Comments Off on CAKE Continues Asian Expansion with New :site in Bangkok, Thailand
CAKE, the Swedish electric motorcycle manufacturer, has officially launched in Thailand through its strategic official distribution partner, Stallions Motor (STL Group Holdings Company Limited), leveraging a vast network of manufacturing and distribution expertise within Thailand.
This significant expansion aligns with CAKE’s mission to inspire and accelerate the transition to a zero-emission society, combining excitement with responsibility. Marking this milestone, CAKE Thailand has inaugurated its first-ever CAKE :site in Thailand, joining the rapid expansion in Asia with storefronts in Seoul, South Korea, and Tokyo, Japan.
The first Thailand CAKE :site, located in the Bang Rak district at the heart of the city’s Creative District, is situated in a hundred-year-old building. This area is recognized by both international and local arts designers and events such as Bangkok Design Week, offering an immersive experience for electric motorcycle enthusiasts. Visitors and Customers can visit in-person for test rides, experiencing firsthand the innovative blend of sustainability and performance that CAKE motorcycles offer.
Stefan Ytterborn, Founder and CEO of CAKE, expressed his enthusiasm about the launch: “I am currently visiting the new CAKE :site Bangkok and I am very impressed by the work and preparations here. Our entry into Thailand with Stallions is a landmark for our continued expansion in Asia. Stallions is an amazing partner to represent the CAKE brand, fully aligned with our mission. Can’t wait to see the progress here.”
CAKE’s range of electric motorcycles is designed to be lightweight, quiet, and clean, making them ideal for the urban landscape of Bangkok. The collaboration with STL Group Holdings, a leader in Thailand’s motorcycle industry, ensures that CAKE’s innovative products are backed by local expertise and support.
“The reason that CAKE Thailand’s launch in Bang Rak, Bangkok is more than just the introduction of new products; it’s about embracing and contributing to the area’s cultural and creative renaissance. It’s a venture that promises to electrify the streets of Bangkok with sustainable, cutting-edge technology, and a commitment to an eco-friendlier future,” said Thirachet Lapjaturapit, CEO of STL Group.
The CAKE Bangkok Pop Up is located at 1119 Charoen Krung Road, Si Phraya, Bang Rak, Bangkok 10500, Thailand.
For more information on CAKE Thailand, its products, and its :sites, please visit ridecakethailand.com.
Comments Off on 130,000 CAKE bikes for China, now contractually signed
The partnership between CAKE and Shanghai Forever enters the next phase with a binding contract for the Chinese market.
Aside from Forever distributing CAKEs standard range of products, a country specific model is being designed and developed at the CAKE Stockholm HQs, hitting the Chinese market by H2 2024.
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, announces a momentous progression in its partnership with Shanghai Forever. Following the mutual agreement signed earlier this spring, the partnership now evolves into a firm contract. CAKE and Forever have initiated the development towards manufacturing and distributing the 130,000 bikes, in accumulated sales by 2027.
This significantly important advancement serves as a milestone in CAKE’s ongoing strategic partnership strategy. This is particularly impactful within China—one of the most expansive and rapidly growing markets in the world.
“The transformation from a firm term sheet to a final contract signed in ink is an important milestone. It amplifies our capability to roll out high-quality, long-lasting vehicles, and to further influence the electric wave in China. With Forever, we have the capacity to inspire millions through the CAKE spectrum of purpose, innovation, performance and high quality, catering for product longevity and a greener environment”. States Stefan Ytterborn, Founder and CEO of CAKE.
The China specific contract is signed between CAKE and the Shanghai listed bike company Shanghai Forever, producing between 6-7 million motorized and non motorized units yearly. Aside from their commitment to the CAKE product line, a China specific model is being developed, to be launched during H2 2024, reaching 130K units in 3 years from launch date.
“Going from a letter of intent to an actual deal is just amazing. The Chinese market is extremely large and filled with opportunities, especially in the development of green energy transportation solutions. We believe that the technology and user/environment focused design language of CAKE bikes, we are able to truly tap into this new frontier for growth. We’re ready and we can’t wait to show everyone what we’ve got planned,” says Chen Shan, CEO of Shanghai Forever
As part of this next phase, CAKE’s current product line will be unveiled in Shanghai and across China, commencing in November 2023. Operations and logistics are already underway, with product shipments and the establishment of a CAKE marketing and product office at Forever’s headquarters in Shanghai.
