Comments Off on CAKE Continues Asian Expansion with New :site in Bangkok, Thailand
CAKE, the Swedish electric motorcycle manufacturer, has officially launched in Thailand through its strategic official distribution partner, Stallions Motor (STL Group Holdings Company Limited), leveraging a vast network of manufacturing and distribution expertise within Thailand.
This significant expansion aligns with CAKE’s mission to inspire and accelerate the transition to a zero-emission society, combining excitement with responsibility. Marking this milestone, CAKE Thailand has inaugurated its first-ever CAKE :site in Thailand, joining the rapid expansion in Asia with storefronts in Seoul, South Korea, and Tokyo, Japan.
The first Thailand CAKE :site, located in the Bang Rak district at the heart of the city’s Creative District, is situated in a hundred-year-old building. This area is recognized by both international and local arts designers and events such as Bangkok Design Week, offering an immersive experience for electric motorcycle enthusiasts. Visitors and Customers can visit in-person for test rides, experiencing firsthand the innovative blend of sustainability and performance that CAKE motorcycles offer.
Stefan Ytterborn, Founder and CEO of CAKE, expressed his enthusiasm about the launch: “I am currently visiting the new CAKE :site Bangkok and I am very impressed by the work and preparations here. Our entry into Thailand with Stallions is a landmark for our continued expansion in Asia. Stallions is an amazing partner to represent the CAKE brand, fully aligned with our mission. Can’t wait to see the progress here.”
CAKE’s range of electric motorcycles is designed to be lightweight, quiet, and clean, making them ideal for the urban landscape of Bangkok. The collaboration with STL Group Holdings, a leader in Thailand’s motorcycle industry, ensures that CAKE’s innovative products are backed by local expertise and support.
“The reason that CAKE Thailand’s launch in Bang Rak, Bangkok is more than just the introduction of new products; it’s about embracing and contributing to the area’s cultural and creative renaissance. It’s a venture that promises to electrify the streets of Bangkok with sustainable, cutting-edge technology, and a commitment to an eco-friendlier future,” said Thirachet Lapjaturapit, CEO of STL Group.
The CAKE Bangkok Pop Up is located at 1119 Charoen Krung Road, Si Phraya, Bang Rak, Bangkok 10500, Thailand.
For more information on CAKE Thailand, its products, and its :sites, please visit ridecakethailand.com.
TRL has been awarded a contract with the UK’s Department for Transport (DfT) to oversee and execute the Safety Helmet Assessment and Rating Programme (SHARP).
The consumer awareness initiative was established in 2007 to support the reduction of severe and fatal head injuries typically sustained by motorcyclists involved in road collisions. Despite only constituting 1% of road traffic in Great Britain, motorcyclists account for an alarmingly high 20% of road fatalities. Of these fatalities, around 80% were attributed to head injuries. While all helmets are required to meet minimum safety standards by law, SHARP surpasses these standards, providing an independent evaluation of helmet impact performance. Helmets are rated on a scale of 1 to 5 stars, with 5-star helmets offering the highest level of protection. Additionally, SHARP provides guidance on choosing a properly fitting helmet. This information aids riders in making informed decisions within their budget at the point of purchase.
SHARP, aiming to assess approximately 30 helmets annually, draws on research findings from international studies on road traffic incidents involving motorcyclists. These studies replicate real-world accidents in laboratory conditions, allowing for the identification of impact locations, frequencies, and severities on helmets. By subjecting helmets to more demanding impacts than required by regulations, SHARP identifies helmets that offer superior performance in real-world collisions.
