New Distribution Partner for MAHLE in Iberia: Bike Difusion

49 days ago

3 minutes

Electric mobility brand expects new partnership to significantly enhance availability of its product range for Spain, Portugal and Andorra.

LEVA-EU member MAHLE is pleased to announce Bike Difusion as its new distribution partner for the Iberian region.

Bike Difusion, based in Vitoria, Spain, will use its leading expertise to significantly optimize MAHLE’s offering, and deliver outstanding distribution for the aftermarket in Spain, Portugal and Andorra. Since its creation, the company’s goal has been to offer quality and innovative products to the cycling market, which perfectly matches the DNA of MAHLE SmartBike Systems.

The partnership officially begins from April 15th, and is expected to greatly increase the availability of MAHLE accessories and spare parts for customers, including its innovative X20 and X35 Systems, Range Extender, and eShifters.

The MAHLE team believes Bike Difusion’s extensive sales partner network will help its customers feel much more supported in experiencing their eBike systems and accessories, and will also enable the brand to reach a larger number of cycling enthusiasts.

MAHLE SmartBike Systems looks forward to an enriching journey as it continues to lead and expand in the e-bike market.

For more information:

MAHLE Website: https://mahle-smartbike.com/
Bike Difusion Website: https://www.bikedifusion.com/

MAHLE SmartBike Systems

MAHLE SmartBike Systems is the specialized division for the design and development of drive systems for electric bicycles of the German MAHLE Group, an international leader in sustainable mobility solutions for the present and the future.

The team, of more than 150 people, is made up of software and hardware engineers, industrial and electronic engineers, quality specialists, 3D designers, creative, production and materials experts and a long list of professionals to which are added another 80 people distributed in the different centers of the group in Spain, Germany, and Asia.

With Palencia as the headquarters of this great project, MAHLE SmartBike Systems brings together the R&D, Marketing, Operations and Sales activities of MAHLE in the electric bicycle industry.

MAHLE ultra-light and compact systems, consisting of the motor, batteries, controllers, components, and all types of intelligent solutions for electric bicycles, are integrated and perfectly interconnected with each other to offer the rider a fully customized experience. For all these features, more than 80 brands worldwide, including those whose innovation is revolutionizing the cycling industry, incorporate MAHLE drive systems as the perfect choice in terms of integration, cost and efficiency for electric mobility.


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