LEVA-EU member QWIC has won the prestigious Red Dot Design Award 2020 with its latest e-bike, the Premium Q. Their Premium Q received the highest rating in the category Product Design. Only products with outstanding design and of a high quality win the award, given by an international expert jury. QWIC is delighted to receive one of the most prestigious design awards in the world.
The Red Dot Design Award is an international design prize that has been awarded annually since 1955. With the Premium Q, QWIC won this globally recognized award in the Product Design category, the category for the most qualitative and innovative product designs. A total of 6,500 entries within this category have taken part in this year’s edition.
Leonieke Kruims, Product Manager Research & Development QWIC: “As an R&D team, we are extremely happy with the Red Dot Design Award. During the Premium Q design, we carefully thought through every detail and sketched everything into the tiniest detail to achieve a unique and recognizable design. The fact that the Red Dot international jury recognizes our design means a lot to us. It is the highest international recognition for the time and attention we have put into the design.”
Innovation and ease of use
The Premium Q is the most innovative and progressive QWIC e-bike ever developed. The e-bike is composed of high-quality components and has a unique design, which several renowned designers have worked on. From the first sketch of the Premium Q, the design team took into account the integration of the largest battery ever developed by QWIC, because maximum range was one of the main goals. With the battery integration, no concessions have been made to the sleek QWIC design and ease of use.
Robert Bronwasser, designer and owner Robert Bronwasser Design: “We set the bar high when developing the Premium Q. We wanted to develop a new electric city bike that uses innovation and technology to create high comfort and ease of use for the user. A bicycle that perfectly matches QWIC’s DNA: smart, urban and personal.”
All of this resulted in the prestigious Red Dot Design Award 2020 in the Product Design category. The Red Dot Award 2020 ceremony will take place on June 22 in Essen, Germany. QWIC previously won this award in 2014 with the QWIC Premium A2.1. In addition to the Red Dot Design Award, the Premium Q has already won two iF DESIGN AWARDS 2020 this year.