Tag Archive: CAKE

  1. CAKE Reveals Inaugural Impact Report: A benchmark for Sustainable Commitment and Innovation

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    CAKE Impact’s Report sets transparency goals and acknowledges the absence of objective sustainability assessment in 2022.

    CAKE is more than a producer of category leading, lightweight electric motorcycles, mopeds and scooters. CAKE is a catalyst for positive industry-wide change. The brand has shared that, with immense pride and a sense of duty, they unveil their first-ever Impact Report, marking the start of consistent and transparent reporting of the company’s impact.

    Reaching out with a heartfelt message, CAKE is sharing this report as a testament to the seamless blend of commercial, philanthropic, and environmental perspectives that they uphold. It is described as an invitation to journey through their unwavering commitment towards shaping a sustainable tomorrow.

    CAKE’s Impact Report provides a look into its sustainable practices, community engagements, and the core governance principles that the company staunchly adheres to. Every segment is intended to resonate with the brand’s mission to embed sustainability not just in the products they curate but deep within their organizational DNA.

    Stefan Ytterborn, founder and CEO of CAKE, reflects, “This report isn’t solely about showcasing our initiatives; it’s a clarion call to the industry and beyond. It’s a testament to our dedication and a beacon for shared, collective responsibility.”

    In an articles sharing the report, CAKE also wrote, “We extend a warm invitation to journalists, partners, enthusiasts, and every stakeholder to immerse themselves in this report. Let it serve as both a reflection of CAKE’s ethos and a source of inspiration for sustainable pursuits everywhere.”

    Read the Impact Report here

    About CAKE

    CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.

    Explore with respect.

    Learn more about CAKE at ridecake.com

  2. CAKE launches into Indian market

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    CAKE, the Swedish premium lightweight electric motorcycle manufacturer, has announced its partnership with Pepfuels, an ONGC-funded entity, under the brand name CollarEV, marking the company’s entry into the Indian market. This collaboration follows CAKE’s successful Asia expansion with Goldwin Inc in Japan and Kolon Automotive in South Korea.

    A limited collection of 250 CAKE Makkas constitutes the entry into India. The CAKE Makka is the first platform to be homologized for India and marks the starting point of additional models to follow. The initiative is brought forward by the founders of ONGC-funded entity Pepfuels with the brand name CollarEV.

    The first stage is initiated by a market entry campaign as the bikes are being shipped and meant to arrive during August, following a first-come, first-served basis. “It’s an exciting entry into one of the fastest-growing and largest electric two-wheeler markets, globally. The opportunity is immense, and we are humbly moving in with a step-by-step approach, to learn and do right,” says Stefan Ytterborn, CEO & Founder of CAKE.

    ONGC and Pepfuels founders express their enthusiasm for backing and supporting Pepfuels as they venture into the high-performance and premium electric bike segment in India. They believe that the future of transportation lies in clean and green energy and are committed to building a greener future for generations to come with the collaboration between CollarEV and CAKE.

    “We are thrilled to be backing and supporting Pepfuels as they venture into the high-performance and premium electric bike segment in India. We believe that the future of transportation lies in clean and green energy. We are taking CollarEV along with CAKE’s cutting-edge technology and are on the way to building a greener future for generations to come. We are incredibly proud to announce the CollarEV collaboration with CAKE to venture into the high-performance and premium electric bike segment in India, which is an untouched segment. We believe future synergies between CAKE and CollarEV will involve assembling and manufacturing CAKE’s existing models and developing new models for the Indian market,” commented Tikendra Yadav, CEO & Founder of Pepfuels.

    About CollarEV

    CollarEV, an ONGC-funded entity by Pepfuels, is dedicated to promoting clean transportation initiatives in India. Through this partnership, the companies aim to drive sustainable mobility solutions in the public sector. Known for its innovative fuel delivery systems, such as location-based fuel delivery, this commitment aligns with ONGC’s new dedication to environmental responsibility, making CollarEV a powerful force for green transportation in India.

    About CAKE

    CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.

    Explore with respect.

    Learn more about CAKE at ridecake.com

  3. SKF joins forces with CAKE and Vattenfall to create the Cleanest Dirt Bike Ever

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    CAKE and Vattenfall’s Cleanest Dirt Bike Ever project, aiming to inspire fossil free production in the industry, has gained a new partner. SKF has signed a letter of intent with CAKE to explore how it can incorporate bearings produced with lowest possible carbon emissions.

