Tag Archive: CAKE

  1. CAKE and Volta Trucks join forces to provide world’s first electric microhub for last-mile deliveries

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    LEVA-EU member CAKE and Volta Trucks have announced a joint initiative for providing global fashion giant the H&M Group with fully integrated, electric deliveries to its customers in Paris. Starting in February, the H&M Group will be able to deliver its orders all the way from the warehouses to the door of the customer, leveraging an unparalleled, efficient combination of electric trucks and electric two-wheelers. Tailored for future urban logistics, this solution aims to have a minimum impact on the city environment.

    “As a majority of today’s last-mile delivery chains will soon be banned in many of the world’s largest cities, H&M seeks to engage in future-proof solutions already now. This will enable for contributions of lower emissions and less congestion, while benefiting from far more efficient deliveries all the way to the end customer, paving the way for both healthier cities and business advantages,” says Stefan Ytterborn, founder and CEO, CAKE.

    Rolling hubs, and couriers on two wheels

    CAKE and Volta Trucks were both founded to tackle the modern challenges of transportation. Coming from two different vehicle platforms, yet sharing the same objectives, the integration of the two technologies offers immediate opportunities for e-commerce and the fast-growing delivery industry, now on its way to meeting game-changing laws and regulations globally.

    Volta Trucks, whose vehicles are electric trucks with industry-standard loading capacity, has developed a design that offers emission-free transportation and enhanced safety in urban environments. Allowed to pass through future city borders, the electric trucks make the perfect vessel for carrying full loads of parcels, and harbour in central locations while parcels are delivered last-mile by a set of CAKE bikes reaching the customers fast, without impacting the traffic, or struggling with parking.

    “We’ve designed the full-electric Volta Zero to be the cleanest, safest and most efficient urban delivery vehicle. Most of our customers are using trucks to deliver from out-of-town warehouses to inner-city stores. But as a forward-thinking brand, we’ve always sought innovative partners to deliver new and industry-redefining solutions. The partnership between Volta Trucks, CAKE and H&M Group will showcase how a combination of zero tailpipe emission transport solutions can bring benefits to brands, customers, and city centre environments.” says Essa Al-Saleh, Chief Executive Officer of Volta Trucks.

    “An important part of our approach is to work openly and closely with partners, including to reduce emissions throughout our value chain. Initiatives like those with Volta Trucks and Cake help us advance our sustainability goals faster than we could on our own and have a positive impact in leading the transformation to a better fashion future. This starts with improving sustainability performance in our own operations and demonstrating the resilience of a sustainable business direction”, Paul Ticehurst, H&M Group Logistics Transport Lead.

    Paris leads the way

    Paris is one of the first cities in the world to regulate city transportation in favour of congestion and the climate. The French capital is targeting a late 2023 introduction of legislation, effectively limiting the movement of cars in its city centre. CAKE electric mopeds and motorcycles will be exempt from the ban that is expected to remove approximately 100,000 cars from the streets each day. Additionally, two-wheelers using combustion engines will by September 1st be subject to parking fees, while electric alternatives continue to enjoy free parking on Paris streets.

  2. CAKE unveils new model: The Bukk

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    The next level in the category of light electric off-road performance motorcycles is unveiled at the Italian Expo, EICMA 2022.

    LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles has unveiled the Bukk, a new off-road platform, with an initial limited edition-50 units, designed for trail and track use. The Bukk performance is equivalent to the A2 classification and continues CAKE’s commitment to accelerate the transition towards a zero-emission society, combining excitement with responsibility.

    “The Bukk represents the boundary-pushing performance ambition of CAKE products. This is a true next-level, off-road electric platform”, says Stefan Ytterborn, founder and CEO at CAKE.

    “In our drive to promote sustainability, extending life cycles is a key focus enhancing purpose, innovation, performance and physical quality. The learnings from developing race and off-road motorcycles give us insight into what true durability really means. A key component that is being implemented in all our products, from basic commuter models to hard-core utility vehicles, is stretching life cycles. CAKE’s mission has always been to respect our world and those who live in it while inspiring towards zero emission, where true excitement blends with responsibility. This is what the Bukk is all about.”