CAKE continues to widen its distribution network globally, cementing partnerships in several key regions including Europe, Asia, the Middle East, Australia, South America, and Africa.
130,000 CAKE bikes can reduce an estimated 90.000 tons of CO₂e per year in China, during the use phase charged with the Chinese average grid—representing a zero emission reduction of 79% compared to today’s gasoline mopeds. The emission reduction potential hinges on the electricity source used for charging; shifting toward renewable energy will amplify the savings substantially. Although China’s electricity grid leans heavily on coal, the efficiency of electric motors notably outperforms conventional internal combustion engines, reducing emissions compared to traditional gasoline mopeds. As nations globally take actions to bolster the share of renewable energy, the emission reduction potential from electric vehicles will significantly escalate over time.
About Shanghai Forever
With a history of more than 80 years, Shanghai Forever Bicycles is the largest Mono-brand bicycle retailer in China with its manufacturing excellence, exquisite craftsmanship and durability. In its 80 years of development, Forever Bicycles has made indelible contributions to the development of China’s industrial manufacturing industry and bicycle industry. In recent years, Shanghai Forever Bicycles actively participates in the digital transformation and e-commerce reform, pioneering and innovating in sales channels and product types, helping time-honored brands to rejuvenate, and has invested in public bicycle, bike sharing, health and fitness industry, intelligent E-Scooter etc.
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021. Explore with respect. Learn more about CAKE at ridecake.com @ridecake
Comments Off on CAKE announces Deus Ex Machina as Australian distribution partner
Zero Emissions, High-Performance—Exciting Times for Australia.
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, is thrilled to announce a significant new partnership with Deus Ex Machina, who will serve as CAKE’s Australian distribution partner. This partnership signifies a substantial expansion of CAKE’s distribution network, marking their strategic entry into the Australian market.
Deus Ex Machina, a brand much larger than its motorcycle and lifestyle merchandise, thrives on a culture of creativity, inclusiveness, and enthusiasm. Their unique philosophy has won them admirers across the globe and now, through this partnership with CAKE, they are set to increase their footprint in Australia. The deal involves selling, servicing, and driving the CAKE mission forward within Australia.
“We are thrilled that our distribution model is expanding and that we can continue to support brands in their transition towards a zero-emission society and encourage others to start their journey,” says Stefan Ytterborn, founder and CEO of CAKE. “Deus Ex Machina embodies a culture of creativity, authenticity, and enthusiasm that aligns perfectly with our ethos. It’s a natural and exciting partnership.”
Dare Jennings, Co-founder of Deus Ex Machina, commented on the partnership: “With CAKE, we found a partner that shares our values and offers a unique, sustainable alternative for our passionate community of enthusiasts, We are excited about this opportunity to bring our uniquely customised motorcycles and the spirit of Deus to more riders in Australia.”
CAKE is currently expanding its distribution network with premium partners in various regions, including Europe, Asia, the Middle East, Australia, South America, and Africa.
With nearly two decades of experience customising traditional motorcycles, this partnership is a significant move into the EV market for Deus.
“We’re incredibly excited by a new avenue for bike customisation and the promise of a more sustainable way to ride” Says: Jeremy Tagand, head bike builder at Deus’ Sydney workshop
About Deus Ex Machina
Deus Ex Machina, the brainchild of Mambo founder Dare Jennings and former Moon Design creative director Carby Tuckwell was established in 2006 with a focus on promoting a culture of creativity. A step bigger than a brand, Deus Ex Machina (god of the machine) has evolved into a movement, promoting a culture of creativity, inclusiveness, and enthusiasm that has resonated with people across the globe.
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
Explore with respect. Learn more about CAKE at ridecake.com
Comments Off on CAKE Reveals Inaugural Impact Report: A benchmark for Sustainable Commitment and Innovation
CAKE Impact’s Report sets transparency goals and acknowledges the absence of objective sustainability assessment in 2022.
CAKE is more than a producer of category leading, lightweight electric motorcycles, mopeds and scooters. CAKE is a catalyst for positive industry-wide change. The brand has shared that, with immense pride and a sense of duty, they unveil their first-ever Impact Report, marking the start of consistent and transparent reporting of the company’s impact.