    CAKE and Vattenfall have committed to producing the Cleanest Dirt Bike Ever by removing carbon emissions from every part of the electric CAKE Kalk OR bike’s value chain by 2025, without resorting to carbon offsetting. The goal of the initiative is to inspire the automotive industry to adopt fossil free production methods through innovative partnerships.

    Recently, the market leading manufacturer of suspension products Öhlins Racing, joined the project and has officially initiated its own process to decarbonize its production chain, bringing their carbon emissions to a minimum. Today, CAKE and Vattenfall are announcing the next partner of the project. SKF, one of the world’s largest bearing manufacturers, is joining forces with CAKE to explore how to develop and incorporate bearings produced with lowest possible emissions.

    “When Vattenfall and CAKE embarked on this journey, we knew that we were facing a challenge and were determined to build the Cleanest Dirt Bike Ever – from the materials used in its production to assembled bike. One and a half year down the road, we have inspired industry giants to come along with us and push their limits when it comes to decarbonization of production, making an impact lasting beyond the dirt bike. This is what the project is about – creating a fossil free mindset in every part of the production phase – and that is why we are happy to announce that SKF, one of the world’s largest and most advanced bearing manufacturers, is now joining in” says Stefan Ytterborn, CEO of CAKE.

    SKF will use their extensive expertise to explore electrification in the value chain and how low-emission bearings can be implemented in key areas of the bike, such as the steering, wheels, frame, and e-motor. SKF experts will also work with CAKE to look at ways to further reduce emissions as part of the project.

    “SKF and CAKE share a common heritage and sustainability ambition. Our experience as a leader in the two-wheeler market, coupled with our knowledge and expertise in sustainability and producing bearings, means that we can make a tangible contribution towards realising CAKE and Vattenfall’s vision of a clean dirt bike. We are proud to join like-minded industry colleagues who share the determination that change is urgently needed for a sustainable future. Leveraging our combined expertise, we can trigger and accelerate the creation of products that contributes to this industry transformation” says David Johansson, President Automotive, at SKF.

    The Cleanest Dirt Bike Ever

    One bike built to change how all vehicles are made.

    The automotive industry has a huge responsibility to lead the way to a fossil free society. That goes much further than how vehicles are powered. It means removing carbon emissions from entire production chains. CAKE and Vattenfall teamed up to lead the way, aiming to produce the first truly fossil free vehicle by 2025, decarbonizing every link in the production chain for the CAKE Kalk OR bike. Our mission is to inspire industry and policy makers to act, so we’ll share our breakthroughs, setbacks and methodology along the way. Because going fossil free ourselves is great, but inspiring others to do it is even better.
    www.cleanestdirtbikeever.com

    About SKF

    SKF is a world-leading provider of innovative solutions that help industries become more competitive and sustainable. By making products lighter, more efficient, longer lasting, and repairable, we help our customers improve their rotating equipment performance and reduce their environmental impact. Our offering around the rotating shaft includes bearings, seals, lubrication management, condition monitoring, and services. Founded in 1907, SKF is represented in approximately 129 countries and has around 17,000 distributor locations worldwide. Annual sales in 2022 were SEK 96,933 million and the number of employees was 42,641.
    www.skf.com

  4. CAKE and Shanghai listed bike manufacturer and distributor Shanghai Forever, enter a partnership towards 150,000 units

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    CAKE, the Swedish manufacturer of premium lightweight electric motorcycles has announced a substantial partnership with Shanghai listed bike manufacturer and distributor Shanghai Forever towards 150,000 units manufactured and sold in China, within the coming 4 years.

    This significantly important partnership with Forever’s inherited experience and innovation in domestic manufacturing and distribution, alongside its influential and award-winning reputation is another step in CAKE’s strategic partnership strategy and mission to accelerate the transition of zero emissions societies, this time within one of the biggest and fastest growing markets in the world.

    “Getting into one of the biggest markets with the optimal partner feels amazing. In China, we have a great opportunity to contribute to high-quality vehicles that last longer, as well as continue to ride on their electric wave. With Forever, we will have the ability to influence millions of people, from not only the usage of our electric vehicles, but by also decreasing consumption by products that last longer, as well as educating and providing green renewable energy solutions. Forever is a cornerstone of making this possible, it’s a match made in heaven!” says Stefan Ytterborn, Founder and CEO of CAKE.

