The Dutch e-bike company takes a bold step to keep up with rapid brand development.
On 12 March, Amslod opened the doors of its first Experience Center in Hasselt, Belgium. This is the Dutch brand’s first international expansion since its creation in 2015 and subsequent development throughout the Netherlands. The Hasselt center will mark the 17th such site for Amslod, allowing them to connect directly with customers.
Patrick van Wezenbeek, Sales Director at Amslod shares, “We are very proud that we were able to open the doors of our first e-bike test center in Belgium last weekend. Amslod is growing fast and we also see many opportunities in Belgium. As far as we are concerned, this store is the first of many.”
At Amslod centers, customers can test and ride the brand’s e-bikes, allowing them to make the correct purchase for their lifestyle. Wezenbeek continues, “Testing an e-bike before purchasing is not only fun but also very important for the right choice. An e-bike is something personal. The right size, comfort, high or low entry, type of engine and support determine your preference. Amslod is 100% convinced that only you as a manufacturer can give the customer the best advice. Only our own e-bike experts know all the ins and outs of the Amslod e-bikes, down to the smallest detail. You simply cannot expect something like that from a dealer who has to sell multiple brands.” In addition, the centers act as a service and warranty department for customers, where skilled technicians can provide answers quickly face-to-face.