Reaching out with a heartfelt message, CAKE is sharing this report as a testament to the seamless blend of commercial, philanthropic, and environmental perspectives that they uphold. It is described as an invitation to journey through their unwavering commitment towards shaping a sustainable tomorrow.
CAKE’s Impact Report provides a look into its sustainable practices, community engagements, and the core governance principles that the company staunchly adheres to. Every segment is intended to resonate with the brand’s mission to embed sustainability not just in the products they curate but deep within their organizational DNA.
Stefan Ytterborn, founder and CEO of CAKE, reflects, “This report isn’t solely about showcasing our initiatives; it’s a clarion call to the industry and beyond. It’s a testament to our dedication and a beacon for shared, collective responsibility.”
In an articles sharing the report, CAKE also wrote, “We extend a warm invitation to journalists, partners, enthusiasts, and every stakeholder to immerse themselves in this report. Let it serve as both a reflection of CAKE’s ethos and a source of inspiration for sustainable pursuits everywhere.”
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
CAKE, the Swedish premium lightweight electric motorcycle manufacturer, has announced its partnership with Pepfuels, an ONGC-funded entity, under the brand name CollarEV, marking the company’s entry into the Indian market. This collaboration follows CAKE’s successful Asia expansion with Goldwin Inc in Japan and Kolon Automotive in South Korea.
A limited collection of 250 CAKE Makkas constitutes the entry into India. The CAKE Makka is the first platform to be homologized for India and marks the starting point of additional models to follow. The initiative is brought forward by the founders of ONGC-funded entity Pepfuels with the brand name CollarEV.
The first stage is initiated by a market entry campaign as the bikes are being shipped and meant to arrive during August, following a first-come, first-served basis. “It’s an exciting entry into one of the fastest-growing and largest electric two-wheeler markets, globally. The opportunity is immense, and we are humbly moving in with a step-by-step approach, to learn and do right,” says Stefan Ytterborn, CEO & Founder of CAKE.
ONGC and Pepfuels founders express their enthusiasm for backing and supporting Pepfuels as they venture into the high-performance and premium electric bike segment in India. They believe that the future of transportation lies in clean and green energy and are committed to building a greener future for generations to come with the collaboration between CollarEV and CAKE.
“We are thrilled to be backing and supporting Pepfuels as they venture into the high-performance and premium electric bike segment in India. We believe that the future of transportation lies in clean and green energy. We are taking CollarEV along with CAKE’s cutting-edge technology and are on the way to building a greener future for generations to come. We are incredibly proud to announce the CollarEV collaboration with CAKE to venture into the high-performance and premium electric bike segment in India, which is an untouched segment. We believe future synergies between CAKE and CollarEV will involve assembling and manufacturing CAKE’s existing models and developing new models for the Indian market,” commented Tikendra Yadav, CEO & Founder of Pepfuels.
About CollarEV
CollarEV, an ONGC-funded entity by Pepfuels, is dedicated to promoting clean transportation initiatives in India. Through this partnership, the companies aim to drive sustainable mobility solutions in the public sector. Known for its innovative fuel delivery systems, such as location-based fuel delivery, this commitment aligns with ONGC’s new dedication to environmental responsibility, making CollarEV a powerful force for green transportation in India.
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
Comments Off on SKF joins forces with CAKE and Vattenfall to create the Cleanest Dirt Bike Ever
CAKE and Vattenfall’s Cleanest Dirt Bike Ever project, aiming to inspire fossil free production in the industry, has gained a new partner. SKF has signed a letter of intent with CAKE to explore how it can incorporate bearings produced with lowest possible carbon emissions.
CAKE and Vattenfall have committed to producing the Cleanest Dirt Bike Ever by removing carbon emissions from every part of the electric CAKE Kalk OR bike’s value chain by 2025, without resorting to carbon offsetting. The goal of the initiative is to inspire the automotive industry to adopt fossil free production methods through innovative partnerships.
Recently, the market leading manufacturer of suspension products Öhlins Racing, joined the project and has officially initiated its own process to decarbonize its production chain, bringing their carbon emissions to a minimum. Today, CAKE and Vattenfall are announcing the next partner of the project. SKF, one of the world’s largest bearing manufacturers, is joining forces with CAKE to explore how to develop and incorporate bearings produced with lowest possible emissions.