    “As the leading company in China, with 80 years of history specializing in the bicycle industry, Forever is very excited to embrace CAKE in co-developing and modifying the most cutting-edge motorcycle products for the modern Chinese customers. CAKE is one of the most impressive brands with its outstanding design power, constant innovation, and sincere care for the needs of its hardcore fans. We share the same vision and business value and hope to create the coolest outdoor lifestyle in urban cities,” says Chen Shan, CEO of the Zhonglu CO, Ltd.
    As the partnership is commencing with immediate effect, products will be shipped and CAKE marketing and product representatives will establish an office at the Forever headquarters in Shanghai.
    CAKE is currently expanding its distribution network with premium partners in several regions, including Europe, Asia, the Middle East, Australia, South America, and Africa. With a handful of distributors now announced, additional distribution updates will be released throughout the year, spreading the CAKE brand and products worldwide and most importantly replacing ICE vehicles with electric on the streets.

    About Shanghai Forever

    With a history of more than 80 years, Shanghai Forever Bicycles is the largest Mono-brand bicycle retailer in China with its manufacturing excellence, exquisite craftsmanship and durability. In its 80 years of development, Forever Bicycles has made indelible contributions to the development of China’s industrial manufacturing industry and bicycle industry. In recent years, Shanghai Forever Bicycles actively participates in the digital transformation and e-commerce reform, pioneering and innovating in sales channels and product types, helping time-honored brands to rejuvenate, and has invested in public bicycle, bike sharing, health and fitness industry, intelligent E-Scooter etc.

    About CAKE

    CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of four different platforms – our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.  

    Explore with respect.

    Learn more about CAKE at ridecake.com

  5. CAKE Subscribe: an all-inclusive subscription model that caters to professional business needs

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    Launching in Sweden and France, LEVA-EU member, CAKE, has introduced its easy-entry micromobility fleet service.

    CAKE, the Swedish maker of premium lightweight, electric motorcycles is pleased to announce CAKE Subscribe: an all-inclusive subscription model that caters to professional business needs. The new program aims to ease the burden of upfront costs associated with buying a vehicle or a fleet of vehicles, by requiring no down payment. Service and technical support are also included.

    “I believe our electric motorcycles, mopeds, and electric bicycles are great transportation solutions with a wide range of applications,” said CAKE founder and CEO Stefan Ytterborn. “Whether for a private courier who needs a single bike or a larger business that needs a fleet of vehicles, I think CAKE has the right products for operating in urban environments. By removing down payments and taking care of service we are further reducing TCO for businesses that want to use CAKE motorcycles for their work” continued Ytterborn.

    The subscription model comes with no long-term commitments, and because every business need is different, all subscription models will be customized to the unique needs of each client. Whether a business needs a single bike, a massive fleet, or something in between, CAKE Subscribe can provide a risk-free way for businesses to get rolling with CAKE.

    CAKE subscribe is available in Sweden and France with more countries to come.

  6. CAKE launches its newest model, the Åik, at CES

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    LEVA-EU member CAKE unveils its latest utility e-bike within the professional :work series

    The Åik by CAKE is the utility choice for the demands of working professionals who rely on two-wheeled transportation for their livelihood or indeed for the demanding lifestyle requirements of individuals. Not to be mistaken as just an e-bike, it is a utility tool that redefines the category with an unsurpassed range and power of up to 224 miles and a gross vehicle weight of 200 kg. Like the Ösa, Åik is designed around a modular aluminium frame so customers can outfit the Åik with the suitable types of racks, bags, trailers, baskets, and passenger seats to suit the job at hand.

    By creating a transportation solution that does not require any special license to operate, CAKE has filled a gap in the :work series. The newest member of the :work family blurs the lines between lightweight electric motorcycles and utility e-bikes. For those who typically rely on motorized transportation, it opens up networks of bike lanes and paths that are off-limits to motorcycles and cars. It’s also indisputably easier to find a spot to park a bicycle than it is a motor vehicle.

    “With Åik joining the :work series lineup, we’re now offering a complete assortment of electric two-wheeled solutions for any business in need of a transportation solution,” said CAKE founder and CEO Stefan Ytterborn. He continued “Our range is optimized for artisanal needs, from the fastest deliveries in town through to surveillance work in the backcountry.” 

    In designing this bike, CAKE took its expertise from manufacturing high-performance electric motorcycles and applied it to e-bikes. The result is a robust bike that’s ready for the demands of commercial fleet use and everyday commuting alike.