Dr. Phil Martin, Head of Transport Safety at TRL, emphasised the significance of TRL’s involvement in the SHARP program, stating, “Our appointment on the SHARP program feels like a return to our roots. From developing the original SHARP protocols, to advising the DfT on updates to the test protocols to reflect evolving helmet designs, TRL has been involved with SHARP for almost 20 years. Over time we have collected better data and provided better insights about the head injuries suffered by motorcyclists in road collisions. This data not only reveals the cause and location of injuries, but also the long term effects, derived from decades of collision research and our experience in providing expert testimony for personal injury claims.“
While helmet manufacturers prioritise safety and consumers consider it as a critical factor in decision-making, not all helmets are created equal. Dr. Phil Martin added, “SHARP solves the challenge for consumers in identifying these distinctions, as price alone does not serve as an indicator. Since its launch, helmet manufacturers and retailers have embraced the SHARP star rating system. We have confidence that they will demonstrate their continued enthusiasm for the scheme by participating in the process to update and expand it.”
As a social purpose enterprise, TRL operates the most advanced helmet impact test facility in the United Kingdom, conducting hundreds of motorbike helmet safety tests annually. They also manage the Road Accident In-Depth Studies (RAIDS) program for DfT, collecting detailed information about road traffic collisions, causes, and outcomes. This data underpins modern road vehicle safety standards and is essential for promoting road safety.
With a consistent commitment to key safety initiatives like NCAP and Euro-NCAP, which assign safety ratings for new cars, TRL plays a vital role in enhancing road safety. Their pivotal position in the SHARP program ensures its continued impact in safeguarding the lives of motorcyclists on UK roads.
Comments Off on 130,000 CAKE bikes for China, now contractually signed
The partnership between CAKE and Shanghai Forever enters the next phase with a binding contract for the Chinese market.
Aside from Forever distributing CAKEs standard range of products, a country specific model is being designed and developed at the CAKE Stockholm HQs, hitting the Chinese market by H2 2024.
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, announces a momentous progression in its partnership with Shanghai Forever. Following the mutual agreement signed earlier this spring, the partnership now evolves into a firm contract. CAKE and Forever have initiated the development towards manufacturing and distributing the 130,000 bikes, in accumulated sales by 2027.
This significantly important advancement serves as a milestone in CAKE’s ongoing strategic partnership strategy. This is particularly impactful within China—one of the most expansive and rapidly growing markets in the world.
“The transformation from a firm term sheet to a final contract signed in ink is an important milestone. It amplifies our capability to roll out high-quality, long-lasting vehicles, and to further influence the electric wave in China. With Forever, we have the capacity to inspire millions through the CAKE spectrum of purpose, innovation, performance and high quality, catering for product longevity and a greener environment”. States Stefan Ytterborn, Founder and CEO of CAKE.
The China specific contract is signed between CAKE and the Shanghai listed bike company Shanghai Forever, producing between 6-7 million motorized and non motorized units yearly. Aside from their commitment to the CAKE product line, a China specific model is being developed, to be launched during H2 2024, reaching 130K units in 3 years from launch date.
“Going from a letter of intent to an actual deal is just amazing. The Chinese market is extremely large and filled with opportunities, especially in the development of green energy transportation solutions. We believe that the technology and user/environment focused design language of CAKE bikes, we are able to truly tap into this new frontier for growth. We’re ready and we can’t wait to show everyone what we’ve got planned,” says Chen Shan, CEO of Shanghai Forever
As part of this next phase, CAKE’s current product line will be unveiled in Shanghai and across China, commencing in November 2023. Operations and logistics are already underway, with product shipments and the establishment of a CAKE marketing and product office at Forever’s headquarters in Shanghai.
CAKE continues to widen its distribution network globally, cementing partnerships in several key regions including Europe, Asia, the Middle East, Australia, South America, and Africa.
130,000 CAKE bikes can reduce an estimated 90.000 tons of CO₂e per year in China, during the use phase charged with the Chinese average grid—representing a zero emission reduction of 79% compared to today’s gasoline mopeds. The emission reduction potential hinges on the electricity source used for charging; shifting toward renewable energy will amplify the savings substantially. Although China’s electricity grid leans heavily on coal, the efficiency of electric motors notably outperforms conventional internal combustion engines, reducing emissions compared to traditional gasoline mopeds. As nations globally take actions to bolster the share of renewable energy, the emission reduction potential from electric vehicles will significantly escalate over time.