“When Vattenfall and CAKE embarked on this journey, we knew that we were facing a challenge and were determined to build the Cleanest Dirt Bike Ever – from the materials used in its production to assembled bike. One and a half year down the road, we have inspired industry giants to come along with us and push their limits when it comes to decarbonization of production, making an impact lasting beyond the dirt bike. This is what the project is about – creating a fossil free mindset in every part of the production phase – and that is why we are happy to announce that SKF, one of the world’s largest and most advanced bearing manufacturers, is now joining in” says Stefan Ytterborn, CEO of CAKE.
SKF will use their extensive expertise to explore electrification in the value chain and how low-emission bearings can be implemented in key areas of the bike, such as the steering, wheels, frame, and e-motor. SKF experts will also work with CAKE to look at ways to further reduce emissions as part of the project.
“SKF and CAKE share a common heritage and sustainability ambition. Our experience as a leader in the two-wheeler market, coupled with our knowledge and expertise in sustainability and producing bearings, means that we can make a tangible contribution towards realising CAKE and Vattenfall’s vision of a clean dirt bike. We are proud to join like-minded industry colleagues who share the determination that change is urgently needed for a sustainable future. Leveraging our combined expertise, we can trigger and accelerate the creation of products that contributes to this industry transformation” says David Johansson, President Automotive, at SKF.
The Cleanest Dirt Bike Ever
One bike built to change how all vehicles are made.
The automotive industry has a huge responsibility to lead the way to a fossil free society. That goes much further than how vehicles are powered. It means removing carbon emissions from entire production chains. CAKE and Vattenfall teamed up to lead the way, aiming to produce the first truly fossil free vehicle by 2025, decarbonizing every link in the production chain for the CAKE Kalk OR bike. Our mission is to inspire industry and policy makers to act, so we’ll share our breakthroughs, setbacks and methodology along the way. Because going fossil free ourselves is great, but inspiring others to do it is even better. www.cleanestdirtbikeever.com
About SKF
SKF is a world-leading provider of innovative solutions that help industries become more competitive and sustainable. By making products lighter, more efficient, longer lasting, and repairable, we help our customers improve their rotating equipment performance and reduce their environmental impact. Our offering around the rotating shaft includes bearings, seals, lubrication management, condition monitoring, and services. Founded in 1907, SKF is represented in approximately 129 countries and has around 17,000 distributor locations worldwide. Annual sales in 2022 were SEK 96,933 million and the number of employees was 42,641. www.skf.com
Comments Off on CAKE and Shanghai listed bike manufacturer and distributor Shanghai Forever, enter a partnership towards 150,000 units
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles has announced a substantial partnership with Shanghai listed bike manufacturer and distributor Shanghai Forever towards 150,000 units manufactured and sold in China, within the coming 4 years.
This significantly important partnership with Forever’s inherited experience and innovation in domestic manufacturing and distribution, alongside its influential and award-winning reputation is another step in CAKE’s strategic partnership strategy and mission to accelerate the transition of zero emissions societies, this time within one of the biggest and fastest growing markets in the world.
“Getting into one of the biggest markets with the optimal partner feels amazing. In China, we have a great opportunity to contribute to high-quality vehicles that last longer, as well as continue to ride on their electric wave. With Forever, we will have the ability to influence millions of people, from not only the usage of our electric vehicles, but by also decreasing consumption by products that last longer, as well as educating and providing green renewable energy solutions. Forever is a cornerstone of making this possible, it’s a match made in heaven!” says Stefan Ytterborn, Founder and CEO of CAKE.
“As the leading company in China, with 80 years of history specializing in the bicycle industry, Forever is very excited to embrace CAKE in co-developing and modifying the most cutting-edge motorcycle products for the modern Chinese customers. CAKE is one of the most impressive brands with its outstanding design power, constant innovation, and sincere care for the needs of its hardcore fans. We share the same vision and business value and hope to create the coolest outdoor lifestyle in urban cities,” says Chen Shan, CEO of the Zhonglu CO, Ltd. As the partnership is commencing with immediate effect, products will be shipped and CAKE marketing and product representatives will establish an office at the Forever headquarters in Shanghai. CAKE is currently expanding its distribution network with premium partners in several regions, including Europe, Asia, the Middle East, Australia, South America, and Africa. With a handful of distributors now announced, additional distribution updates will be released throughout the year, spreading the CAKE brand and products worldwide and most importantly replacing ICE vehicles with electric on the streets.