    The key feature of the Åik is its battery, or batteries. One of the 750 Wh batteries can power the bike for up to 74.5 miles, but users can connect as many as three batteries to extend the range to cover more miles than most want to ride in a single day. The batteries can also power electronic devices such as temperature-controlled food boxes, electronic tools, and equipment. 

    Like the rest of the :work series, the Åik is also available direct to consumers and later this spring a wider assortment of accessories will be available to further suit their lifestyle needs. 

    The Åik is available for pre-order on ridecake.com and is expected to start shipping in May of this year.

    One way or another, all CAKE names derive from the island of Gotland. The Åik comes from the local ancient language “Gutniska” and means ’big and heavy load’ referring to Åik’s hundreds of utility combinations to pull, stow and carry heavy loads.

  7. LEVA-EU member CAKE commits to developing the Kibb

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    The new model is a semi-autonomous electric ATV for regenerative farming

    LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles, will move forward with development of the Kibb, an electric, semi-autonomous, all-terrain four-wheeler designed to handle the unique needs of regenerative farming. The Kibb is designed to handle light agricultural tasks autonomously with minimal impact to delicate ecosystems, and CAKE plans to bring the machine into production by 2025.

    Today, the machines employed for farming at scale contribute heavily to global greenhouse gas emissions, and negatively impact the ecosystems we all rely on for healthy food cultivation. With the Kibb, CAKE aims to provide a lower-impact agricultural transport option and support a growing movement toward sustainable farming.

    “Sustainable and responsible farming is vital for healthy ecosystems and we are aiming to make Kibb the number one tool for all future farmers.” says Stefan Ytterborn, CEO and founder of CAKE.

    The Kibb will be a multifunctional battery-powered ATV capable of operating with or without a human driver. The modular body of the Kibb will have different attachment points to allow for compatibility with a wide variety of ATV accessories. It can also act as a mobile power station, providing the farmer with a new best friend to perform the day-to-day duties associated with regenerative agricultural life. The Kibb will also be able to perform simple tasks autonomously, which will free up time to focus on other farm or ranch-related tasks while the Kibb is at work.

    To move the Kibb from a concept to a powerful industrial tool by 2025, CAKE will work closely with experienced farmers from a wide set of disciplines including organic farming, permaculture, and regenerative agriculture to address the mechanical challenges they face.

    The Kibb electric quad was first conceptualized by Fanny Jonsson, a Swedish transportation designer, during her Masters thesis work at Umeå Institute of Design. Jonsson interned with CAKE’s product design team as part of her thesis in 2022, and harnessed their expertise in product development to render the Kibb electric ATV platform. Since her graduation, CAKE has brought Jonsson onto the brand’s product development team full-time, where she will help bring the Kibb from render to reality.

    “Not only was the result from Fanny’s thesis an incredible achievement, but it was such an impressive reflection of the core CAKE values, that it was impossible not to turn the Kibb into reality,” continues Stefan Ytterborn, CEO and founder of CAKE.

    Jonsson adds, “When I started to build out the concept, I had real world challenges in mind, and explored heavily where there is the most unlocked potential on the market. Starting from the core CAKE DNA combined with a new vehicle type was truly exciting, and that CAKE started manufacturing this and is giving everyone the opportunity to follow the progress from my renderings and concept to reality is an honor as well as a great tool to take zero emission, regenerative farming to the next level.”

    The Kibb is still in its early development, and in order to make a vehicle that answers to the needs of future farmers, CAKE plans to begin by investigating the problems they face today. The brand welcomes consumers to follow along on the journey of trial and error as CAKE digs deep into the soil at farms around the world leading up to the anticipated release of the Kibb in 2025.

    One way or another, all CAKE names derive from the island of Gotland. The Kibb comes from the local ancient language “Gutniska” and means ox, representing the strength combined with gentleness and positive impact for biodiversity.

    Read more and follow the Kibb journey here: www.ridecake.com/kibb

  8. CAKE and Volta Trucks join forces to provide world’s first electric microhub for last-mile deliveries

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    LEVA-EU member CAKE and Volta Trucks have announced a joint initiative for providing global fashion giant the H&M Group with fully integrated, electric deliveries to its customers in Paris. Starting in February, the H&M Group will be able to deliver its orders all the way from the warehouses to the door of the customer, leveraging an unparalleled, efficient combination of electric trucks and electric two-wheelers. Tailored for future urban logistics, this solution aims to have a minimum impact on the city environment.