About Shanghai Forever
With a history of more than 80 years, Shanghai Forever Bicycles is the largest Mono-brand bicycle retailer in China with its manufacturing excellence, exquisite craftsmanship and durability. In its 80 years of development, Forever Bicycles has made indelible contributions to the development of China’s industrial manufacturing industry and bicycle industry. In recent years, Shanghai Forever Bicycles actively participates in the digital transformation and e-commerce reform, pioneering and innovating in sales channels and product types, helping time-honored brands to rejuvenate, and has invested in public bicycle, bike sharing, health and fitness industry, intelligent E-Scooter etc.
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021. Explore with respect. Learn more about CAKE at ridecake.com @ridecake
Comments Off on CAKE Reveals Inaugural Impact Report: A benchmark for Sustainable Commitment and Innovation
CAKE Impact’s Report sets transparency goals and acknowledges the absence of objective sustainability assessment in 2022.
CAKE is more than a producer of category leading, lightweight electric motorcycles, mopeds and scooters. CAKE is a catalyst for positive industry-wide change. The brand has shared that, with immense pride and a sense of duty, they unveil their first-ever Impact Report, marking the start of consistent and transparent reporting of the company’s impact.
Reaching out with a heartfelt message, CAKE is sharing this report as a testament to the seamless blend of commercial, philanthropic, and environmental perspectives that they uphold. It is described as an invitation to journey through their unwavering commitment towards shaping a sustainable tomorrow.
CAKE’s Impact Report provides a look into its sustainable practices, community engagements, and the core governance principles that the company staunchly adheres to. Every segment is intended to resonate with the brand’s mission to embed sustainability not just in the products they curate but deep within their organizational DNA.
Stefan Ytterborn, founder and CEO of CAKE, reflects, “This report isn’t solely about showcasing our initiatives; it’s a clarion call to the industry and beyond. It’s a testament to our dedication and a beacon for shared, collective responsibility.”
In an articles sharing the report, CAKE also wrote, “We extend a warm invitation to journalists, partners, enthusiasts, and every stakeholder to immerse themselves in this report. Let it serve as both a reflection of CAKE’s ethos and a source of inspiration for sustainable pursuits everywhere.”
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
Comments Off on CAKE and Shanghai listed bike manufacturer and distributor Shanghai Forever, enter a partnership towards 150,000 units
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles has announced a substantial partnership with Shanghai listed bike manufacturer and distributor Shanghai Forever towards 150,000 units manufactured and sold in China, within the coming 4 years.
This significantly important partnership with Forever’s inherited experience and innovation in domestic manufacturing and distribution, alongside its influential and award-winning reputation is another step in CAKE’s strategic partnership strategy and mission to accelerate the transition of zero emissions societies, this time within one of the biggest and fastest growing markets in the world.
“Getting into one of the biggest markets with the optimal partner feels amazing. In China, we have a great opportunity to contribute to high-quality vehicles that last longer, as well as continue to ride on their electric wave. With Forever, we will have the ability to influence millions of people, from not only the usage of our electric vehicles, but by also decreasing consumption by products that last longer, as well as educating and providing green renewable energy solutions. Forever is a cornerstone of making this possible, it’s a match made in heaven!” says Stefan Ytterborn, Founder and CEO of CAKE.
“As the leading company in China, with 80 years of history specializing in the bicycle industry, Forever is very excited to embrace CAKE in co-developing and modifying the most cutting-edge motorcycle products for the modern Chinese customers. CAKE is one of the most impressive brands with its outstanding design power, constant innovation, and sincere care for the needs of its hardcore fans. We share the same vision and business value and hope to create the coolest outdoor lifestyle in urban cities,” says Chen Shan, CEO of the Zhonglu CO, Ltd. As the partnership is commencing with immediate effect, products will be shipped and CAKE marketing and product representatives will establish an office at the Forever headquarters in Shanghai. CAKE is currently expanding its distribution network with premium partners in several regions, including Europe, Asia, the Middle East, Australia, South America, and Africa. With a handful of distributors now announced, additional distribution updates will be released throughout the year, spreading the CAKE brand and products worldwide and most importantly replacing ICE vehicles with electric on the streets.
