The brand joins a global community of responsible companies that meet the highest social and environmental standards. It’s been years in the making and is just the beginning as Cowboy strives to be better in all they do and lead the way toward a more sustainable future.

B Corp certification is administered by the nonprofit, B Lab. Its in-depth review of Cowboy’s operations, business model, and product are evaluated across five primary attributes (community, customers, environment, governance, workers) to meet a rigorous standard for benefit corporation certification.

Cowboy continues to advance sustainability globally while owning its supply chain and logistics – from the sourcing of each part, to delivering a bike to your door, to recycling used batteries and bike parts.

This recognition is just the beginning for Cowboy. The brand is committed to building more social and environmental practices into how it operates, how they behave as a brand, and how Cowboy performs as a product and service to its rider community of over 40,000 strong and growing.

“A better bike. A better self. A better world.” – Cowboy