality, are bereft of choice. Until LAVOIE
The Lavoie Series 1: as functional as it is beautiful
The Series 1 is an e-scooter, but like none ever seen before, thanks to LAVOIE’s user-centric design strategy. Its speed, supercar-standard quality, robustness, stability, safety, and range are designed to make public transport an irrelevance to owners.
Perhaps its most defining and iconic feature is LAVOIE’s patented one-touch FlowfoldTM system. Designed with rider convenience at the forefront and inspired by the suspension system found on racing machines at the pinnacle of motorsport, a single press of a button folds the front and rear wheel hinges and collapses the stem, achieving the greatest possible reduction in size while maintaining a large and stable deck for when in use.
Complementing the Flowfold system’s amazing foldability is the fact that the Series 1 is made of automotive-standard magnesium, ensuring a total weight of just 16.5kg. Carrying it into offices, meetings, and homes is simple and easy, eliminating concerns of theft and adding convenience to every journey.
A two-hour charge on a domestic three-pin plug offers up to 31 miles of range. The Series 1 rolls on large and wide tyres developed to absorb and withstand potholes and bumps.
As important to LAVOIE as state-of-the-art design and intuitive usability is rider safety. LAVOIE’s ground-breaking lighting system uses rear lights to illuminate the rider, bathing them in a pool of light to ensure they are easily seen by other traffic and pedestrians. The stylish front lighting system illuminates the road ahead, while floodlights on the side of the deck magnify the real estate of the e-scooter on the road and make it more visible for other vehicles. The Series 1 also features indicators which are activated from the ergonomically designed handlebars.
Via a bespoke app riders can track the precise location of their Series 1, as well as activate a loud deterrent alarm. The app also enables integrated turn by turn navigation, as well as in-depth stats and ride customisation. The Series 1’s connectivity stretches beyond theft security and riding performance – the app remotely informs the LAVOIE support team of any electronic faults or issues and will notify the owner immediately, activating the necessary steps to resolve the issue.
LAVOIE’s Series 1 is by any standards an amazing-looking piece of engineering with outstanding performance to match.
LAVOIE co-founder Eliott Wertheimer said: “We wanted to make a vehicle that’s reliable, faultlessly functional, powerful, stylish, full of state-of-the-art technology – and built the way you would a car or a motorcycle. We knew we could do this by combining our own expertise and experience with a company that operates at the highest level in the fields of automotive, motorsport and electronics.”
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