NieuwsFiets Media & Events is organizing the B2B FESTIVAL for the second time on Sunday 25 and Monday 26 February 2024 in the Brabanthallen in Den Bosch. This is just before the 2024 cycling season starts, but also a moment when we are cautiously looking ahead to 2025. In short, doubly good timing for an extra networking moment between the trade and industry in the Netherlands and Belgium.

Governing is looking ahead, accordint to a well-known Dutch saying. This is more true than ever, especially in these times, because anyone who adopts a wait-and-see attitude now risks falling behind. That is why a networking opportunity between the trade and industry in the spring is incredibly relevant. Listening to and inspired by signals from the market, the initiative was therefore taken to organize the B2B FESTIVAL, with the aim of combining the useful with the pleasant in an accessible manner and in a casual festival atmosphere.

Manufacturers and importers will be given every opportunity to present themselves to the Dutch and Belgian specialist trade, which will receive a particularly hospitable welcome. Trad visitors enjoy free entrance, free parking and catering at the food trucks present is also free of charge for our guests. Sunday will end with a musically supported Happy Hour XXL, where you can enjoy informal drinks from 5:00 PM while enjoying Drinks & Bites.

A 2-day format was deliberately chosen, because Tuesday is a quiet day for many events. The festival doors are open on Sunday from 10:00 AM to 5:00 PM and Monday from 10:00 AM to 5:00 PM.