    “As a majority of today’s last-mile delivery chains will soon be banned in many of the world’s largest cities, H&M seeks to engage in future-proof solutions already now. This will enable for contributions of lower emissions and less congestion, while benefiting from far more efficient deliveries all the way to the end customer, paving the way for both healthier cities and business advantages,” says Stefan Ytterborn, founder and CEO, CAKE.

    Rolling hubs, and couriers on two wheels

    CAKE and Volta Trucks were both founded to tackle the modern challenges of transportation. Coming from two different vehicle platforms, yet sharing the same objectives, the integration of the two technologies offers immediate opportunities for e-commerce and the fast-growing delivery industry, now on its way to meeting game-changing laws and regulations globally.

    Volta Trucks, whose vehicles are electric trucks with industry-standard loading capacity, has developed a design that offers emission-free transportation and enhanced safety in urban environments. Allowed to pass through future city borders, the electric trucks make the perfect vessel for carrying full loads of parcels, and harbour in central locations while parcels are delivered last-mile by a set of CAKE bikes reaching the customers fast, without impacting the traffic, or struggling with parking.

    “We’ve designed the full-electric Volta Zero to be the cleanest, safest and most efficient urban delivery vehicle. Most of our customers are using trucks to deliver from out-of-town warehouses to inner-city stores. But as a forward-thinking brand, we’ve always sought innovative partners to deliver new and industry-redefining solutions. The partnership between Volta Trucks, CAKE and H&M Group will showcase how a combination of zero tailpipe emission transport solutions can bring benefits to brands, customers, and city centre environments.” says Essa Al-Saleh, Chief Executive Officer of Volta Trucks.

    “An important part of our approach is to work openly and closely with partners, including to reduce emissions throughout our value chain. Initiatives like those with Volta Trucks and Cake help us advance our sustainability goals faster than we could on our own and have a positive impact in leading the transformation to a better fashion future. This starts with improving sustainability performance in our own operations and demonstrating the resilience of a sustainable business direction”, Paul Ticehurst, H&M Group Logistics Transport Lead.

    Paris leads the way

    Paris is one of the first cities in the world to regulate city transportation in favour of congestion and the climate. The French capital is targeting a late 2023 introduction of legislation, effectively limiting the movement of cars in its city centre. CAKE electric mopeds and motorcycles will be exempt from the ban that is expected to remove approximately 100,000 cars from the streets each day. Additionally, two-wheelers using combustion engines will by September 1st be subject to parking fees, while electric alternatives continue to enjoy free parking on Paris streets.

  9. CAKE unveils new model: The Bukk

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    The next level in the category of light electric off-road performance motorcycles is unveiled at the Italian Expo, EICMA 2022.

    LEVA-EU member CAKE, the Swedish maker of premium lightweight, electric motorcycles has unveiled the Bukk, a new off-road platform, with an initial limited edition-50 units, designed for trail and track use. The Bukk performance is equivalent to the A2 classification and continues CAKE’s commitment to accelerate the transition towards a zero-emission society, combining excitement with responsibility.

    “The Bukk represents the boundary-pushing performance ambition of CAKE products. This is a true next-level, off-road electric platform”, says Stefan Ytterborn, founder and CEO at CAKE.

    “In our drive to promote sustainability, extending life cycles is a key focus enhancing purpose, innovation, performance and physical quality. The learnings from developing race and off-road motorcycles give us insight into what true durability really means. A key component that is being implemented in all our products, from basic commuter models to hard-core utility vehicles, is stretching life cycles. CAKE’s mission has always been to respect our world and those who live in it while inspiring towards zero emission, where true excitement blends with responsibility. This is what the Bukk is all about.”

    At 85 kg, the Bukk offers a category-leading power-to-weight ratio. Engineered and manufactured from scratch, including new and unique tooling, the frame, its geometry, suspension and components are new and unique, made with the lightest and most carefully considered alloys, constituting the new performance category. The newly developed drivetrain with 72V battery and 16kW motor delivers 420Nm of instant electric torque and a top speed of +100 Km/h, with three ride modes giving an array of riding style choices. Together with WP and Öhlins attuned suspension, the Bukk provides incomparable agility, control and speed, silently without polluting trails and tracks.

    The name Bukk means Thunder Cloud in the ancient language from the island of Gotland, CAKE’s testing ground and inspiration for the naming of all of its products.

    Just 50 Bukks will be produced during its limited edition run and will be finished in CAKE’s iconic Race series yellow tones. These 50 limited editions are available to order at 14,970$ / 14,970€ from November 8th on ridecake.com.

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