‘Sofia Coin’ will track individual usage of sustainable transport, offering rewards for consistent adoption.
The app ‘Sofia Coin’ is the collaborative effort of the Municipality and Bulgarian businesses to promote sustainable mobility, healthier lifestyles, and boost the economy. City goers can use the app to track the distance travelled using bikes, e-scooters, e-bikes, public transportation, or by foot. The app will then relay information on carbon emissions saved; and by accumulating points over time, prizes ranging from small accessories to concert tickets can be won.
Outside of encouraging commuters to alter their habits, Sofia Coin will allow local authorities to target high-volume areas for a sustainable upgrade. In a swift move, the Municipality has incentivised green mobility, and, created a research tool that allows intelligent city planning to further solidify sustainable transport in Sofia’s future.
The app combines the efforts of Eventim, the biggest event ticket platform, Hobo and Brum, e-scooter operators in the city, E-bike rental and A1 – the biggest telecommunications operator.