    At 85 kg, the Bukk offers a category-leading power-to-weight ratio. Engineered and manufactured from scratch, including new and unique tooling, the frame, its geometry, suspension and components are new and unique, made with the lightest and most carefully considered alloys, constituting the new performance category. The newly developed drivetrain with 72V battery and 16kW motor delivers 420Nm of instant electric torque and a top speed of +100 Km/h, with three ride modes giving an array of riding style choices. Together with WP and Öhlins attuned suspension, the Bukk provides incomparable agility, control and speed, silently without polluting trails and tracks.

    The name Bukk means Thunder Cloud in the ancient language from the island of Gotland, CAKE’s testing ground and inspiration for the naming of all of its products.

    Just 50 Bukks will be produced during its limited edition run and will be finished in CAKE’s iconic Race series yellow tones. These 50 limited editions are available to order at 14,970$ / 14,970€ from November 8th on ridecake.com.

  3. CAKE signs meaningful 5000 motorcycle contract with premium distributing partner Goldwin inc for Japan

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    Acceleration for LEVA-EU member CAKE continues ahead of the timeline in Asia.

    CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the closing of a significant partnership in Japan with the premium sportswear manufacturer and distributor Goldwin, who just signed a three-year contract. The partnership relies on Goldwin Inc’s 70 year experience and well-established network covering manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such as Goldwin, The North Face and Helly Hansen.

    Accelerating ahead of timeline, and following the ongoing expansion in North American and European cities, the closure of the deal marks the second clear step in CAKE’s partner strategy for the Asian Market.

    “The entry into Asia couldn´t be more right than contractually hooking up with the pinnacle of high quality partners and product specialists Goldwin Inc.” says Stefan Ytterborn, founder and CEO of CAKE

    “Goldwin is a company that I have come to know well on an operational level over the years, with a number of close business colleagues managing its business. Their commitment to quality, innovation, purpose and customer care is world leading. Aside from the business relevancy, I’m flattered that we get to work with just them and no one else in such an important market as Japan.”

    “Although the motorcycle business is a new challenge for Goldwin, we deeply respect CAKE’s ambition, fascinating product design and its unique sustainable business model. With the addition of CAKE into our brand portfolio, We truly believe that Gloldwin will be able to offer more diverse value and experience to the Japanese outdoor/sports market. We are very excited to be a part of the CAKE family and cannot wait to explore a new business frontier hand in hand with CAKE.” says Mori Hikari , Managing Executive Officer of Goldwin Inc.

    Aside from the CAKE’s direct to user model implemented for Europe and North America, Asia will be developed on a partner basis, together with premium operators. Additional partnerships for other Asian markets will be announced in 2023.

    About Goldwin

    Established in 1951 in Oyabe City, Toyama Prefecture. With our corporate philosophy “to realize a fulfilling and healthy life through sports” we develop high-performance sportswear including our original “GOLDWIN” brand mainly for the Japanese market. From research and development to planning, manufacturing, quality control and sales, we strive to provide professional use, athlete-oriented products and services for our customers.

    In 2021, we announced our long-term vision “PLAY EARTH 2030” in tackling priority issues to resolve climate change and to integrate sustainability into our business model. By 2030, our goal is to contribute to the development of a sustainable society by increasing the use of green materials in more than 90 percent of our products. corp.goldwin.co.jp/eng/

    About CAKE

    CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021. www.ridecake.com

  4. CAKE Opens First North American Retail and Service Center in Los Angeles, California.

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    The newest CAKE site will also be the new headquarters for its North American operations.

    LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles, is proud to open the doors of its first North American CAKE site in Los Angeles, California. Not only is this the first site in North America, but it’s the first one outside of Europe. Located on Lincoln Boulevard in the vibrant Venice neighborhood, the new space will also serve as the headquarters for CAKE’s North American sales and marketing.

    Los Angeles was a natural choice when we planned our first location. California is the world’s largest market for off-road vehicles and it’s our strongest market in North America” said CAKE CEO and founder Stefan Ytterborn.Along with wanting to be close to our largest customer base, California’s progressive environmental policy is a good match with our vision of inspiring society towards a zero-emission society.” continued Ytterborn.

