Bizbike’s Veloci brand exceeds 100,000 bicycles
Comments Off on Bizbike’s Veloci brand exceeds 100,000 bicyclesThis month, Veloci, a Belgian e-bike brand by Bizbike, is set to reach a significant milestone by surpassing sales of 100,000 units directly to consumers in Belgium. The brand is also expanding its presence in the Netherlands, building on its established market in collaboration with the newspaper publisher Mediahuis.
Source: NieuwsFiets.nu
Mediahuis, which publishes a range of newspapers across Belgium and the Netherlands, has been in partnership with Veloci for over a decade. This collaboration has been pivotal in allowing Veloci to offer its e-bikes at competitive prices. “Thanks to this collaboration, which has lasted eleven years in Belgium, we can offer our bicycles at an affordable price to potential bicycle buyers,” explains Laurence Vanhove, Brand Manager Veloci at Bizbike. “On the one hand, we mainly sell the bicycles online via Nieuwsbladshop.be and on the other hand, we have also developed our own store network of seven Veloci stores in Flanders. The first two stores, then still ‘pop-up stores’, opened in 2021. We quickly noticed the added value of these physical points of sale. Potential customers attach great importance to viewing, comparing and testing our bicycles. The balance in sales online and in stores is now approximately fifty-fifty. On April 2, 2024 we opened our seventh store in Aarschot. The other six stores can be found in Aalter, Kuurne, Kasterlee, Houthalen, Mortsel and Erembodegem.” Vanhove went on to highlight other sales channels, “In the Netherlands, sales are mainly online via www.webshop.telegraaf.nl, or via certain fairs. We recently participated in the Cycling and Walking Fair in Utrecht. At consumer fairs we not only work on our brand awareness, but we also want people to extensively test our Veloci,”
Vanhove states that Bizbike’s role is also very important with regard to after-sales service, because they take full responsibility for it. Also from the bicycles sold online. “We provide a lifetime warranty on the frame, a seven-year warranty on non-electrical parts and a two-year warranty on all electronic parts, such as the battery, motor and display,” Vanhove explains. “We also provide home service and maintain or repair bicycles at customers’ homes. We have a team of thirty mobile technicians who come to solve customer problems throughout Belgium and the Netherlands.”
Unlike other direct-to-consumer bicycle brands, Veloci focuses on a compact collection, consisting of three city bicycles (Vivid, Vidid Plus and Solid) and a folding bicycle (Hopper). According to Vanhove, a conscious choice. “We focus on a limited number of distinctive models, from € 1,599 to € 2,499, so that the customer does not experience too much choice stress at home or in the store.”
In 2024, Veloci will welcome two new models to its range. The Vivid Plus is based on the best-selling model of 2023, the Vivid. As a ‘plus’ the bicycle was given hydraulic disc brakes. “In combination with a Bafang mid-motor, 468Wh battery, and a Shimano Altus 8 rear derailleur (and Shimano freewheel), this is the perfect bike for longer distances and hilly areas,” Vanhove explains.
With the Solid , the Belgian brand is launching a robust e-bike that is built to last. Thanks to the hydraulic disc brakes, Shimano Nexus 8 hub gear and closed chain guard, this bicycle is sustainable in maintenance. “The ideal companion for daily trips through town and country,” concludes Vanhove.