Tag Archive: E-Bikes

  1. VanMoof raises $40m to further capitalize on worldwide e-bike boom

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    Amsterdam and Palo Alto, September 2020 – LEVA-EU member VanMoof, announced a $40 million investment from Norwest Venture Partners, Felix Capital and Balderton Capital. The Series B financing comes just months after a $13.5 million investment in May and bolsters VanMoof for further global expansion, giving the company a stronger e-bike market share in North America, Europe and Japan. Leading the current wave of e-bike adoption, VanMoof is the fastest-growing e-bike brand worldwide and is on course to redefine city mobility forever. The funding brings VanMoof’s total raised to $73 million and furthers the e-bike brand’s ultimate mission of getting the next billion on bikes.

    E-bike boom

    Global demand for premium quality e-bikes is at an all-time high, with two-wheeled commutes now seen as a more dependable option in the wake of COVID-19. Many governments have made major investments in cycling infrastructure during lockdown, underlining how COVID-19 has accelerated plans to get more urban commuters on bikes. Millions have since been invested to open up the streets to cyclists, creating new bike lanes across the globe from New York to Milan, from Mexico City to Berlin. The latest projections expect the e-bike market to surpass $46 billion in the next six years, with a growth rate now twice that of pre-pandemic predictions.

    “E-bike adoption was an inevitable global shift that was already taking place for many years now but COVID-19 put an absolute turbo on it to the point that we’re approaching a critical mass to transform cities for the better,”  Ties Carlier, co-founder VanMoof.

    As category leader, VanMoof has been able to capitalize on this momentum. Not only did VanMoof realize a 220% global revenue growth during worldwide lockdown; VanMoof sold more bikes in the first four months of 2020 than the previous two years combined.

    “Taco, Ties and the VanMoof team have not only built an unparalleled brand and best-selling product, but they’re reshaping city mobility all over the world. We look forward to supporting the VanMoof team as they expand production, boost rider service solutions, and bring their e-bike experience to new markets.” Stew Campbell, Principal at Norwest.

    Service as new frontier

    The Series B funding will be used to meet the increased demand and shorten delivery times. Most importantly, a significant portion of the funding will go towards building a suite of rider service solutions, making best-in-class support one of VanMoof’s key pillars. “Our next frontier is to transform our business by building a full support ecosystem around every rider,” said co-founder Ties Carlier. This ecosystem includes a global mobile service network, more intuitive app support, smarter software with remote diagnostic solutions, and more proactive customer support. 

    The funding will also drive VanMoof’s expansion into key growth markets such as the US and Germany, where new brand stores and pop-up shops will extend the number of customer touch points. Following the expansion of brand stores in Brooklyn, San Francisco and Seattle, a series of pop-ups are planned to open across the US in Spring 2021, in cities like Austin, Chicago, D.C., LA and Portland.

    “VanMoof is a truly category-defining brand that continues to push the boundaries of service and design. VanMoof stands out not only because they master the hardware and software parts of their e-bikes, designing everything in-house, but also because of their guaranteed quality thanks to ownership over the supply chain in between. We’re excited to join the VanMoof team in their journey to accelerate new transport and commuting behaviours across the world.” Antoine Nussenbaum, co-founder of Felix Capital.

    Commuter e-bike disrupter emerges as fastest growing bike brand in wake of COVID-1

    • Series B investment brings VanMoof’s total raised to $73 million, marking next phase of hyper-growth for world’s fastest-growing e-bike brand
    • VanMoof solidifies leadership position, with 10x revenue growth in 24 months hitting $100 million
    • VanMoof reports 220% global revenue growth during worldwide lockdown
    • Surge in demand turns the US into VanMoof’s third fastest growth market, as Americans rapidly adopt e-bikes in wake of COVID-19
    • Global e-bike market forecasted to reach $46B+ by 2026, double that of pre-COVID-19 predictions
    • Funding will be used to increase production, continue product innovation, realize global expansion and implement next-level rider service solutions
  2. New E-Bike Research 

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    Summary: Do people who buy e-bikes cycle more?

    Previous research shows that e-bike owners use private cars less than other transport user groups, and also report to have changed from motorised to non-motorised transport. A challenge with many studies is that they are either retrospective or cross-sectional, thus giving little control over confounding factors.