    The new CAKE site is a retail and service center, as well as an event space and showroom. Its proximity to the beach and trendy neighborhoods like Santa Monica, Venice, and Marina del Rey make it an ideal location for new customers to test ride CAKE’s urban commuter bikes, Makka and Ösa. Beyond retail and service, the facility will be a place to foster the community of CAKE riders and allow them direct access to the team behind the brand.

    Eric Asmussen, Managing Director N.A. for CAKE stated “We’re very proud to have our North American headquarters in Los Angeles. CAKE has already partnered with the city on a few key projects, like using the Ösa for patrolling bike paths with StreetsLA. Using the new site as a base of operations, we’re excited to continue our work with the city and all the people of LA who are tired of being stuck in traffic as we strive for a zero emission future as it drives toward a sustainable future.

    California has a long history of being on the leading edge of enacting environmentally responsible policy in the United States, which dovetails nicely with CAKE’s mission to accelerate the transition towards a zero-emission society, combining excitement and efficiency with responsibility. All products and components are designed and manufactured in-house to both optimize performance and allow the brand full control to minimize the environmental impact of manufacturing.

    The CAKE site L.A. is now open and is located 4112 Lincoln Blvd, Marina Del Rey, CA 90292.

    More CAKE sites are planned to open in cities around the U.S. in 2023.

  5. Sharing the calculation methodology of the ‘Cleanest Dirt Bike Ever’ – CAKE

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    Following the last announcement of an Open Source project between Vattenfall & LEVA-EU member, CAKE, with the aim to commercialize the first fossil-free vehicle to be launched 2025, CAKE releases the calculation methodology (Life Cycle Assessment) behind the project.

    The ambition is to minimize the CO2 footprint of the Kalk OR dirt bike to as close as zero as possible without offsetting. The process will combine success with disappointments that will be shared transparently with the aim to inspire and accelerate the obligation and transition of the industry towards zero emissions.

    Sharing the methodology to inspire stakeholders

    Since 2021, the project team has taken the complete Kalk OR apart and analyzed each component to conclude the total production footprint of 1,186 kg CO2e as a starting point. The methodology behind calculating this footprint, via a life cycle assessment (LCA), has been openly released to the public on the CAKE website. The system boundary for this Cleanest Dirt Bike Ever project, which defines what is taken into consideration and what is excluded, includes every single part and process of the bike. It also restricts all offsetting.

    Helping the general public grasp environmental impact

    So how much is 1,186 kg CO2e? Buzz words like carbon footprint and environmental impact when talking about bikes, and products in general, can be abstract and tough to understand. To bridge this gap, CAKE and Vattenfall launched THE CUBE to visualize the equivalent volume of carbon dioxide, 1,186 kg CO2e, that the CAKE Kalk bike emits during production, and thus what the project aims to reduce to zero.

    In addition to visualizing the CO2 footprint with THE CUBE, the partners of the Cleanest Dirt Bike Ever are taking the next step to explain the calculation methodology behind the numbers; Life cycle assessment (LCA). As only a handful of stakeholders know what an LCA is, and how to perform one, the published article takes the reader step-by-step through the process of performing an LCA and its results.

    Learn more about the steps behind an LCA and how the project partners calculated the footprint of the Cleanest Dirt Bike Ever.

    About the project

    Going fossil free isn’t just about how things are powered, it’s about removing the carbon from how things are sourced, made, transported, and assembled. So, while electric vehicles are a good start, they don’t take us far enough.

    Solving the greatest challenge in human history demands that we rethink conventional ways of doing things. It demands that we break silos and collaborate far beyond industry borders. And it demands we do it today, because the future can’t wait. The project essentially combines CAKE’s expertise in innovation and engineering with Vattenfall’s expertise in electrifying industries and decarbonizing entire production chains.

    Together the collaboration will reinvent the wheel, the suspension, the saddle, and every other part of the CAKE Kalk OR with the aim of making the first truly fossil-free vehicle. The team will reduce its current estimated carbon weight of 1,186 kg CO2e to an absolute minimum by 2025, making what they claim to be ‘the cleanest dirt bike ever’. Every single setback, breakthrough, and finding will be shared along the way to inspire others.

