PR & Marketing Lead, Bird – Rome (IT)


About the job

Who Is Bird

Bird is on a mission to bring environmentally friendly transportation to everyone. Our products, services, and people share one common goal: to make cities more livable by reducing gas-powered car usage, lowering carbon emissions, and improving the safety of all road users.

We are relentless in our pursuit of better—for our riders, for our partners, for our employees, and for future generations. Our award winning electric vehicles help millions of riders take carbon-free trips in more than 300 cities globally. And our teams push boundaries and challenge the status quo in pursuit of a brighter future.

Job Summary

The PR & Marketing Lead will support and drive integrated communications and marketing activities to raise brand awareness and brand preference throughout Italy. This will include but is not limited to managing press opportunities, communicating new city launches, identifying and leading partnership opportunities that help drive adoption, and developing and executing campaigns in Bird’s existing markets across our business platforms in Italy. They will work closely with Government Partnerships, Legal, Brand & Design, Operations and the Regional General Manager to manage aspects of Bird’s Rider, Tech, Business and Government Relations media and marketing strategy activities. The candidate will play an important role in developing and advancing the organization’s local communications and marketing strategies while ensuring everything remains on track. The right candidate will own media opportunities from start to finish, including the pitching of press, booking of press tours and dinners, management of press calls, providing onsite event support, and identification and cultivation of leading media targets. Implement forward-thinking integrated marketing and communications plans to achieve Bird’s goals for audiences including riders, media, political decision-makers and other stakeholders.


  • Contribute to Bird’s speaking and awards programming by identifying, recommending and securing speaking and award opportunities and events for Bird spokespeople.
  • Manage content development and creation, including drafting media outreach materials, editorial briefs, talking points, op-eds, speeches, presentations – and will work with the General Manager to prep for media opportunities.
  • Develop and execute on integrated marketing communications programs that raise brand awareness and drive brand preference across key audiences including: city stakeholders, riders, consumers and Fleet Managers.
  • Work cross-functionally with the Design, Content and Community, Operations and Government Partnerships teams to create and scale compelling campaigns and narratives for city and consumer or rider initiatives.
  • Work independently to drive work to completion, while keeping the team informed on various work streams.
  • Map to goals and priorities as developed in partnership with the Director of Communications for EMEA.


  • Bachelor’s Degree or equivalent
  • Native Italian speaker and English fluency; other languages are a plus. 6+ years of experience in public relations, marketing communications, media relations, corporate communications (can be combined)
  • Comfort working independently in a fast-paced, startup culture with a US HQ
  • Results-oriented individual who takes accountability for actions and sees projects through to completion
  • Solutions-oriented approach and with an understanding of how to best prioritize tasks or assignments
  • High level of organizational skills with great attention to detail
  • Confidence and competency in developing external and internal work products
  • Excellent writing and editing skills with the ability to use those skills across a number of mediums

Culture at Bird

We’re an ambitious, smart and open-minded team that is passionate about our mission. Each day is unlike the last, as we’re constantly moving forward, challenging each other, and working together to create the future of micro-mobility.

Perks up

We want people to succeed at Bird, so we give our teams plenty of time off to relax and recharge. We also offer a work from home stipend, a wellness allowance, and more. Plus, a new resource to help support personal and professional developments—all the goods needed to move on our mission together.

Bird is the world

Bird stands for a culture of inclusion. We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions. For these reasons and more Bird is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.

Sound like a place you’d like to work? Sweet. Let’s chat.

Campaign success

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Member profile

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