    The study found that people who purchased an e-bike increased their bicycle use from 2.1 to 9.2 km per day on average, representing a change in bike as share of all transport from 17 to 49 percent. The comparison group had negligible changes in cycling during the same time period, and the choice of comparison group had a very marginal effect on the results. The results show that the large change in cycling we previously found of a trial scheme with e-bikes is replicated with actual customers. The change in cycling share is somewhat larger than it was for the short-term users, showing that mode change from e-bikes is not just a novelty effect.

    Please find the complete article: Sciencedirect.

    Summary: The E-Bike Potential: Estimating regional e-bike impacts on greenhouse gas emissions.

    Electric bicycles (e-bikes) have been found to offer a promising solution to reduce the greenhouse gas (GHG) impact of a region’s passenger transportation system. Using data from a North American survey of e-bike owners, a mode replacement model was adapted and augmented to consider the case of Portland, or for various levels of e-bike person miles traveled (PMT) mode share penetration.

    It was estimated that for a 15% e-bike PMT mode share, car trip mode share could be reduced from 84.7% to 74.8%. Total car PMT per day could be reduced from 28.9 million to 25.5 million. Furthermore, carbon dioxide (CO2) emissions from passenger transportation could be reduced by 12% after accounting for e-bike emissions from electricity generation and induced e-bike trips. An individual e-bike could provide an average reduction of 225 kg CO2 per year.

    These estimates show that e-bikes have the potential to help cities and regions achieve their climate goals. Additionally, this research can be used to support policies and programs necessary to facilitate the growth of this emerging mode to realize carbon reduction impacts.

    Please find the complete article: Sciencedirect.

    Photo by Alpine Region.

  3. Belgian, Dutch and German LEV Markets 2020

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    The Netherlands

    As for electric bicycle sales in the Netherlands, by the 1 June 2020, a total of 149,000 e-bikes had been sold. This is a 12% increase compared to the first five months of 2019. In the month of  May alone, around 58,000 electric bicycles have been sold, which is an all-time month record and growth of 38% compared to May 2019 according a GfK study commissioned by BOVAG.

    In the first eight months of this year a total of 3,347 speed pedelecs (L1e-B) have been sold according to Raivereniging. This represent a growth of around 58% compared to 2019 (2,119). At the top of the sales’ charts remains Stromer, who sold most speed pedelecs in the Netherlands both in the first eight months of 2019 and 2020. Gazelle and Riese & Müller came respectively second and third in 2020, switching their 2019 positions.


    Accurate statistics about electric bicycles sales in Belgium are hardly available. However, there is up to date information on the registration of speed pedelecs (L1e-B) at the Dienst Inschrijving Voertuigen (DIV). A total of 7,165 speed have been registered at the DIV in the first seven months of 2020.  This is a decrease of 7,5% compared to the same period in 2019.

    In Belgium there are 2 types of electric mopeds that are allowed on the road: category A with a maximum design speed of 25 km/h and category B with a maximum design speed of 45 km/h

    A total of 281 electric A-mopeds have been registered at the DIV in the first seven months in 2020. This is an increase of  22% compared to the same period last year. As for electric B-mopeds, a total of 1,153 were registered as opposed to  2,523 registrations for the same period in 2019, that is 54.30%. This bad result is due to the sudden and unexpected decision to stop subsidies for electric mopeds.

    For Belgium and the Netherlands, it is worth noting that the corona lockdown has delayed supplies and therefore also registrations of speed pedelecs and electric mopeds. It remains to be seen whether the backlog will be made up in the rest of the year.


    According to data by the German bicycle industry organization ZIV, around 1.1 million e-bikes have been sold in the first six months of 2020. This represents a growth of just under 16% compared to the same period last year. It is unknown to what extend speed pedelecs are included within this data.

    In the case of electric motorcycle registrations, there were a total of 1,045 pieces registered in Germany this year. Compared to the same period in 2019, that is a slight increase of just over 3.5% according data by ACEM.

    Photo by Chris Liverani on Unsplash

  4. Unique QWIC Pop-up Display in Berlin

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    LEVA-EU member and Dutch e-bike brand QWIC is striking attention in Berlin. A pop-up window has been realized in the German capital where QWIC´s Premium Q is displayed in a playful way. With its pop-up campaign, QWIC wants to increase brand awareness in the Berlin region and inform consumers about their e-bikes.

    Brand marketeer Mia Sabotke, is QWIC´s leading person behind the pop-up window: “QWIC is growing fast in Germany and with this unique and playful promotion we want to further increase our brand awareness. The pop-up promotion combines the online and offline possibilities of product presentation with our dealer as an important information and service point”.