  6. Vattenfall and CAKE reveal hidden CO2 sources when producing an electric motorcycle by demonstrating carbon footprint with a cube

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    Stefan Ytterborn: “The term fossil-free vehicles is greenwashing until the entire production part has been decarbonized, regardless of the fuel they are running on”

    Vattenfall, a leading European energy company, and LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced an innovative initiative for visualizing carbon emissions from production. Within the joint project “Cleanest Dirt Bike Ever”, CAKE and Vattenfall are revealing the climate impact of producing one CAKE Kalk OR electric offroader by placing it in a cube, 8.6 meters tall, that represents the volume of carbon emissions created in the production of the bike – 637 cubic meters, equal to 1,186 kg CO2e.

    The popular term fossil-free vehicles is greenwashing until the entire production has been decarbonized, regardless of the fuel they are running on. In fact, most companies do not know the carbon footprint of their own products. To understand and tackle our own impact, we have measured the emissions from our entire production chain for one CAKE Kalk OR, and started to decarbonize every step to a minimum by 2025. By doing so, our second most important contribution to the planet is to inspire other manufacturers to step up and do the same,” says Stefan Ytterborn, founder and CEO of CAKE.

    Annika Ramsköld, Head of Corporate Sustainability at Vattenfall commented:

    Vattenfall works to achieve fossil-free living within one generation and is dedicated to finding partnerships that inspire and break barriers. This is one such project, where our main contribution is the broad knowledge in fossil free solutions and electrification of industries we have acquired over decades from our own as well as other industries.

    Cleanest Dirt Bike Ever – revealing climate impact

    Within the project Cleanest Dirt Bike Ever, Vattenfall and CAKE have been collaborating since 2021 with the aim to produce the first ever truly fossil-free vehicle – the CAKE Kalk OR electric offroader. The first step in the decarbonization process was taking the bike apart and measuring the impact, from a climate perspective, of every individual part. The two companies worked together to quantify the carbon emissions from step one of the manufacturing process for each component as well as final assembly – from raw material to finished product.

    The life cycle assessment (LCA) concluded that producing one CAKE Kalk OR currently results in emissions of 1,186 kg CO2e, equal to a volume of 637 cubic meters. Every successful step taken results in shrinking the volume. The route to fossil-free production will involve both CAKE and its existing suppliers, as well as a number of innovative producers of alternative components and materials that offer opportunities for emissions to be further reduced.

    An integral part of the Cleanest Dirt Bike Ever collaboration between Vattenfall and CAKE will be the cube, a three-dimensional visualization of the carbon footprint from production. The visualization itself is an innovative approach to building a broad understanding of an urgent global issue that is often talked about, but difficult to comprehend. The objective of the cube is to raise awareness among consumers, inspire the manufacturing industry in general, and position Vattenfall and CAKE as leaders in the transition to fossil-free production.

    The many misperceptions of fossil-free

    Anything that is produced results in a certain carbon footprint. Consumers can make a large difference by consuming less and more consciously if they are given the opportunity to understand what fossil-free means. For instance, research has shown that 83 percent of all EV owners believe that they are already doing enough for the climate. The reality is that an electric car results in carbon emissions of 35 tonnes when produced, a figure that manufacturers are rarely able to provide.

    Carbon emissions from producing different products (weight and volume):

    – A pair of jeans: 33 kg CO2e, 18 m3

    – Beef, 1 kg: 60 kg CO2e / 32 m3

    – Using up a full tank (60 liters) of gasoline in a car:

    – Petrol: 182 kg CO2e / 97 m3

    – Diesel: 206 kg CO2e / 110 m3

    – CAKE Kalk OR electric motorcycle: 1,186 kg CO2e / 637 m3

    – A 46 inch LED television: 1,334 kg CO2e / 713 m3

    – A mid-size electric car: 25-35 tonnes CO2e / 13,359-18,703 m3

  7. CAKE expands operations in Germany

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    Local team and Berlin storefront to further propel the Swedish electric motorbike brand in the German capital.

    LEVA-EU member CAKE, the Swedish maker of premium lightweight electric motorcycles, today announced that they are expanding their presence on the German market. A local sales team is already up and running in Berlin and a full-service CAKEsite is expected to open later this year – with a CAKE Pop-Up Store already serving local customers out of Berlin’s central Mitte district.