About Shanghai Forever
With a history of more than 80 years, Shanghai Forever Bicycles is the largest Mono-brand bicycle retailer in China with its manufacturing excellence, exquisite craftsmanship and durability. In its 80 years of development, Forever Bicycles has made indelible contributions to the development of China’s industrial manufacturing industry and bicycle industry. In recent years, Shanghai Forever Bicycles actively participates in the digital transformation and e-commerce reform, pioneering and innovating in sales channels and product types, helping time-honored brands to rejuvenate, and has invested in public bicycle, bike sharing, health and fitness industry, intelligent E-Scooter etc.
About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of four different platforms – our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
Comments Off on CAKE Subscribe: an all-inclusive subscription model that caters to professional business needs
Launching in Sweden and France, LEVA-EU member, CAKE, has introduced its easy-entry micromobility fleet service.
CAKE, the Swedish maker of premium lightweight, electric motorcycles is pleased to announce CAKE Subscribe: an all-inclusive subscription model that caters to professional business needs. The new program aims to ease the burden of upfront costs associated with buying a vehicle or a fleet of vehicles, by requiring no down payment. Service and technical support are also included.
“I believe our electric motorcycles, mopeds, and electric bicycles are great transportation solutions with a wide range of applications,” said CAKE founder and CEO Stefan Ytterborn. “Whether for a private courier who needs a single bike or a larger business that needs a fleet of vehicles, I think CAKE has the right products for operating in urban environments. By removing down payments and taking care of service we are further reducing TCO for businesses that want to use CAKE motorcycles for their work” continued Ytterborn.
The subscription model comes with no long-term commitments, and because every business need is different, all subscription models will be customized to the unique needs of each client. Whether a business needs a single bike, a massive fleet, or something in between, CAKE Subscribe can provide a risk-free way for businesses to get rolling with CAKE.
CAKE subscribe is available in Sweden and France with more countries to come.
Comments Off on CAKE launches its newest model, the Åik, at CES
LEVA-EU member CAKE unveils its latest utility e-bike within the professional :work series
The Åik by CAKE is the utility choice for the demands of working professionals who rely on two-wheeled transportation for their livelihood or indeed for the demanding lifestyle requirements of individuals. Not to be mistaken as just an e-bike, it is a utility tool that redefines the category with an unsurpassed range and power of up to 224 miles and a gross vehicle weight of 200 kg. Like the Ösa, Åik is designed around a modular aluminium frame so customers can outfit the Åik with the suitable types of racks, bags, trailers, baskets, and passenger seats to suit the job at hand.
By creating a transportation solution that does not require any special license to operate, CAKE has filled a gap in the :work series. The newest member of the :work family blurs the lines between lightweight electric motorcycles and utility e-bikes. For those who typically rely on motorized transportation, it opens up networks of bike lanes and paths that are off-limits to motorcycles and cars. It’s also indisputably easier to find a spot to park a bicycle than it is a motor vehicle.
“With Åik joining the :work series lineup, we’re now offering a complete assortment of electric two-wheeled solutions for any business in need of a transportation solution,” said CAKE founder and CEO Stefan Ytterborn. He continued “Our range is optimized for artisanal needs, from the fastest deliveries in town through to surveillance work in the backcountry.”
In designing this bike, CAKE took its expertise from manufacturing high-performance electric motorcycles and applied it to e-bikes. The result is a robust bike that’s ready for the demands of commercial fleet use and everyday commuting alike.
The key feature of the Åik is its battery, or batteries. One of the 750 Wh batteries can power the bike for up to 74.5 miles, but users can connect as many as three batteries to extend the range to cover more miles than most want to ride in a single day. The batteries can also power electronic devices such as temperature-controlled food boxes, electronic tools, and equipment.
Like the rest of the :work series, the Åik is also available direct to consumers and later this spring a wider assortment of accessories will be available to further suit their lifestyle needs.
The Åik is available for pre-order on ridecake.com and is expected to start shipping in May of this year.
One way or another, all CAKE names derive from the island of Gotland. The Åik comes from the local ancient language “Gutniska” and means ’big and heavy load’ referring to Åik’s hundreds of utility combinations to pull, stow and carry heavy loads.
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