    Guerilla marketing
    In August and September, the QWIC Premium Q MN8 – praised with various design awards – will be presented in the pop-up window downtown Berlin. With the help of chalk stencils on the street, the attention of passers-by is drawn and they are led to the pop-up window. By scanning a QR code on the window, interested parties receive more information about the e-bike and QWIC can accurately measure the effect of the campaign.

    The promotion was set up in collaboration with QWIC dealer Wingwheels, located 700m from the pop-up location. Interested parties can obtain further information from the dealer about QWIC e-bikes and immediately take a test ride on the QWIC e-bikes.

  5. Cowboy Raises 23 Million Euro Funding

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    July 2020 – LEVA-EU Member Cowboy, manufacturer of connected electric bikes, announced the completion of its Series B funding round, totalling €23M. Leading the round is Exor Seeds, the early stage investment arm of Exor, controlling shareholder of Ferrari and FCA, HCVC, and Isomer Capital, joined by Future Positive Capital and Index Ventures, each of whom are known to support entrepreneurship and impact innovation in Europe.

    Freeing Cities from Cars through Design & Technology

    Adrien Roose, Co-Founder & CEO, stated:  It was important to attract such a diverse group of world-class investors with a track record in supporting excellence in design and technology as we become the one-stop-shop in urban mobility. What has always set us apart is our focus on design, hardware and software development, and a complete service offering, appealing to an audience that may not have considered an e-bike before. With these funds we will continue to grow our team, our product, and our retail and service footprint across Europe.”

    He continued, “The last three years have seen Cowboy go from an idea of reimagining the electric bike to become a desired brand with a devoted community within the mobility space. We’ve stayed true to our initial vision of providing a better alternative to the car—a shift we will now accelerate and lead.”

    To deliver on this vision and enable a transition from cars to bikes within cities, Cowboy plans to recruit 30+ new talent in the next six months, scale operations, and expand its footprint across Europe through its Test Ride and Mobile Service networks.

    Noam Ohana, who heads Exor Seeds commented, “We’re excited to partner with Cowboy in their mission to bring sustainable transportation to our city streets with beautifully-designed, customer-centric e-bikes. We are witnessing an urban transformation as more bike lanes and other environmentally-forward policies open up our cities to alternative forms of mobility, in which we believe Cowboy will play a key part.”

  6. EU LEV market continues to grow and flourish

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    The 2019 results for the European light, electric vehicle (LEV) market show a sector that continues to grow and prosper in all its segments. This is largely due to the fact that LEVs are sustainable means of transport, which become more and more popular as a solution to escape congestion, to prevent further damage to our climate and, importantly, a fun way of moving around that has an overall positive impact on public health.

    The Corona-crisis has unexpectedly put that health benefit of LEVs even more in the spotlight. Unfortunately, among policymakers, especially at EU level, there is still a huge lack of awareness as to the potential contribution of LEVs in making transport more sustainable. LEVA-EU works tirelessly to raise that awareness, to encourage policy-makers to design policies and legislation that encourage LEVs as well as to remove the various legal bottlenecks, which continue to seriously hinder the market development and uptake of LEVs.

    Even though there is still a lack of consistent statistical material, LEVA-EU is meticulously gathering statistics from all available sources and has brought these statistics together in one clear document for its members. The main conclusions for 2019 are as follows.

    Electric bicycles

    Total e-bike sales for 2019 currently stand at 2,285 million, which is quite a bit lower than the almost 2.8 million sold in 2018. However, not all member states have published their final 2019 results. The final total is expected to be at least around 3 million.

    The biggest e-bike market is Germany where 1.36 million were sold last year, followed by the Netherlands, 423,000, and Belgium, 238,000. These are also the countries where e-bikes have the highest share in total bike sales, i.e. 31.5%, 42% and 51% respectively.

    The biggest market for speed pedelecs is Belgium with a total of 13,416 last year. Belgium is the only speed pedelec market that constantly grows. This is because Belgium is the only EU member states that has made special provisions to accommodate the speed pedelec in their traffic code (see https://bit.ly/2VVEvUW)

    Electric mopeds

    The biggest market in 2019 for electric mopeds was Belgium, with just about 16,000 registrations, i.e. almost 56% up. In 2019 there was still a subsidy for e-mopeds available, which unfortunately has been abandoned in the meantime. France is the second market with almost 14,000 registrations (+33.5%), followed by the Netherlands with just under 12,500 registrations (+52.6%).