About Shanghai Forever
With a history of more than 80 years, Shanghai Forever Bicycles is the largest Mono-brand bicycle retailer in China with its manufacturing excellence, exquisite craftsmanship and durability. In its 80 years of development, Forever Bicycles has made indelible contributions to the development of China’s industrial manufacturing industry and bicycle industry. In recent years, Shanghai Forever Bicycles actively participates in the digital transformation and e-commerce reform, pioneering and innovating in sales channels and product types, helping time-honored brands to rejuvenate, and has invested in public bicycle, bike sharing, health and fitness industry, intelligent E-Scooter etc.
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of four different platforms – our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
In response to the energy crisis and rising fuel-import costs, the Government of Pakistan has given a briefing on national initiatives to lower fuel consumption. This includes the significant promotion of LEVs such as electric motorcycles.
At the National Energy Conservation Policy conference, Pakistan’s Defence Minister, Khawaja Asif, proposed the shift away from conventional combustion engine motorcycles. He suggested that the change would benefit individuals, the economy, and the environment, plus reduce the country’s annual petrol spending – currently Pakistan spends 3 billion USD on petrol to power motorcycles each year. The new initiative aims to gradually phase out petrol-powered motorcycles completely.
While the initial purchase point is higher, the government of Pakistan has outlined how the bikes can be more cost-effective throughout the product’s lifetime. Financial aid to promote the shift to electric power is currently under consideration.
The next level in the category of light electric off-road performance motorcycles is unveiled at the Italian Expo, EICMA 2022.
LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles has unveiled the Bukk, a new off-road platform, with an initial limited edition-50 units, designed for trail and track use. The Bukk performance is equivalent to the A2 classification and continues CAKE’s commitment to accelerate the transition towards a zero-emission society, combining excitement with responsibility.
“The Bukk represents the boundary-pushing performance ambition of CAKE products. This is a true next-level, off-road electric platform”, says Stefan Ytterborn, founder and CEO at CAKE.
“In our drive to promote sustainability, extending life cycles is a key focus enhancing purpose, innovation, performance and physical quality. The learnings from developing race and off-road motorcycles give us insight into what true durability really means. A key component that is being implemented in all our products, from basic commuter models to hard-core utility vehicles, is stretching life cycles. CAKE’s mission has always been to respect our world and those who live in it while inspiring towards zero emission, where true excitement blends with responsibility. This is what the Bukk is all about.”
At 85 kg, the Bukk offers a category-leading power-to-weight ratio. Engineered and manufactured from scratch, including new and unique tooling, the frame, its geometry, suspension and components are new and unique, made with the lightest and most carefully considered alloys, constituting the new performance category. The newly developed drivetrain with 72V battery and 16kW motor delivers 420Nm of instant electric torque and a top speed of +100 Km/h, with three ride modes giving an array of riding style choices. Together with WP and Öhlins attuned suspension, the Bukk provides incomparable agility, control and speed, silently without polluting trails and tracks.
The name Bukk means Thunder Cloud in the ancient language from the island of Gotland, CAKE’s testing ground and inspiration for the naming of all of its products.
Just 50 Bukks will be produced during its limited edition run and will be finished in CAKE’s iconic Race series yellow tones. These 50 limited editions are available to order at 14,970$ / 14,970€ from November 8th on ridecake.com.
Comments Off on CAKE signs meaningful 5000 motorcycle contract with premium distributing partner Goldwin inc for Japan
Acceleration for LEVA-EU member CAKE continues ahead of the timeline in Asia.
CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the closing of a significant partnership in Japan with the premium sportswear manufacturer and distributor Goldwin, who just signed a three-year contract. The partnership relies on Goldwin Inc’s 70 year experience and well-established network covering manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such as Goldwin, The North Face and Helly Hansen.
