Senior Performance Marketing Manager Cowboy – Berlin (DE)


About the job

*Our HQ is in Brussels but feel free to join us remote*

Who we are

Cowboy is a Belgian startup that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable, and efficient manner.

Founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018, and the Red-Dot “Best of the Best” award for the Cowboy 2.

With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort, and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design, and meticulous customer service.

In April 2019, Cowboy launched its third model, the Cowboy 3, where it is sold in 8 countries (Germany, France, the Netherlands, Luxembourg, Austria, Italy, Spain, and the United Kingdom).

In July 2020, Cowboy raised €23 Million from international investors (including Exor Seeds, the early-stage investment arm of Exor, Isomer Capital, Future Positive Capital, and Index Ventures) in the Series B round. Cowboy plans to recruit 30+ new talent in the next six months, scale operations, and expand its footprint across Europe through its Test Ride and Mobile Service networks.

In May 2021, Cowboy unveiled its fourth-generation electric bike, the Cowboy 4 the first bike that is also available in the USA since September of the same year.

The Role

We are looking for Senior Performance Marketing Manager who will play a key role in driving decision making and scaling user acquisition.

Reporting to the Growth Director you will be responsible for managing, tracking, reporting, and analyzing the performance of our marketing activities.

What you’ll be doing

  • Connect and blend marketing data sources in Google Data Studio through Funnel and/or Supermetrics to craft automated reporting to surface KPIs and metrics.
  • Own data reporting and visualization to showcase the impact of marketing initiatives and campaigns, and to enable data-informed decisions.
  • Monitor and optimize performance metrics such as CAC, CTR, CpLPV, CPV and others for digital campaigns.
  • Launch and optimize the end-to-end execution of paid media campaigns (search, shopping, affiliates, email marketing) with a focus on paid social (FB IG).
  • Collaborate with the creative team to develop high-converting marketing content.

We are looking for

  • 5+ years experience in marketing data analysis
  • 5+ years experience managing Paid Social accounts.
  • 5+ years experience working in performance marketing
  • Excellent analytical skills to leverage data, metrics, and consumer behavior trends to make informed decisions about growth strategies
  • Experience scaling, structuring, running, and evaluating growth experiments, paid acquisition campaigns
  • Excellent communication and coordination skills, project management, and stakeholder management skills
  • Goal-oriented. A “let’s do this” mentality: High sense of ownership, pro-activeness, enthusiasm, and an ability to hustle.
  • Proficiency with FB Ads Manager.

It is a plus when you have experience with: Linkedin Ads, Google Ads, affiliate marketing, SEO, email marketing.

  • Proficiency with tools and programs: Funnel, Supermetrics, Google Analytics, Google Data Studio, Excel.

It is a plus when you have experience with: Google Tag Manager, Looker, Smartly, Productsup


  • Highly competitive salary
  • 30 days paid holiday
  • Health insurance
  • Cowboy bike for use throughout your contract.
  • Annual remote working set up OR co-working subscription contribution
  • Lunch stipend
  • Flexible work location (work from home possibilities)
  • Become one of the key employees of a fast-growing startup with an open, respectful, and fun company culture.
  • Have a real impact on the company’s growth and evolution
  • Work with people who love what they do every day

Just like our rider community in cities across Europe, diversity is a strength. No matter where you come from, or the path you’re on, Cowboy is inclusive and so is our workplace. Your unique skills, passion, and perspective will help us continue to transform mobility and urban life for the better.

Campaign success

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Member profile

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