    Finally, we also have a first statistic on the sales of Personal Light Electric Vehicles (PLEVs) such as e-scooters, self-balancing vehicles, e-monowheels, e-hoverboards and other PLEVs excluded from the L-category. In France, total sales reached more than 605,000 vehicles, that is “only” 5% more than in 2018, but 400% up since 2016.

    For more detailed statistics, please contact Annick Roetynck at LEVA-EU: [email protected], tel. +32 9 233 60 05.

    Photo by Tolu Olarewaju on Unsplash

  7. E-Bikes Keep Older People More Mobile

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    Dutch Insurance company Univé concludes that e-bikes effectively help to improve the mobility of seniors. Their conclusion is based on CBS data (Dutch organization for statistics) about cycling behavior between 2010 and 2017.

    For the group of 65 years and older, the statistics show that a total of 13.4% have been cycling faster, whereas for the group up to 50 years, the data barely shows any increase of speed. What’s more, the group of people above 78 years have been riding on average 33% more kilometres.

    According to Univé, growth in recorded speed and distance is based on the ever-growing popularity of e-bikes amongst seniors. However, as a result risks on injuries are increasing accordingly.

    In 2019, a total of 420,000 e-bikes have been sold in the Netherlands based on data from RAI and BOVAG. Parallel with the growing e-bike sales, Univé note an increase in the sales of bicycle insurances in 2020. 90% of  the group of 65 years and older insure their e-bike, while this is 50% for the group between 30 and 65 years and only a third for the group younger than 30.

    Etienne de Cooker, director of Univé Schade, acknowledges the benefits of e-bikes. “E-bikes are increasingly easy to use. That allows elderly people to remain independent for their mobility for a longer time and are therefore less reliant on friends and family. Increased speed and less resistance keeps their world big. Moreover, they keep moving. All aspects combined lead to an increased wellbeing and vitality for this age group.

    According to de Cooker, the downside of increased speed and more kilometers is the number of traffic injuries onvolving e-bikes. “Often, these are accidents not involving anyone else. This shows that risks related to higher speed are sometimes underestimated and that potentially risky traffic situations are sometimes 0overlooked.

    2018 traffic safety data by ‘VeiligheidNL’ endorse concerns about traffic safety related to e-bike usage amongst seniors. In the last ten years, cycling accidents requiring A&E intervention have increases by 30% , 40% of these victims in 2018 were 55 years and older. As for the e-bike accidents, 85% of the victims were +55 years.

    According to De Cooker, rather than the e-bike itself being dangerous, risks are more related to the experience of the rider.

    Further details: Univé.

  8. Vietnam ratifies free-trade agreement with EU

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     On 8 June 2020, deputies in the Vietnamese  National Assembly voted by over 94% in favour of the European Union Vietnam Free Trade Agreement (EVFTA).

    The EVFTA is expected to come into force from 1st August 2020. From that date onwards, approximately 65% of EU exports to Vietnam and 71 % of EU imports from Vietnam will be exempted from custom duty.

    The agreement will cut or eliminate 99% of tariffs on goods traded between the Southeast Asian country and the EU.

    It will open up Vietnam’s services, including post, banking and shipping and public procurement markets, align some standards and protect EU food and drinks, such as French champagne or Greek feta cheese, from imitations in Vietnam.

    The EVFTA is the European Union’s second deal with a member of the Association of Southeast Asian nations (ASEAN) after Singapore.

    Critics in Europe have taken issue with Vietnam’s record on human and labour rights, although the deal does include commitments in those areas.

    The World Bank said in May the EVFTA could boost Vietnam’s gross domestic product and exports by 2.4% and 12% respectively by 2030 and lift hundreds of thousands of people out of poverty.

    Such benefits are particularly urgent to lock in positive economic gains as the country responds to the Covid-19 pandemic,” the World Bank said.

    Electric bicycles imported from Vietnam are currently subject to 2.5% import duty.


    Photo by Jack Young on Unsplash

  9. E-bikes have potential to cut CO2 by up to 50%!

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    A recent study carried out by CREDS researchers at the University of Leeds has found that:

    • Electrically-assisted bicycles (e-bikes), if used to replace car travel, have the capability to cut car carbon dioxide (CO2) emissions in England by up to 50% (about 30 million tonnes per year).
    • The greatest opportunities are in rural and sub-urban settings: city dwellers already have many low-carbon travel options, so the greatest impact would be on encouraging use outside urban areas.
    • There is scope for e-bikes to help people who are most affected by rising transport costs.

    The full study is here.

    Photo by Fidel Fernando on Unsplash

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