Accelerating ahead of timeline, and following the ongoing expansion in North American and European cities, the closure of the deal marks the second clear step in CAKE’s partner strategy for the Asian Market.
“The entry into Asia couldn´t be more right than contractually hooking up with the pinnacle of high quality partners and product specialists Goldwin Inc.” says Stefan Ytterborn, founder and CEO of CAKE
“Goldwin is a company that I have come to know well on an operational level over the years, with a number of close business colleagues managing its business. Their commitment to quality, innovation, purpose and customer care is world leading. Aside from the business relevancy, I’m flattered that we get to work with just them and no one else in such an important market as Japan.”
“Although the motorcycle business is a new challenge for Goldwin, we deeply respect CAKE’s ambition, fascinating product design and its unique sustainable business model. With the addition of CAKE into our brand portfolio, We truly believe that Gloldwin will be able to offer more diverse value and experience to the Japanese outdoor/sports market. We are very excited to be a part of the CAKE family and cannot wait to explore a new business frontier hand in hand with CAKE.” says Mori Hikari , Managing Executive Officer of Goldwin Inc.
Aside from the CAKE’s direct to user model implemented for Europe and North America, Asia will be developed on a partner basis, together with premium operators. Additional partnerships for other Asian markets will be announced in 2023.
About Goldwin
Established in 1951 in Oyabe City, Toyama Prefecture. With our corporate philosophy “to realize a fulfilling and healthy life through sports” we develop high-performance sportswear including our original “GOLDWIN” brand mainly for the Japanese market. From research and development to planning, manufacturing, quality control and sales, we strive to provide professional use, athlete-oriented products and services for our customers.
In 2021, we announced our long-term vision “PLAY EARTH 2030” in tackling priority issues to resolve climate change and to integrate sustainability into our business model. By 2030, our goal is to contribute to the development of a sustainable society by increasing the use of green materials in more than 90 percent of our products. corp.goldwin.co.jp/eng/
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021. www.ridecake.com
Comments Off on CAKE Opens First North American Retail and Service Center in Los Angeles, California.
The newest CAKE site will also be the new headquarters for its North American operations.
LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles, is proud to open the doors of its first North American CAKE site in Los Angeles, California. Not only is this the first site in North America, but it’s the first one outside of Europe. Located on Lincoln Boulevard in the vibrant Venice neighborhood, the new space will also serve as the headquarters for CAKE’s North American sales and marketing.
“Los Angeles was a natural choice when we planned our first location. California is the world’s largest market for off-road vehicles and it’s our strongest market in North America” said CAKE CEO and founder Stefan Ytterborn. “Along with wanting to be close to our largest customer base, California’s progressive environmental policy is a good match with our vision of inspiring society towards a zero-emission society.” continued Ytterborn.
The new CAKE site is a retail and service center, as well as an event space and showroom. Its proximity to the beach and trendy neighborhoods like Santa Monica, Venice, and Marina del Rey make it an ideal location for new customers to test ride CAKE’s urban commuter bikes, Makka and Ösa. Beyond retail and service, the facility will be a place to foster the community of CAKE riders and allow them direct access to the team behind the brand.
Eric Asmussen, Managing Director N.A. for CAKE stated “We’re very proud to have our North American headquarters in Los Angeles. CAKE has already partnered with the city on a few key projects, like using the Ösa for patrolling bike paths with StreetsLA. Using the new site as a base of operations, we’re excited to continue our work with the city and all the people of LA who are tired of being stuck in traffic as we strive for a zero emission future as it drives toward a sustainable future.”
California has a long history of being on the leading edge of enacting environmentally responsible policy in the United States, which dovetails nicely with CAKE’s mission to accelerate the transition towards a zero-emission society, combining excitement and efficiency with responsibility. All products and components are designed and manufactured in-house to both optimize performance and allow the brand full control to minimize the environmental impact of manufacturing.
The CAKE site L.A. is now open and is located 4112 Lincoln Blvd, Marina Del Rey, CA 90292.
More CAKE sites are planned to open in cities around the U.S. in 2023.
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