Klever Mobility centralizes European operations in the Netherlands
Comments Off on Klever Mobility centralizes European operations in the NetherlandsSource: Bike Europe
Klever Mobility has announced the centralization of its European operations at its existing office in Bunnik, the Netherlands, resulting in the closure of its office in Cologne, Germany.
According to Klever Mobility, this strategic move will enhance efficiency and improve service for dealers and customers in Germany and Switzerland, with developments in the German market needing a more flexible and future-oriented approach. “The German speed pedelec market remains relatively small,” noted Ruud Sjamaar, General Manager Europe at Klever Mobility, in a statement to Bike Europe. He highlighted the lack of reliable data on market size, suggesting that existing estimates may be inflated. “None of the key players on the German market has a clear insight in the market size as reliable data is not collected. In our experience the market size is overestimated. There are various initiatives at the state level to make regulations for speed pedelecs more flexible, but this still takes time.”
By consolidating dealer support in a single location, Klever Mobility expects to leverage an established and structured customer service system, streamlined spare parts management, and expedited direct deliveries to dealers. This reorganization ensures the maintenance of high service levels, with the Bunnik office already managing the active Benelux speed pedelec market.
Optimised logistics strategy
To support its logistics, Klever Mobility has partnered with Netherlands-based Westerman Logistics, a well-established distribution provider in the e-bike industry. From March 1, Westerman Logistics has been handling all deliveries to German dealers, while Zibatra will continue overseeing distribution in Switzerland.
Founded in 2011, Klever Mobility operates as a subsidiary of Kymco, a company with over five decades of experience in the scooter and motorcycle industry. In the past 25 years, Kymco has increasingly focused on electric mobility, building a strong reputation in the sector.