Performance Marketing Specialist, CAKE – Stockholm (SE)


At CAKE we inspire the world towards a zero-emission society by designing and building high-performance electric mopeds and motorbikes. Our mission is to speed up the world’s journey towards a zero-emission society while enhancing excitement and fun.

Our teams are growing and we are in need of someone that will be responsible for the performance, optimisation and growth of all paid online channels. Are you the Performance Marketing Specialist we are looking for?

About the role

This role will be a part of the eCommerce team and will work closely with marketing and Business Area Directors to build online strategies. You will then implement and analyse all results against set targets and report key results to stakeholders. You work daily to optimise and identify new growth opportunities within your area of responsibility. You will report into the Head of Online in our eCom team and the role is based at our HQ in Stockholm. This is a key role in the continued growth of our company. You will have stakeholders both internally and externally to manage and collaborate with. Your work here will include and is not limited to:

  • Strategically manage advertising accounts and campaigns to ensure high levels of quality traffic to our website
  • Make sure all performance marketing activities are in alignment with global marketing objectives
  • Oversee the day-to-day management and long-term development of SEM/Display/Social media advertising
  • Maintain performance versus targets in each channel, with a focus on maintaining profitability
  • Collaborate with our creative team to build assets that speak to our audience
  • Track campaign- and ad performance, cost and ROI, as well as analyse traffic trends and keywords
  • Make data-driven decisions, based on data you’ve analysed
  • Challenge and develop current strategies and ways of working
  • Support the E-commerce team to build the budget aligned with the business strategies

Who are you?


  • Have 3-5 years of experience working with digital advertising, especially Google Ads and Meta platforms (Facebook/Instagram)
  • Are experienced with full funnel campaigns (brand awareness campaigns are also an important part of the role)
  • Have great understanding of digital KPIs – able to interpret data and explain performance concepts
  • Experience working with Marketing Cloud Advertising Studio, Tik Tok advertising and/or Affiliate marketing is a plus!
  • Are fluent in English, any other language is a plus

We believe you

  • have a positive ‘can-do’ attitude and a flexible approach
  • have creative problem-solving skills and a solutions-focused mindset
  • are engage in projects with a sense of urgency
  • are a strong communicator and relationship builder
  • are a self-starter: you thrive on taking ownership of initiatives with limited oversight

Teamwork is important to you and you can identify with the scale up journey that CAKE is on, meaning we are an action oriented and forward leaning organisation. You thrive in a dynamic fast-paced global environment with an ambitious mission and are not afraid to roll up your sleeves to get things done. Sustainability is our reason to exist and inseparable from our business. We are passionate, invested in our work and enjoy learning together.

Welcome to the world of uncompromising, lightweight and high performance electric motorbikes! We are looking forward to hearing from you!

What we offer!

We offer a multicultural workplace, where we strive to evolve as employees and create a great environment. Your contribution will be important. You will join an engaged, solution-oriented, and curious team in a constantly growing and innovative company.

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.

Campaign success

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Member profile

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