    Our physical presence around the world is expanding in line with our multi-city strategy, where we treat key cities as proper markets of their own. Berlin continues to be at the forefront of things to come, with the electrification of vehicle fleets being top of mind with politicians and citizens alike. Change is happening fast, with more companies and commuters realizing every day how CAKE motorbikes can make business better – or just turn commuting into something pleasant”, said Stefan Ytterborn, Founder and CEO of CAKE.

    New fossil fuel vehicles banned by 2030
    Like many major cities in Europe, Berlin is moving ahead quickly to combat the use of combustion engine vehicles in its city center. A petition to effectively ban cars from Berlin’s city center gathered more than 50,000 signatures earlier this year and is currently being reviewed by the state constitutional court. With more than 6 million residents calling the greater Berlin area their “Zuhause”, CAKE sees huge potential in the area. Already marketing the entire family of premium electric motorcycles and mopeds through their online store, many Berliners are already familiar with the CAKE brand. Current clients include last-mile delivery companies as well as commuters conscious of both their time and the environment.

    Berliners are already demanding city streets free of polluting and noisy cars that clog up what little is left of available space. “We have a compelling offering of clean, electric motorbikes that caters both to occasional riders all the way to professional power users. We are definitely looking forward to making a difference in Berlin,” commented Nicole Nehrke, General Sales Manager Berlin, CAKE.

    The CAKE Pop Up Store Berlin is now open and is located on Torstraße 101, 10119 Berlin.

  8. Swedish electric motorcycle pioneer CAKE expands operations in France

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    Local organization and central Paris storefront to meet the rising demand for electric, two-wheeled vehicles in the city of light.

    CAKE, the Swedish maker of premium lightweight, electric motorcycles and LEVA-EU member, today announced an expanded commercial focus on France, with Paris becoming a key city in the company’s multi-city structure philosophy. With a sales team already in place, plans include a growing local team to better serve both B2B and B2C customers. A CAKE Pop-Up Store just opened its doors in the Marais district of Paris, with a full-service CAKEsite expected to open later this year.

    Paris is a key market for us, being the epicenter of innovative, environmental legislation, a place that is buzzing with excitement for clean transportation options. We simply couldn’t think of a better city to head to next,” said Stefan Ytterborn, Founder and CEO of CAKE.

    Paris bans cars
    Paris is targeting a late 2023 introduction of legislation, effectively limiting the movement of cars in its city center. CAKE electric mopeds and motorcycles will be exempt from the ban that is expected to remove approximately 100,000 cars from the streets each day. Additionally, two-wheelers using combustion engines will by September 1st be subject to parking fees, while electric alternatives continue to enjoy free parking on Paris streets.

    Paris is leading the way and this is an opportunity for both companies and citizens to embrace a very promising future. Fewer cars and trucks equal less congestion, enabling smoother last-mile delivery chains and cleaner, more liveable cities. Clean, silent, and efficient transportation is our entire reason to exist as a company, so we applaud this exciting development,” added Dominique Dutronc, General Sales Manager France, CAKE.

    The CAKE Pop Up Store Paris is now open and is located on 55 rue Notre Dame de Nazareth.

  9. Cake appoints Stina Fagerman to the board of directors

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    Senior executive at Mercedes-Benz Trucks, and formerly managing director at one of Scania’s market companies, joins Swedish maker of premium electric motorcycles

    LEVA-EU member Cake, the Swedish maker of premium lightweight electric motorcycles, today announced the addition of Stina Fagerman to the board of directors. Stina brings 15 years of experience in the automotive industry and commercial transportation, from several international roles at Scania, leading sales, marketing, and services.

    Stina brings significant experience within transportation and logistics, as well as building and maintaining world-class sales and service networks. Her insight into these areas strengthens our ability to grow as a premium global brand in mobility solutions,” says Stefan Ytterborn, founder and CEO, Cake.

    I look forward to working with a company where the sustainability focus has been there from the start, influencing all activities and decisions already from the beginning. One of my main contributions will be to help the organization grow while remaining efficient,” says Stina Fagerman, joining member of the Cake board of directors.

    Stina has spent the last three years with Scania in Thailand, as Managing Director and member of the board of Scania Siam, and previously headed sales for Scania in Switzerland. Since the beginning of May, Stina is now heading the Marketing, Sales, and Services departments and is a member of the board of Management.

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