Source: DiGITAL, P. Mattsson
LEVA-EU member Vässla has always stood out for their unique designs. Now, their latest product has been unveiled, an e-bike that “anyone can afford, and sit comfortably on.”
Vässla Pedal, as it is called, has a stripped down design, and lacks displays, switches, and cabling. The battery is almost completely integrated into the bicycle’s frame. The bike is only available in a single size – 24 inches. The idea is to satisfy everyone’s needs, regardless of gender or size. “With an electric motor that drives, the diameter of the wheels is no longer a factor, something that traditional bicycle manufacturers have not really grasped”, says Vässla’s founder and CEO Rickard Bröms.
“We have made a SEK 30,000 electric bicycle that everyone can afford and everyone can sit comfortably on. A commuting monster, something you can ride a couple of miles on every day,” he continues.
The e-bike is available purchase outright, or via a subscription service with the goal of improving the accessibility of the e-bike market to all. With a range of 10 miles, and a host of accessories set to launch over time, the product is designed to meet a commuter’s daily needs while being open to other uses such as grocery shopping.
More information regarding the Vässla Pedal can be found here.